The first step that Xiao Qi thought of to open the door to WeChat Mall was the famous red envelope grabbing plan in the process of WeChat commercialization.
In December 2013, before Xiao Qi was reincarnated, he heard that WeChat was developing this strategy and was reportedly planning to launch it during the Spring Festival of 2014.
This software called "WeChat Red Envelope" has attracted the attention of many media at home and abroad even before it was launched because it was not kept confidential enough, or it was directly promoted by Penguin Company.
Xiao Qi just took a look at it briefly and knew how it was used. At that time, he just thought it was quite fun. But after he was reincarnated, Xiao Qi thought about it again and felt that Penguin's WeChat red envelope should be able to cause a lot of excitement.
Big sensational effect.
Since 2011, Zifu Bao has been promoting Zifu Bao wallet, which is a mobile payment platform, on a large scale. By 2013, it directly surpassed Paypal and became the world's number one in the number of active payment users.
Zifubao Wallet is purely an app, it has no additional functions.
However, WeChat has long been a familiar voice communication tool. Loading a WeChat wallet on the WeChat platform will definitely be more accepted and promoted than the Zifubao wallet.
This is user stickiness.
Just like as long as there is a user base, pirated versions of other people's farms can also cause a trend, and pirated versions of other people's games can also cause a trend. This is the effect of strong usage inertia for a national product.
The reason why Xiao Qi had never thought about the strategy of launching WeChat red envelopes before was that, firstly, because there was not enough user group to promote this matter, it would not create a sensational effect; secondly, at that time, his Fairy Bank was still being planned.
If you fail to grasp the key link of banking, the WeChat wallet strategy will lose half of its value.
In the first stage, what is the most important thing to develop a mobile payment platform?
Of course, it means mastering the user's bank card data. That is, binding all the tens or hundreds of millions of bank card users to their own mobile payment terminals.
In this way, you are actually a bank on the Internet, but without a series of huge departments and rules of a bank.
But then again, online and offline are inseparable.
Although Tao Bao and Penguin will have their own mobile payment platforms in the future, they are still only involved in online business transactions and capital transactions. All offline bank card user data and their consumer expenditures still rely on offline
For commercial banks, it is calculated as their operating data.
Therefore, later both Alibaba and Penguin actively applied to open private banks, and they also mastered these offline resources, so that online and offline are consistent. They will soon reach the scale of large and medium-sized commercial banks. In time, they will definitely be able to compete with
The five major commercial banks are wrestling with each other.
Xiao Qi's plan is the same as theirs. Online I have Zipay, Xiaoyao Wallet, and WeChat Wallet, and offline these are all integrated into the larger framework of Fairy Bank, allowing Fairy Bank to develop more rapidly.
If Fairy Bank develops well, it can in turn promote people's trust in online payment and mobile payment platforms. It can also promote transparent development.
Such mutual complementation is the best way for large commercial banks to develop in the future.
Only a commercial bank with good management, sufficient funds, and connections in every commercial corner can support a large-scale Xiao Group!
Speaking of the red envelope grabbing plan, Xiao Qi thought it was very interesting.
Chinese people have the custom of giving red envelopes during the Chinese New Year, but most of them are only between relatives, and naturally there is no need to be so philistine among friends.
But WeChat Wallet has made the act of sending red envelopes to friends just novel and interesting, and has an unknown joy of adventure. Therefore, after its launch, it will definitely become popular.
The specific steps are to set the number, amount, and category of red envelopes you want to send out, and then throw a bunch of red envelopes in your circle of friends and notify all your friends to grab them. Whoever grabs them first will get it.
The amount doesn’t need to be too much, 5 yuan or 10 yuan is fine. 1,000 yuan is not too much for a wealthy person. The main thing is to have fun and let everyone have fun.
In 2013, you give out red envelopes. At the most ordinary time, you can't get away with less than 200. When you meet someone who wants to save face, it is at least 400.
But on the Internet, in the WeChat red envelope activity, you only need to spend 100 to enjoy a red envelope grabbing operation, divide it into 10 red envelopes worth 10 yuan, and throw them out, or 5 yuan, making everyone happy.
, Lehehehe, auspicious and good omen.
So what Xiao Qi can imagine is that during the Spring Festival of 2014 in his previous life, which he had not experienced yet, many people must have directly participated in this activity of giving out red envelopes and grabbing red envelopes online.
Of course, ordinary people can only see the activity of grabbing red envelopes as lively and interesting.
Behind the hustle and bustle, WeChat's mobile payment is actually working hard!
