Chapter 2271 The next company with a market value of over $100 billion
uber!
That’s right, it’s Uber, the taxi-hailing software company in San Francisco, California.
In the beginning, Uber only operated in San Francisco, and its operating model could be said to be advanced or bizarre.
The reason is very simple. It does not mean that Uber does not have its own operating car team and contracts with other drivers.
Rather, the drivers and private cars contracted by Uber do not have any operating qualifications at all.
I believe everyone knows about operating qualifications, that is, the government issues a photo to a company, allowing you to have the qualifications to carry passengers on the highway, which is the taxi business.
Cars without this operating qualification are illegal.
After all, a photo taken from the government can cost as little as two to three hundred thousand dollars. In a super metropolis like New York, a photo taken can cost more than 800,000 U.S. dollars!
You didn't spend any money to obtain operating qualifications, but you stepped forward to compete with other people's taxis. What is this called?
In China, you are called wild. You will definitely be caught by the police, and your car will be impounded with a fine. The punishment is very serious.
But a strange thing about American law comes out, that is, they tacitly allow private passengers, especially during congested hours and congested road sections, and they even advocate this method to reduce traffic congestion, reduce energy waste, and improve people's travel.
Create good conditions.
As for how to distinguish between carrying passengers along the way and malicious competition, there are no clear regulations in American law, and even local governments in the United States will deliberately avoid this issue.
Xiao Qi knew that in his previous life, the mayor of Chicago openly called on people to use Uber, which completely missed the mark.
Because compared to the losses and troubles caused by super congestion in the city, the mere transport of passengers by private cars is nothing.
Even the car insurance regulations in the United States state that private vehicles cannot be used for commercial passenger transportation. Otherwise, they will face the penalty of canceling the insurance. But in real life, any insurance company that dares to do this will definitely be directly criticized by all public opinion.
Bombardment! Because in everyone’s mind, private commercial passenger transport is a good way to ease traffic and reduce waste of resources!
Therefore, insurance companies have also adopted a policy of tacit approval. Even when Uber has grown to such a large extent, they have never taken action on the cars of millions of Uber drivers.
This is the loophole that Uber caught!
Whether they sign up for a high-end customized ride-hailing service, such as BMW, Mercedes-Benz, Audi, Cadillac, etc.; or a general low-cost ride-hailing service, the drivers are ordinary people and you don't need to be qualified.
As long as you pass several audits by Uber and sign the agreement, you can join Uber's camp and start making money by carrying customers on the road.
Since there are no complicated fees, even if Uber’s 20% fee is added, the price of low-cost taxi services can be more than 30% cheaper than ordinary taxis, and sometimes it can be more than 50% cheaper!
Moreover, Uber has a strong technical advantage. Their software system can dispatch vehicles very accurately. Basically, if there are no major accidents, the car will arrive in front of the ride-hailing user in about 3-5 minutes, and it can satisfy users anytime and anywhere.
This is much more convenient and faster than taxi-hailing services. - American taxis cannot make reservations over the phone, and taxis cannot operate on the road at any time. This is another strange rule.
Relying on these advantages, Uber quickly conquered a group of megacities in the United States. It also actively operates in London, Berlin, Paris and other places. The scale of its operations has doubled every six months. Its valuation has also increased rapidly.
By the time Xiao Qi was reincarnated, their valuation had almost reached 10 billion US dollars.
Out of optimism about Uber's prospects, many investment banks are extremely enthusiastic about Uber, hailing them as the next supernova company with a market value of 100 billion!
If Uber was in China, it would definitely not even be qualified to open a business.
But in developed countries such as Europe and the United States, in extremely congested big cities, they have a strong living space. Not only do citizens support them, but many people in the government also support them. This is why they have been repeatedly punished and prosecuted. In the end, they were
The important reason why most of them can escape smoothly and continue to grow and develop!
Of course, Uber's success is not only because of its novel model, not only because they cater to urban development and the needs of the people, but more importantly because they have very excellent technology and management methods, which ensures that they become the number one in the world.
No one can surpass taxi-hailing software.
Don’t think that a small taxi-hailing software is not important. Think that it is just an app that connects two parties. At most, it is payment system binding, identity authentication, etc. It is not a big project. You can just find a few programmers in Silicon Valley.
Make it.
This is what the founders of Uber thought at the beginning.
In terms of calculating car demand, ratio, positioning, etc., they initially used Google's free time algorithm. As a result, the calculated time had an error of more than 3 times. Users actually had to wait 10 minutes or more after requesting a car.
