Chapter 28.97 The rapid development of flash sale websites
Since September last year, the American Zulily website now has more than 38 million registered users in the United States.
Every day, Zulily will send them its own special sales message, and then let them snap up the goods.
Just like Chosegirl, after the days of spending money lavishly passed, Americans can only tighten their belts to get by, so they are very sensitive to prices.
The sales volume of high-end smartphones in the United States is not even comparable to that of China. This is an excellent proof.
Of course, this is also related to China’s population of 1.5 billion compared to the United States’ population of nearly 500 million, but when it comes to personal consumption levels, it can still explain some problems.
Therefore, Zulily, a sales website that specializes in cheap and practical products, has won the support of countless housewives, and even many young men and women hope to buy some products of their own interest on it.
Another point is that Zulily has its own warehouse to transport goods and its own express company to handle distribution. It is like a new small Amazon.
But Zulily is somewhat different from Amazon. It completely inherits the fine tradition of express delivery and logistics in China. Whether it is the speed of warehousing or the speed of various express delivery, although it is not as exaggerated as that of China.
, but compared to express delivery in the United States, where it is considered lucky to receive the goods within a week, and it is normal for the goods to arrive in the same state within two weeks, it is simply a victory!
Within the same city, it can be reached in two days at the latest; from the east coast to the west coast, it can be reached in five days at the most. This speed completely subverts American perceptions.
Many websites are even discussing whether to set up a courier network like Zulily, or directly join their courier network.
After all, to carry out such a large warehousing, logistics and express delivery project, the funds required are calculated in billions of dollars, and ordinary small companies simply cannot sustain it.
Only the world's richest man like Xiao Qi, who doesn't care about profits and is desperate to hit the market, is able to initially establish such a logistics and warehousing system in the United States.
Although it is still very imperfect. It only has its own network in 39 cities in the United States. If you purchase in other places, you can only switch to other express delivery, but in general, people can appreciate the benefits of Zulily.
According to a report from a well-known American investment research institution, if Zulily continues to develop like this, they will put strong pressure on Amazon in the future, and their market value will be at least half of Amazon's.
If Zulily can better coordinate the control of product quality and quantity by small and medium-sized manufacturers, and further strengthen the construction of the logistics and warehousing system in the United States, there is no guarantee that Zulily will reach the level of Amazon in the future!
Because of Xiao Qi's consistent style, many people just asked if they could take a stake in Zulily, just like Uber, but were rejected by Xiao Qi, which made people feel like "it's true."
But these do not affect Zulily's rating in investment banks. According to the most conservative estimate of Morgan Stanley, Zulily's market value should reach about US$7 billion.
If Zulily can expand its business to all of North America and Western Europe and continue to improve its system, its final scale should exceed US$30 billion.
This is not to say that Zulily is too far away from Amazon, but that Amazon is a listed company and has a very large premium space. To put it bluntly, it is a bubble, but Zulily is real, with very solid asset values and even more dividends than Amazon.
few.
Compared with its twin sister Zulily, the development of Huaguo’s Zhulianbihe website is even faster.
Unlike Zulily, which focuses on self-operation of small brands. People in China are superstitious about big brands, so from the beginning, Zhulianbihe has been selling first- and second-tier international brands and first- and second-tier domestic brands.
With huge capital investment, Zhulianbihe directly negotiates with big brands to bring back their out-of-season products for sale.
Since high store costs, wages and other operating expenses are removed, the prices of these off-season products are at most 50% off compared to normal prices, and generally around 30% off.
Although the quantity is not large, for example, there are seven or eight hundred pairs of shoes of one style. The size may not be suitable, but there are so many people online in China and so many young people who like fashion. There is simply not enough to grab this little thing.
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The people's demands are actually a bit high.
What they want is not only to buy cheap things, but also to buy genuine bargains.
Usually in those stores, it is sometimes easy to buy mixed fake goods, but here in Zhulianjiehe, they don't have to worry about such things at all.
Because the perfect match was created by Xiao Qi.
With the reputation of the world's richest man and the way Xiao Qi does things, it is absolutely impossible to buy fake goods and sell them - the world's richest man simply cannot afford to disgrace this person!
