"If you want to set up a football team, it is a long, expensive and laborious task." Xiao Qi pondered.
After Xiao Xu proposed that football could drive the economy, Xiao Qi, as his son, naturally wanted to support it.
The reason why I didn't engage in football before was because football has all kinds of troubles and it takes a lot of effort to deal with it, so Xiao Qi didn't consider it.
But if Xiao Xu wanted to do something, Xiao Qi would immediately enter the mode of thinking and solving the problem.
"If it is built according to the model of foreign football giants, first of all, a modern stadium is essential, and there must be at least two to three hundred meters of your own land around the stadium, so that on match days you can
Profitable from various commercial activities, there are also some entertainment and food operations here on weekdays to increase income, otherwise it will never be sustainable just by selling game tickets.
In this way, the stadium behind Tianfu Square is not very suitable. On the one hand, the road is too narrow and will be blocked whenever there is a game. Secondly, the most important thing is that the property rights of the stadium do not belong to the club and must be leased to the government.
Thirdly, there is no way to deal with the commercial development of surrounding sites, and the economic impact will be very limited.
The development of peripheral products is also a problem. Jerseys, team supplies, etc. of foreign giants are sold in Nike, Adidas and other brand stores around the world. There are a lot of fakes in China. In this regard
The income will definitely be much less, it can even be said to be negligible.
As a result, we have to make a fuss about the commercial projects of the land around the stadium, and strive to maximize the profits on game days through leasing shops, exclusive licensing, etc. This requires the team to have more games.
Come and play. Come and play more important games, so as to increase your daily income.
Including advertising endorsements, sponsorship fees, and the most important fan support, it also needs to be supported by game results. In order to achieve results, we must make the team perform as quickly as possible, win the championship in two years, and win the Asian Cup in five years.
The crown is definitely a hard indicator. In this case, our investment in the previous ten years is essential.
It is expected that the team’s investment alone will not be less than 2 billion in the first five years. This does not include the purchase of land to build a stadium that can accommodate 50,000 people, a training base, and surrounding commercial facilities... Well, I think the Third Ring Road
It’s good to buy land and build outside, but even so, if you add it all together, it won’t be enough for less than 10 billion.”
Xiao Xu is now the master of a large city with a population of tens of millions. The annual fiscal revenue and economic aggregate of Chengdu is also a huge amount.
But when he heard such a big number, he still frowned and said, "Isn't it a bit too much?"
"If it's a small matter and just maintain a Chinese Super League team, it only needs to invest 100 million every year, or even less." Xiao Qidao, "But it must achieve the effect you said, dad. And
If we add a football club to enhance the prestige of our Xiao family, then 10 billion may not be enough, and we will invest more in the future."
"The Xiao family..."
Xiao Xu moved his mouth. He wanted to say something, but in the blink of an eye he saw the little heart babbling in his mother's arms, and he immediately shut up.
In the hands of his son, the Xiao family is indeed prosperous. In the future, let alone dozens of grandchildren, let one of them manage the club. It can be a good way to arrange people in a house.
"If you invest so much, can you make money in the future?" Xiao Xu asked. "Don't lose money in the future, and it will be of no use to future generations."
"It's almost impossible to make money from football alone." Xiao Qi shook his head and said, "That's why I said that I would buy 200 meters of land around it to build various commercial facilities. From now on, I will rely on these properties.
It should be no problem to use commercial projects to support the operation of the football club. Besides, our Xiao family also has a family foundation. Even if the club does not make much money, the necessary and prosperous life is definitely indispensable."
Xiao Xu calculated that the Rongcheng Stadium can accommodate almost 50,000 people. Including the surrounding parking lots and other facilities, it covers an area of 140 acres. After buying the surrounding 200 meters of land, the total area is about 300 acres.
300 acres of commercial development are used to maintain a world-class football club, but there is a little less.
If you were in a big city like Beijing, Shanghai and Guangzhou, there should be no problem, but the economic consumption in Chengdu is not the best. If you want to balance the balance of payments as much as possible, you can only add more commercial facilities.
"The area is a bit small, it would be better to make it bigger. Anyway, you have a lot of land reserves. If you don't prepare in advance now, you will be in trouble if you want to add more in the future." Xiao Xu pondered, "In addition,
You can’t keep these commercial facilities empty on weekdays, right? It’s best to be close to a densely populated area.”
"300 acres is just a temporary idea. When the stadium area is included, the total area should exceed 800 acres." Xiao Qi said, "For the specific location, I want to arrange it outside the Third Ring Road in the east, close to the beltway.
Place. It is close to our Xia Ping Garden, Shang Xiang Garden, and the newly planned Zhou Qing Garden, as well as the third and fourth phases of Yulu Garden. The surrounding consumption power is very good, and it can be built into a comprehensive Fairy Sports City.
