Entering July, especially after July 15th, many cities in China are brewing with excitement.
Because July 25th is the day when Michael Jackson officially starts his concert tour in China at the Bird's Nest.
Since the opening of the Olympic Games last year, the Bird's Nest has basically not been used much. Only a few world championships have been held here. Both the scale and the number of spectators are far from worth mentioning.
But this time Michael Jackson's concert was different.
All the 8,000 fixed-seat tickets were sold, as were the 20,000 tickets in the center of the venue, and the 11,000 temporary seats. If we weren't afraid of accidents caused by too many people, we could actually add 10,000 more seats.
If you were a bit more sinister, you could squeeze out 20,000 standing votes.
As for the 140 private rooms...
Haha, as soon as Michael Jackson announced that he would come to the capital to hold a concert, all the concerts were sold out by the young ladies from the wealthy families.
There are 140 private rooms. Even if you have money, you can't get them even if they are of lower quality. There are several people who got their private rooms through Tangquan.
Of course, Qiao Guoer has reserved private rooms for people like Niu Xiaomei and Sister Yu. This is a good opportunity for her to give favors.
Just like Niu Xiaomei, when he told her that she could invite her friends to have a private box to watch Michael Jackson's concert, she was so excited that she threw herself into Qiao Guoer's arms and kissed Guoer repeatedly with "bop, bam,"
Sister, several times.
Although Aunt Niu said something angrily to Qiao Guoer, saying that she was too pampered with this little girl, she was also very satisfied in her heart.
Xiao Qi is like Niu Ruzheng's nephew, and Qiao Guo'er is also very close to them. From time to time, he will bring some small things and gifts, mostly for food, clothing and housing, but never expensive things, so she accepts them.
Very down to earth too.
In addition, Qiao Guoer never asked Niu Ruzheng to do this or that, which made Aunt Niu even more satisfied.
She is not a fool. Who comes to befriend her family out of utilitarianism? Can't you tell?
Qiao Guoer's assets alone from Xiao Qi exceeded 50 billion. Coupled with Xiao Qi's love and care, she had nothing to pursue at all. Naturally, she could treat Niu Ruzheng's family with peace of mind.
In addition to these special people, more ordinary fans are usually busy running around just for a fixed seat or a temporary seat ticket.
Michael Jackson is the world's number one music star. It may be his first and last time to hold a concert in China. There are only two concerts in the capital.
The combination of so many factors allowed Xiaoniao.com and Kiwi Film and Television Group to set unprecedentedly high ticket prices.
The ticket prices for the 10 concerts in the Mainland are 60016003600560086001260016000.
Yes.
You read that right.
The lowest price is 600, and the highest single ticket price is 12,600.
In addition, the average price of a private box is 500,000. The small one can bring about 10 people in, and the largest one is 1 million, which can accommodate 20 people. Last year, Li Chaoren and other four Hong Kong richest people spent 2.5 million to watch the opening ceremony of the Olympic Games.
What the private room pursues is not cost-effectiveness. It is a kind of style, and it can also be a place for wealthy children to compete.
Therefore, all 140 boxes were sold out immediately, and the box revenue from one concert reached 100 million yuan, which is jaw-dropping.
Whether it is Qiao Guoer or Shen Wuyan, the boxes used as favors are paid at normal prices. Just because they are the proprietresses of the host, they do not need to pay. It is the worst thing to not distinguish between public and private matters. the behavior of.
At the beginning, such high ticket pricing really shocked the people of the capital who have always been wealthy. 600 yuan is enough to watch a second-rate star’s VIP seat. Why is it the farthest and worst seat here?
But this time, the tickets were sold for 12 shows together, all online. People here in the capital were still hesitant. All the tickets in the East were sold out.
"Alas, Oriental people like idols. They are definitely not afraid of spending money. I want to see Michael Jackson once in my life. How can I save money?"
"Yes, it's just a month's salary. What's so big about it? I'm not like those guys in the north who play tricks all day long, but when it comes to the real deal, I give up."
"Haha, are my fans in Dongfang City so powerful? Michael, seeing how enthusiastic we are, would you consider holding 10 concerts in Dongfang in a row? Don't worry, we can afford it."
"It's not just you from Dongfang City, okay? We from Lin'an, Suzhou also form groups to buy. It's really shameful. Why don't you come to Gusu?"
"The fans in Yangzhou also protested quietly. There should be one concert in every city. I have been a fan of Michael Jackson for 10 years."
"Twenty years of die-hard fans don't explain why I bought 16,000 tickets. Here I am, an idol."
"..."