Everyone has seen the stalls as big as Xiaoyao Mall in the past. Over the past few years, there have been almost no problems with the products in Xiaoyao Mall. The only few times they have been due to problems with suppliers, Xiaoyao Mall has not only
A refund was given and a coupon was given as compensation, which was very good.
And everyone has long heard that Xiaoyao Mall has its own set of testing methods, which are stricter than the national quality inspection. Anyone who wants to enter Xiaoyao Mall's supply system must pass inspection, so Xiaoyao Mall's high-quality products
The rate is so high.
Xiaoyao Mall has learned a lesson from those several incidents of substandard quality, and now it has not heard of any problems for half a year.
This is Xiao Qi’s company!
It cannot be said that there are no problems at all, but when problems arise, they actively face them and then make improvements. This is the magnanimity and approach of a mature large enterprise, and only in this way will ordinary people like it!
From this point of view, it is reasonable that Xiaoyao Mall occupies 90% of the national B2C online trading platform.
Of course, now Tianmao Mall is also starting to exert its efforts and is gradually grabbing the share of Xiaoyao Mall, but it should be said that Xiaoyao Mall is still better.
Looking back, both companies are almost wholly owned by Xiao Qi. Who loses and who wins? Isn't this the same?
Zhulianbihe Company started business under such circumstances and began to grow and develop. It chose a very good gimmick of tail goods. The quality was not bad, but the style was very outdated, but the price was so cheap. Many people were short of money.
But people who like famous brands are very happy, especially young people, who buy a lot.
This is also good news for the first- and second-tier merchants who cooperate with them.
Any entity type company will have a backlog of goods, especially in traditional industries, the more goods will be backlogged.
For example, NIKE's product backlog in 2013 exceeded 1.7 billion U.S. dollars. The domestic Heilan House's backlog of products in 2012 also reached 800 million. Even the most profitable cosmetics industry, Shiseido, had a backlog of more than 900 million products in 2012.
US dollars...
With so many overstocked products, they really had no choice but to go back to the factory and make them again, or call the dealers and ask them to help reduce prices.
However, retailers are not very aggressive in promoting off-season products that are piled among new products, because when people buy things in stores, of course they want to buy new ones, not get rid of the goods.
Therefore, the sales volume of these products is not too high.
Nowadays, on Zhulianbihe’s website, people just go there for off-season products. When shopping online, they don’t have to worry about looking bad. No one will say anything when they get home, and they are equally comfortable to wear and use.
To put it simply, this is a kind of vanity, but it is definitely not only the vanity of Chinese people, but also foreigners. Otherwise, how could Zulily develop prosperously?
Therefore, Zhulianbihe has more than 600 various special sales products every day, and a total of more than 100,000 products are sold out. It is not surprising.
Moreover, Zhulianbihe relies on Xiaoyao Express, with the same boss, and a large number of shipments, so it can get good discounts, so that each product can reach the hands of users smoothly, which is also a good way.
Shopping experience.
After all, you can use Xiaoyao Express to buy special offers. For many people, this is really a bit high-end.
Although there is a minimum limit of 88 yuan to use Xiaoyao Express, most people will still put together an order and enjoy the high-quality service of Xiaoyao Express.
Xiaoyao Express is not at a loss either. Although the profits they earn from every order placed by Zhulianbihe are very low, this is of great benefit to expanding their influence and actively expanding Xiaoyao Express's business.
Also relying on the cooperation with Zhulianbihe, they hope to cooperate with more Internet companies and strive to get more mid-to-high-end online trade orders, instead of just relying on their own company system to do business-Xiaoyao Express is among the Xiaoyao series.
They are ranked last in the rankings, but this does not mean that they have no ambitions for development.
Under this circumstance, Zhulianbihe's valuation has also improved significantly. According to Morgan Stanley's valuation, it can reach approximately 28 billion yuan.
According to major investment banks and securities companies, if Zhulianbihe can expand its special sales business scope and find more profit space, its future will be unlimited!
It's just a pity that Zhu Lian Perfect is Xiao Qi's company, so there is still little hope for everyone to get a share of it! (~^~)