A new hotspot commercial area for people to use for leisure and entertainment."
"Well, it is built outside the city, which also facilitates transportation for fans from out of town." Xiao Xu said with a smile, "I have heard from many people. It was just announced this time that Fairy Company is planning to build a new building on the east side of the Third Ring Road.
The fourth phase of Yulu Garden villas was built in the northern area, and the price of the surrounding land immediately increased sharply. The piece of land closest to the Fairy Company's land was sold for a sky-high price of 5 million per acre... You just took it
How much? 500,000? 1 million?"
The real estate market in Chengdu in this life is different from that in previous lives.
From my previous life to now, people outside the Third Ring Road could easily sell an acre for 3 million.
But in this life, the average price inside the Third Ring Road is only about 3 million. If it is outside the Third Ring Road, near the beltway, the maximum price is 2 million per acre, which is really much cheaper.
This is all thanks to the efforts of Fairy Real Estate. With their efforts to build houses almost around the Third Ring Road, a large number of high-quality and low-priced houses were launched, which directly suppressed the housing prices in the city and outside the city. If other developers did not
Follow the pace of Fairy Real Estate, let alone make money, it will be good if you don't lose money.
But there are exceptions.
For example, around the first, second and third phases of Yulu Garden, several villa areas and high-end residential areas have been built around them. All of them are selling like crazy.
Being able to live next to the world's richest man and so many billionaires from the Fairy Company also has the advantage of increasing luck in Feng Shui. And saying "I live near Xiao Qi's house" when going out is definitely a kind of capital, so these villas
It is reasonable for prices in high-end residential areas to continue to increase.
The land sold for 5 million per acre is probably sold at such a high price because of this gimmick.
"That piece of land was bought at the beginning of 2007, and it shouldn't have cost more than 300,000 yuan! After all, the Yulu Garden was only about 500,000 yuan at that time!" Xiao Qidao, "If the club and surrounding buildings were to be built, 1,000 yuan would be needed.
An acre is only 300 million, so we don’t spend much on land.”
"No wonder landlords and rich people like to buy land from ancient times to the present. In more than two years, it has increased by at least 10 times, surpassing most investments." Xiao Xu sighed.
"Precisely because it is so easy to make money from land, we should supervise them. Real estate cannot be allowed to make huge profits." Xiao Qidao said, "Now it seems that we have done a good job. It has also saved the people from a lot of suffering.
"
"hehe."
Xiao Xu smiled, not proud.
Among the people hated by real estate businessmen in recent years, the first is Niu Ruzheng, the second is Xiao Xu, and the third is Xiao Qi.
Needless to say, Niu Ruzheng, although Xiao Qi has real estate projects in Chengdu and the capital to suppress housing prices, it is not nationwide, but Xiao Xu has published dozens of internal articles. It affects the real estate policy across the country at all times.
It can be said that he is a pioneer, and of course he is hated by those who want to make huge profits and make a fortune.
But Xiao Xu doesn't feel worried. Instead, he is proud. He is an official just to benefit the people. If these businessmen are allowed to benefit, then where will the people be put?
"Although we can start preparing for the land leveling and design work, there is no need to worry now." Xiao Qi explained to his father what he and Zhang Zhanzhao said today, "Dad, you can explain to him that only the state will
Only after all the moths have been caught can we think about it. The more you urge, the faster they will take action."
"Well, we must not be lenient when it comes to moths." Xiao Xu sighed, "Football, which was so popular in the past few years, has actually fallen to this point. It seems that supervision must be strengthened!"
"Supervision is on the one hand, and on the other hand it is because our Xiao family has not entered." Xiao Qidao, "When we enter this field and achieve a great cause, we will be able to influence many things. Even if someone wants to
If you are engaging in crooked ways, you won’t be able to get through here first, so they don’t dare to do anything!”
Of course Xiao Qi is confident.
For example, after Guangdong Evergrande won the AFC Champions League, what do you think the officials in football dare to do to them?
If they want to make some small moves, fans from other places, not to mention fans from eastern Guangdong, will besiege them.
After Fairy Company enters the football field, it will definitely be 10 times more powerful than Evergrande, and its results will definitely be much better. It is a matter of course that it will become the face of Chengdu, Sichuan and even the three southwest provinces.
At that time, if you wanted to deal with the Fairy Company, the first place to stop was Sichuan Province and Rongcheng City. These officials made a fuss, but the officials of the Sports Bureau couldn't live with it either.
In a word, if you want to stay away from those dirty things, you must be strong and achieve something that will impress others.
Not just in football, but in any other aspect, strength is the foundation of everything! (To be continued)
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