In the following time, Xiao Qi taught them how to set up the "shared password and fingerprint unlocking" function, and explained that because he wanted to surprise them, he skipped this setup process during the activation process. Once the screen was black,
When unlocking with a fingerprint, lighting up the screen and unlocking are performed at the same time.
Seeing a group of advertising managers, like children given a fun toy, setting up and using the fingerprint unlocking function, and laughing from time to time, Xiao Qi knew that this fingerprint unlocking strategy was successful!
Consumers may like or even love the various features of DreamStars, but what really excites them is the unprecedented new technology. Fingerprint unlocking is currently the most advanced technology, and it often appears in movies and TV shows and can be used.
How could it not be exciting to go to DreamStars?
After accompanying everyone for a buffet lunch, Xiao Qi handed over the negotiation battlefield to Yu Shanshan, Zhang Qingqing, Mi Jiayan and others.
Xiao Qi will not directly participate in specific business negotiations, otherwise he will not have to work for the next month.
The young man's request was very simple. Except for Qiao Guoer, Feng Kexin, Li Shaozhi, Li Zhenxi, Taylor and Qian Niu, the rest of the advertisements did not use celebrities. The more advertisements that can show the dazzling functions of DreamStars, the higher the advertising fee reward will be.
.
Like DreamPad, Xiao Qi set the initial advertising fee for DreamStars very high.
The first phase of advertising for DreamPad was 1 billion US dollars, and in the end more than 200 million were added. As for the first phase of advertising for DreamStars, Xiao Qi approved 2 billion US dollars, which almost blinded the eyes of all advertisers.
In order to grab this big fat order, they absolutely must use all their strength and use the best creativity and coverage effect. Otherwise, all they think about is big production and grand style, and it will be completely useless.
The signing and negotiation of the advertising company will last about 10 days. There are too many companies involved and too many matters in various aspects. Fairy Company has dispatched hundreds of people from the public relations department and general affairs department, and they must be busy for such a long time.
Then I go back to prepare, plan, and then make the first version of a simple sample to be inspected and evaluated.
Although there is no requirement to ask advertising personnel to come to Chengdu for shooting, there are also employees from Fairy Company following them on site. Except for the shooting time, they will still be kept strictly confidential to prevent DreamStars from leaking out.
The finally selected advertisement will then be used by the advertising company to negotiate with the TV station about the broadcast time. Since it is determined to be broadcast during the Christmas-New Year's Day holiday at the end of December, this cost is also indispensable.
After completing such a large and complex process, it basically takes a little more than two months. Although it is relatively sufficient, it is not too wasteful.
Yu Shanshan and Zhang Qingqing are only responsible for the previous negotiations, subsequent reviews, inspections and evaluations, etc. Mi Jiayan is the most directly responsible person. Except that Xiao Qi finally has to watch a few additional commercials she has decided on, basically this is
The key to this advertisement is to focus on her.
A huge cake worth 2 billion US dollars!
As soon as Mr. Wu heard the news, he immediately became angry.
He felt more and more that his development was right in front of him, and his niece would definitely be promoted in the next step!
But compared to his inexplicable excitement, Mi Jiayan has been conscientious from the beginning, fearing that something might go wrong with herself and affect the prospects of DreamStars.
Her desire for advancement is not weak, but doing a good job is the most important foundation.
Ignore this.
Xiao Qi originally thought that he would be able to relax as a hands-off shopkeeper, but he did not expect that on the second night of the advertising meeting, Kojima Shigemasa, the president of the China branch of Kojima Planning, would secretly use Matsuzawa Yuka's relationship to
Home visit.
Xiao Qi heard from Yuxiang that Kojima Planning recently made several advertisements for Matsuzawa Transportation Trading Company. The price was very cheap and the quality was very good, so Matsuzawa Yuxiang accepted the favor and introduced him to him.
Ichiban.
Speaking of which, Kojima Shigemasa is no stranger. During the first DreamPad advertisement, Kojima Planning was the first company to reach an agreement with Xiao Qi. The price they offered was relatively low, but as a result, they got
The benefits are also great. It has occupied an additional 5% share in the Japanese advertising industry. This is simply a great victory.
So this time when I came to discuss DreamStars advertising with Fairy Company, their requirements were the lowest and the conditions they accepted were the most, which fully reflects the Japanese people's extremely obedient attitude towards things that are beneficial to them.
Sitting in the living room on the first floor of Xiao Qi's villa, Kojima Maomasa handed out a document with both hands in a serious manner, "Mr. Xiao, this is the case book of our Kojima plan. Please take a look at it!"
Xiao Qi nodded, picked up and read a few pages, frowning.
It’s not that Kojima Planning offered an expensive fee, but just the opposite. Kojima Planning prepared a total of 12 advertisements for 3 months of high exposure. The originally quoted price was US$80 million, but now they only prepared
They accepted a price of 60 million US dollars, but hoped that Xiao Qi would agree to use Namie Amuro and Ayumi Hamasaki as the protagonists of four advertisements.
"What do you mean?" Xiao Qi put down the contract and asked.
"We know that Mr. Xiao, you have a fixed star appointment, but this time the managers of these two Yamato singers have found our company and want to exchange high prices for the opportunity to star in DreamStars commercials." Kojima Shigemasa.
He said awkwardly: "Originally we didn't lack the money, but because their agency has a deep relationship with our parent club, we can only come over and ask Mr. Xiao if he can give them a chance."
?They are both well-known in Japan and will definitely increase the reputation of DreamStars!"
Xiao Qi began to think about it.
If he remembered correctly, Amuro Namie was in her second climbing period in the past two years, and she would soon make a comeback and become Japan's top-notch popular idol again.
Ayumi Hamasaki is just the opposite. In the past two years, she has been at the end of her strength and will soon enter a period of continuous decline.
Considering their situation, both of them certainly need to increase their fame.
But, will the price be too high?
Each person has to pay at least 15 million to 20 million US dollars, but just to receive an advertisement?
If you want to be famous, want to increase your popularity, so much money is enough to do a lot of publicity, right?
Those who don’t need money turn around and post, it’s really courageous and full of gambling! (To be continued. Please search Piao Tian Literature, the novel will be better and updated faster!)