Chapter 2532 The unprecedentedly competitive mid-range mobile phone market
Just when Gao Bo was making a fuss in the football circle, Xiao Qi didn't pay too much attention.
Xiao Qi, the chairman of the Fairy Football Club, asked Zhou Bo to name him first, and then asked a headhunting company to find candidates for important positions such as general manager, public relations manager, team leader, etc.
Only the recruitment manager is left to Lippi, but of course he will not show up until Lippi officially agrees to come to the Fairy Football Team.
But according to what little Lippi said on the phone, Lippi was already very moved by the persuasion of his family.
But Lippi still made a firm decision. He must discuss this matter after Italy has finished playing next year's World Cup. He cannot be disturbed now to prepare for the World Cup.
Not only was he looking for candidates for senior professional managers in China, Zhou Bo also relaxed the conditions to Europe and the United States. After all, the managers in these places had already passed the test of the market and were easy to use.
It is much easier to poach professional managers than poaching stars.
Usually these behind-the-scenes commanders are easily overlooked.
Speaking of which, Zhou Bo has a good candidate, and that is Van Desai, the general manager of Pepsi-Cola Greater China.
This Dutchman has worked in China for 16 years and can understand and speak Chinese fluently.
Now Van Desai has been serving as the general manager of Greater China for five years. He has increased PepsiCo's market share in Greater China by 50%, putting tremendous pressure on Coca-Cola. He is definitely a master of marketing and management.
Zhou Bo wanted him to run the Fairy Football Club and treat the football club as a commodity.
This is also very good, just like when Manchester United hired Umbro's general manager Kenyon as CEO, and ended up leaving their old rival Arsenal far behind in three to five years. If you can hire someone with dazzling results, it will be very good.
Understanding the elites of the Chinese market should have very good results.
Now Zhou Bo is contacting and negotiating with Van Desai through a headhunting company.
This is the only good thing about foreigners. In addition to the praiseworthy professionalism, you can almost impress them with money and get them to work for you. The chance of meeting such a die-hard loyal minister is not high.
No matter how good Van Desai's performance is at Pepsi-Cola, Pepsi-Cola is not owned by them, so it is just salary and bonuses. Fairy Company can give him more money. There is a brand new challenge, and it is not too difficult to impress him.
Disaster.
Of course, for Xiao Qi, football matters are something he only knows about in passing and doesn't take much to heart.
Because these days happen to be the days when new models from Motorola and Nokia are officially launched for sale.
As everyone expected, the a1800 and n90 showed a hot sales scene from the beginning. The global sales on the first day were amazing, with the a1800 reaching 2.1 million units and the n90 reaching 2.5 million units.
Although it dropped a bit on the second day, each still had a sales volume of about 1.8 million units.
It can also maintain 1.5 million units on the third day.
Including the mobile phones they pre-sold online, the a1800 has sold 15 million units, and the n90 has sold 1,800 units. Once again, it has set a very impressive championship record.
Sales volume is not the only measure.
But if you add in the continuous fermentation of good reputation and the praise rate is as high as 82%, then a1800 and n90 can be considered a great success!
"Awesome, I finally see Motorola show its real skills! I can receive good wifi signal in the countryside, and the Internet is very smooth!"
"I like the feel of Motorola very much. It is much thicker and heavier in my hand than Dreamsta. Of course, I am not saying that Dreamsta is not good, but it is too thin and looks a bit precious. I am always afraid of breaking it.
.”
"The design is a little rough. It's not as surprising as Dreamsta and iPhone, but the starting price of a1800 is only 388, what else are you dissatisfied with?"
"Has no one praised the camera effect of Nokia n90? I compared several mobile phones in my hand, and only Fairy Company's Dreamsta can compare with it. The rest are simply unbelievable!"
"I also think the n90 takes very good photos. Today I uploaded it to the beautiful photo sharing site, and they all said that I have become more beautiful!"
“In addition, there have been improvements in the system! At least I played online games for two hours and didn’t feel any lag. Although it is still inferior to Dreamsta and iPhone. But when you compare it to this price, you will feel
It’s worth it!”
"The person above is right. Nokia is taking a people-friendly approach this time, which is good! Although I won't replace my favorite Dreamsta, but I think I can buy an extra n90 and use it on weekdays."
"..."
