"I'm very sorry for what happened a few days ago!"
Sitting in a high-end tea tasting room, Xiao Qi said to Gao Chuan Huishu.
Originally, he had made an appointment with Takagawa Teruki for afternoon tea two days ago, but when he happened to go back in the evening, Yuka gave birth to Erika, so he has been busy until now.
Gao Chuan Huishu didn't know about the affairs of Xiao Qi's family before, but he also knew that Xiao Qi was not the kind of person who didn't keep his word. There must be some reason for the delay.
When they met just now, Xiao Qi explained the reason, and Gao Chuan Terusu suddenly realized it.
"No, it's my fault that I didn't go to congratulate you in person." Gao Chuan Terusu waved his hands repeatedly, "I will definitely pay you a visit once this place is empty!"
"That's not necessary, I will go to South Korea in two days." Xiao Qi smiled, "Mr. Gao Chuan, I saw you were still on the phone when you came over just now. Sony's business has been booming recently, right?
"
"well!"
Gao Chuan Teruki sighed, "If that were the case, I should be happy, but the fact is completely the opposite!"
"Strange." Xiao Qi pretended to be stunned, "I don't know about Sony's other businesses, but the sales of SP100 were very good before. In the Android camp, it has already caught up with Nokia and Motorola."
The first smartphone produced by Sony Ericsson, the sp100, is considered the most beautiful among Android phones due to Sony's powerful engineering design, and many hardware and functions are better than those of Nokia and Motorola. Therefore, the monthly shipment volume now exceeds
sold 2 million units, which is different from the daily decline of Nokia and Motorola.
Gao Chuan Teru said with another wry smile, "Sales of 2 million units. Compared to the sales of the entire smartphone industry, what is it? Everyone is looking at Apple and Fairy Company. We are not even a fraction of yours.
How can you be happy?"
He didn't say anything yet.
In fact, Sony Ericsson is not so exaggerated and overestimates its capabilities, and it did not target the two giants Apple and Fairy right away.
What they are really frustrated about is that they can't even compare to Samsung.
Ten years ago, no matter what aspect of the electronics industry Samsung was in, it was not even qualified to provide shoes for Sony.
But now not only is Samsung far ahead in LCD TVs, it is also a solid third in the smart electronics industry. Its monthly shipments have reached 6 million units. This year, it is said that Samsung will step up the construction of a smartphone factory in Jinwei. If once
Once completed, smartphone shipments will definitely exceed 10 million units per month.
The difference between 2 million units and 10 million units is enough to make Sony people angry.
The reason why y is aggrieved is that Samsung's S1 and GalaxyS2 mobile phones are not better than Sony in terms of hardware configuration and performance, but why can they sell so many?
Y attributed the reason to the fact that Samsung relied on the most prosperous re, and there are more than 2 million paid programs, games, etc. on re, which is a huge difference compared to the less than 200,000 in the Android store.
Smartphone users, why do you like smart phones?
Isn’t it just because you can access the Internet and play all kinds of interesting games?
If you buy S100, you can only play some simple games, but if you buy S1 or GalaxyS2, you can play the most popular and popular games. When friends around you are playing these games and programs, you can't participate in this kind of social interaction.
How to maintain a circle?
Therefore, according to global surveys, as many as 50 million people have abandoned S100 and bought S1 or Galaxy 2 because there are more and better apps.
In terms of mobile phone sales, they have always been competing against Samsung. In the current feature phone market, they are only lower than Nokia and Motorola, ranking third in the world, and even Samsung cannot compare.
But when it comes to smartphones, Sony Ericsson now has such a huge contrast, and it’s not something the S100 can match, which makes it even more depressing.
Now inside the club, especially the middle and high-level cadres at the headquarters, there is a lot of talk about Morita Masashiro.
Compared to his brother Morita Masashige, Morita Masashige's ability is indeed much inferior, so it is simply unexpected that he would make such a good situation so embarrassing.
Isn't it?
Originally, Fairy Company and Sony had a very good cooperative relationship. In terms of patents for mobile phones, they exchanged many patents. They also cooperated on components for advanced sensors of Dreamstars.
