In the office, Xiao Qi is listening to Qin Yibin’s report.※%,
What Qin Yibin reported was not Xiaoyao Mall’s business in mainland China, but the preparations for the Indian branch.
In fact, the successful experience of one country cannot necessarily be copied to other countries.
Otherwise, eBay would not have been beaten to a pulp by Ma Yun, and Amazon, which dominates the world, would not have been killed by Beijing West and would have been unable to fight back.
Therefore, Qin Yibin received Xiao Qi's task during the Spring Festival. Not only did he send dozens of teams to take turns to inspect the Indian market, but he also spent a lot of money to hire a consulting company to investigate the consumption habits and spending power of Indians.
Even though he is so busy, he must go to India once a month, either to talk to big local manufacturers, or to meet with senior government officials from various regions in India, local authorities, etc., to actively discuss the possibility of Xiaoyao Mall entering India.
For this reason, the US$500 million in public relations funds allocated by Xiao Qi to Qin Yibin were all used up by May. The finance department directly allocated another US$1 billion in June to support Qin Yibin's various projects in India to a greater extent.
Strategy.
Although Huo Zhuzhu is very cautious when it comes to money, when she encounters Xiao Qi who wants to open up new territories, she will never be stingy in supporting her man.
As mentioned before, successful experience may not necessarily be replicated, but successful experience can be used for reference.
The business model of Xiaoyao Mall is very successful. Whether it is centralized purchasing to ensure the quality and price of goods, or setting up logistics warehouses to ensure timely delivery of goods, it is a good practice.
In fact, Amazon is also doing this, but compared with the delivery speed of Xiaoyao Mall, they are much inferior, and their own self-operated products are very few, and the prices are too expensive... To put it bluntly, in these two aspects, they
It is not as thorough as Xiaoyao Mall, which is also an important reason why Amazon has not developed in China.
Because the people are generally not wealthy, the Indian market is more price-sensitive than the Chinese market. Therefore, Qin Yibin decided from the beginning that in addition to ensuring that the self-operated products are rich and diverse and the delivery speed of the goods is fast enough, it must also be better than the Chinese market.
In the domestic market, we also need to pursue cost-effectiveness. This is the biggest guarantee of success.
Xiaoyao Mall's entry into the Indian market this time is certainly not an isolated one.
The two giants, Xiaoyao Logistics and Xiaoyao Express, will also enter the Indian market. Just like in China, the three giants will work together to develop an integrated business model for online shopping logistics and express delivery.
Although generally speaking, Qin Yibin leads the entire Indian b2 online commerce, Xiaoyao Logistics and Xiaoyao Express are operated independently. They also combine the successful experience of China and refer to India's national conditions, and actively work here
explore.
Of course, in terms of establishing relationships and making donations, the three companies originally belonged to the Fairy Company, so we simply negotiated together and gave them the money together.
"So far, we have taken care of India's Ministry of Commerce and the powerful families. We have taken care of the heads of government departments in seven major cities: New Delhi, Delhi, Mumbai, Kolkata, Hyderabad, Madras, and Bangalore. Finally, we can get it here.
Our Xiaoyao Mall business has been launched in the seven major cities." Qin Yibin sighed, "That's not all. In addition to purchasing products from the factories of these distinguished families, including Xiaoyao Logistics and Xiaoyao Express, our three joint ventures
Together, we have to donate a sum of money every year to the agencies, police stations and even the garrisons of these seven cities. As for how it is used, we have no control. This makes me feel like I have returned to a feudal society? I just hope
Indians should keep their word and don't accept money and do nothing, otherwise it will make people cry without tears."
Qin Yibin is a person who doesn't complain easily, and now that he says this, it seems that he is completely disappointed with the darkness of India.
"No one is a fool in today's society. If Xiaoyao Mall, Xiaoyao Logistics and Xiaoyao Express cannot continue to operate, how can they reap long-term benefits? How big are the operations of our three major companies in Xiaoyao in China?
It’s not like they don’t know the scale. If such a big giant enters India, will it still suffer from poor development?” Xiao Qi said lightly, “So you can develop with confidence and boldness, these people are more nervous than you.”
"I hope so." Qin Yibin nodded and said: "Fortunately, most Indian people are relatively kind. After all, the bad guys are only a small part of the nation that believes in the doctrine of 'atonement in this life and enjoyment in the next life'."
Qin Yibin naturally knows why it is so difficult to open up the situation in India.
This is why Xiao Qi is simply unwilling to give away some shares of the Indian branches of Xiaoyao Mall, Xiaoyao Logistics and Xiaoyao Express. If some shares, even 20%, are given to prominent families in India, then they will not be able to do anything.
