Speaking of the Fairy Farm Southeast Asia Branch, that is still a long-term thing, but in September, the first batch of vegetables in the earthquake-stricken area also ushered in a bumper harvest.
When there is sufficient sunshine, crops will grow faster, which is why rice yields in Southeast Asia are so high.
This area in the northwest of Sichuan is close to the Qinling Mountains. It is not a tropical area, but now in the summer season, natural vegetables grow faster.
Fairy Farm is in the core area of the earthquake-stricken area and is responsible for the construction of ecological agriculture, covering a total land area of 12 million acres.
Although most of these are not vegetable cultivation, and many agricultural products have not yet begun to be produced, the first batch of vegetables on millions of acres can still be produced in large quantities due to the suitable season and good climate conditions.
Peppers, cucumbers, eggplants, tomatoes, green beans, onions... and other vegetables, together, can produce up to 1 million tons in a month.
This is because Xiao Qi did not use a large amount of chemical fertilizers and adopted careful management to achieve yields.
If ordinary farmers use chemical fertilizers to grow vegetables, they can achieve a yield of at least 1.5 million tons.
Xiao Qi has already come up with the policy. The government has already agreed to Xiao Qi's plan to waive all tolls in the five provinces and one city of Yunnan, Guizhou, Sichuan, Lianghu and Yuzhou, so as to help the people in the disaster area live a prosperous life as soon as possible.
force.
There are dedicated staff in Sichuan Province to guard the fields. Once the Xiaoyao Logistics vehicles are filled with vegetables, they will affix seals and issue passes. With this pass, you can travel within the scope of five provinces and one city.
Unimpeded traffic.
Yunnan, Guizhou, Lianghu and Yuzhou have some opinions on such free green channels, but they are embarrassed to charge for the vegetables grown by the people in the earthquake-stricken areas. After all, they were so miserable last year, and now they still have to pay for it.
Relying on relief to eat, growing some vegetables and selling them for money is a sign that people are self-reliant. If officials protest and say that food cannot be free, the people in these places will be dissatisfied with them.
Besides, Xiao Qi has been targeting the mid-to-high-end vegetable market from the beginning, which is why he would rather control output than strictly control green vegetables.
Fairy Farm Company uses a large area of logistics network construction, and the degree of electronic management is very high. Each batch of vegetables has its own electronic barcode. Scan the QR code with your mobile phone to know which farm produced it and the person in charge.
Who is it and what are the results of pesticide and fertilizer inspections!
Precisely because the quality is absolutely high, the prices of vegetables from Fairy Farm will not compete with ordinary vegetables, but will be more expensive than them, about 30%-50%.
In this way, there is a gap with the daily life of ordinary people. The buyers are all wealthy and willing to consume better vegetables. The local farmers do not have to worry about not being able to sell their vegetables because no one competes with them for the largest share.
general consumer market.
Xiao Qi is very good at using modern tools for propaganda.
Fairy Company’s mobile phones and tablets are not only featured in TV commercials, but also in print ads, paper ads, and can even be seen everywhere on the Internet.
It is this kind of ubiquitous advertising. Over time, Fairy Company has won the attention of most people, and its sales have naturally never declined. For now, even with the addition of cheap mid-range mobile phones,
None of the pre-sales lasted for more than an hour, and all were sold out immediately.
Of course, we cannot say that advertising is the biggest contributor, but its role is obvious.
This time, for the sake of green vegetables for the people in the disaster area, Xiao Qi had already ordered Xiaoyao Mall to advertise, and started putting links on the homepage a month in advance. By clicking on it, you can see various agricultural production bases in the disaster area, and you can see the ruins before
.Compared with the current busy scene, it feels exciting.
Especially the kind of Internet of Things equipment that only Yuanyin City has in the country. It amazed a group of people.
"Your love will help them escape poverty and rebuild their homes as soon as possible."
Such heart-warming advertising slogans really made netizens from all over the country sigh and leave messages to express their support.
"Although life is not easy for everyone, the people in the disaster area have a harder time than us. I dare not say that I buy their green vegetables every day, but it is always okay to buy some every once in a while."
"Yes, for us, whose vegetables are we eating every day? Why can't we support them? Under the leadership of Fairy Farm, these farmers want to rely on their own efforts to restore a prosperous life. This kind of self-reliance
Your spirit deserves my support!”
"What you said above is so right. Look at the disaster-stricken places in Europe and the United States. Which place is not waiting for the government and others to come to rescue? Only the people here in China are the most hard-working and kind. They started to resume production so early.
I’m working hard to make money! I will definitely buy vegetables grown by people in the disaster area for at least one month in a row!”
"Tsk, tsk, you are all rich people. Although I want to support him, Mr. Xiao Qi has set the price too high! Eggplants in our market here only sell for 4 yuan per catty. As a result, his eggplants cost 5.2 yuan per pound.