Then Sony saw the popularity of re and applied to Fairy Company to enter the camp of re, and Xiao Qi also agreed!! - At the time, I didn’t think much about it, but now you see so many super large companies, they want to enter the camp of re, or become
Even Xiao Qi, the shareholder of re, has not agreed, which shows how rare the last opportunity was!
The result is that Sony committed suicide.
Watching Google start to embarrass Fairy Company, watching Google join forces with Motorola, Nokia established a new open Android store, and because Google made a promise to them, and at the same time felt that Xiao Qi's requirements were too high and harsh, so he directly invested in
The Android camp.
Are Xiao Qi's requirements really too high and harsh?
In December 2008, Xiao Qi asked Sony to pay US$11 billion for a 5% stake in RE.
y did not buy it.
But two months later, in February 2009, Samsung happily bought 5% of RE's shares for US$19 billion.
In other words, if Sony buys 5% of RE's shares, even if it does nothing and sells it to Samsung two months later, it will make a net profit of US$8 billion!!
8 billion US dollars!
Y's profit last year was more than 10 billion U.S. dollars. Such a transaction made more than half of the year's net profit. What's wrong?
And this is just Samsung. If Sony sells this share to Microsoft, Google, or the oil tycoons in the Middle East, it may directly double to 22 billion US dollars!
This is Sony’s net profit for a year!
Can it be justified that a hasty decision by Morita Masanoge caused Sony to lose such a large amount of profits?
What's more, it's not about money at all now. After suppressing Google one after another, RE has become a supreme leader in the smart electronics industry. It controls millions of companies and developers in the industry. This in turn restricts and
It's a treasure to suppress opponents!
But with such a sharp weapon, Xiao Qi now seems to be completely unprepared to sell his shares to the outside world, which can only make countless rich people and large group companies sigh with regret!
Originally, Sony originally had this opportunity and directly joined the re camp!
It's you, Morita Masanobu, who ruined this rare opportunity again!
Tell me, in this situation, how could Sony people not complain?
Although the Morita family is one of the pioneering families of Sony and one of the largest shareholders, the Morita family cannot afford to harm the interests of all Sony people in this way!
It was also during this period that it was said that a group of old men on the board of directors had started various connections to remove Morita Masashige, and even Takagawa Teruki would be implicated. They would retreat to the second line and hand over the real power.
Professional managers.
This is a big blow to the Shengtian family and the Gaochuan family!
Naturally, Gao Chuan Huishu was not happy either.
The key is that he was still innocent and was implicated. If he had followed his wishes, Sony is now one of Fairy Company's allies. Together with Fairy Company, they are conquering the smart electronics market around the world, just like Samsung.
Made a fortune!
But Gao Chuan Teru is not very capable after all. He is not as good as his brother Gao Chuan Teru, and his lack of decision-making ability and persistence is also a big weakness for him.
Of course, it is useless to say all this now. Gao Chuan Teru Shu knows that he missed that opportunity and the Fairy Company, which has become more and more powerful, has no need for Sony at all. RE's shares have become nothing more than a moon in the water, and there is no hope.
However, Gao Chuan Teruki also had other thoughts about this meeting.
As W becomes more and more popular, it is said that Xiao Qi's previously planned output of 25 million units per month has fallen far behind the market demand, so he has begun to contact parts suppliers and seems to be planning a new scale.
procurement.
Dreampad can handle 12 million units a month without jealousy, and Dreamstars can handle 13 million units a month. However, it is said that W will directly break through the production and sales volume of 40 million units a month, which makes Sony a little bit unable to sit still.
Everyone discussed at the meeting whether it was possible for Sony to get a share of such a large order.
There are actually many hardware products of y, not just cameras.
In fact, in the future, Sony's memory chips and lithium batteries will be very advanced in technology and are widely praised by smart electronics manufacturers.
It's just that their research on cameras is the best in the world and is indispensable, which is why Sony's cameras are so in demand.
Takagawa Teruki knows that what Sony needs now is not to make a lot of money on a certain product, but to make this product enter the smart electronics market and become a well-known star, and then it can win the entire market.
When the market is in your own hands, that's when you make money!! (To be continued)
ps: Although Sony is not as embarrassed as imagined now, there is no doubt that their innovation ability is no longer very good. This is the same as the current situation of Japan's overall electronics industry. In other words, this is an opportunity for us to take the opportunity to get closer.