In real life, mid-to-late January is basically spent in a snowstorm. If it is not necessary, people have reduced their travel outside of working hours, leaving physical stores everywhere with little business.
But it’s different in online malls.
There is no day or night on the Internet, rain, shine or snow. You can visit the online mall 24 hours a day, and you can browse tens of thousands of products on your computer. This kind of temptation cannot but be said to be very powerful!
It's far better than being exhausted from shopping but never being able to compare the differences between the products in various stores.
What is a little more troublesome is that when shopping in online malls, you need to measure the sizes of clothing, shoes, etc., as well as furniture and other things. In addition, almost all products can be easily measured in online malls.
Buy.
Especially when the weather conditions are bad, or it's too cold or too hot, I don't want to go out, but I need to buy a mobile phone, buy a small TV, or buy an air conditioner, all of which can be done online
Buy and enjoy delivery to your door.
If it is an online shopping mall with a strong background and sufficient funds like Xiaoyao Mall, the warranty after shopping is no different from that of a physical store, and the price is basically 20%-40% cheaper, and there are even products at half price or more, that would be better
Yes!
Therefore, although the Christmas and New Year holidays have passed during this period, through the accumulation of good reputation some time ago, Xiaoyao Mall's business has experienced a slight increase after a slight decline.
Fortunately, Qin Yibin was well prepared. Before New Year's Day, after seeing such a hot sales scene, he immediately asked major manufacturers to replenish goods, and then used road and rail transportation to replenish Xiaoyao Logistics warehouses in major cities.
It's very sufficient - this time Qin Yibin purchased a total of 130 billion yuan in goods, which was more than twice as much as when it opened!
Of course Qin Yibin did not have that much money for goods, but behind him was Fairy Company, and the first batch of goods was settled once a week after being sold, which really opened the eyes of those manufacturers. Therefore, he worked hard to clear out the goods in the factory warehouse.
The inventory was moved to Xiaoyao Logistics Warehouse, and before I knew it, it reached 130 billion.
So even though the snowstorm that started on January 19th swept through most of China, and railways and highways in many places were more or less paralyzed, shopping at Xiaoyao Mall was not affected much.
Because the service area of Xiaoyao Mall that is now opened basically has its own logistics warehouse, and the radiation radius is usually within 100 kilometers. Unless it is in places such as Xiangshui, Hanchang, Anhui, and Qianzhou, car transportation is not affected.
Too much interference.
Chinese people have a habit of buying new year's goods during the Spring Festival. The various home appliances that Xiaoyao Mall has recently launched cater to their ideas of welcoming the new year, and because they are very fashionable and can be delivered to their door, young people are naturally willing to do so.
Try this novel B2C shopping method.
In the half month since January 10th, Xiaoyao Mall's daily sales have exceeded 1.3 billion, which shocked Amazon, which also operates a B2C mall, to the point where it can't even speak.
You must know that the current average daily sales of Amazon Huaguo Company is only about 50 million! It is not even a fraction of others!
Xiaoyao Mall has only been open for a month and has already achieved an average daily sales of 1.2 billion. How can Amazon, an international giant that has been in China for several years, feel embarrassed?
Don't doubt it.
Although Amazon has already acquired Joyo in China and has its own B2C mall, its development has been tepid, a bit step-by-step, and there is no rapid expansion at all.
You can say that Amazon is taking its time and wants to lay a solid foundation before working hard; you can also say that Amazon underestimates the consumption power of Chinese people, so it is not in a hurry to develop.
But no matter what, the fact now is that Xiaoyao Mall has soared into the sky. In just one month, it has defeated Amazon and become the symbol of B2C in people's hearts.
With such dazzling results, Qin Yibin is not satisfied. It seems that sales of more than 50 billion a month are a lot, but if you look at two to three hundred cities, this number seems very average, at least.
It has not yet reached Qin Yibin’s psychological expectations.
After returning from Rakuten Mall in Japan, he believed that reaching an average of 1.5 billion per day would be the victory in the first stage.
When Chinese people are like people in Europe, America, Japan and South Korea, and consumers in the 20-50 age group are accustomed to online shopping, then 5 billion sales per day is the ultimate goal that Qin Yibin wants to achieve within 10 years!
Xiao Qi knew Qin Yibin's goal and did not secretly laugh at him like others for not overestimating his abilities, but he also knew that this goal was not easy.
You must know that Amazon, which ranks first in the B2C market share in the world, only had a global operating income of 80 billion US dollars in fiscal year 2013. After conversion, the daily turnover is only 1.5 billion yuan. Compared with the current Xiaoyao Mall,
Not much more.
