If you want to say which place in the Hong Kong entertainment industry is the hottest during this period, it must be TVB.
Whether it is Yinhuang, Huanyu, or the studios of several major directors, they have never been as lively as TVB is now.
An older reporter said that TVB today is a bit like the dominating scene of the 1980s and 1990s.
There is no other reason. In fact, the market in eastern Guangdong Province is too important for TVB and even the entire Cantonese community.
With the addition of Eastern Guangdong Province, TVB's market has directly expanded from a population of less than 10 million to 110 million, a direct increase of more than 10 times.
Moreover, Eastern Guangdong Province is one of the most economically developed provinces in China, and its spending power has always been very strong. Advertisers are willing to spend huge sums of money for such a large market.
The original TVB advertising tender was supposed to be held in early November, but this time it was delayed due to the privatization of TVB, so it was held in early December.
The advertising bidding was very popular from the beginning.
For example, during TVB's most prime time eight o'clock slot, a farmer and real estate tycoon who is famous for building villas in the south directly wants to use a price tag of 200 million Hong Kong dollars to buy the naming rights for next year's eight o'clock slot.
You know, this year's CCTV eight o'clock slot naming rights were only paid by Naaisi for 229 million yuan. A local TV station can have an income of about 180 million yuan, which is already super powerful.
In addition to this, advertisements for the midday news slot, evening news slot, various variety shows, etc. have all been snapped up by a large number of Chinese and foreign companies, which is no less than ten times more lively than last year.
After an afternoon of advertising bidding and auction, Yue Ling handed over the task of the following reception to her assistant, and she immediately got in the car and arrived at Feng Kexin's Repulse Bay Villa.
Feng Kexin is more than 5 months pregnant. At this time, her belly is already very visible. Even if she is wearing a wide skirt, you can still see the bulging outline of her belly.
When Yue Ling came, Feng Kexin had just finished eating and was doing homework with her daughter, just like a mother in an ordinary family.
But Yue Ling looked at this delicate and graceful beauty with awe and fawning attitude. Because she was the queen of the entire TVB and had all the power of life and death over hundreds of celebrities and thousands of staff.
Seeing her coming, Feng Kexin said something to Ping'er, and the little girl took her homework and went back to the house.
"Sister Yue is here? Have you eaten?" Feng Kexin asked softly as she asked Yue Ling to sit down.
"I ate two pieces of bread in the car, that's about it." Yue Ling sat down half her buttocks on the sofa and replied respectfully.
"How about that?" Feng Kexin called to the servant next to her, "Bring Sister-in-law a bowl of chicken soup and make a plate of fried beef."
"Thank you, Chairman!"
Fried beef river is Yue Ling's favorite food. Seeing Feng Kexin being so considerate, she felt very happy.
Don't say you are really hungry. Even if you are not hungry now, you still have to eat everything.
Taking advantage of the time for speculation, Yue Ling reported to Feng Kexin: "Chairman, the advertising tender we will adopt in Hong Kong and the Mainland next year will be converted into a total of 3.8 billion Hong Kong dollars, an increase of 100% over last year. In addition, in our large-scale Driven by the increase in filming costs and variety show production costs, our program distribution and distribution also sold 1.2 billion Hong Kong dollars. The TVBs of Baodao business did not change much, about 600 million Hong Kong dollars. In Malaysia, Singapore, etc. Chinese Regional advertising revenue has also increased a lot, reaching 800 million Hong Kong dollars.
In addition, the built-in advertising sponsorships of programs and TV series have also been greatly improved. They are based on the specific content and appearance time of each program and TV series. We estimate that this area will reach at least 1.2 billion Hong Kong dollars, which is at least an increase from this year.
More than 70% more!
Calculated in this way, our annual revenue can basically reach 7.6 billion Hong Kong dollars. This is an increase of 80% compared with this year! This is all due to your opening up the channels in eastern Guangdong!"
"Don't just say nice things, how about our profitability?" Feng Kexin asked with a smile.
"The profit situation is not very good." Yue Ling always spoke honestly when facing Feng Kexin, which is also an important reason why she gained Feng Kexin's trust: "Because you have greatly increased the salary, production costs, etc., our tvb
Operating profits in the past few months have been squeezed a lot. They were all losses.
Several programs and TV series that have been prepared since November will involve the deployment of a large amount of manpower and material resources. If this situation continues, according to preliminary estimates, we should be struggling to break even next year, or we will fall into losses.
But the magnitude of the loss should not be large, about three to five billion."
When she said this, Yue Ling felt extremely envious in her heart.
The boss lady is looking for a good man. For the world's richest man, a mere 3.5 billion Hong Kong dollars is just like a dime in the hands of ordinary people. It is nothing at all.
Because of this, Yue Ling did not persuade Feng Kexin to be more frugal with the company's expenses. Anyway, the business expansion was getting better and better, TVB was also making more and more money, and the scale was getting bigger. As long as the profit was kept small, it would be more than three to five billion a year.
profit.
