However, fans are not without dissatisfaction. △Ding Dian Novel, 2+3wx
Because the release date announced by Fairy Company is February 15, 2009.
There are 50 days until now. How can the anxious fans endure it?
Speaking of which, Fairy Company is the only company that can whet everyone's appetite like this. Even Apple launches the iPhone right after the press conference, but Fairy Company doesn't. It has to do enough advertising to whet everyone's appetite. Just started selling.
And the most denouncing thing is that Fairy Company's production capacity has never been sufficient.
Not to mention Dreamstars, even the first Dreampad to be released, it has been two full years since it was launched on December 25, 2006, and it has never been sold on the shelves of Fairy Direct Stores. It is all sold online. The pre-sale was sold out, causing countless fans to yell: "Can you still let us have the pleasure of shopping in a physical store?"
However, when it comes to grabbing tablets and mobile phones, they are not merciless at all.
Even in 2013, when I was used to seeing mobile phones, Xiaomi phones were sold out within 3 minutes of every online sale. Dreampad and Dreamstars said there was no pressure at all, and the same was true for Dreamsnow.
Xiao Qi knows marketing very well.
He knows that whether the product is good or not is not the key to whether it is good or not.
Even advertising, marketing, etc. do not play a major role.
The most important thing is whether your product is good or not, and whether it can make fans obsessed with it!
Only when the product itself is good enough can it have a foundation for marketing.
If you switch to a smartphone like a1600 or n80 and want to engage in such exciting marketing, I'm afraid the sales will be very disappointing.
Only Dreamsnow can have the ability to make fans look forward to it, and this appetite-sucking thing will make everyone continue to expect and desire, thereby allowing everyone to accumulate enthusiasm for purchasing, and directly release it on February 15th.
Of course Xiao Qi will not worry about the quality and appearance of Dreamsnow. Although HTC is not good at marketing, its own strength is still excellent. Take their htcone flagship model in 2013, and then go through Xiao Qi's optimization and improvement. Fairy Company’s mid-range mobile phone is definitely more than enough.
Therefore, on the one hand, Xiao Qi used Dreamsnow to be reviewed by critics and e-magazines from all over the world. On the other hand, he also placed no less than 100 units of Dreamsnosnow in each Fairy Direct Store with its excellent functions and charm.
But Xiao Qi still couldn't satisfy all the fans. At least the countless fans who queued up to play Dreamsnow at the Fairy Direct Store complained to Xiao Qi: If you released it earlier, then we still don't have to come here to queue up to try it out. ?
However, Xiao Qi also has his own difficulties.
The first Dreamsnow finished product was still assembled at Fairy No. 3 Factory as usual.
Due to problems with the supply of various parts and familiarity with the process, it was not until the beginning of November that the assembly of the first batch of sample models officially started.
The five factories participating in the assembly are Fairy No. 3 Factory, Red Sea Factory, Mingxing Electronics, Xindian Technology, and Yinhuang Electronics. Although the five factories are all in Chengdu, as Fairy No. 3 Factory will need to make limited editions in the future, it will naturally follow tradition.
To do the first batch of assembly tasks, the other four companies only sent their elites to learn.
More than half of these workers are experienced skilled workers, and their speed is not slow. However, in order to ensure the yield rate, it is not until mid-November that they thoroughly understand each assembly process, and then go back to teach a group of workers.
Disciples.
In this way, the speed will naturally not be too fast.
It's a great thing that hundreds of thousands of workers can learn assembly in a month. We can't ask them to assemble the finished product directly, right?
In December alone, the entire DreamSnow scrap rate was as high as 38%. This is a drawback caused by the huge production volume. If you want so many workers to be able to assemble the machine skillfully, you have to use time and assembly quantity.
To pile up.
Don't think that the 38% scrap rate is not high. If you know that this scrap rate is based on constantly dismantling non-defective models and reusing parts until they are no longer usable, you won't think that this scrap rate is very high.
Lower.
The price Xiao Qi paid for this was hundreds of millions of dollars in losses.
But there's nothing we can do about it.
If you want to train good workers, you don't have much time to train them slowly, so you can only rely on this to make them experienced workers.
If workers are recruited not in the southwestern provinces, but in the coastal areas of Guangdong and Nanwan, then the number of semi-skilled workers will increase greatly, and the speed will be improved a lot.
But the problem is that Xiao Qi is not willing to make money just for the sake of making money. In addition to making money, Fuze Township is also one of his great wishes.
