In March, a big event also happened in the national television industry.
That is, Bird TV is finally on the market!
Having played Xiaoniao.com for so long, Shen Wuyan already knew the plans for Xiaoniao TV.
As early as the Chinese New Year, Xiaoniao TV’s various advertisements and review posts attracted people’s attention on Xiaoniao.com and various online forums.
Xiaoniao.com originated from the Internet and also emerged from the Internet. Although Xiaoniao.com's variety shows are now famous throughout the country, it has long been dubbed "a TV station that is not a TV station", "the most thoughtful variety show production company"... and other reputations. But the base of Xiaoniao.com is still the tens of thousands of netizens, the grassroots.
After the Spring Festival, Xiaoniao.com now has more than 350 million independent IPs in the world every day, and the IPs of Chinese users are 200 million. The number of videos played every day exceeds 5 billion, surpassing YOUTUBE, and it was ranked No. 1 in the world by the American Electronic Observer. A video website.
With such a high popularity support, Xiaoniao.com is naturally showing its power with overwhelming force, completely crushing all domestic competitors and occupying 80% of the domestic video website share. Websites such as Youku, Tudou, LeTV, Sohu, etc. are only in Xiaoniao.com. It is difficult to survive under the power of the bird net.
In fact, the advertising is surprisingly effective.
After Xiaoniao.com announced the prices of 52-inch ultra-thin LCD TVs at 7,999 and 60-inch at 11,999, interested people immediately went to compare the prices of similar products on the market.
Then everyone discovered that the price of a Bird TV of the same size is about 1,000 cheaper than domestic manufacturers such as Hisense and Changhong, not to mention that it is at least about 2,000 cheaper than Japanese brands such as Hitachi, SONY, and Toshiba!
Don't underestimate the difference between 1,000 and 2,000.
No one’s money comes from the wind, especially the money of ordinary people. It is earned through hard work. If there is room for saving, you will definitely save it. If the quality is similar, of course you should choose the cheaper one. OK!
What's more, the TV manufacturer produced this time is Xiaoniao TV. Not only is the price cheap, but also the size in the advertisement and the results of the evaluation by the reviewers are extremely good, definitely not worse than the Japanese and Korean systems.
Although there are still many people who doubt the authenticity of these advertisements and reviews. But when they think that Xiaoniao.com is a company owned by Fairy Company, and according to Xiao Qi's character, it is absolutely impossible to sell products with poor quality, they immediately feel reassured. I put a lot of thought into it.
The only thing that made them hesitate was that the size of the Xiaoniao TV was too big. It was not as popular as the 32-inch model now. There was no 40- or 42-inch model. Instead, it was 52-inch model, and there were also 60-inch models.
A big TV is great, but the price is correspondingly much more expensive!
No matter how much cheaper you are than others of the same size, but what I need is about 32 inches, and it won’t be of much use if it’s larger.
Of course, today's young people are different from those 20 years ago.
Young people in their 20s are not only the fastest to accept new things, but also the most willing to spend money.
Why was the iPhone so popular in China in the previous life? It was completely beyond the expectations of Gang Leader Qiao?
Isn’t it because this group of young people who originally had no ability to consume iPhones, relied on saving money, borrowing money, etc. to buy more than 5,000 iPhones?
Before the rise of Samsung and Xiaomi, almost all young people who wanted to have some dignity would definitely use an IPHONE, and they would definitely buy a new one every time it was updated!
Once such tens of millions of people emerge, do we still have to worry about the sales of IPHONE?
It's the same in this life.
Currently, IPHONE has not entered mainland China on a large scale. However, DreamStars is on sale in China!
Every time the domestic DreamStars pre-sale network is sold out, it must be the first in the world.
According to surveys by Bolen Consulting and several other consulting companies, at least 50 million people are eager to buy the coolest and most dazzling DreamStars, and at least 30 million people in their 40s also hope to have a powerful DreamStars. , no matter what model it is, as long as you can buy it!
It can be seen from the performance of DreamStars that today's young people, as long as your stuff is good and done sincerely, you can get their support.
Therefore, among the people who participated in the survey, at least 200,000 people thought they would buy a Xiaoniao TV.
Therefore, Shen Wuyan is relatively confident about the release of Xiaoniao TV.
If you have confidence in yourself, it will naturally not count.
Whether any product can be successful still needs to be tested by the market.
At Xiao Qi's suggestion, Xiaoniao.com put the sales of Xiaoniao TV in Xiaoyao Mall.
The two TVs of Bird TV have two packages: a cute bird-shaped smart set-top box is free, but you must choose to purchase a 1-year service fee or a 2-year service fee.
One year is 240 yuan, and two years is 360 yuan. Without service fees, the LCD TV cannot watch various programs and can only be used as an LCD screen.
