Chapter 1835 Use 'Britain's Got Talent' to make British money!
"It just so happens that our Xiaoniao Network is preparing to expand its capacity again. This time Dentsu is providing help in times of need..." Shen Wuyan smiled sweetly, "With such a contract, I estimate that within at least five years, we will be able to increase our bandwidth capacity." and the server, you don’t have to spend any more money~~”
She felt relieved as she spoke.
Although Xiao Nizi was always calm when faced with a monthly loss of 300 to 400 million, but every month she had to transfer hundreds of millions to the company from the bank card given by her husband, the proud Shen Wuyan still felt Somewhat uncomfortable.
Now the biggest cost is not increasing much, and with the addition of several new programs, which will bring huge financial resources, it is just around the corner that Xiaoniao.com will enter the era of profitability. How could she be unhappy?
Seeing his wife so happy, Xiao Qi was embarrassed to hit her.
The young man would not tell Shen Wuyan now that the rapid development of the Internet world in the next few years is beyond the imagination of ordinary people. Let alone a 20% increase in capacity a year, even a 50% increase in a year may not be enough!
Especially when the Internet speed can match that of smartphones, the number of users using Xiaoniao.com on smartphones will increase explosively!
Think about the people who bow their heads on the subway and buses on their way to and from work every day!
If there are at least 300-500 million more users in the world, their average online time per day will increase by 3-5 hours. How much burden will this increase?
Moreover, in the next few years, even current users will spend more time online.
All in all, by 2013, five years later, the capacity will have to be expanded by at least 300%!
Therefore, Shen Wuyan will have to spend money on servers and bandwidth in the next few years, and the amount is not small.
But let’s wait and see when the time comes. Maybe Xiaoniao.com will have already opened up a way to make money by then. Even if the operating expenses increase, the profits will be enough to cope with it?
Even if it doesn't work, then he can still make up for her. At this time, if the husband can't help, how can he show that he loves his wife?
After thinking about it and talking about external matters, what is left is related to the foundation of the operation of Xiaoniao.com.
There are several programs and projects that are already in mature operation. Don’t worry. With strong inertia, the staff of Xiaoniao.com can do a good job.
The only thing Xiao Qi needs to pay attention to is the new ace program.
"How's 'Britain's Got Talent' going?" the boy asked, "I heard that the first and second episodes were pretty good?"
"Of course! With my husband's reminder and genius creativity, there is no justice for failure." Speaking of this, Shen Wuyan's eyes widened with laughter, and she even took the initiative to give Xiao Qi a kiss: "First Issue The ratings for the show were 10%. Based on the total UK audience of about 26 million, it was about 2.6 million effective viewers. The second episode suddenly jumped to 20%. 5.2 million people watched it! According to a survey by Sky TV , people’s expectations for the third episode are very high, and the ratings will definitely rise again!”
The "Talent Show" program has only been broadcast in China before. Although it is very popular, the British do not think it will do well in the UK.
So although Simon Cowell is very confident, ITV is not.
Shen Wuyan is not a weak woman at all. She has her own responsibilities in control of such a large website company. So she proposed to only sign a one-year contract and pay a high broadcast fee to the British independent television station. Then she would only The practice of charging advertising fees.
Simon Cowell was horrified, he didn’t expect Shen Wuyan to be so generous!
Originally, according to his estimate, at least half of the advertising revenue would be given to the TV station, and the remaining half would be shared between the two companies.
Originally, after negotiations, "Britain's Got Talent" was jointly produced by Xiaoniao.com and his company. According to the revenue ratio, he took 30% of the total revenue. However, after Shen Wuyan's high investment, his share The proportion suddenly dropped to 10%.
But Simon Cowell is not depressed, because most of the risks are borne by Birdie.com, and he basically just sits back and collects the dividends. Even if he doesn't make any money, he still has to lose money - he still has an income from judging. , and the planner’s income!
Just like that, Xiaoniao.com, with a total investment of 3 million pounds per issue, will publicly broadcast the preliminary program on the British independent television station.
In the first episode of "Britain's Got Talent" in the previous life, because there was no reputation, the recorded clips began to be broadcast on June 9, 2007, and the finals were broadcast live on June 17. The time span was so short that Unexpectedly.
This is definitely a big waste for Shen Wuyan, who has already run "The Voice of China" and "China's Got Talent" very skillfully!
Therefore, she changed the preliminary round of "Britain's Got Talent" to be the same as that of "China's Got Talent", with one episode broadcast every three days. The preliminary round is expected to be broadcast for 20 episodes, which is about a month.
Then the semi-finals, semi-finals, and finals will span 2 months, and the total program cycle will be 3 months, which is the real money-making machine.
But the British independent television station is not stupid. If the ratings are not good, then they have the right to terminate the contract directly.
But Shen Wuyan never thought they had a chance!
