China's mid-range mobile phone market is brewing with energy and is ready to explode.
Many smart electronics manufacturers in the world have never stopped.
For example, HT, a subsidiary of Microsoft, suddenly released its second mobile phone, the G2, on May 15th.
Xiao Qi's intelligence department did not receive any news before, and most people were kept in the dark.
When an advertisement for g2 was suddenly released on TV and the Internet, I immediately felt refreshed.
This g2 has the same color tone as ht's previous products, mainly white and black, with a more beautiful silver version added.
Basically, when Xiao Qi looked at the back, there was a piece of different frosted material in the middle that looked like a scar patch, and he knew that the prototype of this phone should be the g18, which was launched by HT in 2011.
This mobile phone, launched at the peak of HT, was very popular in its previous life and created a lot of sales.
However, the design of the main body of the G2 is different from the fully rounded, flat, and triple chin of the HT series. Instead, it has a narrow tonal edge, a symmetrical control panel up and down, and the OK button in the middle of the bottom has turned into a Microsoft Indos graphic.
.
And the size has also changed from 4.3 inches in the g18 to 5.3 inches, which is a full 2 inches larger.
After looking at g2 carefully for a while, Xiao Qi finally came to his senses.
Holy shit!
How to incorporate the design, function and shape of the Lumi a1520, the first product released by Microsoft and Nokia in September 2013 in the previous life?
What is unexpected is that after the blending and blending of two products that were originally unrelated to each other by Microsoft and HT engineers, they actually have a very bright and refreshing feeling.
Especially the 5.3-inch screen, which is the same as the Dreamsta. Although it is not as fine and smooth as the Dreamsta, it is very good whether it is held in the hand or used in various advertisements.
Let’s take a closer look at the configuration of g2.
Supports 3G and II, weight 220 grams, system interface, quad-core Qualcomm PU. System memory 2G, body memory 16G, 32G two configurations. The battery is 2500 mAh.
The configured camera is 5 million pixels on the front and 10 million pixels on the back. It uses Microsoft's unique face recognition function and ht screen display function. It can take better and clearer photos.
In addition, Microsoft has applied more than 130 indos technologies, which can make the system process faster and respond more sensitively. Whether it is processing emails or games, it can be handled with ease.
The pricing of Microsoft HT this time also continues the kindness of the previous G1.
The 16GB version is $399, the 32GB version is $466, and the silver version is $20 more.
After calculation, the RMB is 2800 for 16GB and 3200 for 32GB.
Although at first glance, the 16GB version of g2 is only tens of dollars cheaper than the previous g1, but in terms of functional configuration, the two are not of the same grade and level.
In Xiao Qi's opinion, if the appearance of g2 can score 65 points, then with its configurations, functions and moderate price, it can score at least 80 points.
However, Xiao Qi's score for 2 was only 85 points, and his dreamsta score was only 90 points. This shows how excellent g2 is in Xiao Qi's opinion.
Xiao Qi has seen more types of mobile phones than anyone else in the world, so Xiao Qi knows very well about the aesthetics, development history, etc. of mobile phones. He knows that G2 will be advertised if it is a real phone.
If it is so good, then it will not be difficult for g2 to break through the encirclement, directly enter the second group, and be on an equal footing with Samsung.
As if to verify Xiao Qi's idea.
As soon as g2 was announced, new g2 mobile phone prototypes were placed in more than 500 HT direct stores and more than 300 Microsoft product experience stores around the world for everyone to play with.
"Haha, it's finally here! The strong cooperation between Microsoft and ht is really getting better! The previous g1 was not bad, but this g2 is very experienced! Although it is a little inferior to dreamsta, it is already good
I feel the sincerity of ht and Microsoft, they are slowly catching up!"
"It's so beautiful! When you hold it in your hand, it feels like holding a laptop. The feel of ht products and the Microsoft system are a joy to watch! I have used the Microsoft system for 10 years, and now my mobile phone also
After switching to a Microsoft system, I feel like I don’t have to adapt to it again and it’s very easy to use.”
