Chapter 2875 The development of Xiaomiao Electronics
Since May 2009, the price of Dreamsno2 in the mainland market was raised to 2199 for 16GB and 2599 for 32GB. Fairy Company has been criticized by many people.
They felt that Xiao Qi had already made enough money, but he actually had to raise the price, which would reduce the discounts for the Chinese people. It was really unkind.
Fairy Company had no special explanation for this. It was not until Xiaomi Electronics, the six major electronics manufacturers in China, launched its domestic mobile phones that everyone suddenly realized that Xiao Qi was making way for them.
Think about it, what would it be like if the prices of domestic mobile phones from China and Fairy Company’s Dreamsno2 collided?
I don’t dare to say that even one of them can’t be sold, but it’s definitely not as popular as it is now, and it’s even selling well in Southeast Asia.
Although it seems that they will not reach the sales volume of 50 million units in the first year, their sales volume in the first half of the year was almost more than 13 million units, which can be regarded as meeting their expectations.
For this reason, Fairy Company also specifically lowered the patent contracts with its six major mobile phone manufacturers and did not charge patent fees based on a total of 300 million units, which saved them a lot of expenses.
The remaining Xiaomiao Electronics has a much easier life than these six large companies, because they are themselves a subsidiary of Fairy Company. Although Yu Lihong does not think so, his employees are all Xiao Qi
Being proud of controlling Xiaomiao Electronics made Yu Lihong feel a little uncomfortable.
Yes, Xiaomiao Electronics is developing so well now. The technology, raw materials, parts and even sales network provided by Fairy Girl Company are very important. But without Yu Lihong's sudden call to convene technicians to conduct research and development and take care of the company's affairs, Xiaomiao Electronics would not have
Can the company develop to where it is today?
You know, in the past five months or so, Xiaomiao Electronics' sales have exceeded 18 million units, ranking second in mainland China, better than Huawei and Lenovo!
Moreover, Xiaomiao Electronics’ reputation is also very high.
Because of its strong technical strength, the selected parts suppliers are also very powerful. And with Fairy Company’s quality control system, Xiaomiao Electronics’ repair rate is less than 1%, which is much higher than the 3% of others.
With such encouragement, Xiaomiao Electronics has actively started to develop Xiaomiao Mobile Phone 2. It is expected to be launched again in February next year at the latest and the upgrade will be completed.
Of course they also have many shortcomings.
For example, Fairy Company, which currently ranks first, has controlled the repair rate to 0.002%, followed by Apple, which has a repair rate of only 0.007%, and Samsung, which has a repair rate of 0.01%. The quality of these large companies is indeed very good.
, the praise rate is also very high. If Xiaomiao Electronics wants to learn from them, it must once again strengthen its product quality control.
In fact, Yu Lihong knows what the current weakness of Xiaomiao Electronics is. In order to control costs, the parts they choose are relatively cheap, including LCD screens, CPUs, etc., which are simply not as good as Dreamsno2.
But the price of Dreamsno2 is not much more expensive than Xiaomiao mobile phone, but why is the profit margin so high?
It's simple. Because they adopt a large-volume purchasing method, suppliers are willing to make small profits but quick turnover, and more importantly, many of the technology patents are owned by Fairy Company. After excluding this part of the cost, it can be reduced by more than 30% in one fell swoop.
The cost is something Xiaomiao Electronics cannot achieve.
Although Xiaomiao Electronics is a 60% subsidiary of Xiao Qi Holdings, Yu Lihong has to work alone, so Fairy Company is only responsible for financial audits and other aspects. Xiaomiao Electronics is still responsible for its own profits and losses in operations, including the procurement of parts and components.
The same is true for the payment of patent fees.
What they spend more than Fairy Company is not only the hardware cost of patent licensing, but also the patent fees for various software technologies. This part is more than 20% higher than Fairy Company. Add the two items together and you will know why dreamsno2
The profit margin is high, while Xiaomiao Electronics only has a gross profit margin of about 15%.
Of course, although the gross profit margin is very low now, this is only the beginning. As the price of parts and components drops in the future and production and sales increase, the gross profit margin will naturally continue to grow.
Even so, Xiaomiao's gross profit margin has reached 120 million yuan in the past five months, and its net profit is about 70 million yuan.
Since there was no need to repay the loan, Yu Lihong applied with Xiao Qi, and all the 70 million was awarded to the company's employees. He also received 3 million, which was considered an average level.
Xiao Qi didn't care that Yu Lihongfa's bonus was all the profits so far. Xiaomiao Electronics had a promising future. It had achieved preliminary results at this stage, so it was appropriate to reward and encourage it.
Moreover, the amount of money he invested was only a small part, and it was not yet his turn to make money from Xiaomiao Electronics.
In Xiao Qi's view, the most important thing for Xiaomiao Electronics right now is to focus on development, and with encouragement, only those who are motivated can develop better.
But what made Yu Lihong depressed was that when he went to the toilet, he heard everyone talking. It was Xiao Qi who was thanked by everyone, thinking that this reward was given by Xiao Qi, who had always been generous. It was really depressing that there was no benefit for doing good deeds.
However, Yu Lihong doesn't have that much time to be depressed. He has more important things to do now.
Yu Lihong's idols are Xiao Qi and Gang Leader Qiao, but in terms of actual actions, Yu Lihong's idol is more biased towards Gang Leader Qiao, because he is an outgoing person and likes to express his ideas, unlike Xiao Qi.
