Xiao Qi is not a small-minded person, but the last time he purchased the shares of Dingxin Group and Master Nian was rejected by Itochu Corporation, he was unhappy.
Moreover, Dingxin Group has huge hidden dangers. After thinking about it, Xiao Qi felt that before he took over, this hidden danger should be eliminated.
How to eliminate it?
Of course, let this hidden danger be exposed automatically and then solve it
Naturally, Xiao Qi would not take action on his own, nor would he go through Guo Taiming. Instead, he would follow the old rules and hire several consulting companies through reliable brokers to investigate the oil and milk additives used in Baodao's sports drinks and foods.
problem.
Xiao Qi did not mention Dingxin Group by name at all, but Dingxin is the one that has caused the biggest food safety problems, and people will turn their angry eyes towards it.
Moreover, because of Dingxin Group's success in the mainland, it also defeated the King Uni-President Group that they had previously looked up to in Baodao, so they became a little complacent. Many things were not covered up at all, and you can find out once you check them.
Therefore, on September 25, which happened to be the day when Hirataka Naito took office as the Chairman and Representative Director of Itochu Corporation, several television stations and important newspapers in Takarashima received calls from several consulting companies announcing that they had
We have found illegal evidence of several food giants in Baodao and want to announce it to all Baodao.
After being influenced by Hong Kong's gossip, Baodao people have become very fond of watching the excitement.
Initially, reporters from TV stations and newspapers went to see the news with excitement, but when they came back from there...even before they arrived at the company, they started to explode with anger.
After receiving the calls from reporters, Baodao's three major TV stations immediately made preparations for the live broadcast. After confirming that the materials were actually edited and sorted, they immediately went on live news.
"Baodao Dingxin Group is involved in the sale of gutter oil. Most of the fragrant lard used in people's lives comes from the refining of gutter oil."
“Three sports drinks of Uni-President Group illegally add plasticizers”
“Dingxin Group’s Weiquan Food.xx milk is also suspected of adding illegal additives.”
"The oil used in xx company's puffed food is all gutter oil."
"The food import company under Dingxin Group imports Spanish olive oil. Most of the expired olive oil enters the Baodao market after being relabeled."
"..."
As soon as these news came out, the audience in Baodao was immediately stunned.
As a preserve of China’s most traditional customs, there were many traditional cooking masters who followed Chang Kaishen to Baodao. Their creativity blossomed in Baodao. Many of the rich food culture in Baodao have disappeared.
You can find hundreds of time-honored brands in Baodao.
Baodao also regards food culture as a symbol of the region and recommends it to tourists who come here.
Not to mention the dazzling array of restaurants, noodle shops, etc., there is also the famous Shilin Night Market, Fengjia Night Market and other places. Isn’t it bustling everywhere?
It's fine now.
There are usually a lot of fried foods at various food stalls, and Dingxin’s oil is one of the best in Baodao, especially this fragrant lard, which is used by almost 60 or more small vendors.
Thinking that the food they eat is fried in ditch oil, countless Baodao people feel like vomiting.
Thinking that the oil they use every day is gutter oil, countless vendors can't help but scold them.
All of a sudden, the TV station's phone lines were buzzing with calls, and people were asking whether this was true.
The inspectors also quickly took action and went to the warehouses of companies such as Dingxin Group and Uni-President Group to investigate.
Because the time was too short, the products of these companies did not have time to process. Dingxin Group even tried to dump the oil of several vehicles, but was captured by the cameras of reporters who followed the inspectors.
What happened next was simple. Dozens of inspectors and reporters conducted various inspections under the live broadcast of the TV station. Facts have proved that these reported oil products, sports drinks, milk and other foods are all illegal.
Qualified product, long-term consumption is harmful to human body
The people of Baodao were like angry roosters and almost exploded.
That night, a few prestigious people led thousands of people and rushed directly into the headquarters office area of Dingxin Group. They confronted a group of senior security guards from Dingxin, who scolded them. The Dingxin people did not dare to talk back.
Uni-President also suffered the same fate, but Uni-President was affected. The raw materials they used were mixed with plasticizers, so the drinks had problems. The real culprit was not them, but the manufacturers who sold the raw materials.
But Dingxin is different. Dingxin's fragrant lard is produced in its own factory, their olive oil is also imported, and their milk and even the pasture are their own.
All the raw materials are our own. To say that we were deceived was unintentional. How thick-skinned do we have to be to say that?
