Generally, December is a good time to launch products, but the best times are around Christmas and New Year's Day.
The reason why Microsoft and Samsung rushed to release the product in two days on the 18th and 19th is because they did not want to compete with Fairy Company.
News that Fairy Company has a mid-range mobile phone about to be launched has been circulating for several months.
From parts manufacturers to OEMs, from advertising companies to TV news newspapers and media, etc., there are already too many signs that Fairy Company's actions are very big this time.
Although everyone is talking about a mid-range mobile phone, the dazzling performance and achievements of Fairy Company Dreamstars cannot be underestimated.
To put it bluntly, Fairy Company is also a pioneer in smart electronics. Since they have made such a big noise, this mid-range mobile phone must be something special, and may have outstanding quality.
Even if it is not that exaggerated, Microsoft and Samsung are still unwilling to face Fairy Company head-on. Who knows if they will become cannon fodder?
Everyone staggered the release time, not only to save face, but also for their own sake. Who can be as idiotic as Google? Xiao Qi didn't bother them, they just rushed to find trouble. Now they are beaten
Looking for teeth all over the ground is something you are asking for.
But none of them knew that, except for Dreamsnow, Xiao Qi saw that everyone was launching tablet computers one after another, and he had already planned to release the killer weapon Touchcover as soon as he reached a settlement with Google.
Compared with ordinary laptops, the most troublesome thing about tablet computers is that they are inconvenient for office processing.
To put it simply, the virtual keyboard can certainly meet the needs of games and general programs, but for office processing such as document files, it is not as convenient and fast as a physical keyboard.
The same document can be processed in half an hour with a physical keyboard. It may not be processed in two or three hours with a virtual keyboard.
For some business people, this is particularly inconvenient, so when they go out, they usually bring a thin and light laptop in addition to a tablet computer.
Therefore, Microsoft in the previous life was very keen to seize this business opportunity. It launched touchcover, an external soft keyboard with magnetic adsorption function, which immediately made people feel refreshed and achieved good sales.
In the previous life, in June 2012, Microsoft released Surface and Touchcover at the same time. Now it is December 2008. According to the rules, Microsoft should have made a breakthrough at least in 2011 and invented Touchcover.
In this life, Xiao Qi invented the tablet computer several years in advance. Microsoft, which originally had a strong technical foundation in this area, had no problem creating the surface in advance, but it was not easy to create the touchcover in advance.
Even if they had this idea, Xiao Qi registered the touchcover patent before the DreamPad was launched. That was in 2006. I believe that once Microsoft bumps into it, it will definitely be depressed and want to cry.
The project started in 2006. The research and development was completed in June 2008. With the efforts of more than 90 engineers and more than 100 million US dollars in research and development costs, touchcover finally became a reality.
In the past few months, engineers have been perfecting the beautiful touchcover. From Dreampad and Dreamstars, everyone has understood how important a beautiful appearance is to a product.
Therefore, in addition to being magnetically adsorbed on the dreampad 2, it can basically achieve the functions of a general keyboard through Bluetooth sensing technology... In addition to these practical functions, its softness, sturdiness, waterproofness, aesthetics, etc. are also developed by everyone.
focus.
Xiao Qi actively encourages this. After all, too many people are members of the Appearance Association. Even if you have no special effects, as long as you are beautiful and dazzling, someone will buy it.
When surllo went on sale in early November, Xiao Qi had already started production with Mingxing Electronics and Yinhuang Electronics.
For them who have experience in producing polyurethane protective shells, they have only been familiar with this touchcover for half a month before formal production has started. It is expected that 5 million sets of touchcovers can be produced before January 1st, and every month thereafter
It can supply 3 million sets each to Fairy Company.
Even though this production line can only produce 3 million sets a month, it requires very high precision and requires more than 4,000 workers in total.
The price Xiao Qi gave them was still very high. A set of 20 US dollars was 25% higher than Microsoft's cost price of 16 US dollars, which was enough to ensure their profits.
The price of touchcover is naturally not cheap. Microsoft could sell a set for 120 US dollars in 2012, so it is reasonable for Xiao Qi to sell a set for 168 US dollars.
Calculated based on DreamPad 2 shipping 12 million units per month, there are 6 million sets of touchcovers per month. Because there are seven colors, gold and pink, there is no need to worry about overproduction - rich people and girls,
I’m afraid I won’t just buy one color.
