Generally speaking, Xiao Qi is still very interested in buying Sharp outright.n∈
It’s just that he knows that no matter how down-and-out Sharp is, it is still a large, time-honored company in Japan. You can buy shares and cooperate with it, but completely turning it into a foreign company is not acceptable to the six major consortiums.
If it really doesn't work, the six major financial groups would rather let Sharp go bankrupt and then support Sharp in other ways. But even American Dad can't buy Sharp away.
Because Li Jianxi knew this, he took a firm stand and only bought 15% of the shares from the beginning.
As long as we own Sharp's shares, the technical cooperation between Samsung and Sharp on LCD panels will be closer, Samsung's LCD technology will develop by leaps and bounds, and Lee Kun-hee's goal will be achieved.
Xiao Qi meant the same thing, but Fairy Company's technical capabilities in LCD panels were far behind Samsung's, so he hoped to get more of Sharp's LCD panel technology.
30% of the shares is enough for Xiao Qi to instruct Sharp to do some things, such as accepting engineers from China, some technology transfer, such as joint development of some projects, etc.
Apart from anything else, Xiao Qi bought the OLED foldable LCD panel technology from Samsung for more than a year, and its development today has not been smooth. Is it because of the lack of technical background?
OLED technology will be a technical reserve ten years from now. There is no need to rush now, but the research and development of several other technologies related to LCD screens must be stepped up.
The first one to bear the brunt is the so-called 2k screen.
The so-called 2k screen means that the horizontal pixels of the screen reach more than 2000. Usually, digital high-definition theaters in the United States have already begun to run this high-resolution screen. This ultra-high-resolution screen will bring audiences
Movie audiences have a more profound, intuitive and delicate viewing experience.
It’s just that this is not the era of Hollywood special effects blockbusters in the future. Because digital cinema equipment is expensive and maintenance costs money, few cinemas in China will introduce these.
Now the Kiwi Cinema Line is introducing this digital cinema technology.
It is precisely because this technology cannot be rolled out on a large scale now, so the price and patent fees are very low, and the Kiwi cinema chain needs a lot. Therefore, the price given now is at least 50% lower than after 2012, which is very important for
The Kiwi Cinema Line has saved a lot of money.
Under Xiao Qi's suggestion, the contract was signed for 15 years, and it also had priority to renew the contract at the same price, which made technology companies in Europe and the United States smile from ear to ear - relying on this amount alone, their
All the initial investment has been repaid, and there is still money to be made. The money of Chinese people is really easy to make!
Back to the topic.
Even digital cinemas are now only promoting the 2000 horizontal pixel screen. It is ridiculous to want to achieve a 2k-level screen resolution for a small mobile phone screen.
Even in 2013, vivo mobile phone claimed to launch the world's first smartphone with a resolution of 2k, but in fact it was mostly gimmicks, and the actual effect could not reach 2k at all.
Xiaomi also released the Xiaomi Mi 3 mobile phone this year, which claimed to have a resolution of 1920x1080, but in fact it still failed to achieve it.
Combining the experience of the past and present, according to Xiao Qi's speculation on technological development, it should be basically after 2015 that 2k screen smartphones will really start to become popular.
Today's smart phones have gone through a journey of more than 2 years, but Xiao Qi's current Dreamstars has a resolution of 960x460 pixels, which is already the best in the world. Apple's is still spinning at 860.
As for other smartphones, they boast that they have reached 1000 resolutions, but in fact the effect is only more than 500.
According to the rules of the previous life, the resolution of this Dreamstars is enough to be used until 2013 and will not be outdated.
But the problem is that Xiao Qi does not want to be like others. Dreamstars must be one step ahead of them in order to maintain their superiority.
When others use 960x460 pixels, Dreamstars will upgrade to 1136x640 pixels.
When others use 1024x600 pixels, Dreamstars will upgrade to 1280x800 pixels.
When others use 1680x900 pixels, Dreamstars will upgrade to 1920x1080 pixels.
By analogy, Fairy Company's products must have outstanding features, so 2k LCD screen technology, as well as the more powerful 4k LCD screen technology in the future, are all needed by Xiao Qi.
Xiao Qi has long known that in Sharp's laboratory, the current 2k screen technology has been very mature. Sharp's high-end LCD TVs in Europe and the United States also use 2k technology.