"Have you noticed that playing Fengyun games on this phone is very smooth? Even in the camp fighting state, there will be no lag. In addition to details, the burrs around the screen and the color reproduction are inferior to Dreamsta."
, the rest of the system processing performance is very good, no worse than 2.”
"What a joke! As long as Microsoft works hard, it will definitely be better than Apple. A few decades ago, Microsoft could beat the shit out of Apple, and they will do the same in the future. Look! With the addition of Microsoft in the future, Fairy Company and
Apple’s life will never be that easy!”
"Well, I agree with this opinion. This time, Microsoft and HT have indeed put their best efforts. I tried the camera function and audio function, and they are all in line with my expectations. The 32GB version priced at US$466 is not expensive, and I think it is OK.
Buy it and give it a try, maybe it’s more cost-effective than Dreamsta?”
"..."
This group of Microsoft and HT fans were in high spirits, and naturally they were a little careless in what they said. Many people disparaged other mobile phones and praised G2.
This moment made other mobile phone fans dissatisfied.
"Hey, hey, don't act like you are the best in the world, okay? Look at the classic style, it's prettier than your G2 in every way, right? Ask fashionable women whether they prefer 2 or G2.
?There are some things that you can’t say I won just by stacking configurations.”
"You're right! Compared to the products of my Fairy Company, what is Microsoft? What is HT? How dare you compete with Dreamsta? You can't even compare with it, right? Ordinary students with no money, just use it once and it's enough!
Is the price-performance ratio achieved at your place?”
"Tsk tsk, I just laughed. I didn't plan to switch to a second brand after holding Dreamsta! Yes, I admit that Microsoft ht worked harder this time, and g2 is surprisingly good. But whether you compare system optimization or pu performance,
Or is it more about the novel and dazzling functions, how can you compare with Dreamsta? They have more than ten kinds of sensors, but this time the G2 is not equipped with even half of them, right?"
"Look, I think g2 should be able to become the fourth largest seller of smartphones this time behind Fairy, Apple and Samsung. But there are too strong competitors that have carved up most of the market. G2
I’m afraid it’s also difficult to perform as expected.”
"I put my words down here. G2 can sell half of Dreamsta's sales in a year. I will swim in the Seine!"
"..."
People from both sides kept yelling at each other online and in interviews.
But people within the industry know that winning or losing in these situations is actually of little use.
The most important thing is to look at the specific number of pre-order purchases of g2 after advertising and trial play, which is the best way to judge.
Microsoft ht didn’t keep everyone waiting long.
24 hours after the product was officially released, that is, at 9 a.m. on May 16, a number was posted on the official websites of Microsoft and HT.
Three million seven hundred eighty two thousand two hundred and fifty six.
This is the number of global reservation purchases of g2 in one day.
Although this reservation purchase is not like the one from Fairy Company, which requires payment, the unsubscription rate of this kind is not high, at 70% to 80%.
Now is not the time when Nokia and Motorola used their reputation to attract countless fans to buy their products.
A group of fans who bought Nokia and Motorola smartphones at that time had already scolded them bloody on various occasions. Most of them also gave up their favorite mobile phones and replaced them with Fairy, Apple or Samsung.
mobile phone.
Today's fans, except for the die-hard fans of Apple and Fairy, most people look at the quality and cost-effectiveness of the product. Whose mobile phone is good and cheap is the most popular.
This is why it sold 40 million units a month as soon as it came out, and the supply was absolutely in short supply!
Although the G2 is currently limited to cost and positioning issues, it dare not sell it too cheaply, but with this price and configuration, coupled with the brands of Microsoft and HT, it is already very sincere. Everyone feels that it is better than Samsung's mid-range mobile phone M2
Quite a few.
Hence the current jaw-dropping pre-sale volume.
The Android camp is naturally frightened. There are so many big companies in it, but they can't compare to a brand from Hua Guo Bao Island?
At the same time, as soon as the sales came out, Gang Leader Qiao and Li Jianxi called Xiao Qi one after another.
Their expressions were very solemn, and they obviously attached great importance to Microsoft HT's move.
Everyone has a feeling.
The wolf is coming!!
(Brothers, please subscribe more!) (To be continued)