A lot of big things are happening in Hollywood these days.↖
First of all, Marvel announced the restart of the production plan for "Iron Man 2". The starring roles will of course be Robert Downey Jr., Gwyneth Paltrow, and Don Cheadle.
However, in order to cater to global audiences, Marvel has decided to choose two supporting female characters and one supporting male character in Asia to increase the interest and attention of the story.
The box office of Iron Man is really not low. The global box office is close to 600 million US dollars. It can be called one of the rare successful big productions of Marvel Company in recent years. Now that the filming plan of the second part has been launched, of course
It attracted the attention of countless people.
In particular, it was specially proposed that three Asians should participate in the performance, which refreshed the spirits of the big and small stars from various Asian countries.
Hollywood!
It is a dream place for film professionals around the world.
Not to mention starring in a starring role, but just to make a living, it will definitely improve your status!
Not to mention that the production cost of Iron Man will reach 200 million US dollars, which is definitely a large-scale production that attracts global attention. Starring in a supporting role with roles and lines in such a film is undoubtedly the best way to become famous!
no way.
In American movies, most Asians can only play supporting roles, and the bigger the production, the more so.
This is why Chen Long truly became Asia's number one superstar after producing several blockbuster movies starring him in Hollywood.
But even Chen Long cannot be the male lead in a big production like Iron Man.
So, secretly, there was an upsurge, and people contacted Marvel through various relationships to see what kind of stars they needed and which stars were most suitable.
The filming of "Iron Man 2" has begun, which is not the most sensational.
Because then Marvel announced that following "Iron Man 2", they decided to bring the long-awaited "Avengers" to the big screen.
This superhero blockbuster, confirmed to be produced by Marvel and distributed by Paramount, is packed with heroes and its influence is definitely a hundred times greater than that of "Iron Man 2" - in fact, Iron Man is also the "Avengers"
one of them.
If there are many people who like Iron Man, there are also many people who hate him.
But there are almost no people who hate the "Avengers". You can always find your favorite among the heroes of the "Avengers".
It is a little regrettable that the copyright of Spider-Man is with Sony and the copyright of Wolverine is with 20th Century Fox. Otherwise, with the two of them joining, "Avengers" would win support from almost the whole world.
While Marvel is actively selecting leading actors, it has also announced that it will select several main supporting characters in Europe and Asia. At least no less than 5 characters will be selected to strengthen the concept of "alliance".
As soon as the two news came out, everyone finally understood.
Marvel is not brave enough and wants to rely on European and Asian stars to increase its box office!
It’s no wonder that Marvel doesn’t have such great confidence.
Take the previous "Iron Man" as an example, with an investment of US$140 million, the total revenue was about US$590 million.
It seems very profitable, right?
But it’s not as simple as investing $140 million and making a net profit of $450 million.
American film classification is very complicated. It is the same even all over the world.
After excluding various taxes, Chengdu is basically divided into four aspects: producers, distributors, theaters and theaters.
Among them, producers and distributors probably account for about 50%-60%. There will be fewer films with less box office and influence, and the rest is divided between theaters and theaters.
Of the money shared between the producer and the distributor, the producer can only have about 30%. If you are a small company and small production, then 20% is possible.
Calculated in this way, 30% of 590 million is less than 180 million US dollars. Does this mean that Marvel has earned more than 30 million?
Of course not!
The share of overseas box office is not calculated according to this ratio. Taking imported films from China, basically Hollywood distributors and producers can get an overall 17.5%. This is much lower than the local share.
The share in Europe is higher, but around 25% is the limit.
Therefore, in fact, in terms of box office alone, Marvel only made more than 10 million US dollars, and that's it.
Now you understand why the super big companies in Hollywood, such as MGM, Paramount, Columbia, etc., often produce products with high box office, but due to losses of tens of millions or hundreds of millions, they directly declare bankruptcy or are
Is that the reason for the acquisition?
There are too many people sharing the cake, and the producer is only one part of it. It is not as beautiful as you think!
But specific things need to be analyzed in detail.
For example, the current "Iron Man 2" and "Iron Man 1" are just a prologue. After cultivating many fans and increasing their expectations, "Iron Man 2" will not make more money than the first film, but it will still be more influential.
Keep expanding, and there will always be a time when you will make a lot of money.
Xiao Qi remembers that the box office of "Iron Man 2" was 620 million U.S. dollars. Taking into account the significant increase in costs, it actually suffered some losses.
