After Mi Jiayan left, Xiao Qi's thoughts turned to the three major direct-operated stores in Russia.
Although Russia is incompatible with the European continent, many Europeans like to travel to Russia.
In addition to the capital Moscow and the second city St. Petersburg, the most popular is the famous resort-Sochi.
Sochi is also the venue for the 2014 Winter Olympics. Although Xiao Qi did not see the Winter Olympics, after watching an American TV station's introduction to Sochi, he felt that this place is really a holy place for vacation.
There are two completely different weather conditions gathered in one place. There is heavy snow on the other side of the mountain, and there is the warm ocean atmosphere on the other side of the mountain. There are also countless hot spring resources, full of various primitive ecological atmospheres, and the prices are relatively cheap.
It is one of the best resorts in the world.
Sochi receives as many as 5 million European tourists every year, making it the third largest tourist city in Russia, while Sochi itself has a population of only a few hundred thousand.
Because of this, when Xiao Qi set up the Fairy direct-operated store in Russia, he placed the third direct-operated store in Sochi.
At that time, everyone thought Xiao Qi was a bit risky, but the facts proved Xiao Qi right - foreign tourists in Sochi usually like to order dreampads and dreamstars here and take them home after the trip. It is better than not buying them at home.
It's much better.
The current financial crisis in Europe and the United States has caused a lot of economic development to lag. It stands to reason that people are tightening their money, but under such circumstances, the number of people traveling to Russia has surged.
It may seem surprising at first glance, but in fact it is for a very practical reason—Russia’s ruble exchange rate has plummeted!
When Xiao Qi checked the information from Bloomberg, he saw that Russia has actually been having a hard time since the oil crash in July. The exchange rate of the ruble against the US dollar fell by 12% in August. In September, due to another financial crisis,
It continued to fall by 18% and is expected to fall again in October.
Under such circumstances, the euro, whose currency has always been strong, is equivalent to enjoying an increase of more than 20% in value. Using the money to travel and shop in Russia. Isn’t that directly equivalent to a 22% discount?
Not to mention that Europeans are high-quality, high-quality and taking advantage are two different things, not to mention taking advantage openly and openly. So when the weather in Europe is hot in August, September and October, they come to Russia, a place close to the Arctic Circle.
Take a vacation to cool off and relax after a year of fatigue.
There is a 22% discount on travel, plus you can buy DreamPad2 and Dreamstars, which are in high demand in Europe and the United States, at a 22% discount. Why not?
Because of this, the Russians and Europeans have put a stranglehold on the online pre-sales of Dreampad2 and Dreamstars. The Russians don't know whether they are arrogant or not smart, but they don't have a good share anyway, at least 30% -
40% of the shares were bought by these Europeans.
Among these Europeans, there are more than one or two who are cruel. They drag their families here. Then they use the identity certificates of their wives and children to register accounts, and one person orders three or four units back. They then resell them to others.
Basically, the cost of travel is more than half of the original cost. It is definitely a self-taught one!
In the whole process, the only one who suffered was Xiao Qi.
Except in places with unstable political situations like Africa, Fairy Company has not even set up a direct-operated store. In other places, Fairy direct-operated stores generally use the local currency settlement system.
This means that in which country the Dreampad and Dreamstars series products are sold, the currency of that country will be charged as payment, and then converted into U.S. dollars through a Citibank account, and finally brought together.
Such a devaluation of the Russian currency means that Xiao Qi is actually selling Dreampad 2 and Dreamstars at a 22% discount. The company's profits in Russia have dropped sharply.
Xiao Qi even knew that Russia's current round of currency depreciation would continue until the second half of 2009, with the highest depreciation rate exceeding 50%.
If that time really comes, Dreampad 2 and Dreamstars will lose money if they sell each one in Russia. Although the loss is only 10%, for Fairy Company, it is an unforeseen disaster.
Regarding this situation, both Samsung and Apple have no scruples in avoiding it directly.
Samsung will directly ask dealers to increase prices, and the settlement currency will be directly converted into US dollars.
Apple is even more exaggerated, saying that raising prices is the first step. If it sees that the momentum is not right, it will immediately shut down online sales, and will also comedically leave a "wewellback" website message.
On the contrary, if a certain country's exchange rate against the US dollar rises, Samsung and Apple will simply turn a blind eye and continue to sell their products as usual, never saying that they will be cheaper as a result.
Xiao Qi decided not to join them.
The Fairy Company has set a price, so it should abide by the contract. This also gives fans confidence.
A company that is not influenced by the environment, a company that considers its fans, and a company that is trusted by fans is the fairy company that Xiao Qi hopes for.
If you raise prices from time to time, what will your fans think? Are you taking advantage of the situation?
The impact is very bad, at least it has a great impact on the kind of trustworthy company that Xiao Qi wants Fairy Company to become.
