Fairy Canteen Dessert Shop is such a large department, so it is impossible to be careless in doing things.
It is impossible to just rent a shop in a random place, make food from a simple processing workshop, and then put it on the shelves for sale. There is no need for planning at all.
Yang Na has great ambitions. She opened 56 dim sum shops in Guangdong Province, so early planning is very important.
Therefore, every link has been planned at the time of planning. With the strong strength of Fairy Company and the support of countless money, this plan has been done very closely from the beginning.
Through discussions with Xiaoyao Logistics, they quickly allocated a piece of land that they had purchased a long time ago, a 30-minute drive from the airport, for the Guangdong branch of Fairy Canteen Dim Sum Shop.
Then Xiaoyao Logistics found a construction company to build the land into a Chengdu-style model according to the plan of Fairy Canteen, with refrigeration and freezer rooms, processing space, baking space, etc.
Then there are the various baking and production equipment, which are also configured according to standards.
As soon as the pastry chefs from Sichuan and the pastry chefs recruited from Guangdong Province met, the first thing they did was to taste the tastes of the Guangdong people, and at the same time, they also brought the pastries from the fairy canteen snack shop to the Guangdong people to taste.
, collect investigation opinions to better grasp information.
The next step was for them to enter a new workplace. The pastry chef from Chengdu began to slowly teach the new pastry chefs how to make pastries and start innovative activities.
So although it has been three months since the layout started, the entire time is still very tight.
Fortunately, Sichuan already had a very smooth operating model. In the early days of its establishment, it was not too much to copy it.
Yang Na is a young person, so of course she likes the power of advertising.
When the Fairy Canteen snack shop was still under construction, she applied to the advertising department of Fairy Company and asked them to place advertisements for her in Guangdong.
Usually advertising in a region is naturally very simple, low cost, highly targeted, and not as complicated as national advertising.
So starting from August, many print advertisements appeared on the streets and alleys of Guangdong, usually showing the grand scene of the Fairy Canteen dim sum shop in Chengdu, the industrial base in Yuanyin City, and renderings of various dim sum.
Although Yang Na thinks these are a bit cliché, the advertising effect is very good.
"Haha. Fairy Canteen dim sum shop is finally coming to Guangdong! It's great! I want to eat a lot!"
"What are you guys happy about upstairs? Isn't there just a dim sum shop? We don't have any in Guangdong Province? Big Lotus, Dingji, Candy Flower... aren't these all quite famous?"
"Yeah, listen to the name. It just sells snacks in the cafeteria. What's the specialty? It's just making money based on the reputation of Fairy Company. Xiao Qi is really getting better and better at making money."
"Did the two people in front of them come back from Mars? Have you never traveled to Chengdu, and haven't you seen the news about the Fairy Canteen dim sum shop on the Internet? How could this kind of dim sum shop, which is known as the most expensive dim sum shop in China?
Is it an ordinary dim sum shop? If nothing else, the dim sum I eat at high-end restaurants in Hong Kong may not be as good as others!"
"Haha, these two idiots! Do you think the scene of queuing up every day in every store is fake? Do you think it's fake to spend 100 yuan just to buy something? Do you think the products from that ecological agriculture base are fake?
Is it the same as the one you bought in the market? Don’t be stupid! Let’s eat it before we talk!”
"Yes! Last time my mother traveled to Sichuan, she brought me a box of snacks. There were only three varieties and only a few pieces each. But it tasted so good! It was exactly the same mellow taste that I had when I was a child!
My mother said that you have to queue up for the dim sum at Fairy Canteen dim sum shop no matter which store it is. It looks very expensive, but there are a lot of people buying it! Because they use real ingredients, they are delicious and healthy.
!”
"Isn't that too much?"
"Not at all! My brothers are in Yuzhou now. You don't know how much they hope that Fairy Canteen Dim Sum Shop will open there! Do you know how difficult it is to find a place where you can eat safely in these days? Anyway,
I’m definitely going to buy it! If it’s delicious, I can buy it not just every day, but every once in a while!”
"..."
People from eastern Guangdong can eat better than people from Sichuan. This is because they like all kinds of food, but they also like delicious food.
After a series of advertisements, especially with the promotion on the Internet and the posting of orders on WeChat and Weibo, Fairy Canteen dim sum shop has entered the eyes of most young people, especially girls, who are interested in Fairy Canteen dim sum.
I really like the spread of such beautiful desserts.
No wonder.
A few months after the Fairy Canteen Dessert Shop opened to the public, Mr. Zhang kept pace with the times and invited many pastry chefs from Japan, Italy, and France to come over and teach them how to make pastries that are both delicious and functional.
Beautifully made.