It is worth noting that the optional accessories produced by Xiao Qi, such as high-definition data cables, headphones, batteries, etc., are all part of the marketing profit of DreamPad 2, which means that Touchcover also needs to share dividends with shareholders.
At first glance, you may think that Xiao Qi is too stupid. He clearly came up with the product himself, so why not separate it and sell it to himself?
Wouldn't it be possible to make huge profits by selling it to dreampad2 in the name of Fairy Company, or directly marketing it independently?
Ordinary people will definitely plan this way, and they will do it.
But the final result must be an unpleasant quarrel with the shareholders, then everyone will have conflicts, and finally everyone will break up unhappy.
If you have no need for shareholders and want to get rid of them, it doesn't matter.
But the problem is that from the beginning, Xiao Qi regarded these shareholders as his great help, his friends, and even more his partners.
Including the shareholders of Dreamstars, they get the benefits of Dreampad and Dreamstars. They also provide help to Xiao Qi, help Xiao Qi develop in Europe and the United States, and help him resist the open and covert attacks of many people.
As mentioned before, without the help of lvmh in Europe, without the influence of Green Pine Capital in the U.S. Senate, without tough people such as Branson, Ellison, and Qiao Gangzhu charging into the battle, Xiao Qi’s Fairy Company would not have
We say it has developed, but we don’t want to be exhausted by the various laws used by developed countries in Europe and the United States.
Take Google this time as an example. If it weren't for the help of so many shareholders, Branson, Ellison, Qiao Gangzhu and others would scold Google and Page even if they had nothing to do. To guide the tendency of public opinion,
How could Fairy Company take advantage of such a situation?
Why did they help Xiao Qi?
Friendship is just one aspect. What's more important is that everyone's interests are tightly tied together. When they help Xiao Qi, they are helping themselves, so how can they not be enthusiastic?
Moreover, in European and American countries, many companies are accustomed to sharing. It does not mean that you make all the money alone. It will make you look good.
This will only make people jealous.
Both Dreampad and Dreamstars have shares of companies and wealthy people from powerful European and American countries. Therefore, when something happens, those powerful countries should not do too much because they have to take into account the interests of their own big companies and wealthy people.
Because of this, Xiao Qi can develop his career without any distractions.
What Xiao Qi lacks now is not money, but the time and space given to Fairy Company to develop. In this era where European and American powers are respected, you can't share it like this.
Therefore, Xiao Qi feels that such sharing is worthwhile, and the rewards he gets far exceed what he pays.
It’s just money. The more I give it out, the more I will earn as I develop and grow. What’s so good about this?
Of course, touchcover will not be in a hurry, or to be precise, it will not steal the limelight from dreamsnow.
Dreamsnow has decided to release it on Christmas Day, December 24th, and the first batch of pre-sales will start on February 15th. In these few months, Dreamsnow is the focus of Fairy Company.
Today's smartphone market is still the same as China's functional market around 1995-1998, with only high-end phones and no mid- to low-end phones.
Feature phones at that time, such as Nokia's 8810, Motorola's v998, etc., were priced at 8000, 10000, and 12000.
How incredible this seems to today’s young people!
It only has a keyboard and a black and white TFT LCD screen of less than 2 inches, and the appearance is just a little better, and it can be sold at such an astonishingly expensive price.
But now in 2008, in the eyes of the young people in 2013, they still have the same problem, too expensive!
Even the cheapest a1600 costs about 3,000 yuan, and in 2013 there were at least twenty models of smartphones priced under 800 yuan. The performance of the a1600 is beyond comparison. There are many mobile phones with good cost performance from well-known manufacturers, which are enough for ordinary people to choose.
.
It was Xiaomi that broke the standard of high-priced mobile phones at the beginning. The price of 1999 not only won a good reputation, but also made Xiaomi mobile phones almost in short supply in the following years.
Although there are factors of deliberate starvation marketing, the advantages of good reputation and high cost performance are still very commendable.
Now, Dreamsnow plays the role of Xiaomi mobile phone, and it faces the market all over the world!
Xiao Qi believes that Dreamsnow will be able to firmly suppress those competitors and dominate the entire mid-level market!! (To be continued, please search Piaotian Literature, the novel will be better and updated faster!