Chapter 2824 The New Concept of Private Property (Part 2)
The second industry is the pure water industry.
I believe many people already know about this industry.
In his previous life, our Wahaha boss built a business empire by selling pure water, and he was the richest man in the mainland for several years.
In fact, in developed countries, the pure water industry is also prosperous.
Why?
Because they almost don’t drink boiled water. When they are thirsty, they either drink water from the faucet at home, or drink bottled pure water from the refrigerator.
Firstly, they are not used to waiting for boiling water to cool down for so long. Secondly, their water is treated very well. Purified water and household water are definitely not sold after being lightly filtered.
Speaking of which, there is another joke here.
Xiao Qi remembered that he had seen the topic of water on TV. A reporter interviewed a Chinese official. He said with pride that in fact, China's domestic water standards are world-class and stricter than those in the United States.
Well, for novels +3., your standards are very strict, even better than those in the United States.
But what about your execution ability?
Is it one-third of the United States? I’m afraid it’s less than one-fifth.
Saying something powerful but not actually executing it is just talking the same as farting, isn't it?
Not just this industry, but many industries as well!
All right.
Let’s skip this topic and return to the pure water industry.
In his previous life, Xiao Qi also read another piece of news. The average Korean consumes 100 liters of purified water per year, which means that each person drinks an average of 200 bottles of 500 ml purified water per year.
Calculating the population of 70 million in South Korea, they consume 7 billion liters of pure water a year alone.
Purified water in supermarkets is not cheap. A bottle of 500ml usually costs about 5 yuan. Calculated, South Korea consumes 70 billion yuan of pure water a year.
Then we add Japan, which has an equally large demand. At least the annual sales volume of pure water in the two countries is 150 billion.
Even if the most advanced equipment and the best water sources are used to make pure water, plus all the costs. Even if it only occupies 50% of the market share, it will be a net profit of tens of billions of yuan a year.
Now you know, why can Boss Zong rely mainly on selling water and become the richest man in China?
What a huge profit!
Two such hugely profitable industries have achieved the scale expected by Xiao Qi, with a combined market value of at least US$10 billion. Maybe even more.
Whether it is cosmetics or pure water, they are necessities in people's lives, especially in Japan and South Korea, just like using mobile phones.
Once a monopoly is formed on this daily necessity, even if it is only a 30%-50% share, then in the days to come, these two companies will be able to dominate the industry and become an unshakable existence.
Such an asset is much more convenient and simpler than agriculture as I thought before.
If it were left to Han Jiaer, she wouldn't have to manage it herself. She could just rely on her monopoly advantage of this daily necessity to pass it on as a high-quality private family property.
Whatever Xiao Qi thought of, he would naturally implement it immediately.
After he made a few calls, Nomura Securities, Citibank and Goldman Sachs Group were already busy doing what he wanted.
All three companies have strong influence in Japan and South Korea. Buying a cosmetics company is very simple and only requires time and money.
It is not difficult to build a pure water company. As long as you purchase the most high-end equipment in Europe and the United States and contact Russia with water sources in Siberia and the Arctic Circle, it will not be a problem at all.
As for the subsequent production management, advertising planning, marketing planning, etc., naturally there are professional talents who can do it well.
What Xiao Qi has to do now is to wait slowly for the three companies to come up with a good plan, and then invest a large amount of money to establish these two group companies.
After considering the private property of the newly moved wife, Xiao Qi did not forget that Mi Jiayan and Su Xiaomei at home did not have their own private property yet.
Xiao Qi actually had already thought about what kind of assets they wanted before the earthquake, but he was busy with earthquake relief work at the time, so he didn't implement the plan.
In the next two months, Xiao Qi was busy getting his wives to conceive babies, so naturally he had no time.
Now that I finally have some free time, I naturally have to get this matter done as soon as possible.
Just like the assets purchased for Han Jiaer, the first factor is that it is closely related to life, and the second factor is the need to form a certain scope of monopoly in this industry. Under this premise, Xiao Qi found a suitable solution for his two wives.
their private property.
How did Baidu and Google make money in the first place?
Isn’t it just relying on advertising?
As long as you use Baidu or Google, there will be ads everywhere on the web. This part of the revenue accounts for the largest amount of revenue in the early days of the establishment of the two major companies.
