In June, Xiaoyao Mall proposed a plan to set up a Xiaoyao Mall purchasing agency in every large town in China.
There are more than 40,000 towns in China. Except for some remote towns and some too small towns with not many people living there, Xiaoyao Mall has set up a total of 15,760 purchasing agents in the first batch, employing more than 40,000 purchasing agent staff.
Of course, it is impossible for purchasing agents to store too many things. Firstly, the shelf life of the goods is limited. Secondly, this does not comply with the rules of concentrated use of resources and will cause great waste.
So experts from Xiaoyao Logistics selected sites across the country to build Xiaoyao logistics warehouses at the center points of several or more than a dozen adjacent towns and villages. These logistics warehouses are basically all in counties, and there are about 2,000 of them.
After confirming the location, we started to buy land and build. Because these places are already the fifth-tier counties in China, the land is very cheap, and the cost of labor and materials is also relatively cheap. The construction is naturally smooth and very fast.
For these 2,000 Xiaoyao Logistics warehouses, Xiaoyao Logistics has recently deployed a large number of manpower from second- and third-tier cities to serve as managers and captains to train more than 200,000 newly recruited employees.
In the days to come, they will spend their days running around almost every day. Unlike Xiaoyao Logistics employees in other cities, they have to walk a lot of mountain roads, the environmental conditions are harsher, and the level of fatigue is much greater.
many.
But this group of new employees are not squeamish city kids.
In order to earn your own income and support your wife and children, is there anything you can’t do?
What's more, Xiaoyao Logistics is a company owned by the world's richest man, Xiao Qi. Although it is the hardest work, even harder than the people at Xiaoyao Mall and Xiaoyao Express, their salaries are also the highest.
In such fifth- and sixth-tier counties and towns, a job with a monthly salary of more than 6,000 yuan and a comprehensive welfare system are enough for most people to work hard to get it.
Since the car has to drive to the purchasing points in the towns all day long, they have traveled back and forth many times in large trucks and small trucks. They have practiced day and night, and it is very hard work.
Then inside the Xiaoyao logistics warehouse, there are very strict unified standards for receiving goods, placing goods, sending goods, parking vehicles, etc. All Xiaoyao logistics warehouses across the country are the same. The difference is at most the size. They have to
Getting familiar with these within a few months also requires diligent study and study.
As mentioned before, Xiaoyao Logistics provides high salaries and 100% of the salary is paid during the training period. This makes them energetic and fearful that they will be eliminated if they do not work hard enough, which will let down the expectations of the family.
Therefore, in just two or three months, they have basically been trained to become qualified transport personnel and cargo handlers, no worse than employees in big cities who have been employed for more than half a year.
In addition to training these Xiaoyao Logistics employees, the training tasks at the purchasing points there seem to be quite troublesome.
Of course, this does not mean that there are any obstacles in setting up purchasing agents. In fact, all the towns and villages where purchasing agents are located raise their hands to welcome Xiaoyao Mall.
They also saw Xiaoyao Mall's advertisements on TV and learned through chatting that Xiaoyao Mall's products are good and cheap. They are definitely not like those super low-quality goods that are sold exclusively in rural areas. They are definitely conscientious products.
To be honest, most farmers are not rich, otherwise those unscrupulous products that are cheap but of absolutely inferior quality will not become popular in rural areas.
There were no conditions before, but now that Xiao Qi has so much money and the ability to help them, of course Xiao Qi will try his best to suppress these black products so that farmers can enjoy a healthy and happy modern life.
Purchasing products on behalf of others is just the first step. In the next step, Xiao Qi will expand to include more products, including food, clothing, and housing.
In the next step, Xiao Qi also hopes to establish regional-level commodity circulation, that is, to sell farmers' agricultural products to nearby areas, so that they can increase production and income.
It's not that Xiao Qi doesn't want to sell it nationwide. In fact, many agricultural products have a shelf life, and the transportation conditions are very harsh, so they can't be transported to farther places.
Okay, back to the topic.
Since farmers and officials are very welcome to the Xiaoyao Mall purchase point plan, why bother?
The main reason is that the people who stay in villages and towns are generally middle-aged and elderly people, as well as young people with little education, so they have absolutely no experience with the Internet and all kinds of new things.
This kind of online shopping, which can be done by any white-collar worker in the city, has become a problem here.
The employees of Xiaoyao Mall, as well as some college students recruited temporarily, have spent a lot of effort to let the middle-aged people at these purchasing points know how to shop.
