On January 20th, the Android Alliance had already released two of its own smartphones. Although they were not officially released and shipped until February 1st, they started the pre-sale system as soon as they were released.
Judging from the situation in the past few days, the brand charm of Motorola and Nokia has gradually begun to appear. In 6 days, A1600 received 6.5 million units, and N80 received 8.8 million units. It is really shocking.
The world's leading electronics and mobile phone manufacturers.
Although the pre-sales of A1600 and N80 are not that exaggerated compared to IPHONE and DreamStars, I believe that by the day of official release on February 1, the pre-sales volume will reach at least 10 million units.
The key is that the sales of Nokia and Motorola do not rely on pre-sales on the Internet at all. They rely more on tens of thousands of stores around the world and a larger number of private operators. As long as the mobile phones are shipped to various counters, the cumulative sales
In a few months, their mobile phone sales will definitely exceed 10 million units, and it will not be difficult to reach 100 million units.
no way.
The demand for mobile phones in the world is too great, and there are too many requirements for mobile phones. There are high-end ones, mid-range ones, and low-end ones. Some are biased towards taking pictures, some are biased towards playing games, and some are biased towards networking.
The fastest...wait a minute, in Xiao Qi's impression, except for the giant Samsung, no one dares to cover such a complete product chain for mobile phones in the smartphone era.
The launch of dozens of smartphone models, large and small, is also an important reason why Samsung can dominate the market.
Speaking of which, Samsung is particularly greedy. Except for the lowest-end models under 500 yuan, you can find suitable Samsung models at all other price points.
The current Samsung is not the same as the Big Mac in the future.
But now Motorola and Nokia are the kings of full product chain coverage in the feature phone era, and they have gone one step further than Samsung. Even mobile phones under 500 yuan have their models.
Moreover, even in 2013, smartphones surpassed feature phones in sales for the first time. Among the total mobile phone sales of 1.8 billion units, feature phones sold more than 800 million units!
Although most of these mobile phones are sold in poor countries, it can be imagined that feature phones are indeed necessary for their existence.
Therefore, when this smartphone has just begun to be used, and the output of IPHONE and DreamStars is less than 20 million units a month at best, which is of course far from meeting everyone's needs, we cannot blame Nokia and Motorola for seizing the market.
Xiao Qi showed no fear or worry about this.
Good things are good things, the height of IPHONE and DreamStars. A1600 and N80 can never be achieved.
Even though A1600 and N80 can occupy the mid-to-low-end market, in the high-end market, they are not even qualified to compare with IPHONE and DreamStars.
As for making products in an industry, what is the most profitable?
Of course, the most high-end products are the most profitable!
It’s the same silk scarf. Ordinary silk scarves from China only cost 5 yuan each, so they may not be sold. Silk scarves from Burberry and Hermès cost 2,000-3,000 yuan each. People are still rushing to get them.
This is the function of fame, this is the effect of brand.
If Nokia and Motorola were such famous overlords in the past, then now, anyone who is not blind knows what is a good smartphone and what is called quality.
Despite the public opinion and media hype outside, IPHONE and DreamStars are still the first choice for fashion people and business people.
This can be seen from every release of IPHONE and DreamStars. For example, the two DreamStars releases on January 14th and 24th were both sold with 4 million units. The total sales time of the two sales was only
It only lasts 10 minutes. Fans who start a little later will not have any chance to get it.
Several consulting companies hired by Xiao Qi concluded through extensive research that based on this popularity, even if it reaches the ideal value Xiao Qi hopes for, the output of 12 million units per month should be at least within a year.
There is no sales problem, consumers will definitely buy it.
But Xiao Qi is more optimistic than them. DreamStars is based on Samsung's Galaxy Note, and adds some features of HTC and SONY's classic models, as well as several practical functions of IPHONE. In 2008, at least
It should not be out of date in two years.