If it were not for the poor development of LCD TVs in Europe and the United States, 2k technology would have the opportunity to be further developed into smaller mobile phone screens.
Now that Sharp has suffered such losses, the development of 2k mobile phone screens has naturally been put on hold.
After Xiao Qi purchases enough Sharp shares, he will ask Fairy Company and Sharp Corporation to jointly set up a mobile phone screen pixel development team, focusing on 2k mobile phone screens and 4k screens.
Although Sharp needs to be given sufficient R&D expenses and patent royalties during this period, once the entire result is released, the ownership of the patent will belong to Fairy Company, which is most in line with Xiao Qi's ideas.
Other cooperation with Sharp can also adopt this method.
As long as Sharp can obtain enough profits, then it is not a big problem for the largest shareholder to borrow Sharp's technology for research and development.
Technology and patents that can be bought with money are already the best solution for emerging companies like Fairy Company that do not accumulate enough patents.
Anyway, Xiao Qi has money, and problems that can be solved with money are definitely not problems.
If European, American, Japanese and Korean companies find that Fairy Company is really unable to resist them in the future, and join forces to ban the sale of core technologies and patents to Fairy Company, then what is the use of leaving so much money?
Only with sufficient patents and technologies can Fairy Company and the entire smart electronics industry in this country contribute a steady source of strength!
Maybe someone who knows the details will say why Xiao Qi is so stupid, why don't you wait until after the 2011 tsunami in Japan.
Even if Sharp's market value does not drop to US$2.6 billion, it will still be much cheaper than it is now when it is around US$8 billion in early 2012!
It is true that in terms of pure economic benefits, it is indeed a huge waste.
But if another more important factor is taken into account, it will be completely different.
time!
There are still three years left before 2012. In this year, one year is equivalent to an era in the smart electronics industry. To waste three years can only be said to be seeking a dead end.
It is simply foolish to waste these three precious years for a mere billions of dollars.
Take Sharp's LCD technology into your hands and work with Sharp to develop a new generation of LCD screens. If these projects are successful, the revenue to Xiao Qi will be not just billions, but tens of billions of dollars?
Together with the technical advantages, it brings brand advantages, and how much intangible assets are there?
Not only Xiao Qi understood this clearly, but Li Jianxi was also unambiguous.
After spending billions of dollars to acquire only 15% of Sharp's shares, isn't Lee Kun-hee also focused on saving R&D time and thereby improving Samsung's competitiveness?
In order to prevent Huaguo companies from entering the market, American companies often spend hundreds of millions in legal fees to delay Huaguo companies' entry into the U.S. market. By the time the litigation period has passed, it is already one or two years later, and the Huaguo company's product has already been sold.
It's already outdated.
Can you say that American companies spent this money unjustly?
It’s actually so worth it!
Therefore, in the business world, there are times when you should save money, and other times when you should spend a lot of money without hesitation!
According to Xiao Qi's plan, the research and development of upgrading and upgrading LCD screens will begin in the second half of this year at the latest.
It is now early April, and the acquisition time left for Citibank is only 2 months. Although it is shorter, they have made various preparations in the early stage. Now Xiao Qi asked them to prioritize speed in everything, so naturally they absorbed
The time for Sharp's shares will be accelerated.
Anyway, in the current market, Sharp's stock price is already very depressed.
Before Japanese investors lose sight of the hope of Sharp's rise, in today's generally weak economic environment, as long as Sharp's shares fluctuate violently, they will definitely hand over their shares obediently.
Being shaken out.
The big fish in the stock market eat the small fish, it's that simple.
Retail investors who usually hope to make huge profits in the stock market are basically in this environment, being played around by the experts, who want them to fall into whatever situation they want.
People on Wall Street play in such a variety of ways.
Citibank is considered gentle. If Xiao Qi dares to hand over this task to Goldman Sachs or Morgan Stanley, then they are sure to cripple Sharp.
Although Xiao Qi once thought this way, considering the need for more cooperation with Sharp in the future, he gave up on doing such a crazy thing and switched to a gentler acquisition method.
In this way, the cooperation between Sharp and Fairy Company will be more active and enthusiastic! (To be continued, please search Piaotian Literature, the novel will be better and updated faster!