This year’s red envelope grabbing activity is even more popular than last year.
Especially after middle-aged people have become familiar with this function, the number of red envelopes issued has further increased, and young people and children have gained a lot.
Then young people and children have a serious mentality of comparison with each other. In the friend circle of colleagues at work, the friend circle of classmates, etc., everyone plays the game of sending red envelopes to each other, which makes them busy all day long.
non-stop.
The overall number of red envelopes given out is limited, but after red envelopes are given to each other, the total number of red envelopes grabbed will increase. In the past few days, the number has once again climbed to more than 30 million, setting another record.
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This number is not only created by mainland China, but also by the Chinese circles in Hong Kong, Macao, Taiwan, and Southeast Asia. They all actively contribute to the number of red envelopes, and further promote the soaring value of red envelopes.
Even Weibo has been talking about whether the Weibo platform can also introduce the function of sending red envelopes. Anyway, WeChat, WeChat and Weibo can be regarded as a family.
But if you think about it specifically, there are many difficulties.
First of all, the act of giving out red envelopes is generally not open to the public.
The circle of friends, the circle of work, the circle of classmates, the circle of relatives...etc., these are all people you know. If you send red envelopes to them, you will definitely be in a good place and have a good reputation.
And what about the Weibo circle?
This is completely public and the most powerful Weibo celebrity, and now has more than 30 million followers.
If you send red envelopes to people on Weibo, even if you set that strangers cannot receive them, do those fans know them? They are not just passers-by!
Can they lead you well?
If you don't get it, I'm afraid they'll scold you, right?
Besides, if you post red envelopes on WeChat, ordinary people can only send a few hundred or several thousand yuan at most to a group. How much will you gain by posting on WeChat?
Ten thousand or eight thousand is a shame, but one hundred and eighty thousand is not much. It takes hundreds of millions to become a Weibo celebrity.
In this way, how much will it cost? Is it worth it?
Obviously it's not worthwhile and it doesn't mean much.
So sending red envelopes on Weibo is not a very good idea. At least it is not that fun and meaningful.
Originally, the value of Weibo and WeChat companies seemed to be about the same, but now with the increasing development of WeChat companies, grabbing red envelopes, opening WeChat wallets, etc., they have already surpassed
The market value of the Weibo company has made it Huangfucai’s most profitable company.
As for the Weibo company, the four major portals hold a total of 43.2% of the shares. Naturally, they are thinking about how to increase the value of the Weibo company so that it can catch up with the WeChat company.
Of course, this does not mean that Weibo companies are completely in decline.
In fact, the Weibo company has developed very well in the past two years. Although it can only operate in China due to various restrictions, it has more than 700 million users, accounting for almost half of the population of China!
In other words, except for the elderly and children, almost all the population of the appropriate age have Weibo accounts!
Even though there are only 360 million monthly active users, such a huge user base can support any company.
It's just that today's operating income of Weibo has still not been able to find a big breakthrough point. It basically relies on some advertising and promotion, as well as some paid service businesses. It is still losing money every year.
Starting next year, they are thinking about launching a Weibo mall and trying to attract some big companies to join the Weibo platform. On the one hand, they will do their own advertising, and on the other hand, they will also see if they can sell something.
There are many problems here, and it cannot be deduced before the consideration of regulatory issues is completed.
After all, the launch of a new project is just to make the Weibo company grow stronger, not to destroy the Weibo company.
Now that the Weibo company has reached its current status in the world, every step must be taken steadily, but we cannot move forward rashly.
Then again, although Weibo is still losing money, Weibo's status is very high - because it now controls more than 80% of news channels on the Internet and mobile phones.
If anyone wants to read news now, the first reaction is to open Weibo and read the news about the companies and celebrities they follow, and then they can know a lot of news and gossip.
Think about it, all websites, newspapers, magazines, TV stations, including state agencies and departments have opened their own accounts on Weibo. This platform is really the largest in the country.
Therefore, being able to control Weibo, the largest channel for releasing information and grasping public opinion, has made several companies feel that their losses are worth it.
In fact, WeChat company is still losing money.
From the beginning, it made money by selling space, selling cute emoticons, etc., but later the number of users increased, resulting in increasing server and personnel expenses, so it also fell into losses.
Including the red envelope grabbing app, although it is extremely popular in the Chinese circle and even has a good reputation in Europe and the United States, it has brought a lot of expenses to the WeChat company, which has made some people want to use it.
