"There are not too many 3D, ima, and 3d plus ima screens in movie theaters in the United States now. ∈♀," Vince Pace continued: "Regal, the largest theater chain in the United States, has 6,210 screens, but their 3D
, IMA has less than 800 screens. The second AM has 5,010 screens, which originally didn’t have too many, but after the Kiwi Cinema Line acquired AM at the end of January this year, it has been adding these 3D screens one after another.
The number of ima screens has now increased to about 1,000, making it the number one in the world, almost twice as many as the third-ranked theater chain!"
After a pause, he continued, "We were originally worried that the too few 3D screens and ima screens would affect everyone's more intuitive viewing experience of "Avatar", but it seems that the Kiwi Cinema Line has so many
We feel a lot more at ease when a company with far-sighted vision joins us.”
Vince Pace and James Cameron should really feel at ease.
Because AM has not only reached 1,000 3D, ima, 3D plus ima screens, but also continues to increase the number. It seems that these latest technology screens have directly exceeded the total number of regal screens.
Although this accounted for most of am's profits, and although it was questioned by many people, the two of them were happy to see that am did not hesitate because of this, and continued to do it unswervingly.
For the two of them, the more 3D, ima, 3d plus ima screens, the better. Only better screen technology can better display the fantasy world they created, and make "Avatar" a landmark in the history of world cinema.
monument.
It is precisely because of this that they came to China specifically to discuss the release of Avatar with Qiao Guoer in advance. They wanted to strive for better treatment.
In the United States, the super-big directors and the seven major film company giants are no longer the most powerful. The most powerful are the companies that control the theater chain.
Because they can determine the scale and time of your film's release, which will directly affect your film's revenue, profit and reputation.
Moreover, these theater companies are very realistic. They all focus on money. As long as a movie they think can make money will be released smoothly, if you perform well, then even if you are a movie made by an unknown person,
Then it is natural to further increase the scale of the screening and increase the screening time.
If your movie is not good and very few people watch it, then I'm sorry. Even if it's Spielberg or Bombshell who shoots the movie, the same thing is to reduce the scale of the screening and reduce the screening time.
But it's not without exception.
For example, a commercial film by a big director will definitely get more filming time and quantity at the first time. Originally, the most critical thing for a film is the first week and the next week. The film company's share ratio in the first week is basically as high as 80% -
90%, and it was as high as over 70% in the second week.
At the same time, as long as it is not too bad, audiences are willing to watch movies by great directors, allowing the North American box office to reach 80 million or even hundreds of millions of dollars.
With North American ticket sales as the starting point, the box office in Europe, Asia, and South America will be guaranteed to a certain extent. In addition, income from the development of peripheral products, TV stations, video tapes, audio-visual products, etc., as long as it is not too pretentious
If the great director dies, then they can continue to be the object of preferential treatment.
There is another situation. That is a company that can establish a good relationship with the cinema chain, or even a film company that is directly one of the controlling shareholders of the cinema chain.
Naturally, the films of these companies will also receive great preferential treatment. As long as one or two of the five major theater chains in North America are fully committed, then it is impossible for these films to lose money and rely on brilliant editing to trick people into going to the theater. Even if it is an ordinary literary and artistic
All film directors can do it, let alone those well-known directors.
The market determines the movie.
The current situation is completely different from that of Hollywood seventy or eighty years ago. With so many movies released, it is natural for the fittest to survive, and there is not much to say at all.
James Cameron's fame and prestige are definitely among the best in Hollywood.
Although he is not as meaningful as Spielberg, nor is he like Lucas who became an eternal American idol through Star Wars, every movie he shoots can surprise people.
, so he is a top-notch director, and no one should be able to object to it.
When Paul Allen purchased Yahoo, he conveniently sold 18% of his shares in the Cameron Pace Group to Xiao Qi, but things were actually not that simple.
Because Cameron and Pace are the absolute controlling shareholders, Allen needs the consent of both of them if he wants to sell stocks, otherwise the stock transaction will not be established.
Originally, the two of them were really not willing to sell their company's shares to a Chinese woman, even if her man was Xiao Qi.
