Building the framework of a TV station is a very complicated and huge project, but Wang Zhongjun and Wang Zhonglei are extremely rare talents in this area, and their network of people in the film and television industry is also very broad. With Zhou Hao's huge financial support
, the establishment of Galaxy Satellite TV was relatively smooth.
At the same time, Wang Zhongjun and others also followed Zhou Hao's instructions and with the help of Han Xixiang, general manager of Hengdian Film and Television City, they found more than a dozen experienced and capable production talents, including directors, photographers, editors, makeup artists, etc.
etc., and then recruited many young production talents from the Beijing Film Academy and the private sector, and established the production talent resources of Galaxy Satellite TV through the old-to-young approach.
Of course, Asia Television is a large television station with decades of history and experience, and now it is both a TV station under the Polaris Media Group along with Galaxy TV, so it also provided a lot of help to the establishment of Galaxy TV, such as adjusting some of the film and television
Production talent goes by.
As for front-stage talents such as actors and hosts, Zhou Hao also made a list for Wang Zhongjun and others. They are all those who will become famous in the future but have not yet reached the peak of their careers, including Wang Han, Dong Qing, Sun Honglei and Wang Xueqi.
Wait, they even hired Chen Luyu, who is still working as a morning news anchor on Phoenix TV. Since Chen Luyu's brand program "A Date with Luyu" would not be launched until 1998, Chen Luyu's greatest value is still
Not reflected.
Therefore, after many negotiations and negotiations between "Polaris" and Phoenix TV, Phoenix TV finally transferred Chen Luyu to Galaxy TV for a price of 3 million yuan.
However, Zhou Hao also knows that everyone's success always has their own fate. If they change to another environment, they may not have the original success and become just ordinary people.
Therefore, Zhou Hao networked those actors and hosts who have not yet become popular to Galaxy Satellite TV and changed their destiny. They may not achieve the same success as before. Therefore, Zhou Hao also told Wang Zhongjun and Wang Zhonglei that there is no need to start with
Just praise them and give them opportunities to practice, because if they are not polished, they will not become useful.
Zhou Hao believes that if it is gold, it will shine wherever it is. As long as they are given a chance, they will always succeed. Zhou Hao did not place all his hopes on them, and asked Wang Zhonglei to look for potential young artists to provide a steady stream of talent for Galaxy Satellite TV.
Provide fresh blood.
Since the plan of Galaxy Satellite TV is carried out at the same time as "Polaris", after "Polaris" has purchased the broadcast satellite, the framework of Galaxy Satellite TV has been roughly established. And Wang Zhongjun has also started to prepare for the first TV series of Galaxy Satellite TV.
The filming of this TV series is "Kangxi Dynasty" which was very popular with the audience and had excellent reputation in Zhou Hao's previous life.
In his previous life, Zhou Hao's favorite domestic TV series was "Kangxi Dynasty", especially the song "Borrow from Heaven for Another Five Hundred Years" sung by Han Lei. Zhou Hao's blood boiled when he heard it. Moreover, Wang Zhonglei also
Chen Daoming, the leading actor designated by Zhou Hao, was invited to star in this epic TV series.
According to the history of Zhou Hao's previous life, "Kangxi Dynasty" was filmed in the year 2000. Since this TV series is very long, it is not as short as "The Witch's Conditions" that Zhou Hao wrote specifically for Li Ruolan. Zhou Hao himself
Unable to complete the script, he dictated the plot himself and had a professional screenwriter from "Polaris" write the script, and finally the script was completed.
However, in the column for screenwriter of "Kangxi Dynasty", Zhou Hao's pseudonym "Z Jun" is still written.
Compared with three years later, Chen Daoming's acting skills are also very good now. Zhou Hao believes that he can handle any role of Kangxi well.
In addition to "Kangxi Dynasty", Zhou Hao will let Galaxy Satellite to dub and broadcast the classic TV series produced by Asia Television, such as "I Have a Date with a Zombie" and "Across the World".
repertoire resources.
While preparing for "Kangxi Dynasty", Galaxy TV has also established a complete and excellent news production group. Regarding news and public opinion, the domestic management of private TV stations is much stricter than that of government TV stations. However, Zhou Hao has not played against the government.
Meaning, so in terms of news, we still follow Zhao Rixin’s suggestion and basically follow the domestic system. After all, domestic public opinion is not as free as in Hong Kong.
Compared with news, Zhou Hao focuses more on the production of humanistic programs and interview programs on Galaxy TV. After Chen Luyu was recruited, Galaxy TV has already begun preparations for "A Date with Luyu". In addition, Zhou Hao is also planning a program in his previous life.
