After several capital injections from Xiao Qi, Alibaba Group now has more than 50 billion yuan in cash.
For this reason, the shares of Ma Yun and other management personnel were once again diluted, but seeing that his dream was about to be realized step by step, Ma Yun didn't care.
Besides, Xiao Qidu promised that if Ma Yun stayed in Alibaba for 10 years, he would give him less than 2.
If it were anyone else, Bezos would definitely want to give it a try.
But the boss behind Xiaoyao Mall is Xiao Qi, who is more than 20 times richer than him. China is Xiao Qi's home field, so Bezos can only look back and sigh.
However, Bezos has always been a heroic figure. He thought of his own situation from the rise of Xiaoyao Mall, and then used the fastest speed to strengthen market development in Europe and the Americas. Then he especially accelerated the development of Japan, South Korea,
The layout of the Philippines and other countries is to seize the Asian market before Xiaoyao Mall has even gone abroad.
Because he knew that a mere Chinese market could not satisfy Xiao Qi's ambitions. At worst, Xiao Qi would also attack the Asian market.
What's more, Bezos has dealt with Qin Yibin, CEO of Xiaoyao Mall. His first impression was that this guy looks like a Japanese. Although he is respectful on the surface, he has a falcon's gaze in his eyes and has a strong ambition to develop. Such a person,
It is the most difficult to deal with.
As a result, later, when Bezos was still developing the Japanese and Korean markets, Xiaoyao Mall entered the Indian market in one fell swoop, and in a short period of time, it quickly occupied the Indian B2C market and gained more than 200 million users.
market, and they are the most elite group of consumers in India who have escaped poverty, which is even more commendable.
Let’s not mention the dispute between Bezos and Xiaoyao Mall, let’s get back to Alibaba.
Taobao.com is very rich now, so Ma Yun also wants to further develop and do the same b2b2c business as Japan's Rakuten Mall, which is Tmall Mall.
After spending a lot of effort and getting Xiao Qi's approval, Ma Yun started advertising in major media in early October, focusing on promoting his 1111 Singles Shopping Festival, striving to have a nationwide shopping carnival on that day.
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The advertising expenditure on these four major platforms, including online media, print media, TV media, and paper media, is estimated to be as much as 1 billion yuan a month, which is a huge amount of money.
Xiao Qi was not surprised by this. Since Alibaba Group was acquired by Xiao Qi Holdings, Ma Yun has been much bolder in spending money. In the past two years, Taobao.com has accelerated its development. An important reason is the various supporting facilities.
If you can keep up, there will be a lot of advertisements, which will make more people pay attention to Taobao.com and use Taobao.com.
Now for this very important Tianmao Mall, Ma Yun is even more willing to spend money.
The top bidder of CCTV is only one to two hundred million yuan a year. He wants to use up all 1 billion yuan in one month, and it is said that there will be 5 billion additional expenses next year. This is a deal that the media will laugh at in their sleep.
ah!
With money to clear the way, Tianmao Mall spends more and more time bombarding people's attention.
Nowadays, with Taobao.com and Xiaoyao Mall, the number of young people shopping online has increased significantly, so after they see Tmall Mall, they will subconsciously learn about it, and then discuss it more in their circle of friends.
After going back and forth like this, Tmall's 1111 celebration carnival naturally became popular.
One after another, major manufacturers and companies have settled in Tmall.com, which ensures that the products on Tmall.com are at least authentic.
And they are not only authentic, because they eliminate the costs of various channels and only have to pay for website operation costs and express delivery costs, so their costs are very low, less than 50,208 cheaper than physical stores, but because they have formed an online shopping method
Atmosphere, so there are many people buying from the online Tmall Mall, which can also make them a lot of profit.
Now, the growth rate is as high as 205%. Compared with Xiaoyao Mall's annual growth rate of 70 to 80%, it is simply scum.
As a result, now, even Taobao.com has joined the camp of major manufacturers, allowing companies such as Gree and Midea to settle in Tmall. Isn't it just another form of Xiaoyao Mall?
After these manufacturers enter, it is equivalent to chasing after electronics malls such as Suning and Gome that focus on sales!
However, the trend is irreversible, and they cannot ask manufacturers not to sell products online.
In order to solve this problem, since Ma Yun announced that he would build Tmall Mall a few months ago, Suning and Gome have accelerated the pace of their own online malls, and now they have reached a similar level.
Therefore, it was also during this period that Gome and Suning also launched "Spend Singles' Day together, Gome's huge 10 billion discount is waiting for you!", "Take your family to Suning, and a big surprise is waiting for you!"...
Such a slogan was quickly promoted in major media.
What was originally just a one-man battle for Tmall Mall, now seems to have turned into a collective carnival in the online commerce industry.