Entering mid-March, the war on smartphones has become increasingly fierce.
People seem to have never bought a mobile phone before. DreamStars, IPHONE, GalaxyS2, S1, A1600, N80, this series of smart phones have all ushered in a hot sales period.
In addition to the most popular DreamStars and IPHONE, which are sold out immediately after pre-order, the Galaxy S2, S1, A1600, and N80 mobile phones are also very popular. As long as the supply of goods is sufficient, they can still make a lot of money.
The bowl is full.
Among them, the cumulative shipments of A1600 and N80 have exceeded 160 million units since they were officially launched on February 1. Although they are still not as good as the sales volume of feature phones, in this market with unlimited development potential, basically
It has already established a firm footing.
Not to mention Samsung. Galaxy S2 was used by Lee Kun-hee to wash away his shame. It has beautiful appearance, excellent performance and reasonable price. Galaxy S2 has shipped 5 million units. S1, the price-cutting king with the most abundant parts, is even more
It has reached 12 million units, fiercely grabbing the share of the Android Alliance.
Gang leader Qiao, who looked down on Samsung, rarely said, "Samsung has finally been of some use." However, Li Jianxi was so angry when he heard such "praise".
Stimulated by the explosive sales, the giants of the Android Alliance have doubled their confidence. In addition to high-profile announcements that they will actively develop more smart models, they have also increased their investment in Android stores. The three giants have joined forces with Sony Ericsson.
Announced that it will invest a total of 20 billion US dollars into the Android store within one year to help the Android store develop smoothly so that smartphone users can get a better experience with smart games and programs.
Industry insiders who know the inside story can only smile openly about this.
The Android store is not profitable yet, and is even suffering huge losses. It is just to attract more APP developers, so it is done in such a high-profile manner.
10 billion US dollars still need to be injected within a year. The three companies of Fairy, Apple and Samsung invest almost 2.5 billion in APPSTORE and its cloud computing and cloud storage centers every month. This is enough for the Android Store
Three times!
Of course, you can say that these 2.5 billion US dollars were earned by APPSTORE, and the three companies did not contribute the money, but if you have the ability, you can earn so much money and spend it?
On the one hand, you have invested a huge amount of money, but on the other hand, you are basically self-sufficient. You can judge the difference between the two. This also fully illustrates the significance of being one step ahead.
Coupled with the aggressive Sony Ericsson, the four giants of the Android Alliance have also seen the broad market in the future from the prosperity of APPSTORE, so they are now starting to develop their own application stores at all costs, vowing to develop mobile applications in the future.
On top, divide a large piece of cake.
They are not stupid. They know what the free Android system means for the entire smartphone.
Once the Android system becomes popular, then even if they are fairies, no matter how tyrannical Apple and Samsung are, they will only be able to rely on the strength of three companies to fight against the encirclement and suppression of dozens or even hundreds of large and small companies.
And with so many allies, the development of the Android store must be very good, and at worst it can be tied with APPSTORE.
What the Android Alliance has to do now is to persevere, develop, and work hard to develop the Android system and Android phones. It must also endure the continuous success and suppression of the APPSTORE Alliance until most people have entered the free model.
Have the power to fight back!
It is also because of this understanding that the camp of the Android Alliance is so strong, and Sony Ericsson did not lose confidence due to a temporary defeat.
Compared with the Android Alliance, the biggest task of the APPSTORE Alliance now is to rapidly expand production capacity and try to compete with the Android Alliance for the market.
Especially Apple and Fairy, it is urgent to expand production capacity.
If DreamStars and IPHONE have sufficient products to sell, at least the sales volume of the two can be doubled, and tripling is not difficult.
After all, the public has sharp eyes. Among all smartphones, they all know which one is the best.
It's just that many people regretted missing out on DreamStars and IPHONE because they couldn't grab DreamStars and IPHONE, or they didn't have enough money in their wallets. But if these two mobile phones were placed on the counter, they couldn't guarantee whether they could withstand the temptation——
Anyway, the European and American credit card system of spending first and repaying later is still very complete.