In the past life, before this, WeChat users did not need to bind anything. As long as they had a number or registered casually, they could apply for a WeChat account, and then you could add friends to your friends, or add friends again.
, form your own circle of friends.
But since the emergence of the WeChat red envelope application and the activity of grabbing red envelopes, you must bind your WeChat number to a bank card.
Otherwise, how can you transfer money to WeChat red envelopes and send red envelopes to others?
Then the same goes for the person who receives the red envelope. If you don’t activate bank card binding and someone gives you a red envelope, how do you get the money in the red envelope?
If you don't activate it, you can only send red envelopes to others and spend the money - isn't this a fool? You must just pocket it!
If it works well, then not only China but also the entire Asian region will have similar cultures, and it will definitely be able to do well.
In addition, Europe and the United States are similar. Red envelopes for children have always been available, so if you play the red envelope game for friends carefully, you will at least get good results.
So, you see, a simple plan, a simple app, without having to pay for it yourself, the people who send and receive red envelopes have to bind their bank cards to their WeChat accounts. What a wonderful result!
Xiao Qi thought that after the Spring Festival in 2014, WeChat Wallet would be able to bind bank cards to at least 5 to 10 million people!
If Xiao Qi were to carry out this plan, and with the current strength of WeChat, the number of users in China should at least double.
If you include foreign users, there should be no problem if you open about 50 million bank card bindings.
As for the bank card binding of foreign WeChat users, Xiao Qi has no way to let them use Fairy Bank for the time being. He can only follow Tao Bao and Penguin and give these bank card users to local commercial banks.
However, these online resources belong to Fairy Company.
In just one month, it was able to acquire 50 million online bank card binding users at once. It took Paypal seven or eight years of development to obtain such data. It must be so angry that it vomits blood?
Xiao Qi thought of it and did it.
After leaving Huangfucai's house, Xiao Qi went directly to the building of Huangfu Holdings Co., Ltd.
Xia Pingyuan is the first Fairy Company real estate here in the east gate, because it is close to the headquarters of Fairy Company, Xiaoniao.com, Huangfu Holdings Co., Ltd., Fairy Real Estate, Xiaoyao Logistics, Xiaoyao Express, Xiaoyao Mall, etc.
Companies all set up camp here.
Therefore, the commercial real estate in this area is extremely popular. On weekdays, many people walk into other people's shops all day long and ask, "Do you want to sublet?"
The reason why I ask about "sublease" instead of "sale" is because Xiao Qi has not sold the commercial projects of Fairy Real Estate so far. All of them are rented out at the lowest price, so as to promote the prosperity and prosperity of these new communities.
lively.
Now the reputation of Fairy Real Estate has been fully developed, and the occupancy rate everywhere is no less than 80%. This is already a very remarkable achievement for real estate outside the Third Ring Road.
Of course, the most popular one is Xia Pingyuan.
Countless high-end white-collar workers shuttle among them, which naturally drives a lot of dining and entertainment consumption.
Xiao Qi directly approached Li Qun, the technical director of WeChat Company. When Huangfucai was not handling official duties at the company, he was basically the one doing the operations and management.
However, Li Qun is more suitable for technology and has no interest in operations, so management is very difficult. Huangfucai intends to recruit a few senior executives from other companies to help.
"What!? This, this... this is so wonderful!"
Li Qun understood Xiao Qi's ideas about "WeChat Red Envelope", "WeChat Wallet" and "WeChat Mall" at once.
He has a very good vision in terms of technology and development. It doesn’t take much thinking to know how important this step-by-step development is to WeChat Company!
He looked at Xiao Qi with admiration: "Qi Shao, you are so amazing! Why am I not as smart as you?"
"Stop flattering me, I'm taking over the WeChat company now." Xiao Qi said funnyly: "In December, you will prepare the WeChat red envelope for me and the test will be completed. In January, I will complete the WeChat wallet.
I will find someone from Fairy Bank to discuss the details with you. Before June next year, we will strive to start the official development of WeChat Mall, you know?"
"As long as you give me your full support, Mr. Qi, I will definitely work hard to do a good job!"
Li Qun was also unambiguous and patted his chest.
The three major steps Xiao Qi mentioned are not difficult in technology, but in creative ideas!
With the help of Xiao Qi’s genius ideas, are you still afraid that you can’t make WeChat prosperous? (To be continued. If you like this work, you are welcome to come to Qidian to vote for recommendations and monthly votes. Your support is mine.
The biggest motivation. Mobile phone users please go and read.)