Like Qi, he always stays behind the scenes and is not willing to deal with the outside media at all.
Therefore, Yu Lihong specially allocated a part of Xiaomiao Electronics' funds to do marketing for himself, hoping to build himself into the pioneer of the new generation of Internet smartphones.
For more than half a year, Yu Lihong has appeared everywhere in publicity on the Internet, in newspapers and magazines, and he has become the leader of the new generation of smart electronics. Those who don't know it think he is even better than Xiao Qi.
Yu Lihong, under the cover of a public relations company, gave speeches everywhere, promoting Xiaomiao Electronics as a brand specially created for the Internet. It is said to be the most closely connected with the Internet and is a brand specially created for young people.
Use the least profit to serve everyone.
Not to mention, the Xiaomiao mobile phone of Xiaomiao Electronics is at least very beautiful in appearance. Yu Lihong also learned from Xiao Qi and Qiao Gangzhu. Coupled with the appropriate price and the promotion of the Internet brand, many young people
Everyone is willing to try it and see how this phone is like.
So Xiaomiao mobile phone, a smartphone supported by Fairy Lab technology, does perform very well in terms of running speed, mobile phone battery life, etc. compared with mobile phones from the other six mobile phone manufacturers. In addition, Yu Lihong uses
He made everyone admire him and Xiaomiao Mobile with his motivating speech, and he naturally gained everyone's love.
Compared with the previous Xiaomi mobile phone, the backer behind Xiaomiao mobile phone is more powerful. It is certainly not comparable to what Rebus had when he started his business.
Coupled with the constant support of Fairy Company, Xiaomiao Mobile has been on the right path from the beginning, and its development is naturally much faster than that of Xiaomi.
Xiao Qi spent 300 million yuan to acquire 60% of Xiaomiao Electronics' shares.
But it doesn't mean that he only paid so much. The technical support of Fairy Company is very important. In terms of parts, Xiaomiao Mobile chooses parts suppliers that not only provide the best supply and the best price,
The payment can be settled in three months; as for the foundry, Yinhuang Electronics and Mingxing Electronics were selected. Their workmanship is excellent and the cost is cheap... These are all for Xiao Qi's sake.
Otherwise, if someone from another company comes here, do you think the price will increase by more than 20%?
Therefore, the development of Xiaomiao Electronics is inseparable from Xiao Qi’s support.
Even the increase in its valuation is due to the addition of "Xiao Qi Investment".
Bank of America Merrill Lynch, which has now regained some of its strength, has proposed a valuation of 5 billion yuan for Xiaomiao Electronics. If it continues to develop at the current rate, within three years, the valuation will definitely exceed 50 billion yuan.
!
Bank of America Merrill Lynch has also begun to actively contact Xiaomiao Electronics. It hopes to list it in the United States, at least in Hong Kong.
But Yu Lihong refused without hesitation.
When he told his friends in private, he felt that Bank of America Merrill Lynch's valuation of Xiaomiao Electronics was too low, and the IPO valuation was calculated based on 10-15 times annual turnover. Now Xiaomiao Electronics is at least about 20 billion yuan!
Yu Lihong also said that unless Xiaomiao Electronics achieves a valuation of more than 30 billion US dollars, he will not consider any listing plan.
Well, although Yu Lihong only holds 28% of the shares, less than half of Xiao Qi's, Xiao Qi doesn't ask about Xiaomiao Electronics at all. Therefore, he and the management have the final say on everything.
At first, Yu Lihong was a little worried that Xiao Qi would take the opportunity to control his company, but for more than a year, he was the only one who asked Xiao Qi for help, and never had Xiao Qi order him or anything. This made Yu Lihong believe that Xiao Qi
Qi indeed has no intention of annexing Xiaomiao Electronics.
Of course, when you think about it, it's a bit sad. Compared with the companies that Fairy Company absorbed, Xiaomiao Electronics is simply far behind.
Yu Lihong has no extravagant hope of being on an equal footing with Xiao Qi through Xiaomiao Electronics. Xiao Qi’s assets are more than 700 billion US dollars. Even if he makes Xiaomiao Electronics better, it will take at least ten or twenty people to compare with Xiao Qi.
property.
What's more, Xiao Qi's real property is much more than that. Yu Lihong knows that the land owned by Xiaoyao Logistics alone is worth at least 300 billion U.S. dollars. The two shameless rankings of Forbes and Fu Run who collect money are simply irresponsible.
row property!
Therefore, Yu Lihong's goal is to become the most powerful professional manager like Gang Leader Qiao. This is already the best honor!
Now do the math, Xiaomiao Electronics’ revenue this year should be more than 1.7 billion yuan.
After stabilizing the consumer market, Xiaomiao Electronics not only needs to develop its efforts in mainland China, but also needs to continue its promotion in Southeast Asia and Indochina.
I would rather use the money earned from the mainland market to subsidize the markets of these countries than to promote the reputation of Xiaomiao mobile phones.
It would be great if Xiaoyao Mall could open all over Asia!
Then all the marketing efforts can be saved!
Yu Lihong sighed again.
Although this relies on Fairy Company, who says Xiaoyao Mall's channels are so excellent?
In the Indian market, Xiaomiao mobile phones are extremely popular, contributing almost one-third of their monthly sales of more than 3 million!
Thinking that Xiao Qi has such an ace channel, Yu Lihong sighed again, why can't he be so good? (To be continued.) For mobile phone users, please visit http://m.piaotian.net