As the New Year approaches, Chuangshi Medicine's healing liquid has also produced the first batch of products.
There was a big debate in the office of Chuangshi Medicine that day about how this first batch of products would make Chuangshi Medicine famous.
Hua Qizhong, Lin Tongtong, and Su Ming were sitting together in front of a coffee table.
"Mr. Su, I have done some research, and the only one on the market that can compete with us is the rehabilitation drug from China Star Pharmaceuticals. After nearly a few months, they have gained a relatively high reputation in the market.
"
"So our positioning and advertising slogans can follow the pace of Huaxing Pharmaceutical. Under the same conditions, our efficacy and bottle design will definitely be better!"
"So, as long as we do this, we can defeat them in the market and products!"
Huaqizhong has obviously analyzed the competitors of the healing liquid on the market.
In fact, what Su Ming didn't know was that he wanted to test which of the two drugs was better.
Hua Qizhong even deliberately stayed up all night, causing himself two oral ulcers.
Then he personally tested these two medicines and found that the efficacy of Chuangshi Medicine's healing liquid was indeed extraordinary.
Compared with the rehabilitation medicine from Huaxing Medicine, it is like heaven and earth.
He used Chuangshi Medicine's healing liquid, and he really felt better after a good sleep.
It is indeed as stated in the instructions that the pain will be relieved immediately after use, and after a few hours, the pain will be restored immediately.
As for the medicine from Huaxing Pharmaceutical, it says it takes effect in three days.
But Huaqizhong, it took four and a half days to get better.
It is only a day or two earlier than natural recovery.
Better than nothing.
What’s even more critical is that Chuangshi Medicine’s healing liquid is only priced at 99 yuan, while the less effective medicine from Huaxing Medicine costs 168 yuan.
Probably even a fool can tell which company's medicine he should buy.
After listening to Hua Qizhong's words, Lin Tongtong had some different opinions.
"I think the fragrance of wine is not afraid of the depth of the alley. If we make the advertising bigger, it will easily give consumers the illusion that our products are not good enough, so we need to advertise in this way."
"So I think we just need to take our time, let one or two people buy our medicine, and then they use it well and introduce it to the people around them. Anyway, our medicine works quickly, and it will naturally form a repeated superposition.
chain reaction."
"According to this speed, it is estimated that our products will achieve that excellent effect in just over a month. In this way, we retain the low-key characteristics of traditional Chinese medicine and traditional Chinese medicine that do not like advertising, and save money.
A lot of advertising money.”
After Lin Tongtong finished speaking, she looked at Su Ming.
In the conference room, she and Hua Qizhong had already expressed their opinions and opinions. Next was Su Ming's moment of decision.
Although the sales work of Chuangshi Medicine is given to Hua Qizhong,
But on how to sell it or what marketing methods to use, Hua Qizhong still wanted Su Ming's approval before he dared to do it boldly.
At the same time, Hua Qizhong also wanted to hear some suggestions from Su Ming.
Because he admires Su Ming extremely now.
It feels like this man who was once a supplier to him has now become a mountain that he cannot cross.
No matter in various aspects, I feel that it is difficult to compare.
I believe that Su Ming's opinions and suggestions on this sales method will definitely be more effective than the suggestions of the two of them.
"Ahem, actually both of you have to be able to use this method."
When Su Ming saw the two people looking at him, he coughed lightly and said.
"I just have an idea. As for how to do it, Qizhong, you can decide for yourself."
Hearing Su Ming's words, Hua Qili immediately pricked up his ears.
"Everyone knows that our products are extremely effective. So we can make a three-day commitment to return the products without any reason. Relying on this commitment, we will sell the first batch of healing liquid."
"In this case, it should give our sales a boost."
Su Ming's words were very tactful, but to Hua Qizhong and Lin Tongtong's ears, it was like opening a window to a new world.
How terrifying!
Hua Qizhong was immediately amazed in his heart.
Because he followed what Su Ming said and thought about it, he felt it was incredible.
You know, now that we are completely sure, who dares to say that it will be invalid for three days and refund without reason?
It can be said that many medicines on the market do not have the courage to say this.
Now that Chuangshi Medicine dares to put out such a slogan, it will definitely drive the market crazy.
Once it is announced, a lot of media will definitely focus on this medicine.
Many reporters will definitely buy it and give it a try in person to see how it works and take advantage of the situation to attract a wave of popularity.
So this is equivalent to Su Ming using a bold and honest statement in exchange for a wave of free advertising and popularity.
Wonderful, wonderful!
At the same time as Huaqi was thinking about the benefits that Su Ming's method could bring, Lin Tongtong even thought about the cost of Su Ming's plan.
Because the cost of Chuangshi Medicine’s rehabilitation late night is actually very low.
It only costs a few dollars.
This means that tens of thousands of dollars can buy tens of thousands of bottles of healing liquid.
And if you want to do advertising, such as advertising on buses or radio, you can also buy advertising space in some newspapers, or even set up a large three-dimensional billboard on the roadside.
The cost of these cannot be solved by tens of thousands, at least hundreds of thousands.
But now Su Ming's method can be said to be basically cost-free.
After consumers buy the healing liquid, they will try it out, not to mention that most of them will definitely be impressed by its effectiveness.
Even if they all returned the goods and refunded them, Chuangshi Medicine would not have suffered any losses.
Because those returned medications can still be used.
There is basically no impact on funding.
So this can be said to be an example of a white wolf with empty hands.
"Crack!"
Suddenly, Hua Qizhong slammed the table.
"I know how to do it!"
The more he thought about it, the more excited he became, feeling that he could find a different sales path.
Regarding this, neither Su Ming nor Lin Tongtong said much.
Let Hua Qizhong figure this out on his own.
Soon, the next day, Chuangshi Medicine rented a store near the Rouzhijia Barbeque Restaurant in Jiangzhou.
The door of the store is Chuangshi Medicine.
Hua Qizhong still feels that Chuangshi Medicine needs a store of its own to increase the visibility of its products.
Then, he set up a large stall at the entrance of Chuangshi Group.
It is specially used to sell the healing liquid directly here.
Since it doesn't require a lot of equipment, the store decoration was completed in just one morning.
The store is very simple, with a row of glass counters inside filled with healing liquids.
At the entrance of the store, a loudspeaker was shouting:
"Chuangshi Medicine's new product heals late at night and is very effective in treating oral ulcers and other ulcers. The new product is now available for all buyers. It will be invalid for three days and will be returned for a full refund!"