Chapter 2657 The Perfect Match Opens the Station (Part 2)
November 22nd, Saturday.
At ten o'clock in the morning, the first flash sale of Zhulianbeihe officially started.
Peng Anqi, who was guarding the real-time data monitoring area of Nuo University, was filled with nervousness as he watched the data scrolling on the big screen.
“11:00:37,500 Li-Ning sports hats were all photographed!”
"At 11:01, Nike model size 40 sneakers are sold out!"
"At 11:02, 2,000 bottles of L'Oreal lotion were sold out!"
“At 11:02, 1,800 pairs of Belle’s autumn women’s boots were sold out!”
"At 11:03, 2,000 Philips razors were sold out!"
"..."
Such a round of numbers kept scrolling rapidly on Nuoda's screen, constantly refreshing the screen.
I don't know how long it took, but Peng Anqi found that no new data was displayed on the screen. He was stunned and asked, "What's wrong? There's something wrong with the system?"
At this time, he discovered that the real-time data monitoring area was very quiet.
"Mr. Peng, everything is sold out!" the director replied quickly.
"sold out?"
Peng Anqi subconsciously looked at the time display in the upper right corner of the screen. It was only 10:05!
"Yes, now they have all been photographed and have entered the payment process." The director replied: "Judging from the current data, more than two-thirds of the users have paid, and the rest are gradually paying.
middle."
"Yes, Not Bad."
Peng Anqi breathed a sigh of relief, and a smile appeared on his tense face, "The next step is to pack and transport the goods. You have to be more careful."
"yes!"
The manager of the packaging and transportation department next to him quickly agreed.
In this fairy company with highly segmented work processes, their tasks are actually not troublesome.
You only need to pack the goods in the warehouse and hand them over to the Xiaoyao Express employees who come to receive the goods.
That's right.
In addition to the Fairy Bank Card, a necessary payment system for Fairy Company and its subsidiaries, there are also Xiaoyao Logistics and Xiaoyao Express of the Xiaoyao series, which are universal for everyone.
The reputation of Xiaoyao Express is very good among all branches of Fairy Company. As long as you let them deliver the express, there will basically be no problems.
Apart from the higher price, Xiaoyao Express has no other disadvantages at all.
This is also the most important reason why among domestic mid-to-high-end express delivery, Xiaoyao Express directly defeated several large foreign express companies and became the express brand with the highest market share!
Originally, according to Peng Anqi's previous thoughts, if you wanted to save some costs, you could choose other small and medium-sized domestic express companies. However, considering the regulations of Fairy Company, you can only choose Xiaoyao Express even if it is more expensive.
Of course, the advantage of doing this is that you don’t have to worry about it. You don’t have to argue with customers about problems such as product repackaging, damage, delivery delays, etc. Customers can also use it with peace of mind.
The delivery charges of Zhulianbihe are basically the same as those of Xiaoyao Mall. If you spend 58 yuan or more, the express delivery fee is free... Of course, the treatment they enjoy is similar. An ordinary express delivery costs about 8 yuan.
At this stage, a perfect match in terms of freight will definitely be a loss.
But if they develop well and reach the level of Xiaoyao Mall, where the number of orders issued per day exceeds 3 million, then the transportation costs will be drastically reduced until they are negligible.
Peng Anqi has no extravagant hopes as to whether he can reach the level of Xiaoyao Mall. After all, he came from Xiaoyao Mall and knows how powerful the b2 online shopping mall, which has the full support of Fairy Company, is and how much room there is for future development.
Therefore, Peng Anqi is very practical. He thinks that if he can reach a market value of 10 billion US dollars, that will be considered his success.
But this is not something you can do just by thinking about it. You must go through very hard marketing and management before you can do it.
In any case, the first step has finally been taken very solidly, and all the items were sold out in less than five minutes. This is definitely an achievement worth bragging about.
"The public relations department should seize the time to do a good job in publicity. I want to see the reports one after another at noon today. It is best to see the reports in the news programs of major TV stations in the evening." Peng Anqi ordered, "The better the time of the news reports. The better the price.
The more we can give, you can apply directly to me for this part of the funds."
"Okay. I know." The head of the public relations department also went to work excitedly.
Peng Anqi clapped his hands and said to the employees: "For the rest of you, although we had a good start in the morning, this is just the beginning. Now you continue to work hard to complete the flash sale in the evening. Wait until
After get off work at 10 o'clock, I invite everyone to go to the Fairy Canteen for a big meal! There's enough late night snacks, barbecue, and beer!"
"yeah!"