Can you help me figure it out? Why is it so difficult for the Xiaoyao series to open up the situation step by step?
But Qin Yibin thought that this was fine. As long as the situation was opened up, there was no need to spend the profits from 20% of the shares, and all the joints could be kept from problems.
In the long run, spending money is much more cost-effective than giving away shares.
"It's just that in this case, it will be a big test for the overall logistics operation at the beginning, right?" Xiao Qi asked.
"Yes, New Delhi and Delhi are in the north, Calcutta is in the east, Mumbai is in the west, Madras is in the south... basically they are distributed everywhere in the southeast, northwest and northwest." Qin Yibin said, "The elite soldiers sent by Vice President Zhou are very capable.
, very thorough consideration. Now our transportation company has to travel all over India. In terms of efficiency, it is indeed a little low, and the utilization rate is also a little low. But now we are working hard to operate transportation routes, and it is also for the second step in the future.
Prepare for expansion.”
Xiaoyao Logistics travels all over the country but only supplies seven major logistics warehouses. It is indeed a waste.
But as Qin Yibin said, if there is no initial hard work, how can it be possible to expand rapidly in the future?
India has only 3 million square kilometers of land, which is less than one-third of China. If it were not for the tropical climate and the extremely fast food growth, it would be really difficult to feed a population of 1.3 billion.
However, the price of land in India is not expensive, and there is a lot of vacant land around the city. However, usually, these lands are occupied by poor people and become slums around the city.
Xiaoyao Logistics does not dare to set up logistics warehouses in places that are too remote outside the city, so it tries to choose towns close to the city center. The price will be more expensive, but it is very convenient in terms of safety and transportation.
The so-called logistics warehouses in the seven major cities actually do not just refer to one warehouse.
The same is true in China. It's okay to have only one Xiaoyao Logistics warehouse in a small city, but it seems too bloated in a big city.
For example, in the Chengdu Logistics Warehouse, in addition to the largest warehouse in Xiaoyao Logistics Park, there are medium-sized warehouses in the southeast, northwest and northwest. This is to store various commodities in categories for easy removal and transportation, rather than placing them messily together.
And if a customer purchases products from different warehouses, these warehouses will ship the goods separately, and they will be aggregated at Xiaoyao Express delivery stores in the city, and then delivered to the customer together.
Even in the four first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen, in addition to many small and medium-sized warehouses scattered around the city, there is also more than one Xiaoyao Logistics Park. The largest capital city has four Xiaoyao Logistics Warehouses.
Therefore, just for convenience of naming, they are collectively called Capital Logistics Warehouse, Oriental Logistics Warehouse, etc., but by no means one warehouse in a city is enough.
In order to achieve a more efficient processing method and to meet the needs of an increasing urban population, Xiaoyao Logistics has been purchasing land in China one after another in recent years. Some are large, some are small, some are cheap and some are not.
It is expensive, but due to continuous preparation and expansion of strength, Xiaoyao Logistics has become absolutely invincible in the field of logistics warehouses.
Having said that.
The same is true for the warehouses in the seven major cities in India, which can also be called the "logistics warehouse circle of the seven major cities". The total number of large and small warehouses exceeds 50.
Xiaoyao Logistics is really generous. The smallest logistics warehouse has a total area of 50,000 square meters. The largest Xiaoyao Logistics Park, located between New Delhi and Delhi, has a ground area of more than 300,000 square meters, and the overall usable area is a breakthrough.
Covering an area of 1.5 million square meters, it is comparable to the Xiaoyao Logistics Park in Beijing, Shanghai, Guangzhou and Shenzhen in China.
In addition, Xiaoyao Logistics also directly purchased the third and fifth largest logistics and transportation companies in India. After reorganizing and merging them, it intends to add thousands more transportation vehicles to allow them to get used to transportation back and forth across the country.
Although it is too wasteful now, it is worth the waste to help drivers become familiar with transportation processes and routes as soon as possible and train them early.
In addition to these, the most important thing is the supply of goods. Qin Yibin also specially sent several purchasing teams to check and inspect major manufacturers in India. The first batch of cooperation goals have been achieved, involving more than 300 varieties and more than 16,000 styles of clothing, food, housing and transportation.
Once the order from Xiaoyao Mall is officially placed, these products can be shipped back to Xiaoyao Logistics' warehouse.
What makes Indian factories most happy is that Xiaoyao Mall actually uses cash payment. Such a refreshing purchasing model is definitely the most coveted partner of any manufacturer.
With this biggest advantage, even if the quality standards required by Xiaoyao Mall are very strict, they can still accept it.
What does it mean to be strict?
As long as you can make money steadily, shouldn't you be serious?
(Brothers, please subscribe more!) (To be continued...)