Starting from mid-November, "The Legend of Zhen Huan" was officially broadcast. After a long two-month broadcast period, it was finally completed.
Not to mention Xiangshui TV, or any other TV station in China, has never broadcast such a long domestic TV series from the mainland.
Of course, there are many TV series that are longer than "The Legend of Zhen Huan". For example, Korean and Baodao TV series have more than 100 episodes, and some have as many as two to three hundred episodes.
But no TV series of this length has caused such a sensation in mainland China like "The Legend of Zhen Huan".
The average viewership rating for the premiere was 42%, and the highest rating, which was the final episode, was as high as 53%!!
In the second round, the average ratings of each major TV broadcast were between 15% and 23%, and the highest ratings also exceeded 30%!!!
This shows that people don’t just watch it once, many people watch it two or three times.
Although more than ten years ago, there were dramas such as "Desire" and "The Legend of White Snake" with ratings exceeding 80%, there were also dramas such as "My Fair Princess" in the past few years that had average ratings of over 50% that would make people kneel.
, but since the advent of the Internet, people are no longer so interested in traditional entertainment programs.
Therefore, it is normal for TV series ratings to continue to decline.
In 2007, even TV series with an average ratings of over 8% were able to maintain their profits. If it exceeded 15%, it could be called a hit. If it exceeded 20%, champagne could be opened and red envelopes would be given out to celebrate.
As for the 30% broken ones, I searched all over China and couldn’t find 10.
Last year was even worse. In the whole year, there were no more than 5 movies that broke 30% of the ratings.
Under such circumstances, with a long run of 120 episodes, "The Legend of Zhen Huan" not only did not let the ratings drop steadily, but instead kept rising. The average ratings in the first round actually exceeded 40%, which was completely unexpected.
people's expectations.
Today's advertisers judge success or failure entirely based on ratings.
No matter how bad your movie is or how many people criticize it, as long as your ratings are high, a lot of advertising money will be invested in it to make you money.
It is not uncommon for many films to win ratings but lose reputation.
But "The Legend of Zhen Huan" is different. Like the previous TV series and movies produced by Kiwi Film, it has not only won box office ratings, but also won excellent reputation.
In the past two months, various plot considerations, various tones, words, etc. about "The Legend of Zhen Huan" have become hot topics of discussion.
This kind of palace battle drama with a slightly dark color is different from the previous movies and TV series of Kiwi Film and Television, which were funny and fun. However, it has a slightly heavy and tragic color, but it can win everyone's hearts.
Doesn’t it mean that if there is no tragedy, there will be no eternity?
I’m afraid that’s what I’m talking about!
Just like Mr. Jiang said, if it is a success in ratings and can get such great praise for its plot, it is called "standing and making money."
A group of leaders from Xiangshui Satellite TV were laughing from ear to ear.
I think back then, Xiangshui Satellite TV gritted its teeth and spent the astronomical price of 8 million per episode. It bought 120 episodes of "The Legend of Zhen Huan" for a total of 960 million. It was laughed at by all the TV colleagues, saying that it was the biggest villain in the world.
, Xiaoxiangshui TV will definitely not be able to recover its capital, and may even go bankrupt as a result.
But no one said this as early as the end of November.
As the prices of advertising auctions skyrocketed one after another, Xiangshui Satellite TV had already earned back its costs at the end of December, and it would earn pure profits in the next half month or so. It could earn at least 3.5 billion.
RMB.
In addition to making a lot of money, Xiangshui Satellite TV's greater glory is that it has consolidated its position as the number one satellite TV in the country.
Anyone who talks about "The Legend of Zhen Huan" in the future will have to mention that it was a ratings record set by Xiangshui TV, and it was only because Xiangshui TV dared to be the first in the world to spend a sky-high price to buy the premiere rights. This achievement was achieved.
In comparison, the other eight satellite TV stations also make a lot of money from advertising. After all, their purchase price is very low. The price of one million episodes is a world of difference compared to Xiangshui TV, but because they
The platform is very good, so naturally the advertising price cannot be only one-eighth of that of Xiangshui TV, so having two satellite TVs can make a little more money.
The most profitable one is the Kiwi Film and Television Group. The cost of a TV series "The Legend of Zhen Huan" is only more than 300 million yuan. With the addition of advertising and other things, it has almost made 2 billion yuan in revenue in one breath, with a net profit of more than 1.6 billion yuan.
The ultra-high profit of more than 500% made the proprietress, Miss Qiao Guoer, smile.
In the past two years, Kiwi Film and Television Group has made huge investments and losses in theaters.
If it weren't for Xiao Qi's endless financial support, Qiao Guoer wouldn't dare to continue operating a movie theater.
With the broadcast of "The Legend of Zhen Huan", the purchase and broadcast fees divided into several times will be credited to the account of the Kiwi Film and Television Group, which is definitely a great supplement!