Then there are many pastry chefs who go abroad for training, spending literally millions of dollars.
After such a long period of hard work and practice, in addition to the taste, the appearance has finally become very beautiful. It is the kind that people like as soon as they see it. Especially white-collar workers, they can definitely eat and drink the snacks at Fairy Canteen.
The pastries, drinks, etc. are all served as a complete and wonderful enjoyment.
This feeling, the closer it is to the opening, the more people look forward to it.
Yang Na went to Guangdong a few days ago to check various preparations before the opening.
"The time has been chosen to open on October 28th." Yang Na said slightly excitedly: "It has been prepared over there. For about a week, the tasting products delivered to major hotels have been very popular. Two meals a day
The only requirement we have for the three million free trial is that we cannot tear off the trademark of the Fairy Canteen pastry shop outside, and when customers ask, we must tell them where these pastries come from.”
Because it needs to be trial-produced, it must be mass-produced. After all, baking, cold-making, etc. cannot be done just a little. Various scenarios in large-scale production must also be considered, and extreme experiments must be carried out.
The current two to three million yuan worth of pastries sent out is only the cost price of the raw materials, without adding production costs, labor costs, etc. Otherwise, it would have to be at least six to seven million yuan.
Yang Na is very smart.
She did not try to eat on the street or in the decorated shop of Fairy Canteen Dessert Shop, but chose to go to a high-end five-star hotel.
On the one hand, this is to cultivate more customer groups with spending power, on the other hand, the pastries, juice drinks, etc. that are made are not wasted. The third aspect is to resolutely not reduce prices outside and provide free trials, so that
Lower the grade of the snack shop in Fairy Canteen.
Yang Na has always believed that as a company with a sense of responsibility and a long-term business philosophy, price cuts and discounts are not a good thing. Maintaining stable prices, as well as more stable product quality and services, is what a responsible company should do.
made.
Her men's Fairy Company products, whether tablets or smartphones, are all in such a strategic way, which makes the beautiful and charming girl feel like they are connected.
Another thing that is better about Guangdong is that the weather here is very hot, and all kinds of freshly squeezed fruit juices, drinks, etc. are much easier to sell than Chengdu. Especially in winter, the sales volume can even exceed that in Chengdu.
Therefore, in terms of sales, Yang Na has great expectations for the 56 stores in Guangdong. Once the sales are as good as expected, the second batch of stores will be prepared to open in full swing.
Guangdong is much more developed than Chengdu, and its economic aggregate is completely different.
Therefore, Yang Na felt that even 200 fairy canteen snack shops would not be a problem.
"You mentioned fruits. We can build more farms in places like western Guangdong, Thailand, Vietnam and Malaysia to provide us with more fruits." Xiao Qi pondered, "After all, if the beverages
It will definitely consume a lot of money to do it.”
"Well, when autumn and winter come here, I will go to these places to take a look. Anyway, these places are quite warm." Yang Na said with a smile, "If conditions permit, I still like to do it in China. Western Guangdong
The climate here is suitable and it can benefit more of our people, so it is naturally much better than growing fruits abroad."
"It makes sense." Xiao Qi said appreciatively.
Xiao Qi's vision is not so narrow, and he insists on getting all good things to his hometown.
The province that produces the most fruits in China is Western Guangdong Province.
There are many high mountains and ridges here, and the climate is hot and rainy, so it is most suitable for the growth of tropical fruits.
As long as we put an end to those eager for quick success and make ecological fruits honestly, then both the output and quality will be better than those in Yuanyin City.
"That is to say, the cost of purchasing a shop is too expensive, otherwise we can guarantee a profit within a year." Yang Na said with her big eyes blinking.
All the shops in the Fairy Canteen dim sum shop are very similar to those in Chengdu. They are all purchased, not rented.
This has the function of maintaining and increasing value, and also lays the foundation for long-term store opening.
But if you do this at the beginning, the cost will inevitably be very expensive, especially in big cities like Beijing, Shanghai, Guangzhou and Shenzhen. An ordinary first-floor street-facing facade costs at least 30,000 to 50,000 square meters per square meter. The more prosperous the area, the more expensive it will be.
Only Xiao Qi had the financial resources to spend about 500 million in Guangdong Province to buy these 56 shops.
"It's good to have a shop. Even if business is not good in the future, after selling the shop, you can still get a large amount of funds. After all, you may have made a profit!" Xiao Qi said with a smile.
"That's true!" Yang Na pursed her lips and smiled, "But don't worry, husband, I promise to prepare the fairy canteen snack shop for you, so they can see that I have real skills!"
As she spoke, Yang Na's eyes shone with confidence! (To be continued.)