In the evening, when Xiao Qi and Song Jiejie were having dinner and resting, they happened to catch the new season of "A Bite of China" being broadcast.
When it comes to Xiaoniao.com's most profitable programs, perhaps "The Voice of China" and "China's Got Talent" are equally good, and no one can convince the other.
But when it comes to which program on Xiaoniao.com is most suitable for all ages and dominates the three-month schedule before and after the Spring Festival, it is only "A Bite of China".
Since the first season was aired in January 2007, "A Bite of China" has received rave reviews. Grandpas and grandmothers in their 80s and children in their teens all like to watch it.
And because "A Bite of China" is usually broadcast around January to March, it happens to be the time of the Spring Festival. It happens to be the time when the whole family is reunited and celebrates the New Year comfortably at home. It is just the right time for this kind of food documentary full of warmth.
The program is undoubtedly the most attractive.
It is because Xiangshui TV has the broadcast rights of "A Bite of China" that it dares to sell its own advertisements at the same price as CCTV's advertisements during the Spring Festival.
Don't think it's expensive, don't think it's expensive. If you want to buy it, buy it. If you don't, there will be more people who want to buy it.
Therefore, over the past few years, Xiangshui Satellite TV has always been one of the most loyal partners of Xiaoniao.com. Xiangshui Satellite TV has always cooperated with Xiaoniao.com in any promotions and activities.
For example, every year the winners of "The Voice of China" and "China's Got Talent" will have their own program in Xiangshui TV's flagship program "Happy Camp".
With the status of "Happy Camp" in variety shows, it is difficult for others to try it again. The frequent appearances by artists from Xiaoniao.com proves the sincerity of Xiangshui Satellite TV.
Of course, this kind of thing is also mutually beneficial.
Because they attach so much importance to Xiaoniao.com, Xiaoniao.com is also preparing to cooperate with Xiangshui TV to create a program in addition to "A Bite of China", and is currently under discussion.
Ignore these.
The "A Bite of China" I watched today is no longer the first episode of this season.
Song Jiejie had obviously watched the previous one. When she saw that the place in this episode was the Miao ethnic group in southeastern Guizhou, she smiled slightly: "The last episode was about the Dai ethnic group. To be honest, the strong ethnic minority...
I was really fascinated by the ethnic atmosphere! I had never known that their daily food life was like this. Although people in our city seem a bit hard, no matter it is the food culture or the integration into
The food, lifestyle, and customs are all so simple and innocent. If I hadn't been pregnant with my baby, I would have stayed there for two days."
Xiao Qi patted her shoulder and said, "Honey, your eloquence is enough to be a commentator, and you can speak more eloquently than others!"
"My eloquence is not just that good." Song Jiejie blinked at Xiao Qi, "Soon you will be able to taste it again."
Xiao Qi suddenly smiled.
This girl is really a vixen, she can tell such dirty jokes casually.
But when it comes to boudoir fun, Xiao Qi really likes a vixen like her. Although she is far behind Qian Niu, among the wives in China, she is on par with Li Shaozhi.
.
Thinking of Qian Niu, Xiao Qi sighed again.
Not only was Zhang Jingjing's belly unresponsive, Xiao Qianniu and Anna also failed to conceive. Even Cheng Yunyan's menstrual period only ended last week and she failed to conceive.
Sometimes, the hard-won heirs made Xiao Qi very depressed. Fortunately, he concentrated on getting his wives pregnant twice in a row, otherwise they would have been very uneasy.
Fortunately, there are opportunities in the future, such as another major disaster that occurred in Sichuan in two years...
Well, I don’t know if I would be rewarded by God if I donated something during the huge tsunami in Japan this time.
"This season of "A Bite of China" does not focus on one kind of food or one custom as before, but instead focuses on each nation." Song Jiejie said, "In fact, in addition to the most famous
Apart from those ethnic groups, we ordinary people don’t know much about many ethnic groups. Many people can’t even name ten names. So this time, “A Bite of China” can be regarded as bringing
It brings us into their lives, which is very novel and warm.”
"How are the ratings?" Xiao Qi asked, nodding.
"Very good." Song Jiejie said, "The ratings for the last episode were 48%, and it will be just around the corner to break 50% again. Speaking of which, our domestic customs and customs are better!"
What she was talking about for comparison was naturally the previous issue of "Lancang River on the Bite of the Tongue".
The Lancang River flows from Caiyun to the Indochina Peninsula and becomes their mother river, the Mekong River, feeding countries including Myanmar, Vietnam, Thailand, Cambodia, Laos, etc.