Sure enough, in mid-March, Apple CEO Qiao Bangzhu announced in a high-profile manner that it would expand the production capacity of IPHONE in the Winter Palace in China. It was initially expected to increase by 2 million units per month. The entire project is expected to be completed within two months.
Time is complete.
As soon as this news came out, everyone was in an uproar.
Apple's IPHONE foundry in Daoyin City, Sichuan Province has now begun construction. According to the plan, mass production will begin in August at the latest and will reach a monthly production capacity of 8 million units in September.
But I didn’t expect that Apple couldn’t wait even this half a year and would soon expand production capacity based on the existing factory in Dongguan.
Based on this calculation, when production reaches its peak, Apple will be able to ship 18 million units every month, more than double what it does now!
At first glance, it seems that Apple would be under great pressure to produce such a large quantity every month, but in fact it is not.
Because a mature electronics company should have some inventory of its electronic products to cope with various situations, such as repairs, replacements, activities, etc., even until the electronic products are off the market, they should maintain some inventory.
Remaining inventory.
The normal inventory should be around 20%, and the final inventory that will be off the market can also be kept at around 5%.
But what happens now?
Apple, like Fairy Company, is infinitely close to zero inventory!
Excluding 20% of inventory, Apple ships 14.4 million units a month. This number is spread among smartphone users around the world and is nothing at all. According to this development trend, the demand for smartphones in a year is at least
Around 800 million units! Apple, one of the leaders, accounts for more than 170 million units in sales, which is not a problem at all!
Fairy Company is similar to Apple Company, and it is even earlier. As early as late February, there was news that Li Xiaochao's Star Electronics had merged with several medium and large foundries to expand DreamStars' 30 million production capacity.
In addition, Fairy Company's two major production bases have the ultimate capacity to produce 10.5 million units of DreamStars every month. However, in order to catch the Android Alliance off guard, they started work early, which resulted in the production capacity not being able to reach the maximum.
Now that production has passed for more than two months, the workers' proficiency and cooperation have been fully trained. For example, during the pre-sale on March 15, 6 million units were sold. This is a huge signal.
, proves that starting from April, DreamStars should start to exert its strength!
DreamStars may not necessarily sell better than IPHONE, but it is definitely a product of the same level. According to IPHONE's inventory theory, sales of more than 120 million units a year are definitely very easy to achieve.
The successive expansions of DreamStars and IPHONE are simply to meet the needs of fans, but in a far-reaching sense, aren't the two companies using expanded production capacity to attack their enemies and occupy and consolidate their positions in the high-end market?
With the annual sales of 300 million units by the two of them, the high-end smartphone market is basically saturated, and it will be difficult for phones from the Android Alliance to break into it for a while.
Compared to the high-profile news from the Android Alliance and APPSTORE, Microsoft and HTC are not resting either.
On March 15, HTC announced that it would build two more giant smartphone factories in South Bay and Winter Hall, with a total annual production capacity expected to reach an unprecedented 300 million units.
Microsoft also announced at the same time that it would invest US$20 billion to build a Microsoft Store to provide smart APP application support for users who are about to purchase HTC smartphones and Microsoft tablets.
Okay!
The excitement was all gathered together.
Microsoft is indeed a long-established giant, but it actually relies on HTC, a mobile phone manufacturer, to fight against the two major camps.
For a while, I don’t know how many people were secretly laughing at Microsoft’s overestimation of its capabilities.
But only Xiao Qi knows how powerful HTC was in the early stages of the development of the smart electronics era. It was ranked third in smart electronics, second only to Apple and Samsung.
And Microsoft's power is even more terrifying. Its WINDOWS system has cultivated hundreds of millions of loyal users. Once this system is transferred to smart electronic devices, the habitual stickiness it brings will bring them a large number of users——
In the previous life, when Nokia smartphones just started using the Windows phone system, weren't there millions of users who fully supported it?
When the strength of the two is added together, the power and effect produced cannot be described by one plus one.
If the Android Alliance, Samsung and Apple don't pay attention to it, I'm afraid they will be the ones crying in the end!