It takes a long time, which greatly reduces the timeliness and convenience, making the user experience very bad.
To this end, Uber has built a team to develop its own algorithm, and has invited super experts in various fields to help design and improve this algorithm.
The core requirement is how to connect countless moving points with the shortest line to form a complete chain, which is perfectly reflected in the Uber software.
At first, such a requirement was considered unnecessary and a serious waste of money and time. However, after a short adaptation period, this algorithm brought great convenience to Uber, and as more and more complete data became available, it
As inputs and algorithms improve, estimated times end up becoming more and more accurate, and drivers become more and more efficient.
In addition to this most important core algorithm, Uber has two other precise algorithms.
The first is the premium algorithm. With its help, Uber will raise or lower prices at any time based on morning and evening peak periods, congestion, etc., thus prompting more drivers to carry passengers and allowing users to leave quickly.
.Thus alleviating this traffic congestion.
At the same time, because of the premium system, Uber only charges 20% of the fee no matter how much it is, so the drivers will make more money.
Not only that, in order to encourage drivers to use a good attitude to serve customers, Uber has also added a reward model based on the premium algorithm, which is based on the service and performance of drivers, as well as the degree of implementation of various constraints and norms.
Ratings are used to determine the monthly bonuses for drivers.
This in turn promotes drivers' service awareness from another direction and allows customers to have a good experience. Not only will they continue to use Uber, but they will also recommend it to their friends.
The increase in users will naturally lead to an increase in the driver's income. As the income increases, the driver's service awareness will be better... Under such a virtuous circle, it is reasonable for Uber to dominate almost all big cities.
of.
The second one is the automatic matching algorithm.
This automatic matching is an automatic matching algorithm that after the user places an order, the system automatically searches and selects the nearest driver to go to instead of having everyone grab it after the user places an order. This automatic matching algorithm can completely avoid fierce competition and also
This saves drivers from being nervous all day long.
When drivers are in better spirits, service attitude and quality will naturally be better.
In addition, Uber’s resolute no-reservation model is also commendable.
If you suddenly say you don’t want the car after making a reservation, it will cause losses to the drivers; or if the drivers lose several hours of passenger-carrying time and opportunities for your ride, the cost will naturally be passed on to the users, which will increase the cost.
a lot of.
What's more, Uber's computing system is very advanced, and the car can basically arrive in 3-5 minutes. In this case, is it still necessary to make a reservation?
…
Thinking back on Uber's success and its future development, Xiao Qi suddenly felt a little excited.
In my impression, Uber was established in 2009. It was not called Uber at the beginning, and they would not launch services until 2010. Xiao Qi could definitely start the company first.
Most of the problems Uber encountered in his previous life were no problem at all in front of Xiao Qi.
For example, when it comes to funding, developing a product requires a lot of money. Uber is perfecting it as it goes online. After all, venture capital will invest only after you go online and see the results.
But will Xiao Qi still be short of money?
Another example is the core technology algorithm. Uber came up with these algorithms only after long-term exploration and summarization, but Xiao Qi knew from the beginning that he directly searched for experts in Silicon Valley and several universities and spent large sums of money on them.
A software algorithm with a clear concept can be quickly put into use.
Another example is the business model, how to avoid risks and troubles, etc. Xiao Qi will also do it right from the beginning. Moreover, he also has the top ten law firms in the United States - Mario Law Firm, which has enough support.
He went to court everywhere.
But there is only one thing that is very regrettable.
That is, Uber has touched too many interested parties, because it will break the monopoly of the rental industry, which will cause damage to the government that issues licenses, operating taxi companies, taxi drivers, etc., so this is why it has grown and grown.
Later, there were so many reasons for prosecution and restrictions.
Xiao Qi is a Chinese, so it would be even less stressful for him to teach Uber a lesson.
Therefore, Xiao Qi is destined to not be able to hold Uber alone. After it grows and even goes public, Xiao Qi can own up to more than 30% of the company's shares, which is already very good.
The remaining company shares must be distributed to the major giants, allowing them to enjoy the benefits while also protecting Uber from wind and rain.
There is strength in numbers! (To be continued, please search Piaotian Literature, the novels are better and updated faster!
ps: Uber has been in a lot of trouble recently, and it seems like it is being banned from appointments everywhere. However, we can only wait and see whether it is good or bad. After a few decades, we will know whether it is suitable for here...