Financial companies are having a hard time, Internet companies are having a hard time, and App Store sales have also slowed down their growth for the first time.
Appstore revenue reached 10 billion US dollars in April, and it also grew rapidly at a rate of no less than 8% in the following months.
This is due to the continuous sales of mobile phones from Samsung, Apple and Fairy, and people who buy smartphones have also begun to contribute to app purchases.
But in September, it only increased by 5% compared with August, a full 3 percentage points decrease, and closed at only 14 billion US dollars.
This is because people have gradually controlled their purchases, and try their best not to buy games that can be bought or not, in order to save money.
Xiao Qi knew that this was only the beginning of the financial crisis. In less than a year and a half, the sales volume of the app store would probably continue to decline, and might even fall back to between 10 and 8 billion.
AppStore has a big business, so there is nothing to worry about because it only takes a cut of the middle. However, not every company that develops games and software can make as much money as games like "Angry Sparrow" and "Plants vs. Zombies". Many companies'
The profits are not high either, so the situation is a bit grim for them.
In particular, small and medium-sized companies were a little overly nervous. They began to continuously report the situation to the app store in September, hoping to come up with a practical solution.
Booker, the CEO of the App Store, called Xiao Qi more than once and asked Xiao Qi how to deal with it.
The hope of program and game development companies is to increase the share ratio of App Store, such as a 28% share.
But this idea was firmly opposed by Gang Leader Qiao and Li Jianxi.
In particular, Gang Leader Qiao showed his indifferent side. He directly said to Xiao Qi: "If they don't want to, just tell them to get lost! They are still making money now, and they are already flustered. In the future,
If something really happened, wouldn't they have a falling out?
If you think it’s hard to say, then blame it on me. Let them come to me! Hum, if it doesn’t work, just get out of the app store. What we need to stay is those who can truly work together with us to strengthen smart electronics.
Industrial developers, not these short-sighted guys!”
If it had been anyone else, Xiao Qi would have thought he was talking politely and bragging.
But Gang Leader Qiao is different. He is truly a ruthless person. This is what he did in the Apple App Store in his previous life. Anyone who dared to question him would be kicked out directly, and the profit distribution would never be changed.
Sometimes Xiao Qi felt that with Gang Leader Qiao as a cannon, at least he would not lose to others when quarreling and competing for interests.
However, Xiao Qi didn't intend to do what Gang Leader Qiao said. Because the atmosphere in the app store has always been very relaxed, he couldn't just hit others like thunder just because they raised some opinions.
Mutual help, mutual benefit and mutual compromise are the best ways to cooperate.
Xiao Qi would not agree with the change from 37 points to 28 points. Just as Gang Leader Qiao said, it is still growing. You will not be able to stabilize. If you lose money next time, won't you gain even more?
Inch in inch?
Moreover, even if there is a loss, the loss cannot be borne by the app store. Without the app store platform, how can you make money? How can you be prosperous?
So once this ratio is changed, the turmoil will become bigger and bigger, which will not be beneficial to the app store at all.
Even if he does not agree to change the share ratio, Xiao Qi is not worried about the rebellion of those game and program companies.
Because now, the app store occupies 88% of the mobile app market. If the Android system hadn’t spent a lot of money to poach many companies last time, the app store’s market share would have reached at least 95%!
If you leave the app store and go to the Android store, it is not a matter of loss reduction, there is no income at all.
Xiao Qicai didn't believe they had the patience. After 2013, when the Android store gradually developed and expanded - you don't even know how to appreciate the good situation of the app store now, how could you have that patience?
But as the leader of the entire smart app market, Xiao Qi cannot completely ignore their feelings.
Especially in the next year or so, when the revenue of real app stores reaches a stagnant stage, we need to help them find a way out.
This way out is actually very simple, then let go of the app store’s exclusive agreement and allow these software and game companies to develop the same apps and games for the Android store, Microsoft store, Facebook, Twitter, etc.
Of course, these apps are not connected to each other. The respective programs of App Store, Facebook, Twitter, Android Store and Microsoft Store cannot be used in other mobile phone systems or computers. This is a technical barrier.