WeChat, which had a close balance of payments, fell directly into a larger loss last year.
But this kind of loss is something WeChat Company is willing to bear.
An app for grabbing red envelopes has added hundreds of millions of users to WeChat. The number of WeChat Tenpay users has now exceeded 200 million. This is an effect that cannot be obtained even if you spend billions!
In comparison, a loss of more than one billion is nothing at all.
Especially after capturing the 200 million users who have opened payment accounts, we will have more confidence in the next step of WeChat Mall!
Once WeChat Mall starts doing business, look at Alibaba and Xiaoyao Mall. Which one is not making a lot of money?
Do you still need to care about such a small loss then?
Speaking of which, WeChat Company has been researching WeChat Mall for more than a year, and the media are also speculating on when they will launch the mall service, but there is no finalized plan yet.
That’s not to say that they haven’t made progress. Website design, online mall design, etc. are all ready. The key lies in what kind of operating model they use.
Some people say that if you want to be like Tao Bao, as long as you do a good job of supervision and refereeing, and use Tenpay to manage your funds well, then no matter what fakes or bad products you make, you will never be able to get rid of them. WeChat will always be the overlord, and it can directly influence the situation.
There are millions of merchants, hundreds of millions of users, thousands of corporate factories, etc.
Some people also say that it’s so unpleasant to just watch others make money. Let’s learn from the boss and make a WeChat version of Xiaoyao Mall. WeChat has twice as many users as Xiaoyao Mall, and they can make a profit of 500 yuan.
We can certainly do more than 50 billion yuan! Think about it, how many things can we do with a profit of more than 50 billion yuan?
Some people say that we should simply combine Taobao with Xiaoyao Mall. Just like Lotte Mall, there are self-operated stores and small and medium-sized sellers. You can get the above two benefits. This is called a one-size-fits-all approach!
Among these explanations, some are simple and effortless and can be learned based on other people's experiences.
There are also some that are a little more complicated, but they are first-rate in terms of making money.
There are also more complex ones that, although making a lot of money, require more manpower and more troublesome supervision and management mechanisms.
All right.
WeChat Company has so many opinions. Everyone has their own reasons and everyone has their own plans.
Xiao Qi was unable to provide any advice on this.
The most important reason is that when Xiao Qi was reincarnated, there was no trace of WeChat Mall. How did he know what WeChat Mall could do to make the most money and cause the least trouble?
Huangfu Cai prefers to build the model of Lotte Mall, but it needs to be done slowly, first Taobao, then Xiaoyao Mall, and finally integrate it.
The little fairy herself doesn't like fighting very much, but seeing how well Tang Mingxiang has developed her company, she inevitably wants to make the WeChat company grow even more and become a famous entity in China.
In fact, she doesn't need to worry, because with WeChat's 1.1 billion users, she can basically make a lot of money from anything she does, and it is absolutely impossible to do business at a loss.
Because WeChat users and Weibo users are so different, the two groups are not the same.
For this reason, Weibo companies, which have many fewer users than WeChat, can’t help but feel annoyed. How come their Weibo companies have developed into a public platform?
Because both major companies have suffered losses in the past year, Xiao Qi can only fill this fiscal deficit.
When it comes to the women Xiao Qi loves most, Huangfu Cai is definitely among the top three. The meaning of the word childhood sweetheart is definitely not that simple. Therefore, Xiao Qi will invest 30 billion yuan to Huangfu Holding Company every year, regardless of this.
Is Nian Huangfu Holdings making money? - Just like the teenager’s support for Xiaoniao.com.
Huangfucai won't feel any embarrassment. She cares about the future development of her company and is prepared to return the money to her husband if there is any profit.
Moreover, it is not that Huangfu Holdings Company cannot find money. As long as she says something, whether it is a WeChat company or a Weibo company, it will definitely attract the world's first-class consortia, angel investments, fund companies to buy shares, you name it.
Selling a few shares would cost billions of dollars, enough to sustain losses for ten years.
However, with Xiao Qi's financial support, Huangfucai has never stopped in its research and development of technology and polishing of details. This has not only laid a solid foundation for the development of Weibo and WeChat companies, but also
It is also responsible for users, so that they can enjoy the best service at any time, so that they can use WeChat and Weibo every day. (To be continued.)