The younger one immediately screamed, very excited.
Some old employees who came from Xiaoyao Mall were a little calmer, but they were also looking forward to the supper in the evening.
Although they are all employees of Fairy Company, they are not direct employees after all. There is no problem in ordering lunch boxes from Fairy Canteen during this period, and the taste is also very good. But if they want to be like the people of Fairy Company, they can gather at Fairy Canteen whenever they have nothing to do.
It's not realistic to have a drink in the cafeteria.
Now the boss is shouting to take them to eat and drink in the sea, thinking about the various delicacies in the Fairy Canteen. How can these young people in their twenties and thirties be unhappy?
Besides, most of them had never been to the Fairy Company Headquarters. They were a little excited thinking about the legendary beauties there and the beautiful environment like a fairyland.
After coming out of the hall, Peng Anqi thought for a while and then called the secretariat of the chairman of Fairy Company. After getting the approval, he immediately drove to the headquarters.
The headquarters of Zhulianbihe is in Xiapingyuan, adjacent to super large companies such as Xiaoniao.com, Weibo Company, WeChat Company, Xiaoyao Mall and so on. It is only ten minutes' drive from Fairy Company.
Arriving outside Xiao Qi's big office, Peng Anqi first greeted the group of beautiful girls with a smile, and then respectfully entered Xiao Qi's office under the leadership of one of the beautiful secretaries.
Regarding the matter of being respectful to these little aunts, Qin Yibin, who did not take anyone seriously except Xiao Qi, had carefully told him, and Peng Anqi was not as aloof as Qin Yibin, so of course he knew that the boss
The people around you cannot be offended.
Xiao Qi was reviewing documents when he saw him coming in. He closed the document with a smile and motioned for him to sit down, "Mr. Peng, your data report has been sent over just now, very good."
Listening to Xiao Qi's praise, Peng Anqi felt a little proud, but on the surface he still behaved: "Qi Shao, this is thanks to Fairy Company's tiger skin, otherwise how would those big companies be willing to cooperate with us? Besides,
, the current achievements are also made with money. If we can develop well in the long run, then that is our real ability."
"It's good if you don't feel proud." Xiao Qi smiled, "What are you going to do next?"
"Of course, big brands build reputation, and medium-sized brands make money." Peng Anqi said: "Companies such as Nike and Adidas give us too low discounts. We use them as flash sales, but in fact, combined, we can maintain no loss.
, are already very good. But now we can't do without them, and we even need to rely more on them to expand the reputation of Zhulianbihe. I can only wait for half a year for Zhulianbihe's reputation to be fully established before introducing more high-quality products.
mid-tier brands, thereby getting more discounts, launching more flash sales, and making more money.”
Xiao Qi nodded and asked again: "Do you have a general direction for brand selection?"
"Well, I plan to choose from the suppliers of Xiaoyao Mall, and then after the development is good, I can add new brands appropriately." Peng Anqi said, "After all, we have already cooperated with them before, and we also know their
The details will also facilitate our continued cooperation.”
"There is no need to just focus on them." Xiao Qi pondered for a moment, "According to what I know, Japan, South Korea, Thailand, Malaysia and other countries have many good small and medium-sized companies, and their production quality is
All good. If you can actively introduce these brands that have not entered the Chinese market on a large scale before, maybe you can trigger more surprises."
"Haha, Qi Shao, you think further than me." Peng Anqi said quickly, "I have also considered introducing foreign mid-range brands, especially Japanese ones. But this cost issue still needs to be controlled. If it is too expensive,
I’m afraid users won’t buy it either, after all, they are rushing to buy it at a discount.”
What he said makes sense.
When the flash sale website has not developed to a certain level, of course the products with the most discounts and the highest cost performance are the most popular.
Some products are already expensive and cannot be much cheaper if discounted. In this case, they will appear to be a bit niche, and sales and profits will not be high.
Only when the perfect combination dominates China and allows more high-income people to shop here can we do flash sales on these high-quality and high-priced goods.
At that time, this high-end market will develop better and better and become one of the most profitable models for Zhulianbihe Company.
For now, Peng Anqi's method is the safest.
Seeing him so down-to-earth, Xiao Qi felt relieved.
Xiao Qi is not relying on the perfect combination to make money, but is planning to let it develop seriously in three to five years and become the number one flash sale website in China.
If a flash sale website wants to develop and grow, what it needs is not a radical approach, but a down-to-earth step-by-step development.
With a personality like Peng Anqi's, he is the most suitable candidate to be the CEO of Zhulianzhehe! (To be continued.)