Jin, why? He said it is an ecological production model that reduces pesticides?"
"I think you are an idiot! Who of us Chengcheng people don't know that Xiao Qi always keeps his word! Come to our place when you have time and see that all the snacks produced by the Fairy Canteen snack shop are grown in ecological agriculture.
The raw materials and taste are just different from other stores!”
"That's right! How could Xiao Qi lie to people in this regard? You look down on the world's richest man too much! Are the tens of billions of materials donated by others fake? The roads they built in northern Sichuan in the past two years are fake.
?How many years will it take to earn your extra 1.2 yuan per catty for vegetables?"
"Haha, I'm just confused. When people travel thousands of miles away from Sichuan Mountains to places like Yunnan, Guizhou, Lianghu, and Yuzhou, don't they have to pay for shipping? When selling in these places, don't they have to pay for all kinds of expenses? You have to buy the best.
It’s better to grow cheap vegetables in flower pots at home!”
"..."
A group of netizens had a lively discussion. Xiaoyao Mall also discussed carefully with Xiaoyao Logistics and finally decided on the sales method.
That is the first batch of vegetables. Instead of busy storing them in supermarkets for sale, let’s try the channel of Xiaoyao Mall. First, everyone places orders online, and then according to the principle of distribution in each area, several trucks will be sent to each area.
The truck goes to the designated location and waits for users who purchased online to come and pick it up.
The scope of delivery and pre-sale is up to the county level. Towns at lower levels are not only far away, but also located near rural areas. It is very convenient to buy groceries and so on. Many of them do not have such demand.
This method is still quite new now.
After the price and quantity of vegetables expected to be produced became available, Xiaoyao Mall launched a reservation method.
It was not ideal at the beginning. The first batch of 300,000 tons of various vegetables was expected to be produced, but only 100,000 tons were ordered by people from Lianghu and Yuzhou. Yunnan and Guizhou combined only had 50,000 tons. They combined to order
Half of it.
But there is nothing we can do about it. Yunnan and Guizhou are originally one of the poorest provinces, the two lakes are not considered developed provinces, and Yuzhou is also dependent on policies... In a word, the surrounding brothers are not rich.
If we want to talk about rich people, they must be the group along the southeastern coast, from the East, Jiangnan, Southern Fujian to Eastern Guangdong. Those are the rich ones.
And netizens over there have said that as long as you dare to ship it over, I dare to buy it. Saying to buy but not buying is not a thing!
But transporting it all the way there is a bit scary. Five provinces and one city are basically within a one-to-two-day delivery range. It is not a problem with refrigerated and refrigerated trucks, but the Yangtze River Delta and the Pearl River Delta are too far away.
Even if the world's richest man basically doesn't use any money for his oil, the tolls are ridiculously high, so you can't do business like this.
In the end, other provinces and cities in Sichuan Province, which had become much richer, settled the 150,000 tons.
Among them, Rongcheng handled 100,000 tons, and sold 20,000 tons to the citizens. The major OEM factories gave Xiao Qi the face, which was immediately covered.
Anyway, any factory that doesn’t feed hundreds of thousands of people every day can handle it all in ten or eight days.
The remaining 50,000 tons were bought by people in a few wealthier counties and cities, not through the Internet, but directly through Xiaoyao Mall staff setting up stalls on the streets.
Generally speaking, Fairy Farm, Xiaoyao Mall and Xiaoyao Express, including people in the disaster area, are all in a low mood.
It was obviously possible before, but why did it become difficult when it came time to sell?
This is only the first batch, the second batch of vegetables, the third batch...and then there are fruits, meat and poultry, etc., what should I do?
Is it the price factor?
But these vegetables, fruits and vegetables in Fairy Farm are completely modern ecological production models. Although they are not as complete as Yuanyin City in completely eliminating pesticide production, they have minimized pesticides and fertilizers and planted and cultivated as precisely as possible. Such costs will naturally be reduced.
It is much more expensive than just using chemical fertilizers!
Just when everyone was in a bad mood, the Internet started to become lively.
"I just said no! Why should I buy such expensive food?"
"Who knows how they did it? It may look good on the surface, but people who are not local can't believe it!"
"Damn! How are you talking? You don't need to talk like this if you don't buy it, right?"
"It seems that the poor people in these five provinces and one city are poor! I watched the video of vegetable production, and the vegetables are also tender and tender, which is very good. If we put it in Great Eastern, we can directly handle 50,000 tons, and there will be no problem at all.
!”
"Yes, why doesn't Xiao Qi bring vegetables to Nanwan and Guangdong to sell? Although we don't have green channels here, our consumption power is definitely better than those in those provinces and cities! You shouldn't worry about good things anywhere.
Sell!"
"I would like to strongly support you. The people of the capital express their condolences. More than 20 million of us like to eat good vegetables. Please bring Xiao Qi over quickly. If you don't buy it, I will be your grandson!"