Although there are a lot of new technologies in Apple's labs, if Boss Qiao doesn't want to lose both sides, he will definitely promote and replace them slowly, and it is impossible to bring them out all at once.
Because although this can suppress DreamStars, the accumulated technology will be used up all at once. What should Apple do after that?
It is impossible for smart people to do this. The only possibility is to slowly introduce technologies one by one and slowly update them. Only in this way can the profits of the products be maximized - take a look at Microsoft's WINDOWS series, WIN95, WIN98
How long has it been used? There is also the most classic XP series, which has been used for more than ten years! How much money has it made for Microsoft?
However, although DreamStars can be updated at least once every two years, it does not mean that Xiao Qi only relies on DreamStars to make a living.
In fact, Xiao Qi has already made plans. DreamPad 2 will be launched on the market around August this year, and DreamSnow should be launched in May next year at the latest... In this way, each of the three products will be released on a rolling basis.
It gives people a feeling of staleness, but it constantly brings surprises and gives people a refreshing and novel feeling.
There was a very famous survey result in China in my previous life.
The vast majority of people who buy iPhones belong to the middle and lower classes of society. They would rather save a few months of money or borrow money to buy iPhones as a symbol of their fashion and wealth.
However, the real high-end white-collar workers and wealthy people in China generally use Samsung, HTC and other models. Although they are not as dazzling and fashionable as the IPHONE, they are very moderate and emphasize the performance of the body. On the contrary, they are welcomed by the wealthy.
Since the release of DreamStars, Xiao Qi has also focused on investigating the thoughts of the user class, always considering what real users need.
The engineers at Fairy Lab receive the latest fashion information from the consulting company every week to carry out various targeted research and development.
Xiao Qi knows what will be popular in the future, but this has a time limit. If it cannot train engineers in its own laboratory and let them develop mobile phone functions and commands according to actual needs, then Fairy Company will be nothing more than an HTC.
After a few years of brilliance, it quickly fell away.
Therefore, even if he spends a lot of money now, such as purchasing information, configuring laboratory hardware and software, recruiting better engineers, etc., Xiao Qi must still do it.
Let’s get back to the most important thing these days – production!
From the first day when DreamStars started production, Guo Taiming never left Chengdu Honghai Factory No. 2.
The success of IPHONE not only represents glory, but also represents a crisis.
If the Red Sea factory becomes dependent on the iPhone, it will gradually become a vassal of Apple and completely lose its independence.
If DreamStars succeeds, then the Red Sea Factory will walk on two feet, jointly building IPHONE and DreamStars, allowing them to restrict and glorify each other, thus allowing the Red Sea Factory to have the best of both worlds between the two giants, far better than being limited to just one company.
The giants dominate much better.
Therefore, Guo Taiming has tried his best to produce DreamStars well from the beginning. The most advanced and strict management system of the Red Sea Factory has been rooted in Chengdu Honghai Factory No. 2 from the beginning. This is why the yield rate of DreamStars has quickly reached
80% of the important reasons.
Now, 40 days after the start of construction, DreamStars' yield rate has steadily increased to 92%. By the end of February at most, the yield rate will reach the excellent standard of 98%.
At this time, Li Xiaochao's Star Electronics did not show any weakness. Li Chaoren still had many capable people. Under the influence of strict management systems and incentive policies, the yield rate of Star Electronics also increased from a disastrous 60% to 85%.
It actually made Xu Weihong call and praise him personally.
By some calculations, DreamStars production can stably reach 9 million units from February, and DreamStars sales can then be reduced to twice a month.
If the market responds well and is not suppressed by the popularity of N80 and A1600, then further expansion of production is inevitable, and it can even further compete with IPHONE for the market share of high-end smartphones.
The production expansion of DreamStars mobile phones is completely different from the production expansion of DreamPad, so there is no need to be cautious at all.
Tablets are just for playing, but mobile phones are necessities in people’s daily lives. You can’t produce too many!