Since it is the boss's company, Qin Yibin very wisely placed the sale position of Bird TV directly in the center of the home page.
You know, after three months of development, Xiaoyao Mall has already become well-known. With its low prices and excellent services, it has defeated Amazon. Its sales have soared, and its daily visits have already exceeded 200 million times.
Suddenly, 200 million people can pay attention to Xiaoniao TV. This is definitely a great sales promotion.
However, the sales volume in the first two days was not as good as everyone imagined.
17,890 units were sold on the first day, 8,033 units were sold on the second day, and the two days combined were only about 26,000 units.
In the same advertising position, the Panasonic high-end vacuum cleaner sold for 2666 two days ago, but 370,000 units were sold in one day!
Qin Yibin is not the only one who has the final say in Xiaoyao Mall. Many people have talked about making adjustments because of this. Even though they all know that Xiaoniao TV is the product of the proprietress, the performance of Xiaoyao Mall is related to their own. What a future.
Under tremendous pressure, Qin Yibin let Xiaoniao TV stay in the center of Xiaoyao Mall's homepage for four days, with a total sales volume of about 40,000 units, before he reluctantly withdrew it.
Xiaoniao.com does not make money from Xiaoniao TV now. Xiao Qi had already vaccinated Shen Wuyan. Shen Wuyan was also mentally prepared. She was also annoyed by the dismal sales. It’s on.
When Xiao Qi went to Shen Wuyan's villa, Shen Lili, who opened the door, quietly told him that her daughter had not eaten tonight.
As Shen Lili said she was going out to exercise for three hours, Xiao Qi entered the hall with a wry smile.
I haven't captured the Little Lark yet. If you give me three hours, I won't be able to make full use of it.
The young man wondered if he should be braver, and then he looked up and saw Shen Wuyan sitting on the sofa, reading a bunch of information.
Shen Wuyan's expression was very serious, as if she was still thinking. It wasn't until Xiao Qi sat next to her that the smart and charming girl raised her head.
Looking at Xiao Qi, Shen Wuyan's eyes were slightly red subconsciously, but the next moment she showed a stubborn expression: "I think I know what the reason is!"
"What?"
Xiao Qi looked at her in confusion, not understanding what this girl was talking about.
"It's because our TVs are too big and many people can't afford them!" Shen Wuyan said, "Your concept is wrong! We shouldn't have made it so high-end from the beginning! Users of Xiaoniao.com are originally Ordinary people, a small-sized TV is what they can afford!"
"But our TV effects must be reflected on super-detailed large TVs!" Xiao Qi argued gloomily, "Didn't you see on the forum that those who bought Xiaoniao TV were all talking excitedly about themselves? When you watch the movie, how shocking is the effect?"
"The problem now is that no matter how good this effect is, and the price is so expensive, not many people are willing to experience it!" Shen Wuyan frowned and said: "You might as well just produce the small-sized Bird TV first, and give these users to Once they are trained, when they feel that the small TV cannot satisfy them anymore, won’t the large-size TV naturally be sold?”
Xiao Qi also frowned and said nothing for a while.
He didn't care about Shen Wuyan's refutation, but he just felt that Shen Wuyan's idea would destroy the overall reputation of Xiaoniao TV - 26-inch, 29-inch, and 32-inch LCD TVs are really not enough now!
But on the one hand, what Shen Wuyan said is good. No one has bought it anymore. Why are you still so reserved?
If you want to expand and cultivate the user base of Xiaoniao TV as soon as possible, then manufacturing a small-sized Xiaoniao TV is the best and most effective choice.
"I have decided to go talk to the LCD panel manufacturer in Baodao and Sheep Changhong tomorrow." Shen Wuyan put down the treatment and clenched her fists.
Seeing that she had made up her mind, Xiao Qi could only raise his own doubts: "If we do this, will the entire production to sales time be too long?"
"Then just make a reservation! It can also stimulate their mentality of snatching!" Shen Wuyan said without thinking, "Let them make a reservation first and ship it after one month. The sizes of 26, 29 and 32 inches are easy to make. One month is enough time from stock preparation to production. I only earn them 200-300 yuan per unit, so I don’t believe they won’t come to pre-order and snap up!”
Xiao Qi was stunned immediately.
Good guy!
Isn’t this Xiaomi’s order-based production?
For Xiaomi, you give me the money first, and then I place an order with the manufacturer and then ship it to you.
It’s not that Shen Wuyan is short of money, she’s just rushing to catch up on time and not letting the fans’ enthusiasm fade away, but they both lead to the same goal by different paths!
Unexpectedly, in this life, someone will still pull this trick after all!
Moreover, this innovative woman is still his wife!!