Westerners don’t have as many festivals as China, but in recent years there has been a trend of spreading around the world.
For example, Christmas, originally had nothing to do with Chinese people, but now it has become a more important holiday in China.
Because Christmas feels foreign and fashionable, merchants continue to promote the concept of Christmas, hoping that young people will spend and buy things on this day.
Young people do follow this trick, which makes Christmas more and more lively now, and the bigger the city, the more lively it is. It seems to be even more popular than Valentine's Day.
This is true even in China, let alone in the West.
Moreover, Christmas and New Year are connected together in the West. Usually some companies will put Christmas and New Year holidays together, so that people can have a better rest and have more time to spend.
Of course, online shopping has become a very popular method nowadays. Many of people's payments are made online, especially when buying things.
During the Chinese New Year and festivals, it is a very common thing for everyone to give each other gifts.
This kind of thing is not only popular in the East, but also in the West.
Wherever there are people, there is a form of reciprocity.
In addition to the WeChat red envelope model of sending red envelopes to each other, Xiao Qi also thought of another not so popular, but very interesting way to send gifts, the rap model.
Rapp is an electronic gift card company founded in Sweden. It associates users' K accounts and then tells users the birthdays of their relatives and friends.
You can choose one person to pay for a gift card, such as 100 US dollars, to give to relatives or friends. Then on his birthday, he can receive this gift card, and then he can take the gift card and go to the gift card
Purchase from designated merchants.
You can also choose to pool your money together to buy gift cards. For example, several friends, brothers and sisters can pool their money to buy a $1,000 gift card to give to good friends or parents, etc.
Similarly, this gift card with a large denomination can only be received by the birthday boy on his birthday. This can be considered a surprise.
Speaking of which, rap is actually very simple. It is equivalent to buying gift cards sold by Wal-Mart, Carrefour, etc. to give to relatives and friends, but it only adds a few gimmicks.
The first is that it is given as an electronic card on the Internet, the second is that it is transferred by the system on your birthday, which is a surprise; the third is that this gift card is not only available to one merchant, there are hundreds of rap stores in Sweden
All contracted e-gift card merchants can use this gift card.
Other than that, it's really nothing special.
However, the rap app in the previous life was very popular in Sweden. Then it is said that the United States and the United Kingdom are also actively trying to introduce this software. The valuation once reached 500 million US dollars. This is its valuation only in the Swedish market. If
When it comes to other countries in Europe and the United States, the starting price will definitely be at least US$1 billion. It can be said that small software can bring big wealth.
In fact, in Xiao Qi's opinion, rapp can completely become Xiaoyao Mall's gift card software, just rely on Xiaoyao Mall.
But in European and American countries, Xiaoyao Mall is not so popular, and it limits the use of rap to only one merchant, so it will definitely not be so popular.
Therefore, Xiao Qi recently began to think about how to improve rapp and make it the number one online electronic gift card giant.
It’s not because the rap app from his previous life will be launched around March next year, and Xiao Qi has to get ahead of them.
Xiao Qi registered the global patent for rapp's creativity and specific operating model in 2007. Even if someone else created it, Xiao Qi could sue them and force them to automatically close down.
The reason why I chose this time is because Xiao Qi feels that now is a very mature period of online shopping, social networking sites are also developing very prosperously, and it is time for rap to show off its talents.
It is definitely inappropriate to live in only one country, Sweden, and not be popular around the world for a long time like in the previous life. It is completely inconsistent with the trend of globalization of electronic software.
If you want to say that the founders in the previous life had limited strength and were too cautious, Xiao Qi definitely did not have these problems.
With Xiao Qi's financial resources and his understanding of rap, there will be no mistakes if it is promoted globally from the beginning.
Like in the previous life, just linking K's account is obviously too narrow.
Xiao Qi can completely associate rap with k, r, linkedin, tagged, WeChat, Weibo, etc., so that more social software can use rap, making it truly global.