How did y end?
Isn’t it because their search engines don’t have very good link advertising?
So this also shows that advertising, which is ubiquitous in offline life, is actually equally popular in the online world, as evidenced by the success of Baidu and Google.
So to think about it, is advertising also feasible in the field of mobile phones?
The answer is of course yes.
How do you advertise on computer web pages? You can also do the same when opening various web pages on your mobile phone, so that the ads you place can enter the eyes of thousands of people.
In the past life, there was such a company called admob. It was similar to Baidu and Google's online advertising method, and it also placed ads on mobile phones.
Then it was bought by Google for US$750 million in November 2009. Now Google is thinking about how to make it grow.
Xiao Qi did not buy this company in advance, not because he thought it was not good enough. In fact, admob is a good company, but this does not mean that Xiao Qi needs to spend so much money to acquire it.
Because the AD model is very easy to imitate and lacks the support of technical patents, everyone can do it.
To do a good job in advertising in the field of mobile phones, what is most needed is to invest a lot of money to build up this market and then form a monopoly.
Although Xiao Qi has not bought ad mods, he has never stopped researching related aspects. In addition, Xiao Qi owns many patents from Microsoft and Google, so this technology has matured in the laboratory. In March
It has been placed in front of Xiao Qi's desk, hoping that it can be officially put into use.
Xiao Qi postponed this plan, but now it seems that it is time to implement it.
Not only the mobile phone market, but the smart tablet market can also be greatly developed.
This smart mobile market advertising company named "Intercommunication Company" by Xiao Qi was entrusted by Xiao Qi to Hoffman in March to find elites to form the company. Xiao Qi is planning to invest 1 billion US dollars in it and strive to establish it within a year.
Capture at least 30% of the market.
And this market is not static. As more and more people use mobile phones and tablets to access the Internet, its capacity will become larger and larger.
Once the advertising scale is formed globally and thousands of companies use it to advertise, the future achievements will be unlimited!
As for Mi Jiayan, Xiao Qi prepared a ready-made company for her.
This company located in Sweden is called spotiy, and its Chinese name is very domineering, called Shengpotian.
To put it simply, Shengpotian is a music player software, but all its music is genuine and there is absolutely no piracy.
Shengpotian provides two types of services to users, one is free and the other is paid.
For the free version, some functions such as improving sound effects will be limited, and there will be advertisements; for the paid version, there are no ads, and all functions can be used normally, which sounds like a very good enjoyment.
You often see in foreign movies and TV shows that men and women go out for a run in the morning. They usually wear headphones, and most of the time the headphones are connected to the software Soundpotian.
Therefore, their popularity in Europe and the United States is very high. At the end of 2013, the valuation of Shengpotian on Wall Street in the United States reached 6 billion US dollars.
This is the valuation when Shengpotian has limited funds and cannot better integrate resources and provide more comprehensive services. Many investment banks have predicted that if it is successfully listed, the market value should be at least 10 billion US dollars.
.
So Xiao Qi thought of it.
There is no one who does not listen to music, and there are few young people who do not like listening to music. Although the music market has declined now, the market for listening to music has never declined.
Therefore, Sheng Potian, who is the most outstanding in this field, will definitely have a very long-term vitality in the future as long as he can continue to consolidate his position as the leader.
And such a company is also suitable for Xiao Qi to give to his wife Jiajia as her private property.
Xiao Qi is going to hand over this task to Milner, whose connections in Europe are much wider than those in the United States.
Juvenile's estimated acquisition cost is around US$500 million. Adding in subsequent investment, the total investment is almost US$1 billion.
Don’t think that 500 million US dollars is a small amount. In fact, Shengpotian has been online for more than a year, but its development has not been that rapid, or its potential has not been unleashed. Their influence is now only in the five Nordic countries, with 500 million US dollars.
The U.S. dollar is already an astronomical sum!
In the face of Xiao Qi's huge acquisition, I believe that few entrepreneurs can bear not to sell their stocks, and Xiao Qi will agree to let them continue to run the company, which makes it easier for them to accept the world's richest man.
The company's reputation is still very good, and we have never tried to burn bridges.
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Chapter 2824: New private property ideas (Part 2: Mobile phone users please visit http://m.piaotian.net