But when they heard that Qiao Guoer had fully acquired am at the same time, they immediately changed their minds... This change was to lay a solid foundation for this cooperation.
Of course Xiao Qi understood what they meant.
The teenager also knows what kind of amazing results "Avatar" will achieve. There is no doubt that AM Cinemas will support "Avatar" to the maximum extent in order to obtain more profits.
Isn't it just to make money when you run a movie theater?
However, he couldn't say this to the two of them, because if you earn more in the market, your partner will earn less.
Especially in this situation of information asymmetry, if Xiao Qi does not take the opportunity to earn more from "Avatar", it will be a waste of his illustrious reputation.
"I personally am very interested in Mr. Cameron's "Avatar"." Facing the expectant gazes of the two people, Xiao Qi mused, "What's more, my Guo'er is also one of the shareholders of your 3D company.
am will naturally spare no effort to support "Avatar", so you two don't have to worry about this."
"How much support do you have?" Cameron asked directly.
"We haven't seen the sample film, so how can we make an evaluation?" Xiao Qi shook his head and laughed, "But don't worry, our headquarters here will greet AM, and the conditions will definitely be better than others."
"No, this is not enough!" Cameron shook his head and said stubbornly: "Now we are in a very bad situation in the global distribution market. We will hold a sample meeting, but before that, we hope to have a heavyweight
The theater companies have come forward to give us their greatest support and let the popularity of "Avatar" rise!"
"So you like am?"
"No, it's not just AM, there are also China's Kiwi Cinemas." Cameron said, "China will be the largest film market in the world in the future. I hope to cultivate some of them starting from "Avatar"
Movie lovers with 3D technology. Aren’t Kiwi’s 3D and IMA theater chains losing money now? Let my “Avatar” open the door to victory for you!”
Originally it was Cameron asking for cooperation, but when he said this, it was as if he was helping Xiao Qi.
Naturally, Xiao Qi would not be so easily impressed, "Mr. Cameron, let's still discuss it! If you want us to support you, of course there is no problem, but I hope that the share ratio can be more tilted towards us."
"Oh?" Cameron's eyes flashed, "How much do you want?"
"30% in the first week, 50% in the second week, 60% in the third week, and 70% from the fourth week until the release." Xiao Qi looked at Cameron, whose face was ashen, and said with a smile: "Don't be angry,
I can give you a promise: I will give you 2 months of release time in North America, and no less than 30% of the film schedule will be given. I will give you 3 months for the Chinese release time, and the average film schedule will not be less than 50%."
"No, no." Although Cameron is a great director, his emotional intelligence in business is not low. "You are already losing money in the Chinese market. You are fooling me with 50% of the film schedule. It is too insincere.
Yeah! And the share ratio in the North American market is too high! ...Furthermore, I said the share ratio doesn’t count, and there’s also the production and distribution company, 20th Century Fox!”
"As long as you agree, we'll make the decision ourselves on 20th Century Fox's side," Xiao Qidao said, "If you think it's inappropriate, how about I hear your price?"
"In the North American market, we will give you some according to the general sharing. We will give you 15% in the first week, 25% in the second week, 40% in the third week, 50% in the fourth week, and 60% in the fifth week and beyond."
Long obviously had plans for a long time, and directly stated his plans for the North American market, and then said: "As for the Chinese market, in order to cultivate their 3D viewing habits, I have discussed it with 20th Century Fox. As long as you agree to our
Conditions, then the Huaguo market has always been divided according to 80%:20%. Chengcheng can, you 80%, we only take 20%."
This time it was Xiao Qi's turn to laugh, "Mr. Cameron, although I don't understand movies, I do know a few things. The American movies released in China in recent years are either bought out at low prices, or they usually only give you 15
% of the box office share, how come you only get 20%? If I told you, then in the future, wouldn’t those companies and those imported movies be able to ask me to give more? This is bad.
There are rules."
Cameron was not embarrassed at all after being exposed, but said confidently: "It's different, my movie is different! Especially in China, it's different! When my "Titanic" was in China,
But a miracle among miracles, no one can break the box office record now, right?" (To be continued...)