If you want to be a successful company, if you ask what is the most important thing, then Xiao Qi’s answer must be: innovative and unique technology!
If asked what is the second most important thing, Xiao Qi's answer would be: engineers who can invent innovative and unique technologies.
If you ask what the third person wants, Xiao Qi's answer is advertising.
That's right.
Advertising should be ranked at least in the top three key points of a company's operations at any time.
The various expenses NIKE spends on advertising in a year are several times higher than its research and development expenses.
Gujing Gongjiu Liquor was able to win the bidding by relying on the money from selling the pot, and it immediately created a marketing miracle, with a growth rate of more than several thousand percent.
Even though Apple is so powerful and can be called the admirable twin kings of technology and appearance, have you ever seen their advertisements every quarter of the year?
Xiao Qi has a very good advantage, that is, he is not pretentious.
He is willing to learn from other people's successful experiences.
For example, he studied the benefits of this advertisement seriously and applied what he learned.
From the very beginning, the marketing of DreamPad was carefully considered by Xiao Qi, and many successful advertising elements of later generations were brought together, utilized and released.
Advertisements are not just those found in newspapers, magazines, television media, etc., but there are also advertisements that do not look like advertisements.
For example, the guy Xiao Qi chose who queued up to buy a DreamPad five days in advance was definitely the finishing touch. It was more effective than the 10 million US dollars spent on advertising, and it immediately attracted everyone's attention and curiosity -
—What is this that makes people willing to line up five days in advance?
After the success of DreamPad, Xiao Qi spent an average of no less than 500 million US dollars on various advertisements every month.
It seems like a lot, but when you look at the average spread across more than 50 countries, this advertising fee is not scary at all.
Of course, this is also the reason why Xiao Qi chose a large number of ordinary people to create creative advertisements instead of choosing a large number of big stars, otherwise the cost would have to be at least doubled.
The only big stars that can appear in front of people every month are Qiao Guoer, Feng Kexin, Li Zhenxi, Taylor and Qian Niu. Even except for Qiao Guoer, who is considered a super star in mainland China, the rest are at most
It can be considered a second-tier star, and the price is not expensive.
On the contrary, these advertisements have a great effect on promoting their popularity. Most of the fans who like DreamPad also like them, which makes their other advertising endorsement fees rise all the way, and the development of their careers is also very smooth.
Now that DreamStars has been used for advertising, Xiao Qi no longer has to use a large number of A-list stars from the beginning as he did at the beginning.
It is no exaggeration to say that as long as Xiao Qi releases the news about DreamStars, it will definitely cause a wave of excitement.
However, IPHONE's advertising is overwhelming. If it wants to surpass IPHONE, DreamStars must have a good marketing strategy.
In the past few days, more than a dozen large advertising companies from around the world have gathered in Chengdu.
The media's nose is sharper than a dog's, not to mention that Xiao Qi leaked the news intentionally or unintentionally, so the door of the hotel where the representatives of the advertising company stayed was crowded with reporters from all over the world.
"Mr. Chu, are OBF sure to participate in the commercial shooting of Fairy Company's smartphone this time? Have you seen the new phone? How do you feel about it?"
"Mr. Kojima, are you coming to Chengdu this time to prepare for the release of Fairy Company's new mobile phone?"
"Mr. Tan, the only bright spot in Ferro Advertising's financial report for the first half of this year is Fairy Company's DreamPad advertising. I heard that you are determined to win the European advertising order for Fairy Company's smartphones this time. Is this true?"
"..."
Compared with interviews in various media, the big world on the Internet is more lively.
The most lively place is, of course, the "Smartphone Zone" that Fairy Company opened as early as July this year.
Fairy Company has been very tight-lipped about all kinds of news about DreamStars and has not revealed any information at all.
But secretly, the public relations department spends a lot of money. Now the reporter interviewed some parts supplier. Now which company in Japan has increased the factory budget. Now the chairman of the supplier in Baodao revealed some secrets while drunk...
...Anyway, news about DreamStars appears every now and then, and it never stops.
As for the "smartphone zone" opened in July, a large number of fans poured in from the beginning, clamoring to get the useful information out quickly.
Although Fairy Company only has one reply saying "smartphones are under development", this has become the place where all kinds of gossip come together and originate.
In the past few days, because major advertising companies have gathered in Chengdu, a large number of new users have poured into the smartphone area to see if there is any explosive news.
"Wow haha, don't you know? Fairy Company's smartphone has been successfully developed!"
"Tch, what kind of news is this? The people of Chengdu said, haven't you seen that Guo Taiming is encircling land in Chengdu again? Hundreds of machines have been installed, and it is clear that he is building another large factory. What is he doing? It must be smart
Cell phone!"
"People's Report of East Guangdong, Li Xiaochao's Star Factory has recently begun intensive training and management of rules and regulations, and even tightened security measures. According to the son-in-law of my second uncle's third brother-in-law, his brother is the technical backbone of the Star Factory.
, I have been to Chengdu for many days, I don’t know what I was going for.”
"The people of Hong Kong pray that no matter what, Mr. Xiao Qi, please take care of us! It's pitiful that we can't buy an iPhone. Fairy Company's mobile phones must not only focus on the mainland market, but also shine on Hong Kong as soon as possible!"
"The same goes for the people of Treasure Island. Down with the unscrupulous iPhone, it has not even come to Treasure Island for half a year. Qi Shao, please spend 5 million to come over!"
"Another group of Baodao people who are more well-informed said that Qishao's official suppliers, Chenhong Optoelectronics and Shenghua Technology, are already in contact with cargo ships. The first batch of parts will be shipped by mid-October at the latest. It seems that
Shipped to South Bay...it seems to be a star electronics factory there?"
"..."
News that was difficult to distinguish between true and false was accompanied by various complaints and comments. The Internet and reality were suddenly detonated by such a trend. Even the central media of major countries reported it several times.
.
This shows how highly anticipated Fairy Company’s smartphones are.
This also shows how sufficient the Fairy Company’s public relations fees are. (To be continued. Please search Piao Tian Literature, the novel will be better and updated faster!)