Groups of people go to the forum to express their feelings. Although many people are saying that the a1800 and n90 are not good, generally speaking, the flaws are not concealed. This price and configuration are enough to show sincerity.
As a result, all survey agencies immediately adjusted their sales estimates for new mobile phones from Motorola and Nokia.
The previous estimate was 6 million units, but now everyone is optimistic that it will reach an average of 10 million units per month. Even if it is even worse, it will not reach 8 million units.
As a result, it is firmly placed below Dream, Dreamsta and iPhone, becoming the fourth and fifth best-selling single mobile phone in the world, firmly suppressing Samsung and HTC!
From being ridiculed by everyone nearly a year ago to being highly sought after now, the executives of Motorola and Nokia are very happy. It is said that they have held several celebration parties so far.
Not only them, Google is also smiling. The success of a1800 and n90 means the success of Android system, which has once again put Microsoft's winphone system under pressure.
Once the Android system spreads around the world, iOS, Fairy System, and Bada System, which have inherent deficiencies, will definitely give way to others, making Android the number one operating system in the world.
At that time, Google’s huge efforts on the Android system and all the efforts made in the Android Alliance will receive generous returns!
While the Android Alliance is rejoicing, Microsoft is actually not idle either.
On August 6, LG held a grand product launch conference in Seoul, South Korea, and solemnly released their first smartphone FY1.
fy1 is equipped with a 4.5-inch capacitive screen with a resolution of up to 840540, a front camera of 6 million pixels, and a rear camera of 8 million pixels. It is equipped with a mainstream Qualcomm quad-core 2g processor, and the battery is 2800 mAh. It is sold in 16g
The price is 399 US dollars, and the 32g price is 469 US dollars. The price is exactly the same as Nokia's n90.
Among them, its most outstanding feature is naturally the LCD screen that LG is proud of. It not only adopts a soft pixel design, but also deliberately makes the edges and corners of the frame very smooth, making it look very refreshing.
Xiao Qi frowned when he looked at fy1.
Good guy, although Xiao Qi feels that inspired by major smartphone manufacturers, LG will definitely not make boring models like the c660 and p698 in the previous life, but Xiao Qi feels that they can be the first to make a smartphone like the e510.
Even if it is good.
What I didn't expect was that it actually took the lgopt2x, the superstar mobile phone that won the European and American markets in 2011, changed its name, added configurations, and launched it on the market.
The market in previous generations has proven that this fy1 is definitely popular, not to mention that it also increased the original 4.0-inch screen to 4.5-inch size, which is exactly in line with everyone's current preference for large-screen mobile phones.
In addition, the battery and processor have also been strengthened.
Fortunately, it is not the G2 that competes with Galays 4, otherwise Xiao Qi really doubts that there are reincarnated people from LG coming back.
Even so, Xiao Qi calculated that the market sales of fy1 would not be less than 6 million units per month.
If new mobile phones from Motorola and Nokia are included, the competition in the mid-range smartphone market will be extremely cruel.
And once they decide the winner, the winner will definitely attack the higher-end mobile phone market and compete with Fairy and Apple.
At this time, Xiao Qi felt a little proud secretly.
Fortunately, I didn't listen to other people's suggestions and set the price of drea so high. Instead, I adopted a low-price strategy of 366 and 422 US dollars, thus avoiding the price range of 388-488 US dollars and avoiding being involved in the most brutal battle.
among.
Fortunately, I have adopted a policy that is more beneficial to the people in the Chinese market. 16GB is 1999, and 32GB is 99.
Even if the prices in the Chinese market were raised to 2199 and 2599 in May, they are still more than 500 yuan lower than their prices, which can completely bring them down a level.
Therefore, in the Chinese market, a country where Motorola and Nokia were originally major sellers, the a1800 and n90 did not attract much of a craze, and Drea still ranked first in sales.
Some people had made a fuss before, saying that Fairy Company's mobile phone price increase was very unkind, but as one after another international mobile phone manufacturers released new mobile phones, none of them were cheaper than Fairy Company's Dream after the price increase, and they stopped talking.
.
After all, in the field of smartphones, no one dares to say, "How much do foreign products cost? How dare you sell them more expensively than them?" Fairy Company's mobile phones have this reputation and prestige!
(Brothers, please subscribe more!) (To be continued.)