The three southwestern provinces of Sichuan, Caiyun and Qianzhou, including underdeveloped areas such as Xiangshui, Hanchang, Dunhuang and Qinling, are all close together. When 700,000 to 800,000 job opportunities suddenly appeared in Sichuan,
Especially when previous examples proved that it was more cost-effective to work in a factory of the Fairy series than to go to Guangdong, Jiangsu and Zhejiang, so the crazy influx of workers seeking to be recruited naturally filled the streets and alleys of Chengdu.
For this matter, Wen Anping and Zhang Zhanzhao took many calls from the ministries and commissions and brother provinces. After the pressure of various favors, this time the recruitment activity still had to adopt the cake-sharing model, and there was no way to leave it all to the Sichuan people -
- Of course, several large factories have digested a lot of Sichuan's working population. In recent years, both individual GDP and overall GDP can be compared with several developed provinces.
Because it is developing so well, it is normal for brother provinces to be jealous and want a piece of the pie.
It is very annoying to eat alone, so Wen Anping and Zhang Zhanzhao could only separate some of them.
But, then again. Whether they are workers or migrant workers, whether they are from Sichuan, Caiyun, Xiangshui, or Qinling, China's industrial workers are always the most diligent and willing to work.
Even though today's migrant workers have poor technical skills, you have never heard that there is something wrong with their serious attitude. They are just as hardworking and diligent as they were when they farmed at home.
So after just over a month of actual assembly, around December 20, the yield rate had increased to more than 85%, and large-scale assembly work could be officially carried out. All that was left was for the workers to continue their actual work.
Using highly skilled techniques, just like Dreampad and Dreamstars factories, the yield rate has been increased to over 98%.
In other words, it is correct that Dreamsnow was released on December 24, but the real production has just begun.
The estimated monthly production capacity of Dreamsnow is 25 million units. But according to the current speed, it is already good to be able to collect 30 million units of Dreamsnow by February 15th - in addition to the official sales of 25 million units, there are also Softbank's 200 units.
Wan, 3 million contract machines from the three giants in China.
This time, Xiao Qi's ambition is not small.
In addition to the current contract phone operators, if mobile phone operators in other countries are also willing to make contract phones, Xiao Qi will definitely try his best to satisfy them.
He will never forget that in his previous life, the iPhone relied on the United States as a contract machine, and it slowly became popular. And it became popular all over the world.
The current starting point of Fairy Company is higher than the iPhone in the previous life, but Xiao Qi wants to make a sales champion on Dreamsnow - not a sales champion of high-end products, but a sales champion that cannot be matched by other models.
Quantity champion.
If you want to achieve this, you must rely on the strong network of operators and let them use various promotional methods to deceive users.
Well……
Talking about this is like engaging in pyramid schemes, but sales and pyramid schemes actually have a lot in common.
Xiao Qi does not expect that Dreamsnow will be the world's number one in sales every year for more than ten years or decades. It is more than everyone else combined, but it should at least dominate the entire mid-range market and become the world's number one sales within three to five years.
cell phone.
To achieve this wish, there are naturally many efforts to be made.
The first one is the price of dreamsnosnow.
There are no problems in these two aspects. Dreamsnosnow was considered a very good model in 2013. Its performance in these two aspects has been well reflected by the flood of praise online and offline in the past few days.
.
The third one is advertising and marketing. This is not a problem. After more than two years of cooperation, Fairy Company has established good cooperative relationships with many super large advertising companies and public relations planning companies. As long as they are willing to spend money, then they can
Send Fairy Company's advertising to any corner of the world.
The last point, and the point that Xiao Qi is most concerned about now, is the issue of production capacity.
However, the total number of people in Dreamsnow's foundry factories now exceeds 700,000, which is enough for the first stage. If you want to expand production capacity, you will have to wait until the second half of 2009.
Only then will the foundries that have finished running in be free to continue to expand!
Going steady step by step, rather than pursuing more, faster and better, is what a large company with long-term plans should do! (Want to know more exciting news about "The Age of Dreams"? Open WeChat now and click
Click the "+" sign on the upper right, select Add Friends to add a public account, search for "zhongwenwang", follow the public account, and never miss every update!) (To be continued, please search Piaotian Literature, the novel will be better and updated faster!
ps: Thanks to rotesen, shalex, tychu, Fu Ji Tianjun, very attentive 333, zai Ci, Zhang Genshuo, chaowuliaoa, eggs mixed with cucumbers, fire ants, Yulin 003, Iron Man, Cat Taoist, Meow~, the past is with the wind,
The present and the past are like dreams, the sails of the Milky Way and other brothers’ recent rewards. Thank you brothers for your monthly subscriptions and likes!