Chapter 758 Prepare for the second round of advertising bombing
Dreampad’s first round of advertising will be completed in March. So far, the effect of the advertising is beyond imagination.
After the New Year's Day, when many national TV stations selected the best advertisements of the year, they selected the Dreampad advertisements broadcast in their country as the top ten or even the best.
There is no other reason. Dreampad is really the most popular. Since October, electronics enthusiasts all over the world have been discussing it. Even many people who are not interested in popular and fashionable electronic products have joined in.
In some photos in newspapers and magazines, celebrities from all walks of life all have one, and they will have a great time while on vacation or in their spare time at work.
In addition, there are many famous company executives and political figures who also like this kind of "gadget".
For example, the CEO of Pepsi-Cola was photographed playing a DreamPad alone and laughing while attending a cocktail party.
Another example is the Italian Minister of the Interior. While watching a football game, he did not forget to use his dreampad to take various wonderful shots with his granddaughter.
All in all, the dreampad has become a phenomenon. Various trends have led to more and more people falling in love with the dreampad and wanting to own it. The Fairy Company's unsightly production volume has been even more so by everyone.
People denounced him as "inaction", "idiot and lazy", etc.
Fortunately, a few days ago, after it was confirmed that the daily assembly volume exceeded 180,000 units, Xiao Qi announced the list of the third batch of 10 additional countries and regions on the website.
Fairy Company guarantees a total of 52 directly-operated stores in 35 countries and regions, with sales of no less than 3.5 million, and will begin distribution on Valentine's Day, February 14th.
Among them, the 10 newly added countries will be allocated a share of 1.5 million. The remaining 2 million will be divided among the first 25 countries and regions. The basic principle is that the countries and regions that are listed first will receive a larger amount each time.
Not until production catches up later.
This finally covers most of the first-class countries and regions around the world, which at least gives everyone some hope and hope.
After all, everyone knows that once the Red Sea Factory is established and combined with the Fairy Factory, the dreampad produced every month will no longer be as stressful as it is now.
All right.
These thoughts are actually the self-comfort thoughts of fans in countries that have not opened the purchase. At least for now, they can only watch helplessly.
As before, just as soon as the official website announced that it would begin accepting full-price pre-orders, all 3.5 million dreampads were sold out within two hours.
Of course, for more than an hour, the official website was paralyzed due to overcrowding. If the network is smooth, the eagerly awaited people can buy it in half an hour.
Fortunately, he has this 3 billion US dollars after tax, otherwise Xiao Qi wouldn't even be able to pay the second round of advertising fees, let alone the payment deadlines for parts that are gradually arriving.
Not only did the young man convert all his money into RMB, but he also used it to pay for land in installments. He was a poor man holding gold bricks.
The Dreampad App Store, excluding taxes and shares, can earn 5.7 million US dollars every day, but Xiao Qi has not touched this money at all. All of it is given to the App Store to be used for increasing expenses.
It is indeed remarkable to say that the top tax company hired through Mario Law Firm - Lachi Accounting Company, although Xiao Qi charges an astronomical price of US$500 million per year, is a very large accounting company with 55 branches around the world.
By increasing expenditures, seeking blow tax cuts and other means, Xiao Qi basically only needs to pay 5% of the total income no matter which country he operates the dreampad in.
Don't think that the 5% tax on sales is a lot. In fact, it has saved Xiao Qi about US$2 billion a year at least.
Taxes in European and American countries are not high at all. Added together, there are usually 10%-15%, and the higher the profit, the higher the tax.
Preparations for the second round of advertising began in early January, and the cost this time was about US$800 million. When the money was given, although it was still paid in installments, Yu Shanshan was still a little bit gritty.
Compared with the last time, the celebrities invited this time were replaced by several ones with lower advertising effect, but except for Little Taylor, we still decided to use Chinese stars.
Since we have decided to promote the Chinese culture contained in dreampad, just one issue of advertisement is not enough. It will be better if we increase people's impression.
The super-big celebrities from China who were invited for the second time were not only happy that they could become famous internationally, but also took the initiative to lower their endorsement fees in order to gain the favor of Fairy Company. What good things can happen in the future?
Remember them.
Now that the Dreampad has been put on sale, advertising companies no longer have to keep secrets. They can shoot wherever they want, and they can control the costs themselves anyway.
Little Taylor was eager to come to China again and meet her lover, but she had several small concerts to hold during the New Year, so she could only reluctantly give up.
However, Scott, the boss of Big Machine Records, called and talked about another matter.
"What? You want to recommend a little girl to shoot a dreampad commercial?" Xiao Qi frowned, "How can you let others share the limelight of little Taylor?... Little Taylor agreed? Even if she agrees!"
Scott patted his head on the other side of the phone, thinking to himself, this guy just loves little Taylor so much, right?
But he was also determined: "Mr. Xiao, it's definitely not possible for a company to rely on just one singer... Little Taylor is also an important shareholder of Big Machine Company. Wouldn't it be better to have another powerful singer to help her make money?"
Xiao Qi said in disbelief: "Besides little Taylor, which other young girl in the United States can become famous?"
"Yes! This little girl is very good. Her name is Kasha Seibert. She is not yet 20 years old. Her lazy voice with a bit of wildness is simply charming." Scott vowed.
"Kasha Seibert?" Xiao Qi's heart moved, "What's her full name? Where is she from? What's her family situation like?"
"Kasha Rose Seibert is from Nashville, Tennessee. She comes from a single-parent family. By the way, her mother is also a little singer." Although he felt a little strange, Scott still answered in detail.
now it's right!
It’s this girl!
A smile appeared on Xiao Qi's lips. Just now he was saying that no one in the new generation of singers could compare to Little Taylor, but one appeared here!
Ke＄ha is a female singer who was born in 2009. Her song "Tiktok" became popular all over the world and won the top spot in 11 countries. She is a well-deserved new generation of pop queen!
Compared to Little Taylor, Kasha's background is weaker, but her music is the most popular electronic category and is destined to receive a lot of attention. This is also an important reason why she has become famous all over the world.
Moreover, Kasha is also a singer-songwriter, which means that her singing career will be very long. Coupled with Scott's operating methods, there is no need to worry about her decline for at least three to five years.
After a moment of silence, the young man said calmly: "Since you are very optimistic about it, then OK. I will call you later and call the person in charge of the production company. After I say hello, you can communicate again."
"Really!?" Scott was still thinking of convincing Xiao Qi with a lot of reasons, but he didn't expect Xiao Qi to change so quickly, and he couldn't help but feel extremely proud of Xiao Qi's trust in him.
"Of course it's true." Xiao Qi tried to keep his tone calm, "By the way, Scott, if you are optimistic about this little girl, you might as well sign for a few more years. You have to believe in yourself!"
"Okay, I understand! Thank you!" Scott was extremely moved and solemnly said: "Please believe me, Mr. Xiao, I will definitely make more money for little Taylor!"
Poor honest man, he has obviously made great contributions, but he has to thank Xiao Qi in turn.
There are indeed so many benefits to being reborn! (To be continued, please search Piaotian Literature, the novels are better and updated faster!