But it was already 2013, and Amazon had become a unique giant in the world. If we were to go back to 2008 and now, they would have a daily turnover of 600 million, which would have made them laugh.
Moreover, Xiaoyao Mall's current sales of 1.3 billion every day for a month do not represent the real strength of Xiaoyao Mall. There are actually many factors involved in achieving this brilliant performance.
First of all, the timing of Xiaoyao Mall's attack is very good. After Christmas, there is New Year's Day, and there is a snowstorm after New Year's Day. People who do not go out have 30% of their shopping needs during the Spring Festival transferred to online malls. And 100
The gimmick of 10,000 iPhone contract machines is enough to make people remember the name of Xiaoyao Mall.
Then there is the second reason. Xiaoyao Mall has a very strong background and is the pride of China - a company owned by the richest man in China, Xiao Qi. Shopping is very guaranteed. You don’t have to worry about being cheated in terms of quality, let alone various warranties.
problem.
The third reason is the most sensational "wrong price scandal" incident. A company with integrity is the most popular among everyone. Just like the ticket number in Jinshan in the Qing Dynasty, its ticket number is available all over the world, and there is nothing else at all.
The secret is just one word - faith! This one word is enough to support the 200 years of glory of Shanxi merchants!
Xiaoyao Mall's huge loss of more than 100 million yuan has brought about the effect of this "letter", which has caused a huge increase in the number of people browsing, thereby increasing the probability of selling goods.
The last important reason is because it’s cheap!
The products in Xiaoyao Mall, especially the electronic goods sale this time, have a 10% discount at the worst, and even a 70% discount at the highest, and the average discount is about 30%, which greatly increases the discount for those who are short of money, but
But young people who like electronic products.
For example, SONY digital cameras, products of the same grade in shopping malls, often cost 3,000-4,000 each, but in Xiaoyao Mall, they only cost 1,500-2,000, and only a part is released every other time period. This kind of hunger marketing is also
One of the reasons why people rob is because if you don’t rob, it will be gone. Who doesn’t love cheap things?
It is precisely because of the combination of these factors that Xiaoyao Mall was able to become an instant hit and create such sales that shocked the industry.
If it were a different time period, it would definitely not be able to achieve this effect.
Even after the Spring Festival in February, Xiaoyao Mall's sales will drop sharply. It is thankful to God that it can maintain the result of 500 million per day. Basically, Xiao Qi's estimate for Xiaoyao Mall is about 300 million sales.
The era of e-commerce is still far from coming, and it is far from reaching the level where Jingxi Mall can create a miracle of 100 million sales per day based on mobile phone sales alone.
If Xiaoyao Mall actively expands its sales projects and not only dominates electronic products, but also puts more effort into various household daily necessities, then it will not be difficult to reach the goal of 1 billion per day in the future, but it must reach the daily sales
5 billion yuan, China alone cannot achieve it.
Although the population of China is 500 million more than that of Europe and North America combined, there is a big gap in economic level and consumption power. Amazon dominates developed countries such as Europe, the United States, Japan and South Korea, but it has not achieved daily sales.
5 billion yuan, let alone Xiaoyao Mall.
However, it is good to have ambitions, and it is even better to have goals to work towards.
Naturally, Xiao Qi would not attack his subordinates. On the contrary, he wanted to see how far the subordinates he had trained could go.
Of course, if you want to develop a company well, the legal power of rules and regulations must override the rule of man.
There is also a supervision system within Fairy Company, which conducts the strictest supervision on all aspects of Xiaoyao Mall to avoid various accidents in operations.
For example, in terms of money, payment for goods will be released after double review by the finance department of the headquarters and the finance department of Xiaoyao Mall. Every six months, an accounting firm from Hong Kong will come to audit the accounts. Once any party feels that
If not, then an investigation will be launched immediately to find out the moth.
Xiaoyao Logistics and Xiaoyao Express are responsible for the warehousing and transportation of goods in Xiaoyao Mall. In this way, there is a cross-over supervision role to prevent the breeding of fubai in these aspects.
Even in terms of personnel, the headquarters also has a random inspection mechanism. For those who are incompetent, those who are enriching their own pockets, those who have poor team spirit, etc., detailed information will be provided to Qin Yibin and the full-time vice president of the headquarters for them to handle.
It is precisely with so many heavy supervisions that Xiao Qi can rest assured about the development of Xiaoyao Mall!