The next morning, the newspaper analyzed in detail the problems of several major groups involved in food safety.
Among them, Dingxin’s nature is the most egregious, and it’s all about making dirty money.
People in Baodao are relatively simple, and because of this, they can't bear to see people who are blatantly engaging in shady business. Countless people have scolded Dingxin Group and the Wei brothers.
Wei Xing, Wei Xiao and other four brothers have been doing various public relations since last night, trying to change the public's impression, or divert their attention, or find a few scapegoats, but all of this is in vain, Baodao people
I was already irritated and didn't believe them at all.
First of all, the educational institutions in Taibei City directly ordered all major schools in the morning not to purchase any reform-related dairy products for children. Violators will be severely punished.
Then the vendors at Shilin Night Market also joined forces, threw their fragrant lard products into the garbage, and jointly declared that they would never use Dingxin products again, and it was not just oil.
As for supermarkets, they have completely removed relevant products from the shelves and solemnly declared that Dingxin Group will be held accountable.
Those famous pastry shops cried while agreeing to the return of those who bought their products because they used Dingxin dairy products... Tens of thousands of fèng pear cakes and other snacks were returned, and the proprietress burst into tears.
The scene of fainting made countless Baodao people sigh, and at the same time they hated a black-hearted businessman like Dingxin even more.
Guo Taiming also jumped out and directly stated that all his factories and companies would never allow any products from Dingxin Group, and that companies like Dingxin would be forced to close down.
Normally, Guo Taiming, the man whose factory was called "the shame of Treasure Island", would not get any good looks.
But now that he has made such a righteous statement, many people praise Guo Dong Asali for his heroic spirit.
Under his leadership, many wealthy celebrities, politicians, and others in Baodao expressed their strong dissatisfaction with Dingxin.
The entire Baodao's mood was completely stirred up in these two days.
The Uni-President Group, which was almost frightened to death, was overjoyed when it saw that everyone was targeting its arch-rival Dingxin Group, and immediately spent hundreds of millions of Taiwan dollars, or tens of millions of RMB, in promotional expenses.
Help the media to further dig into the shady story of Dingxin Group.
Now the Uni-President Group really got it right. The reporters who had money went to Changhua, the hometown of Dingxin Group, where they started. As a result, many old people criticized Dingxin.
"You just know? In the 1980s, Dingxin was using chemicals to add to oil, and we all abandoned them. We here don't eat their oil."
"If they hadn't been frustrated here, how could they have gone to the mainland to develop their careers?"
"Yes, we reported it at first, but somehow they were not punished."
"Don't doubt it anymore. Dingxin is such a black-hearted person. Their father is also such a person."
"For money, these people even cheat people from their hometown. What do you think of them?"
"..."
Once these interviews came out, they added fuel to the fire of the difficult situation of Dingxin Group, making the Wei brothers' public relations effects completely useless.
They originally thought that they would be able to spend a few hundred million NT dollars, but they didn't expect that in order to punish them, their rival would spend a lot of money to find materials, and all the shady stories from their start-up to the present were revealed.
"I'm going to vomit thinking about Dingxin Group," one of Baodao's most famous program hosts said in a news program.
"For companies like this, we should eliminate all sales of products that are prohibited from reform in our xx city." These were the words of a local mayor.
"The government will seriously investigate them and strive to give everyone justice as soon as possible." This is the statement of the supervisor responsible for food hygiene.
Under such a harsh verbal and written situation across Baodao, the Wei brothers simply couldn't stand it. They would be chased and intercepted wherever they went, and the reporters' harsh words almost made them want to beat someone.
The stock of Weiquan Group, the only company listed on Baodao among Dingxin Group, plummeted every day. In just a few days, its market value dropped by 38%, and investors suffered heavy losses.
The plight of Dingxin Group is not limited to Baodao.
Seeing such a situation, Master Bran Holdings and Master Bran Beverage Holdings have also fallen a lot every day. They have dropped by 26 and 23 respectively in a few days. And as the oil problem of Dingxin Group becomes more and more serious, it is not obvious at all.
Any sign of stopping the decline.
It is hard to imagine that a food company that was at its peak a few days ago has become so popular that it has collapsed in such a short period of time, with a direct loss of nearly 4 billion U.S. dollars in market value.
Under the uncertain circumstances, many people are wondering whether Dingxin Group will collapse this time? To be continued