A shopping point has at least five computers and two staff. After people tell them what they need, they will call up products of this category on the Xiaoyao Mall page for people to view and choose.
If there is anything they don’t understand, they are also responsible for asking the online Xiaoyao Mall customer service staff to answer people’s questions.
If there is no problem with the price, size, etc., then the people will place the order and wait three to five days. The staff of Xiaoyao Logistics will transport the goods to the purchasing point. After the people check it, they will get the money.
Pick up the goods.
Ordinary people also have the ordinary 7-day right to return goods if they are not satisfied. As long as they are returned to the purchasing point, and the staff at the purchasing point confirm with the website, they will apply for a refund, and the Xiaoyao Logistics staff who come to collect the goods will refund the money.
Give it to them.
What satisfies the people the most is that the county government, town government and other units have hung up the signs of "Integrity Enterprise" and "Government Guaranteed Enterprise" directly at the entrance of the Xiaoyao Mall purchasing point.
Although such a brand is a bit exaggerated, simple people still recognize it. The more straightforward and simple you say it, the more they will believe it.
After all, when buying something, no one wants to buy a fake, nor does he want to suffer a loss and be deceived.
…
That's it, a series of measures at Xiaoyao Mall's purchasing points have been prepared from June to October, and now it's finally time to bear fruit!
Tuesday, October 20th.
As Zhou Bo, vice president of Fairy Company and director of Xiaoyao First Department, unveiled the signboard of "Xiaoyao Mall Purchasing Point" in front of three large tile-roofed shops in a town in Qianzhou Province, millions of firecrackers were set off like this.
The festive sounds of gongs and drums rang out, and Xiaoyao Mall's purchasing point plan officially started operations!
Since a lot of publicity was done before and various leaflets were distributed, a lot of people flocked to the purchasing point.
They don’t necessarily want to buy things, most of them just watch the fun, but there are also people who like to try new things.
Thousands of kinds of commodities in all aspects of clothing, food, housing and necessities appeared in front of them. Only they could not imagine and there was nothing they could not see.
In terms of price, in order to benefit farmers in these towns and villages, Xiaoyao Mall only set a minimum price of 38 yuan with free shipping, which is lower than the 58 yuan in the city.
There will definitely be losses in the initial stage. Only as people in towns and villages trust Xiaoyao Mall more and more, can this become a stable profitable income, and it is not high.
Because in addition to the 39 free shipping, Xiaoyao Mall has also specially created special prices for purchasing agents. As long as you enter the account number of the purchasing agent to purchase, the price will be about 10% cheaper than in the city.
Don't underestimate this 10%. Usually Xiaoyao Mall's net profit is about 30%, which is basically one-third of the profit.
Xiao Qi has never been one to do good deeds anonymously, so he publicized the discounts and conveniences he could enjoy early on.
People in big cities still have quite a bit of controversy over this.
Many people think that the city and the countryside are the same, and the cost of shipping to the countryside is higher, so why should it be cheaper?
But more people feel that this is a manifestation of Xiaoyao Mall’s social responsibility.
There is a huge income gap between urban and rural areas. Why can't we give a little more profit so that the people can live a good life?
Let’s put aside the endless debate.
The first day’s sales of Xiaoyao Mall’s purchasing agency came out very quickly.
There are 15,760 purchasing agents, and the total sales on the first day were 126 million, with an average of less than 10,000.
This data is not good.
Because in this era of rising prices, many things are not cheap, especially apart from daily food, many small commodities are very expensive, and anything can cost dozens of yuan.
The purchasing points chosen by Xiaoyao Mall are usually relatively large in scale, and they are always crowded during market days during festivals and festivals.
Therefore, the average number of purchasing agents is less than 10,000, which means that not many people actually place orders to buy.
But Xiao Qi was not worried at all.
First of all, the purpose of buying on behalf of others is not to make money, but to facilitate people to enjoy a better quality of life, and to ensure that there is no market for those unscrupulous goods.
Secondly, there is a process for any business. It rarely becomes prosperous as soon as it is opened. Many of them require time and hard work, and they will slowly become better and better.
Thirdly, this can completely increase the brand reputation of Xiaoyao Mall and even Fairy Company. When the children who have used Xiaoyao Mall's products since childhood grow up, they will also become loyal fans of Xiaoyao Mall.
Therefore, even if there is a loss now, there will be no problem with Xiao Qi's financial resources.
Do a good deed, but do it for a long time, so that you can help more people!
(Brothers, please subscribe more!) (To be continued.)