Chapter 305: Get involved in the film and television city
On this day, Zhou Hao and Zhao Yuqin took a look at Mrs. Zhou’s restaurant opened by Yan Tong and Lu Shiping and the Beijing branch of Full House Cake Shop. The stores of these two stores are both near the High School Affiliated to Peking University, because Zhou Hao initially gave Zhou a
The positioning of Madame’s Restaurant and Full House Cake Shop is to focus on the student consumer group.
As the cultural and political center of the country, Beijing's living standard is much higher than that of other places. Therefore, although it is only 1997, the independent consumption power of students in Beijing is already much higher than that of other places in the country.
Similar to the previous cities in Hong Kong, many primary and secondary schools in Beijing do not have restaurants for students to choose from, or there are some small fast food restaurants. Therefore, as soon as Mrs. Zhou’s Restaurant and Full House Cake Shop opened, they immediately
It was welcomed by Reed students from the High School Affiliated to Peking University.
However, as a first-tier city, Beijing is also an important market for McDonald's and KFC, which has put a lot of pressure on Mrs. Zhou's Restaurant and Full House Cake Shop.
Although the pressure is not small, Zhou Hao has never been afraid. In Zhou Hao's view, the food from McDonald's and KFC is just hamburgers, grilled chicken, French fries and soda, and it is also very unhealthy. So Zhou Hao went early
When they were young, they gave instructions to Yan Tong and Lu Shiping to let Mrs. Zhou’s restaurant not only open lunch and dinner
It is served as a meal, and also serves as breakfast. As for the breakfast, it is all traditional Chinese snacks, including all kinds of buns, fried dough sticks, and soy milk. The most important thing is that these snacks are similar to those served in restaurants, but they are not expensive. Zhou Hao left
It is a "small profits but quick turnover" route, in order to retain customers.
Facts have proved that Zhou Hao's decision is very correct. In Mrs. Zhou's restaurants in Xiangcheng, Guangzhou, Shenzhen and other places, their breakfast with Chinese characteristics is very popular. Not only is the price much cheaper than McDonald's KFC, but it is also healthier.
Coupled with the Full House Cake Shop, this combination of Chinese and Western styles has almost monopolized the breakfast market for local students, allowing Tongguang Catering Company to make a lot of money.
"Xiao Hao, although Mrs. Zhou's Restaurant and Full House Cake Shop are very popular, there is no problem in occupying a certain market." Zhao Yuqin said to Zhou Hao: "But McDonald's and KFC have been here for a long time, and they are not so easy to deal with.
It's okay if you don't offend them, but once you steal their market, they probably won't give up so easily."
Because Zhao Yuqin knew Zhou Hao’s plan, Mrs. Zhou’s Restaurant and Full House Cake Shop would definitely not open just one branch in Beijing. Zhou Hao would definitely make Mrs. Zhou’s Restaurant and Full House Cake Shop like he did in Guangzhou.
They are blooming near every school and everywhere. This is the only market in Beijing.
Big, when Zhou Hao seizes the market of McDonald's and KFC, they will definitely be jealous of them. Although Zhou Hao has Zhao Rixin behind him, KFC and McDonald's are both powerful multinational companies, and of course they also have spokespersons in the country. This time
If a business war breaks out, I'm afraid it won't be settled so easily.
But I heard Zhou Hao say: "So what if I don't give up? They use junk food that even people in their own country don't eat to torture us Chinese people, and they also make a lot of money. Do they think I will give up?"
.If you strike first to gain advantage and suffer disaster later, you don’t have to wait for them to take action, I’m ready now.”
"Huh?" Zhao Yuqin looked at Zhou Hao in surprise, "Are you ready? What are you going to do?"
Zhou Hao smiled and said: "Didn't you find a lot of foreign employees at Galaxy Investment? Several of them are Americans and British. Through them, I found a few very authoritative employees in the United States and the United Kingdom.
food experts and asked them to write several reports to explain the dangers of the junk food in McDonald’s and KFC.”
"Actually, these things are no secret." Zhou Hao said: "A long time ago, the American health organization told their citizens that KFC and McDonald's fast food are too high in calories and fat, and long-term consumption will lead to
Obesity and various cardiovascular diseases can also cause cancer. Therefore, McDonald's and KFC are not popular in the United States, but they have become star foods in China."
Zhao Yuqin also sighed, "This is the result of cultural expansion. Nowadays, many people think that as long as it is foreign, it is a good thing. It is really helpless."
"Not only from foreign countries, I have also found several food experts in China, and we will make a public report together at that time." Zhou Haodao: "These may not be of much use. After all, there are many similar reports, and there are not many people in China.
Want to eat their food? But, I still have a backup plan."
Zhao Yuqin couldn't help asking: "What's the back-up plan?"
Zhou Hao leaned into Zhao Yuqin's ear and said a few words. Zhao Yuqin rolled her eyes at him and said angrily: "You little guy, I really didn't expect you to be so harmful."