Once the Fairy Company insists on its own prices and considers the fans' pockets, good word-of-mouth will soon spread, thereby increasing the reputation and stickiness of users, and the little loss of money will be
It's no longer enough.
What's more, Xiao Qi is not a fool and cannot sell Dreampad 2 and Dreamstars endlessly. He dares to ignore the changes in the exchange rate, which is actually something to rely on.
In this world, what goes up comes down, and what goes up comes down.
The exchange rate of the Russian ruble against the U.S. dollar plummeted, and correspondingly, the exchange rates of other currencies against the U.S. dollar increased.
For example, the euro, the renminbi, and the yen... Of course, after 2012, the Japanese began to do things badly. The yen plummeted to such an extent that it made people want to give Abe a beating.
Xiao Qi lost money in Russia because of the exchange rate, but in other places where the exchange rate rose, he would get some extra income after converting it into US dollars.
Under the influence of the two phases, the exchange rate factor has long been balanced.
In addition, the most important point is that there are only three direct-operated stores in Russia, and there are more than 100 other directly-operated stores that are not losing money.
Even if the three direct-operated stores in Russia are losing money, Xiao Qi's current monthly sales volume at each direct-operated store, dreampad2 and dreamstars is only more than 70,000 to 80,000 units each, which adds up to about 150,000 units a month.
, Russia has a total of only 450,000 units, which means a 10% loss.
Calculated based on the average price of DreamPad 2 being around US$820, the average price of Dreamstars being around US$650, and 10% of 150,000 units, the loss would be US$10 million per month. For Xiao Qi, this is just a drop in the bucket.
The ruble's plummeting will continue until the second half of next year. Xiao Qi thinks it is worth just spending 100 million US dollars to buy the reputation of a conscientious businessman.
At that time, Yan Xishan, an old bastard, first issued Jin coins in Jinshan, which was almost 1 Jin coin = 1 silver dollar.
As a result, after a few years, Yan Xishan, who had raised so many troops and suffered defeats, was unable to make ends meet, so he immediately reissued new Jin coins. It was stipulated that 1 new Jin coin = 25 old Jin coins.
Naturally, the market has adjusted the price as a result, but 1 new gold coin is still linked to the silver dollar and can be exchanged for 1 silver dollar.
But the common people naturally refused. Why did I lose so much money all at once?
They went to various banks in Jinshan to exchange their ticket numbers, hoping to reduce some losses.
At this time, the Qiao family, that is, the Qiao family in the Qiao family compound, was under extremely strong pressure. As long as it was an old Jin coin issued by them, it must be exchanged for 1 old Jin coin = 1 silver dollar.
.
This was an extraordinary moment. Even though the Qiao family was so prosperous, it failed to recover and began to decline.
At that time, there was no such a peaceful and peaceful living environment. Otherwise, based on the Qiao family's awe-inspiring righteousness, even if the Qiao family went bankrupt, any business they did in the future would definitely have countless supporters and they would definitely be able to make a comeback.
No matter how many people have no conscience, there are definitely more people with conscience than them.
As long as one's own fundamental interests are not affected, anyone will choose Qiao's products for the same product.
If you don’t trust someone who can go from being the richest man to bankruptcy for the sake of integrity, then who can you trust?
Xiao Qi is now making a second template for the Qiao family. Although they are not as bold as the Qiao family, Xiao Qi still admires them in his heart and is willing to learn from them in terms of Xinyi.
What Chinese businessmen lack now is the persistence of faith. Xiao Qi is willing to be a leader so that more people can do business with faith, instead of being like in the previous life, as long as they can make money, they have no conscience at all!
Now that the Internet is available, Xiao Qi's conscience and persistence can be hyped up so that fans in Europe and the United States can also know about it.
After all, the smell of wine is also afraid of the deep alley. Xiao Qi feels that it is very interesting to let others know about doing good deeds and praise himself, and he will feel very happy and satisfied.
People who keep silent and do good deeds receive no encouragement or praise, and will gradually lose motivation!
Of course, the topic comes back.
The ruble situation is just a special case and is beyond their control.
If any country deliberately disrupts its exchange rate, Xiao Qi will definitely follow Apple's lead and simply close its doors and stop selling anything.
No matter how honest a person is and is willing to suffer losses, he will not be stupid enough to do this. (To be continued, please search Piaotian Literature, the novel is better and updated faster!
ps: Including this time when the Russian ruble plummeted, Samsung increased its prices, and the Apple store stopped selling its products, and wrote "We will be back" in a comical way, I feel that this kind of business attitude is too low-grade. If our country wants to The Confucian businessmen of hundreds of years ago would definitely be able to defeat them if they were still alive today. It's a pity that today's businessmen, like them, only have money in their eyes!