Of course, in addition to the great financial harvest, Qiao Guoer, who plays the leading role in the lead role, is even more popular. The heroine is played by her to perfection. Not only does the audience have mixed feelings about her, love and pity for her, but also the professional comments
The cast members were also full of praise for Qiao Guoer's acting skills. Several newspapers and magazines were cheering for her, and seemed to want to book Qiao Guoer for this year's Feitian Award, one of the highest honors in TV dramas!
Speaking of the highest glory of TV dramas, there are two in China.
One is the Golden Eagle Award, which is awarded in even-numbered years, and the other is the Feitian Award, which is awarded in odd-numbered years.
Last year was 2008, an even-numbered year, and the Golden Eagle Award had already been awarded to Qiao Guoer once. The TV series that won Qiao Guoer the title was "Latent" specially prepared for her by Xiao Qi. Not only did Sun Honglei win the Best Actor
As the protagonist, her role increased significantly and she also won the Best Actress award.
If the Feitian Award is awarded to Qiao Guoer again this time, Qiao Guoer will directly win the Grand Slam of TV Drama Awards and become a true TV Drama Queen!
Even though there is no Feitian Award for Best Actress yet, invitations for hundreds of TV series and dozens of advertisements have been submitted to Qiu Guo Film and Television Group, hoping to invite Qiao Guoer to perform.
The producers have set very high prices. The lowest one that can get in front of Qiao Guoer is 500,000 per episode, setting a record for an actress. The highest one is even 1 million per episode, which is better than Uncle Dao Ming and the others.
Get more.
Advertisers offer higher endorsement fees. There are three international advertisers for perfumes, cosmetics and beverages, all offering over 10 million yuan a year, which is unprecedentedly rich.
Other smaller ones, such as image endorsements for women's clothing, women's shoes, food, electrical appliances, etc., also range from 3 million to 5 million.
If Qiao Guoer takes over all of them, it wouldn't be surprising if her annual income exceeds 300 million.
Not only Qiao Guoer, many of the main actors in "The Legend of Zhen Huan" also became famous because of it. Not only did they have to appear on various programs, they also had a lot of script invitations.
Kiwi Film and Television Group is a comprehensive company and naturally has its own agency department.
Very few of the actors who appear in TV series and movies produced by Kiwi Film and Television are not their own. Many fledgling actors can only get the opportunity to star after signing an agent contract. It sounds a bit overbearing, but which company doesn't do this?
? Didn’t Yu Ma also rely on this to continuously launch Xiao Hua Dan to make money?
I worked hard to make a TV series with high ratings. As an actor, you got the benefits and your net worth doubled in the future. But I didn’t get any benefits at all. Why?
Therefore, taking advantage of this opportunity, the Kiwi Film and Television Group can earn a total income of more than 100 million just by helping actors accept scenes and advertisements. Although it takes about half a year to be credited to the account, it is still a huge sum of money.
Small income!
The audience's favorite is still Qiao Guoer.
But the hardest thing for them to see was Qiao Guoer.
No matter where the crew of "The Legend of Zhen Huan" went to participate in variety shows, Qiao Guoer was nowhere to be seen. The external narrative was that she was preparing to make a movie and was busy with the management of the company.
There was really no way to shirk it. Zhu Hong, the director of the Kiwi Fruit Company, could only ask Qiao Guoer to accept 5 advertisements, all of which were heavily advertised products of super big brands, in an effort to make her pregnant and raise her baby.
At least he can appear on TV all the time, so that everyone won't feel that Qiao Guoer hasn't appeared for a long time.
These advertisements were carefully selected by Zhu Hong. They would not highlight Qiao Guoer's slightly bulging belly, nor would the filming work be very intensive. Otherwise, according to Qiao Guoer's stubborn temper, she would definitely not do anything.
adventure.
Compared to the noise from the outside world, Qiao Guoer herself is actually not that impetuous.
Even though she is very happy and proud now, she will not be overly excited that "The Legend of Zhen Huan", as her last work before retiring behind the scenes, has achieved such a great achievement.
Because there is still a baby in the belly, emotions of great sadness and joy are the most likely to affect the baby.
, of course I will make myself as plain as possible.
At most, when she is happy or unhappy, she often calls her child's father and listens to Xiao Qi's gentle coaxing.
From now on, Qiao Guoer just wants to spend time with her husband, take care of her children, and live a happy family life.
Not only does she not plan to make a movie, she won't even accept any more commercials. She won't even interfere with the Kiwi Film and Television Group, as long as she tightly controls and monitors finance and personnel.
After all, after several years of singing and acting, she has completed all three aspects of film and television singing, and her achievements are very gratifying.
With such achievements, it is honorable to retire early, just like Yamaguchi Momoe back then, who also retired with great honor!