As a result, rapp will have at least 3 billion users. Although many of them are duplicates, such a large user base will definitely bring it huge traffic and usage.
In terms of electronic gift cards, Xiao Qi plans to make them a universal currency model on the Internet.
In other words, Xiao Qi plans to make this e-gift card usable for purchasing goods from basically all e-commerce websites, large and small private stores, and online stores, giving people more choices.
In fact, this is a kind of currency, and again, there is no essential difference from giving away red envelopes on WeChat.
Reaching this step is not that easy.
First of all, the first and most difficult problem to solve is not how to communicate with large and small business websites and individual merchants. This problem is actually relatively simple, because they just have one more channel to sell goods, and they don’t have to pay anything. At most,
It's just a small service fee. Compared with the increased turnover, this service fee is really too small.
The most difficult thing to solve is how to distribute electronic gift cards around the world.
The United States has American currency, Japan has Japanese currency, and France also has its own currency... If people in these countries receive e-gift cards from people in other countries, then there is an exchange rate and how to use it or
Cash withdrawal issue.
Therefore, a global-scale bank is absolutely indispensable. Only such a large bank can handle currency and exchange problems conveniently and freely.
Fortunately, Xiao Qi also has many partners in the banking and financial industry. Needless to say, within China, outside China's traditional sphere of influence, Citibank and Credit Suisse First Boston Bank can provide Xiao Qi with services.
Financial support for everything about rap.
For banks like them, this is also a mutually beneficial thing.
After all, so many users open accounts, transfer, settle, etc. through their banks, which is equivalent to the development of their business, and the scale is not small, so the two banks will definitely welcome it.
As long as this circulation problem is solved, electronic gift cards will naturally be used all over the world.
Give an example.
For example, when Xiao Tiantian’s birthday comes, fans all over the world want to pool their money to buy her a small plane.
Then it doesn’t matter whether you are American, Chinese, Japanese or Indian, and it doesn’t matter what currency you use to recharge and collect money on the rapp. After it is finally processed through the rapp system, it will be uniformly converted into the local currency, which is Xiaotian.
Sweet U.S. dollars, the currency of the motherland, were sent to Xiao Tiantian’s rap electronic account on her birthday.
In this way, wouldn’t electronic gift cards around the world be connected?
And rapp’s coverage area will naturally spread all over the world, allowing people all over the world to use rapp to receive and send e-gift cards!
Then we can calculate how much rap apps targeting the global market will be worth.
At least, it should be 1 billion US dollars, with a starting price of 2 billion US dollars!
Moreover, it can also become another Internet financial company, which actually also has many bank functions.
There are also many other benefits.
For example, when people give e-gift cards to friends, they give them in advance, which can range from one or two days to two or three weeks to one or two months to more than half a year. Until the day when the e-gift card is spent, it takes such a long time.
This fund is deposited in rapp's account, and the interest generated every day is earned by rapp.
rapp does not have any operating sites around the world. It is similar to WeChat. It only needs a headquarters. At most, after it grows and grows, it can recruit some customer service employees who are proficient in various languages.
The expenses are not big and the profits are huge. This kind of business is very cost-effective!
Because of this, Xiao Qi asked Hoffman to recruit professional managers at the beginning of this month. After establishing the team, he immediately started research and development.
Since Xiao Qi has planned the entire technology, usage direction, and every detail very clearly, the most important thing for the management team is to maintain it after development, so the problem is not that big.
Especially in places like Silicon Valley, where computer talents and electronic engineers are everywhere, recruiting suitable candidates is not troublesome.
The initial operation only requires about 100 people, which is the scale of a small startup company in Silicon Valley.
Hoffman also told Xiao Qi that if there are no mistakes, rapp can be launched online in up to three months.
The first choice for the country of operation is naturally the United States.
Who told the American people to be very passionate about Internet affairs?
As long as you can build a reputation here, it will not be difficult to go global! (To be continued.)