The little lark has a hundred times more confidence in her husband and does not believe that his idea will fail.
Needless to say, the success of "China's Got Talent" has clearly become another flagship program of Dragon TV. They only regret signing a one-year contract. I believe that next year's contract salary will at least increase again. Double!
After "Britain's Got Talent" arrives in the UK, it will naturally not remain the same and there will be many changes.
First of all, Xiao Qi asked Branson, chairman of the Virgin Group, to talk about the matter. At the cost of donating 1 million pounds to the British Royal Charitable Foundation every year, he won the opportunity to participate in a variety show organized for the royal family at the Liverpool Empire Theater. For the privilege of performing, Elizabeth II will also be present in person, so "Britain's Got Talent" also adopted the slogan of its previous life: "The winner will get the opportunity to perform in front of Her Majesty the Queen!"
Although the British royal family is not as good as the previous one, everyone still respects Elizabeth II, so this opportunity to perform for her is an irresistible temptation for many stars, let alone a talent show. The winner of the show. It was as wonderful as a dream.
For this reason alone, at least more than 37,000 people came during the registration process that started in March.
The second point is about the prize money for "Britain's Got Talent".
In his previous life, Simon Cowell was relatively stingy and only gave a record contract and a 100,000 pound championship reward, while other contestants received even less.
Xiao Qi is different from him. How can the world's richest man still be short of money?
Therefore, in the slogan of "Britain's Got Talent", the winner is directly given three record contracts (or three TV series contracts) and a reward of 1 million pounds, while the runner-up is given a record contract (or a TV series contract) and 80
The reward is 10,000 pounds, and the third place is 700,000 pounds... By analogy, even if you reach the tenth place, there are 200,000 pounds, and everyone who enters the semi-finals also has 50,000 pounds in hard work fees.
As soon as this reward was released, it was a sensation across the British Isles!
Do you remember "Millionaire"? It's the super popular show where you can get 1 million by answering 7 questions correctly!
It came out of the UK and became popular all over the world, and the initial prize at that time was 1 million pounds!
One million pounds is equivalent to more than 12 million yuan. This is definitely a huge amount of money in the UK, enough to make countless people crazy!!
The British economy has not been very good in recent years. Considering the three record contracts (or three TV series contracts) and the reward of 1 million pounds, the registration in March will exceed 100,000 people - well, those who are excited
We will forget that there is only one champion. Who doesn’t want to be the most dazzling one?
It was under this expectation that 132,387 people signed up for "Britain's Got Talent" alone, setting a record for the entire British talent show.
Xiao Qi also commissioned Branson to advertise in various print media, television media, and paper media. After spending a lot of manpower and material resources, more than 6 million pounds in publicity expenses, almost all the British knew that there was such a program from
China’s talent show.
Otherwise, do you think that 10% of the ratings for the first issue and 20% for the second issue can be obtained so easily?
The British are not fools!
You get what you pay for!
The second episode reached a ratings of 20%. This number was also within Shen Wuyan's expectation. Because of her immense confidence in Xiao Qi, she believed that "Britain's Got Talent" would eventually reach a maximum ratings of 60%.
, which is also a matter of course.
It is now. Faced with the fierce ratings, the British independent television station is confused, and Simon Cowell is also confused. Both parties are experienced people. How can they not see this "Britain's Got Talent"
》Is it a soaring posture?
The moment the second episode of the program came to an end, the advertiser directly called the service hotline of Cowell's company according to the phone number provided by the program team. Compared with the previous indifference, it seemed as if he was not the same person.
What makes Simon Cowell jealous is that advertisers have offered a total of 3 million pounds per issue, which is twice as high as the original 1 million per issue, but Shen Wuyan still holds firm.
I’ll wait until the fifth issue to read it.
At this time, Cowell has already believed that Shen Wuyan has such strong confidence in "Britain's Got Talent" that he doesn't care about this little money at all, and is waiting for the sky-high advertising fees later!
And if the ratings of "Britain's Got Talent" can really exceed 40%, then the advertising fees will really be sky-high!
Judging from the style of "Britain's Got Talent", I'm afraid it won't be difficult to earn 100 million pounds this season!
Simon Cowell is so ruined that his intestines are green, why don't he invest more? Now he will make ten to twenty million pounds less!
The British independent television station was more direct. A group of managers who were previously responsible for negotiating with Birdie Network all went home to eat themselves!
Only Shen Wuyan remained calm and composed as usual.
My husband’s programs and planning will shock you British people and make a lot of your money. Is there any surprise? (To be continued, please search Piaotian Literature, the novel will be better and updated faster!
ps: Do you still remember the first time you watched Paul Potts sing "Nessun Dorma"? Anyway, the show was moved at the time. "Britain's Got Talent" is more sincere and simple than the domestic version. I I think so.