February 2008 should be a time period that can be recorded in the history of smart electronics.
In addition to DreamStars, N80, and A1600 smartphones chasing each other in terms of sales and momentum, in addition to the tit-for-tat confrontation between the App Store and the Android Store, in addition to the topic of contract phones once again detonating the mobile phone market, there is another milestone.
Things happen.
That is...
On February 18th, Samsung Electronics held a grand press conference in Seoul, South Korea. More than 200 media from around the world attended the conference, and the entire multi-functional hall of Samsung Electronics headquarters was packed to the brim.
At this mysterious conference, as expected by many, Samsung Electronics released a brand new smartphone - Galaxy S2.
From the name of the Galaxy S2 phone, you can tell at first glance that it is the successor to the failed product S1, but the meanings of the two are completely different.
When Won Posu, the president of Samsung Electronics, summoned several beauties behind him, and when they appeared in front of the world for the first time with colorful Galaxy S2 in their hands, they were greeted with screams of cheers and "
The shutter sound that keeps flashing "click, click, click".
Yes!
Although in Xiao Qi’s opinion, the Galaxy S2 is a future classic Android phone – a wide 4.2-inch body, three function keys at the bottom, a suitable screen-to-body ratio with bezels, beautiful and dazzling color processing, and touch-sensitive
The operating experience, etc., are all relatively ordinary configurations. But if you look at it in 2008, Galaxy S2 is very dazzling and beautiful. It has powerful functions!
Because Samsung has the most powerful hardware R&D and production capabilities in the world, when reporters saw the models displaying the Galaxy S2 and tried it in their own hands, they immediately noticed the difference from other smartphones.
First of all, in terms of the overall comfort of the fuselage, it can be held with just one hand, and the corners and sections are handled very well. There are no burrs like the N80 and A1600. Compared with the IPHONE and DreamStars, the difference is not big.
.
Then the most important hardware component of the mobile phone - the touch capacitive screen, directly uses the AMOLED screen that will only appear next year in history. In terms of color vividness and screen brightness, people who are used to seeing LCD and other liquid crystal screens are all impressed.
Amazing feeling.
Some reporters even took out their N80, A1600, iPhone and DreamStars to compare on the spot, and found that the screen of this Galaxy S2 surpassed that of the N80 and A1600, surpassing Apple in terms of color brightness. In terms of screen recognition, it was only inferior to
DreamStars is a little bit worse.
If we were to rank touch screens, Galaxy S2 would be second only to DreamStars.
In addition, Samsung's camera function is also powerful enough, with pixels and photo quality directly beating the N80 and A1600. It is also the only hardware that can keep pace with the IPHONE and DreamStars.
If we want to find a shortcoming of the Galaxy S2, it is Samsung’s own Bada system. In terms of the smoothness of surfing the Internet and playing apps, it is far worse than the IPHONE and DreamStars. The battery is prone to heat and the operation is slightly slow. Problems such as
It exists. But to be honest, it is much better than S1.
The S1 was very poor before, compared to the iPhone and DreamStars, but now that I have the N80 and A1600 as reference points, I suddenly feel that the Galaxy S2 is pretty good. Although it is not as good as the previous one, it is still better than the lower one.
The price of Galaxy S2 is also very suitable. The basic configuration of 16GB memory and 512M core is only 516 US dollars, which is 50 US dollars lower than the previous starting price of S1. It also supports mobile phone battery replacement and memory card expansion. This price
And this configuration fully reflects its purpose of positioning it in the middle to upper market.
In addition to excellent quality, Samsung has never been short of generous investment in advertising.
Just on the day the Galaxy S2 was released, more than 400 print and TV media around the world launched various advertisements for it, and you could see its advertising bombardment everywhere at once.
With such a variety of publicity, Galaxy S2 has become particularly attractive since the day it was released.
And this time Samsung did not play any pre-sale trick. On the second day of the release, Galaxy S2 appeared on the counters selling Samsung mobile phones around the world. There were five colors in total, divided into three different colors.
Versions are on sale, with prices ranging from US$516-638.
But the most decisive thing about Li Jianxi's killing is that at the same time that the Galaxy S2 was put on the shelves, the original price of the S1, which had not changed, plummeted to 366-488, a full 200 US dollars lower than the original price, and the drop was almost
As much as 35%.