But when it came to "Iron Man 3", the global box office exceeded 1.2 billion US dollars, making Marvel a huge profit and laughing from ear to ear.
Marvel is basically the private property of Taylor Jr. Paramount has packaged and sold several heroic movies for which it has the copyright and distribution rights to Friendship Studios with a 10-year production period, and this one
The largest shareholder of the studio is also Taylor Jr.
Therefore, the decision to shoot these two movies was actually the result of discussions between Xiao Qi and the other two shareholders of Friendship Studio, David and Sam.
Among them, the chief producer of "Avengers" is David, and Sam served as one of the executive producers of "Iron Man 2".
Whether it is "Iron Man 2" or "Avengers", Xiao Qi has proposed the concept of globalization to David and others, especially the changes that need to be made for the Asian market. Only by accommodating more cultural elements can we attract more people.
people come to see it.
Therefore, the two movies have supporting actors mainly targeted at the Asian market.
As for the role, it's even simpler. If he appears for more than 10 minutes and has more than 10 lines, he is considered a very good supporting role.
Usually in Hollywood movies, there are quite a few characters added in this way. A group of screenwriters understand it and can even wait until the supporting actress is selected before they start to modify and improve the script. Anyway, it does not affect the main plot direction.
I dare not say anything else. If a few Chinese male and female stars, especially female stars, were allowed to go there, the box office in China would increase by 200 to 300 million yuan. It would be just like a joke.
Although China's 2008 box office champion "If You Are the One 2" only had a box office of 600 million yuan, China's theaters have undergone great changes in the past year or so. People's expectations for high-quality movies and Hollywood blockbusters have
Likeability has also increased significantly.
Simply put, more and more people are entering movie theaters.
Coupled with the increase in ticket prices for blockbusters, the viewing effect of IMAX is completely different. It is an important booster for super special effects blockbusters such as "Iron Man 2" and "The Avengers".
What's more, "Avatar", which will be released in January next year, will have a staggering box office of more than 1.3 billion yuan, paving a strong path for these two films and greatly raising the box office limit of the overall Chinese market.
.
The continuous launch and continuous success of superhero movies is not only a good thing for little Taylor, but also a great thing for Xiao Qi's sister, the actress.
Qiao Guoer owns AMC, the second largest theater chain in the United States. The better Marvel's movies sell, the more income she will earn and the richer her net worth will be.
Not only that, Qiao Guoer also owns the largest Kiwi cinema chain in China, with more than 2,500 screens, including no less than 500 IMAX and 3D screens.
The launch of the heroic real-life special effects movie will inevitably arouse people's enthusiasm for 3D and IMAX screens. This will help promote the IMAX and 3D technology patents held by Qiao Guoer, and will also help IMAX and 3D theaters turn losses into profits.
Become a leading theater chain that truly leads movie viewing technology.
If all theaters in China use IMAX and 3D technology, then this technology transfer fee alone will make Qiao Guoer a lot of money, not to mention that its influence will expand to
What's the point?
By then, the movie queen sister will be the undisputed overlord of the entire movie theater chain.
And if you control the movie theater chain, your voice in the film industry will be different.
No matter how good your movie is, what's the use of a good movie if I block you online in the cinema?
In fact, Xiao Qi feels that the actress's sister's career as a hegemon is not an extravagant wish.
Because at the end of 2013, when he was reincarnated, IMAX and 3D screens had spread all over the country. Although the number of screens was not as good as ordinary screens, the profits created were on par with ordinary screens. It was only a matter of time before they surpassed them.
In this life, the movie queen sister bought the imax company in advance and became an important shareholder of the 3D Technology Company. She is already at a very high level and faces the entire movie theater market.
They have strong strength themselves, and they have strong allies outside. This is the excellent situation that both Taylor and the actress are facing.
Mutual help and mutual benefit, a win-win situation, is so obvious!
Xiao Qi feels that it won't be long before the Xiao family's capital and strength will occupy a very important position in the world's film market.
At that time, the seven giants of Hollywood will not be qualified to compete with the Xiao family! (To be continued, please search Piaotian Literature, the novel is better and updated faster!
ps: Today, "The Age of Dreams" has finally reached the standard of ten thousand subscriptions. The first subscription exceeded 10,000 book friends. Thank you all! Xiucai wrote his thanks in the related works to express his gratitude. You can see the chapters when you open the bookshelf.
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