Although this year's online Spring Festival Gala does not have seven events like last year, the three online Spring Festival Galas are still high-level productions and have won praises from countless people.
Compared with last year's hodgepodge, this year's online Spring Festival Gala has made a big breakthrough both in terms of concept and the feelings that Xiaoniao.com is best at.
It can be said that, except that the broadcasting platforms are Xiaoniao TV and Xiaoniao.com, everything else is no different from the TV station’s Spring Festival Gala.
And according to the ratings of netizens, Xiaoniao.com’s online Spring Festival Gala is more beautiful than the CCTV Spring Festival Gala, it is fun and not vulgar, and it is worth watching over and over again.
Good-looking programs will naturally be liked by many people, so Bird TV, as the carrier of the online Spring Festival Gala, once again achieved a breakthrough in the number of installations during the Spring Festival.
Originally, before the Spring Festival, the number of Xiaoniao TV installations reached 8 million households. After the Spring Festival Gala, the number of Xiaoniao TV installations directly reached 8.68 million households, an increase of almost 10%.
With so many users, Xiaoniao TV has a greater advantage in advertising.
Although there is still no way to compare with CCTV and the popular provincial satellite TVs, compared with some second- and third-rate satellite TVs, the price of advertising fees has already exceeded.
Because Xiaoniao TV is a digital broadcasting platform, in addition to the fact that programs must be reviewed, the freedom of broadcasting time is much higher than that of other satellite TV stations.
Therefore, Xiaoniao TV, which plays 24 hours a day, mostly shows cartoons and old movies during the day, and at night it broadcasts some exciting solo TV series purchased. It often broadcasts four episodes in a row, which makes housewives very happy.
There is also a unique on-demand system. Xiaoniao TV has the world's largest copyright library of movies, TV, animation, music, variety shows, etc. As long as it is not the latest, the viewing fee of the Xiaoniao TV you install will be included in it.
, you can watch it as you like, and it is genuine. When paired with a large LCD TV from Xiaoniao.com, the effect can be compared to a home theater.
This alone makes everyone feel that it is worth the money.
Therefore, even if there are some commercial breaks, users will not think anything of it. After all, there are no TV stations that do not broadcast commercials.
"We will definitely achieve a net profit of 1 billion yuan this year!"
Holding this year's advertising list, as well as various variety shows, the number of users of Xiaoniao TV, etc., Shen Wuyan said to her husband with a proud look on her face.
Xiao Qi burst out laughing, hugged Little Lark in his arms, kissed her and said, "Xiao Wu'er. Congratulations, you finally got through it!"
"Of course!" Shen Wuyan was not shy, and said arrogantly: "I have worked hard for so many years, and finally I can support myself. I will be even more proud of my mother in the future!"
Xiao Qi pinched her cheek and said, "Aren't we a family? Do we just admire you?"
"I know, you are even better." Shen Wuyan rolled her eyes at her man, with a smile on her face.
Shen Wuyan has grown up with her mother since she was a child, and it is inevitable that she will have a sense of crisis. This feeling is also reflected in her business as a Xiaoniao.com.
Xiaoniao.com has been a money-burning machine from the beginning. On the surface, it is natural for Shen Wuyan to use her husband's money, and she is not timid at all. But in fact, Xiao Qi knows that she is still a little worried and scared, afraid that others will say something about her
She only relies on her husband, fearing that Xiao Qi will leave her alone one day.
This state of mind only improved for the most part after she became pregnant and gave birth to her son.
She has already had the fruit of love with Xiao Qi, and is destined to be the daughter-in-law of the Xiao family. Shen Wuyan can rest assured that Xiao Qi will not leave her.
Now that Xiaoniao.com can truly support itself, the big stone in Shen Wuyan's heart has finally been removed, and she feels that she can openly compare with those sisters. She has only been losing money all year round. She keeps asking her husband to provide money, and she I'm usually embarrassed.
To be honest, most of the credit for Xiaoniao.com should be attributed to Xiao Qi. Whether it is the launch of variety shows or the purchase of copyrights. It was Xiao Qi who told Shen Wuyan about the launch of Xiaoniao TV.
But ideas and creativity alone cannot support a company.
Therefore, Shen Wuyan has worked so hard to develop Xiaoniao.com, which is also the key to Xiaoniao.com becoming more and more prosperous today.
Moreover, there is not much dispute between husband and wife. If Xiao Qi helped Shen Wuyan, then Xiao Qi had a hand in all the young man's wife's companies. He basically founded them and gave advice along the way. of.
Xiao Qi never thought of how much credit he had, just like he hoped that his wives would not regard these private properties as gifts from him.
There is not so much care between husband and wife.