When public opinion was in an uproar, many people were scolding Samsung for seeking death, or directly calling them the "diving king"!
But real experts, such as Xiao Qi and Gang Leader Qiao, secretly exclaimed when they saw this move.
The reason is very simple. Although Samsung is just looking for death in this move to downgrade its brand, in fact, the S1 cannot be sold in the first place. Instead of all the 50 million sets of spare parts rusting, it is better to recycle the waste.
, sell to reduce losses.
Furthermore, to be honest, the S1 is really not worth the previous price of 566-688. Li Jianxi’s initial pricing was indeed too high on Samsung.
But once the price is reduced by 35% to the same range as the N80 and A1600, its overall cost-effectiveness will far exceed that of the N80 and A1600!
In other words, the price of the A1600 is US$399 and the price of the N80 is US$488, which coincides with the price of the Samsung S1 after the price reduction. It is directly the most brutal duel and there is no room for avoidance.
Of course Samsung won't be afraid.
Because as mentioned before, S1 is not as good as IPHONE and DreamStars, but it still has many advantages, otherwise it would not have sold more than 10 million units in six or seven months.
Now the price of S1 has been reduced by 35%. It is definitely an entry-level smartphone worth buying. Comparing it with N80 and A1600, it definitely wins a lot.
And after taking such a step, Samsung also lowered the grade of N80 and A1600. From then on, N80 and A1600 are only qualified to compare with S1, not even Galaxy S2, let alone the two heroes in the APPSTORE camp!
Not only that, through this clever price reduction, Samsung has allowed its products to instantly cover the two grades of mid-range and low-end smartphones and mid-range and high-end smartphones. After catering to the needs of different consumers, it has also allowed its product lineup to instantly expand.
Become richer.
It is conceivable that as long as the Galaxy S2 can quickly gain popularity, Samsung's product camp will climb up in the next step and compete with its allies Apple and Fairy.
Unlike previous generations, Samsung directly opened up the high-end market with the Galaxy Note, then consolidated the high-end market with the Galaxy S series, and finally slowly extended its product line downwards.
With the emergence of Xiao Qi in this life, many technology and appearance patents such as Galaxy Note and the original Galaxy S series have been taken away by Xiao Qi. Without these amazing ideas, Samsung has no way to use a direct top-down move.
,
This approach of basing ourselves on the fundamentals and then slowly launching attacks is the safest and most suitable for today's Samsung!
All right.
Now the problem comes again.
Samsung fought a beautiful counterattack, but the Android Alliance is about to cry!
N80 and A1600 are not good smartphones in the first place. It is just because of the reputation accumulated by Motorola and Nokia in the past few decades that many people buy them. But after buying them, almost no one dares to violate their conscience.
Say they are better than IPHONE and DreamStars.
But this is not 2013. People are far less picky about smartphones than consumers at that time. At that time, they had too much experience, so they were too impetuous and could not tolerate shortcomings at all. In a month, one
This mobile phone will go directly to discontinuation.
They are more patient now and are willing to give Nokia and Motorola some time to develop. What's more, it's not that it can't be used after buying it, it's just that the effect is a little worse, and the price is much cheaper.
Such an idea can only mean that in the past, Samsung S1 has directly reduced its price to compete with them, which naturally allows users to have the most intuitive comparison.
The prices are similar, the hardware equipment is similar, the functions are similar, the power consumption is similar, and the running speed is even more similar. In terms of brand recognition, Nokia and Motorola are better, but the S1 is better in appearance, screen and touch experience, and the usability of applications is better.
The quantity is also S1 wins...
Under this comparison, how can the Android Alliance not cry? How can it not gnash its teeth?
Samsung bastard!
The price of S1 has been reduced to such an extent, and you will lose at least 50 US dollars, but you still have to work hard to disgust yourself. What a fool who harms others without benefiting himself! Idiot! Bastard!!
PS: I don’t know if I have told you guys that IPHONE was not very popular at the beginning. It was only because of the contract phone that it gradually became popular... Of course, Xiucai thought this was because it was not released simultaneously in our mainland, otherwise it would have been long ago.