It is a must have.
Moreover, Xiao Qi will also stipulate that if other versions of the app are to be developed, the share ratio in the app store will be reduced accordingly to 50-50. If other versions are not developed, the share will remain 30-70.
Thinking about it, it's actually quite reasonable. The 30-70 share ratio is only for exclusive apps. You have developed so many versions, so it's not my exclusive buyout, so why should I give you so much share?
Xiao Qi knows very well that you treat your company the same as you treat people. When doing business, you must not be too nice to them, otherwise things like friendship and enmity will definitely happen to you.
This is how business is, if you make more money, others will make less money. If you don't want to make less money yourself, then you have to ask others to make less money.
Sacrifice one's own interests to protect the interests of others is not the best result of doing business. Xiao Qi's foundry and parts business is only done to create a good supply chain.
Therefore, if you want everyone to cooperate for a long time, you must act in accordance with the rules and regulations and make a plan that everyone can accept, instead of blindly giving in. This is absolutely not advisable, and it is impossible to exchange for partners.
Being grateful will only make them think you are easy to bully.
You said you want to find new growth points.
OK!
Then go make apps for other online app stores, I have no objection.
But don’t think about enjoying the previous treatment in the app store, otherwise you will increase your income and create a rival for the app store. I will not get any benefits from the app store. This is not how business is done!
Xiao Qi gave this idea to Gang Leader Qiao, and Li Jianxi and Booker discussed it. Except for Gang Leader Qiao, who wanted to control everything, the other two people agreed.
However, Xiao Qi is not worried that Gang Leader Qiao will not be able to figure it out. After all, in his previous life, many of the best-selling software and games in the Apple store will also appear in the Android store, and there are even many free computer versions.
This shows that Gang Leader Qiao does not know how to compromise. When the general trend is the trend, Gang Leader Qiao will naturally know how to make a choice.
What's more, the plan Xiao Qi mentioned is not implemented now.
It is still growing. If any of your companies suffer losses, you can only say that you are too stupid to seize such a good opportunity to make money.
For such a company, the software is definitely not suitable and the games are not exciting. Naturally, such a company cannot survive in the fiercely competitive app store for a long time, so it is better to exit on its own.
no way.
It's not that Xiao Qi is cruel, but in a competitive industry, you can only judge good or bad by this. If you sympathize with everyone, you will inevitably fail in the end and end up like them.
Even in the end, even if you become poor because of this, they, those guys who can't afford to live on the wall, are still so poor.
Xiao Qi is a good person, but he is definitely not a bad person.
He is willing to cultivate a way for people to make money, but he will never give money directly to these people. Unless they are orphans, widows and disabled people who are incapable of working, everyone has the obligation to work in exchange for life needs.
The same goes for companies.
If Guo Taiming's Red Sea factory is far behind the times, Xiao Qi will not give him a big contract, but will replace it with another aggressive factory.
Only through competition can this society continue to progress.
Just like the ancient Chinese people, who were bound by their thoughts and thought "Everything is inferior, only reading is superior" is the best explanation.
For example, most of the current app stores are owned by foreign companies, which makes Xiao Qi sigh. He wonders when Chinese people will occupy a sufficient share in the app store!
It will be a major trend for technology to develop into the virtual world in the future. If we do not rush in to occupy a part of the share at this time, it will be even more difficult to enter after all the profits are divided.
Therefore, Xiao Qi is now considering whether to build an app software incubator to allow more Chinese engineers to develop here and let their imagination and wisdom fly.
The app software incubator is much simpler than the industrial incubator. It relies more on the wisdom of technical geeks rather than a large number of industrial equipment and labor, so it is easier to prepare.
At most, Xiao Qi just spent a little more money to support the app software incubator in the early stages of its establishment.
Is Xiao Qi still short of money now? (To be continued, please search Piao Tian Literature, the novel is better and updated faster!
ps: Today is the 1st. Brothers, with your guaranteed monthly votes, you can vote for a scholar!!