People in the capital are the most face-conscious people in China. Seeing the fans in Dongfang City and surrounding areas having fun there, the popularity here exploded.
"What are you doing? What are you doing? How much can your stadium in the East hold? We have 111,000 seats here, which is much more than yours. Naturally, we have to sell slower."
"Forget it, I don't hesitate anymore. It's just like what they said. It's just a month's salary. Are you afraid of getting paid?"
"I also went to buy my beloved iPhone. I couldn't sell it."
"600 is still bearable. I'll bring a telescope, but I still can't bear to leave Michael."
"Young and old men in Beijing, if you lose, this is your only chance to see Jackson's concert."
"Sorry, my hesitation was just wondering whether I should watch one or two concerts. Thank you, I have bought tickets for two concerts. I can watch them twice."
"Beast, you are so treacherous, I will also go for a second game."
"..."
Rush buying is usually done in a tense atmosphere and will produce good results.
Online ticket sales have been around for a long time, but selling tickets for 12 Michael Jackson concerts together online is the first attempt by Bird.com and Kiwi Film and Television Group.
Now it seems that the ticket sales are very fast. In just half a day, all the tickets were sold out.
And there are strict restrictions here. One ID card must correspond to one ticket. Foreigners can use their passports to buy, but one person is not allowed to buy two, and the ticket and identity must be connected when entering. The ticket must be verified together with the ticket. It is not that I am not allowed to enter. This is mainly to prevent ticket scalpers.
But this kind of thing cannot be stopped. Scalpers always have the opportunity to find loopholes, and the excitement of more than 110,000 people attending the event will also give them an opportunity to take advantage of it.
Tickets for the two concerts in the capital were sold for 700 million yuan, and the two concerts were sold for 1.4 billion yuan.
Those in the East are less, about 1 billion, Guangdong and Nanwan are both 800 million, and those in Chengdu are much less, only 600 million for two games.
The Hong Kong Stadium can accommodate up to 40,000 people. However, the income of Hong Kong people is so high that the same price as the Mainland seems too disappointing for the audience. Therefore, Qiao Guoer and Shen Wuyan discussed with Feng Kexin and Li Shaozhi and directly raised the price.
times, the Hong Kong fans still bought all the tickets without blinking an eye, and the revenue from the two shows now reached 1 billion yuan.
This does not include the naming rights of the concert, various sponsorships, interview rights, DVD recordings, copyrights, billboards, tickets, advertising, beverage souvenir sales in the venue, etc. For example, Coca-Cola went crazy and bought out this concert with a super high price of 300 million.
naming rights.
Calculated as a whole, it can reach a super high income of 6 billion yuan.
However, with a lot of income, there are also a lot of expenses. The concert equipment is all flown from the United States, and the venue rental and security for each concert is also an expensive expense. In addition, you have to pay taxes...
Fortunately, the food and accommodation for Michael Jackson and his group of hundreds of people were covered by small local sponsors, which reduced a lot of costs.
Fortunately, Michael Jackson's concert in China is an opportunity to increase China's reputation, so the police systems in various places will take the initiative to send a large number of police officers to maintain order. This does not cost money, but in the end you still have to make a donation.
Giving money to the police station is called reciprocity.
In the end, the net profit from the 12 concerts was approximately US$400 million.
Then the 400 million U.S. dollars will be divided. Michael Jackson's huge music team will receive 2.5 billion U.S. dollars, of which he alone will receive 1.5 billion U.S. dollars, 50 million more than previously expected. The remaining 100 million will be shared by his 100-person music team.
point.
As the organizer of the US side, Big Machine Company received US$100 million in revenue, and the remaining US$50 million was shared equally between Bird Network and Kiwi Film and Television Group.
At first glance, Xiaoniao.com and Qiguo Film and Television Group have paid the most, because they are doing all the work, but they have received the least, which is quite unfair.
But we can’t just look at the 50 million US dollars.
First of all, the first one was just the operation of Michael Jackson's concert in China, and it was so popular that it completely made the names of the two companies, and it was enough to impress European and American superstars, as well as other superstars from Hong Kong and Taiwan.
, if there is such a large-scale concert in the future, I will definitely contact them first.
Then for Michael Jackson's concert, the singing guests in China were chosen by Bird.com and Kiwi. This allowed the two companies to sell a lot of favors. This is a valuable human resource that can only be exported but not in.
If something benefits you, others will naturally reciprocate.
So on the whole, it seems that the two companies, Xiaoniao.com and Kiwiguo, can be regarded as having achieved both fame and fortune. To be continued.
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