The popular lecture series program is "Hundred Schools of Lectures".
"Hundred Forums" was originally a column broadcast by CCTV in 2001. It selected a wide range of topics, covering many aspects such as Chinese traditional culture, literature, biology, medicine, and economics.
At the beginning, CCTV's "Hundred Forums" did not perform well, and its ratings were even on the verge of being eliminated. Later, it was only after the directors and directors gradually explored a mature operating mechanism that it came back to life.
Zhou Hao also liked to watch "The Forum of Hundreds of Schools" at that time, especially the series "Yi Zhongtian's Appreciation of the Three Kingdoms". He had also seen critics' analysis of "The Forum of Hundreds of Schools", so now he does not need to watch it slowly like CCTV.
Through exploration, you can directly implement a mature operating model.
The key to why "Hundred Forums" was able to come back to life later was that it used narrative techniques to create suspense, setting and using suspense to guide the main content and direction, and to attract the audience to the greatest extent.
In addition to storytelling, another key is visual presentation, which can visually and intuitively convey various knowledge to the audience through pictures, subtitles, video materials, etc.
The last item is to talk about stars, which is a kind of "star-making movement" to be specific. Once there is content to talk about, it is necessary to have a great expresser. The editor and director of "Hundred Forums" put forward some suggestions for the selection of keynote speakers.
Three criteria have been set, namely academic level, presentation ability and personality charm. After numerous screenings, the speakers will be packaged and promoted according to the star mechanism, thereby using their star effect to establish a desire to win and program ratings with the public.
.
Among them, the most typical example of one who successfully became a star because of "Hundred Schools Forum" is Yi Zhongtian.
As an interview brand program, "Date with Luyu" mostly interviews celebrities. This requires that Galaxy TV, which produces the program, has strong connections and can "invite" those celebrities. Celebrities are not so easy to accept invitations.
In addition to the talents of Wang Zhongjun and Wang Zhonglei, the key point is whether Galaxy TV can have stable ratings guarantee. In other words, it has to wait for the name of Galaxy TV to be fully established before it can attract those celebrities.
Therefore, there is no need to rush to air the program "A Date with Luyu". It needs to wait until Galaxy Satellite TV becomes famous before it can be aired.
Unlike the celebrities who are invited in "A Date with Luyu", the celebrities who are invited in "A Date with Luyu" have the initiative and have the right to decide whether to accept the invitation. In other words, they are the masters.
》is from.
"Hundreds of Lectures" is different. Most of its speakers are selected from professors or lecturers in major universities. As the saying goes, businessmen only benefit from the good reputation of intellectuals. If there is a chance to become famous, those professors and lecturers will be better in their respective fields.
The status of the academic community will also be greatly improved. I believe no one will refuse this opportunity.
Therefore, it is much easier to invite them to be the keynote speakers of "Hundred Schools Forum". Here, "Hundred Schools Forum" has the initiative and has the right to choose whether to let them be the main speakers, that is to say, "Hundred Schools Forum" has the initiative.
"Hundred Schools Forum" is the master and those literati are followers.
The role of "Hundred Forums", like "Kangxi Dynasty", is not only to win ratings and reputation for Galaxy TV, but also to gain reputation for Galaxy TV and establish an excellent corporate image.
Generally speaking, the main task of Galaxy Satellite TV today is to establish an operational framework as soon as possible, recruit talents, and then produce the two programs "Kangxi Dynasty" and "Hundred Forums".
As long as the ratings go up, advertisers will come looking for them, just like today's Asia Television. After winning the last copyright lawsuit against TVB, they also added the "Millionaire"
It was so successful that many large companies in Hong Kong placed advertising orders with Asia Television, bringing more than HK$70 million in advertising revenue to Asia Television within a month.
Zhou Hao is not a professional in running a TV station or film and television industry, but he has huge funds and a lot of experience in his previous life. He only needs to formulate a general strategy. The specific things include brothers Wang Zhongjun, Wang Zhonglei and many professionals.
Go and finish it for him.
After Zhou Hao proposed to Wang Zhongjun and Wang Zhonglei to produce "Kangxi Dynasty" and "Hundred Schools Forum", they were completely convinced, and they who had never met Zhou Hao before knew about Zhou Hao.
When Hao was just a seventeen-year-old high school student, he sighed from the bottom of his heart: "It turns out there are really geniuses in this world."
Although Zhou Hao had huge funds and powerful political resources, it was ultimately because of his "genius" that Wang Zhongjun and Wang Zhonglei were completely convinced.