Therefore, he never discourages his wives, but encourages them to run their own companies well.
Even for wives who have no business talent, he will encourage them to supervise professional managers and better control the company.
This is where Xiao Qi put a lot of thought into it. Marrying so many beautiful wives is not just about enjoying them, but you also need to care more about them and think more about them so that your family can be harmonious.
Thoughts passed by in a flash, Xiao Qi asked the little lark: "Xiao Wu'er, I just heard mom say that you are going to Japan in two days?"
"That's right." Shen Wuyan said lightly, "The 4K TV LCD screen from Sharp's laboratory has come out. I'm going to take a look. If it's suitable, I'll reserve supplies for Xiaoniao TV and try to win over them." 4k screen within five years.”
"Aren't you?" Xiao Qi said in surprise, "Isn't your 2K LCD screen not yet included in the project?"
"It's being prepared." Shen Wuyan said, "The previous batches of Xiaoniao TV were not considered 2k. Now that the 2k standard is out, we naturally have to satisfy the need to increase word-of-mouth among consumers as soon as possible."
"But have you solved the cost problem?" Xiao Qi frowned and said, "Basically there are no mid-range versions of 2k LCD TVs. They are at least 5,008,000. Your Xiaoniao TV is mainly for young people. They have Do you want to spend that much money to replace the latest 2k LCD Little Bird TV?”
"Hehe, it used to be difficult to solve, but now it's easy to solve." Shen Wuyan winked playfully, "My husband almost bought Sharp. Now many of Sharp's technology patents are in our hands. The same is true for 2k LCD screens. Husband, take this patent and go to Sharp's factory in China to produce LCD screens. Will they be willing to be cheaper and make small profits but quick turnover?"
Xiao Qi was stunned for a while, "You've got Sharp taken over!"
Sharp's huge losses in the past two years are obvious to all, otherwise it would not be Xiao Qi and Li Jianxi's turn to make acquisitions.
Just because they suffered huge losses, their desire for orders was also huge.
If Shen Wuyan gives them an order for LCD screens, then they will definitely agree!
Whether they make money or not is secondary. By winning this order, on the one hand, they can keep the production line running to support the factory, and on the other hand, they can also put pressure on mid- to low-end TV sets. It can be said that they kill two birds with one stone.
Anyway, the patent for the 2k LCD screen has been obtained by Shen Wuyan's man, so if Sharp doesn't produce it, Taiwan's factory will also produce it.
"I tried to reduce the cost of the LCD screen to between 1800 and 2200, and I still left them with a profit of more than 5%. I was very kind and did not take advantage of the situation." Shen Wuyan said, "With other hardware, In addition to the 10% profit, if the new generation of 5o-inch Bird TV can be sold at an ex-factory price of 4,000 yuan, and the 6o-inch Bird TV can be sold for 5,000 yuan, and the sales date is set in 2o11, I believe they will be willing to do so. Renewed!”
"It should be okay."
Xiao Qi said with a jaw.
He calculated that if Xiaoniao TV was sold at this price, it would be at least about 20% cheaper than the mid-range joint venture LCD TV on the market.
What's more, what Xiaoniao TV is launching this time is a real 2k TV, not the vaunted 2k LCD screen. After one look, you can tell that the effect is different.
After one or two years of broadcasting on Xiaoniao TV, many viewers have an increasing demand for clearer and brighter TVs when watching excellent programs. Coupled with the good reputation created by Xiaoniao TV, it is enough to promote These fans go and buy it.
"If they think the price is a bit expensive, then if they use Fairy Bank's credit card, they will pay it back in six installments. I will help cover the handling fees and interest, so they will be more acceptable, right?" Shen Wuyan continued. Another way to promote consumption.
"good!"
Xiao Qi unconsciously praised his wife.
Credit card consumption is the favorite way of consumption among young people. If Xiaoniao.com can help subsidize the cost, they will definitely not feel that the price is so expensive.
Speaking of Fairy Bank, Xiao Qi's wives also know the importance of this bank to the Xiao family, so as long as they have banking business, they all want to use Fairy Bank.
Needless to say, WeChat and Tenpay, the company funds of Kiwi Film and Television Group, Master Bran and Master Bran Beverage Group also go through Fairy Bank.
Kiwi Cinema also often holds events where you can watch movies at half price by swiping your Fairy bank card. In addition, Qiwen Airlines also offers fairies’ discounts by swiping bank credit card points in exchange for miles, which has attracted many users to Fairy Bank.
If everyone in a family can work together like this, how could Fairy Bank not do well?
Once Fairy Bank develops well, how can it be possible that both the Xiao family's wealth and the wives' private properties will not prosper even more? (To be continued.)
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