Therefore, when the people of China could no longer survive in ancient times, they would flee along the Lancang River one after another to the Indochina Peninsula to live and reproduce here.
They brought many of China's eating habits to Indochina, so we can all see that many of their eating habits now are actually similar to those of Qianzhou and Caiyun.
From this, the special series "Lancang River on the Tip of the Tongue" was created.
Although the Chinese people still watch it with gusto, it has the lowest ratings among the past four seasons, with an average ratings of only 35%.
This result is definitely not bad, and it was the ratings champion during the 2010 Spring Festival. However, with an average rating of less than 45%, it still makes people feel a little bit confused when it comes to "A Bite of the Tongue", the super star of the Spring Festival period.
I feel incredible, even regretful.
Xiangshui Satellite TV specifically asked about it when the fifth season of "A Bite of China" started in April last year.
When they knew that this season's "A Bite of China" was a domestic program, they were really relieved, so that the ratings would not be low.
They were really afraid that Shen Wuyan would let his subordinates have their own whims and go to Japan, South Korea, Southeast Asia, Europe and the United States, or even Europe this season. That would be terrible.
When doing programs in China, it’s better to be grounded!
But these people didn't know that it was Xiao Qi's idea to make "Lancang River on the Tip of the Tongue".
At this time, Song Jiejie said it unintentionally, which made Xiao Qi blush a little. It seems that he cannot interfere too much in these very professional matters.
Even if such a subject matter is very good, the specific situation must be taken into consideration, otherwise it will be a very bad thing if it is divorced from the people's preferences, background, time and other factors!
"You said "China on the Bite of the Tongue" should take a year off?" Xiao Qi suddenly asked Jiao, his wife said.
"Why?" Song Jiejie leaned in Xiao Qi's arms and asked in surprise while watching TV.
"Because if you push too hard, it will be difficult to come up with good subjects." Xiao Qidao said, "Last year, we started shooting in March and lasted until November. It took more than a month to do post-production. They
There is almost no time to rest. If you want to rush into the horse racing in March and April, I am afraid it will be unsatisfactory. Another thing is that the audience will feel tired after watching "A Bite of China" every year.
, if you stop doing it for a year appropriately, maybe it will make them feel more fresh."
"You're right to say that. But what did you say to me? Tell Wu Yan!" Song Jiejie said.
"I just want to discuss it with you first, and then tell her when I get back." Xiao Qidao, "You don't know, this girl is very stubborn. She always wants to work harder to make the bird net better. Now of course she is
She is number one in the world, but she doesn’t want to fall behind in any aspect, so naturally she is tired.”
"It must be because she had a sense of crisis. After all, her family used to be very difficult." Song Jiejie said softly: "When I first received the 80 yuan from my part-time job in my freshman year, I cried. I swear that I will never
I must make more money so that I and my family can live a good life. Now it seems that I still took a shortcut and just relied on my husband."
"fool!"
Xiao Qi scratched her nose and said, "It's only natural for a wife to depend on her husband. What's there to be embarrassed about?"
"Giggle"
Song Jiejie smiled, kissed Xiao Qi, and then continued to watch her TV.
Xiao Qi also watched it with her, and took a look at the quality of this season's "A Bite of China".
After one episode, Xiao Qi nodded with satisfaction.
First of all, in terms of visual effects, "A Bite of China" has also made great progress.
A special camera customized from Sony in Japan has ultra-high definition, coupled with the best post-processing equipment. Watching an episode of "A Bite of China" is like watching a wonderful landscape painting. It looks like
It's very comfortable, the tone, background, and layering are clear, and it feels like a fine blockbuster.
Xiao Qi knew that the production cost of "A Bite of China" has increased by 30% compared with before. In addition to more production steps and more materials, the corresponding upgrading of these equipment is also one of the reasons for the increase in cost.
Then comes the most important content.
"China on the Bite of the Tongue" still adheres to the original concept, starting from the details and people's lives. In this season's narrative of ethnic minorities, their ethnic customs are added.
In addition to the unique food culture, it also runs through their historical origins from ancient times to the present, which makes people very excited to watch and learn knowledge.
This is what is called education and entertainment.
It is brilliant to allow people to learn knowledge without even realizing it.
Obviously, "China on the Bite of the Tongue" has achieved this.
With these two major advantages, it is only natural that "A Bite of China" has once again returned to its original ratings level! (To be continued.)