Moreover, Yue Ling also knew that Feng Kexin held 12.5% of the shares of Watsons, which was coveted by countless people. In terms of just making money and dividends, Watsons was enough for Feng Kexin and her children to live a prosperous life. It was good for TVB to use it to maintain its influence.
.
As expected, Feng Kexin smiled after hearing this, "It doesn't matter, we can still bear the losses for one or two years. We have to think about the long-term operation in the future, and now is just the beginning. When the ratings in eastern Guangdong Province increase, our
The profit margin will be higher.”
"That's what you said." Yue Ling nodded and said, "This matter is not urgent for the time being, but there is another matter that requires you to make a decision."
"What's going on?" Feng Kexin asked in surprise.
"At noon today, Mrs. Shao called me and talked about the four pieces of land in Clear Water Bay and Tseung Kwan O."
After hearing what Yue Ling said, Feng Kexin immediately understood.
At this time, chicken soup and fried beef were served, and while Yue Ling was motioning to eat first, Feng Kexin also started to think about it.
Having stayed in TVB for more than ten years, Feng Kexin certainly knows everything about TVB.
Mr. Shao Liuye has now sold all his shares in TVB. The remaining TVB-related properties in his hands are four pieces of land in Clear Water Bay and Tseung Kwan O.
Among them, the three pieces of land in Clear Water Bay add up to more than 150 hectares, and the piece in Tseung Kwan O is even larger, about 230 hectares.
Originally, Shaw Brothers TVB filmed and worked in Clear Water Bay Television City, but later moved to Tseung Kwan O Television City for development needs.
But these four pieces of land are not the property of TVB, but are leased to TVB by Mr. Shao Liu. The annual rent paid is not a small amount.
Of course, Clear Water Bay TV City has ceased operations now, and TVB only leased the site of Tseung Kwan O TV City.
Shao Liuye was originally a landowner and could make a good living by collecting rent, but Feng Kexin knew that he had always wanted to sell these four pieces of land.
The reason is very simple. The descendants of Mr. Shao Liu's children are all in Singapore, and the Shao family has a lot of property there. Moreover, the children have fallen out with Mr. Shao Liu. No matter how much money there is in Hong Kong, they don't care.
Therefore, Mr. Shao Liu decided to leave these properties to his second wife, Ms. Fang.
Ms. Fang quit TVB and no longer likes to be associated with TVB. Mr. Shao Liu is planning to cash out and reinvest in real estate or other industries to prepare for his wife's wealthy life in the future.
When Xiao Qi was negotiating for shares in TVB, Shao Liuye had intended to sell these four pieces of land to Xiao Qi.
It’s just that the price he offered was too high at the time. For a market value of 10 billion Hong Kong dollars, he offered 12 billion.
Xiao Qi was thinking that the financial crisis would break out a year later and Hong Kong's stock and property markets would suffer heavy losses, so he did not agree.
Xiao Qi also told Feng Kexin about this matter, saying that when the time comes in the future, they can buy it together.
"How much does Mr. Shao Liu want to sell it for?" Feng Kexin asked softly after Yue Ling finished eating and wiped her mouth.
"Four pieces of land were packaged and sold together, with an asking price of 10 billion Hong Kong dollars." Yue Ling said with a smile, "But I didn't say anything. These two are good people. Now that the Hong Kong stock market has plummeted and the property market is unstable, they still want to pay the price a year ago.
It’s really inappropriate to come here to sell it.”
Feng Kexin also laughed, "If the price is not suitable, let's talk about it! The most important thing is to negotiate over the Tseung Kwan O site first."
Yue Ling said, "They are not willing to sell it separately. They insist on selling it together with the three useless Clearwater Bay plots."
"Can the use of the three pieces of land in Clear Water Bay be changed?" Feng Kexin asked. She remembered that they were specially used for industrial purposes. There are no other industries in Hong Kong now.
"No," Yue Ling said, "We asked before we moved, and the Hong Kong Island government's answer was that it can only be used for industry. Otherwise, Mr. Shao Liu wouldn't bundle it for sale."
"That's it..."
Feng Kexin pondered for a while and then made up his mind: "I don't like their attitude towards artists, but after all we are still a guest and a host. My bottom line is HK$9 billion. You can negotiate with them based on this."
"good!"
Yue Ling nodded, Feng Kexin was indeed kind.
If it were someone else, the price would definitely have to be reduced to 8 billion, and this price would continue to decrease as time goes by.
Shao Liuye is a philanthropist externally, but internally he is an out-and-out tyrant.
Feng Kexin was a bit miserable being exploited by TVB. If she could not take advantage of the situation, she had taken into account Master Shao Liu's face.
If Mr. Shao Liu knew himself, he would definitely agree to Feng Kexin's conditions.
After acquiring these pieces of land, TVB's operating expenses will be reduced a lot, and the number of high-quality assets it holds will also be increased.
Even the three pieces of land in Clear Water Bay are very troublesome in the eyes of others, but with Feng Kexin’s relationship with the man, how to develop and utilize it is not a problem! (To be continued, please search Piaotian Literature, the novel is better and updated faster