"It doesn't matter to me whether it hurts or not, as long as it can deal with the enemy." Zhou Hao said with a smile, "But now is not the best time to use the backhand. Hum, wait until I acquire ATV and form a strong team.
After the media companies are established, and then use the power of the media to deal with them, the effect will be better."
At this time, Zhao Yuqin's phone rang. When she picked it up and listened, a look of joy appeared on her face, "Well, okay, let's make an appointment. Tonight? Okay, we both have time tonight.
, then let’s go to Wangfujing Hotel tonight.”
After hanging up the phone, Zhou Hao asked Zhao Yuqin, "Who is it? Look how happy you are."
"Didn't you say you wanted to set up an entertainment company earlier?" Zhao Yuqin said with a smile: "I specially paid attention to it for you. Do you know the Hengdian Group?"
"Hengdian Group?" Zhou Hao was also very surprised. He really knew the name of this company.
Hengdian Group is one of the most famous large-scale groups in China. In Zhou Hao's previous life, Hengdian Group has developed to include nearly 200 subsidiary companies, covering a wide range of primary, secondary and tertiary industries, all of which have made outstanding achievements.
The most well-known is Hengdian Group's development in the tertiary industry - "Hengdian Film and Television City".
Since 1996, Hengdian Group has invested a total of more than 4 billion yuan in Hengdian Film and Television City, building the Qin Palace, Along the River During Qingming Festival, Ming and Qing Palaces, Dream Valley, Pingyan Cave, Dazhi Temple,
Dwellings of Ming and Qing Dynasties
There are 20 film and television shooting bases that span time and space, including the Expo City, the Chinese Culture City, and the Red Army Long March Expo City, and bring together regional characteristics from the north and the south. It is also the largest film and television shooting base in the world, and is known as the "Hollywood of the East."
As far as Zhou Hao knows, many movies and TV series in previous lives were shot in Hengdian Film and Television City, with hundreds of film crews working there every year. Moreover, Hengdian Film and Television City has also been developed into a very successful tourist attraction, and every year
The number of tourists reaches millions.
Now it is only 1997, and Hengdian Film and Television City is still far from the scale of Zhou Hao's previous life. However, Zhou Hao knows that if he has the resources of Hengdian Film and Television City, he will have a huge advantage after acquiring Asia Television.
We know that compared to Hengdian World Studios, even the Tseung Kwan O Television City later built by TVB is nothing but a big deal.
So Zhou Hao asked Zhao Yuqin excitedly: "Sister, have you found that Xu Wenrong?" Xu Wenrong is the founder of Hengdian Group.
"No, Xu Wenrong is not in the country now. Even if we find him, we won't be able to meet him in a short time." Zhao Yuqin said: "But a senior executive in the Hengdian Group who is responsible for managing Hengdian Film and Television City found a friend of mine. My friend heard me say
If you are interested in the entertainment industry, please inform me immediately."
Zhou Hao thought to himself that Hengdian World Studios is only in its second year, and there is still a long way to go before it can reach the scale of its previous life. Moreover, even if the Hengdian Group is huge, according to Zhou Hao's memory, their investment in Hengdian World Studios has been intermittent.
Yes, after all, four billion is not a small amount of money. Even Hengdian Group can hardly come up with it all at once. Of course, there is no need to invest it all at once.
So Zhou Hao naturally thought that the senior executive responsible for managing Hengdian Film and Television City might be looking for investment this time. And what Zhou Hao is most in need of now is money. Even if he wants to buy the entire Hengdian Film and Television City, forty
100 million RMB converted into U.S. dollars is only 500-600 million yuan. Zhou Hao has this strength.
However, there is still a question whether they are willing to sell out the entire Hengdian Film and Television City, so Zhou Hao does not have such extravagant hopes. He just wants to obtain a part of the shares to facilitate the development of his entertainment group in the future.
"I made an appointment with them to meet at Wangfujing Hotel tonight. Will you go with me?" Zhao Yuqin asked.
Zhou Hao smiled and said: "Of course, I can't let you, sister, work hard alone."
At the same time, Zhou Hao was also thinking about Yang Jiabao, but Yang Jiabao had been shutting down her phone in the past two days, obviously not wanting Zhou Hao to find her. And with Zhou Hao's ability, it was actually not difficult to find where Yang Jiabao lived. But now
The two had just finished their quarrel, and even if they met, Yang Jiabao might not be able to treat Zhou Hao calmly, so Zhou Hao thought that instead of making the relationship more tense, it would be better to let Yang Jiabao calm down alone.
In the evening, Zhou Hao and Zhao Yuqin came to Wangfujing Hotel. Zhao Yuqin was dressed in a black silk dress. With her beautiful face and exquisite figure, she could be said to be a killer of men of any age. Zhou Hao was dressed in a black silk dress.
He is also very handsome in a gray slim-fitting suit with vertical stripes. He is a good match for Zhao Yuqin, a talented man and a beautiful woman.