In the evening, Zhou Hao took Liang Xiaobing to the Sheraton Shanghai Pacific Hotel in Hongqiao. Zhou Hao was still dressed in a casual suit, while Liang Xiaobing was wearing a light green collared chiffon shirt and a sky blue skirt, looking very dignified.
.
Following the waiter to the pre-booked box, Zhou Hao and Liang Xiaobing saw a man wearing a light gray suit waiting in the box. It was Dai Jiashun who came at Zhou Hao's invitation.
"President Dai, hello, hello, we're late." Zhou Hao greeted him with a smile.
"It's okay, it's just that I came early." Dai Jiashun immediately stood up and shook hands with Zhou Hao.
Dai Jiashun was appointed as the president of Coca-Cola Company in China two years ago, and he is only 40 years old now, so he is considered a very successful person. With Dai Jiashun's efforts, Coca-Cola Company's sales in the Chinese market have increased by nearly two years.
Both have an increase of 10%. However, the state-owned beverage industry in many places, due to its own various shortcomings, cannot compete with Coca-Cola Company, and its share of the Chinese beverage market is getting smaller and smaller.
Dai Jiashun did not regard the state-owned beverage companies as real competitors at the beginning. In his eyes, the only one that could compete with Coca-Cola was Pepsi-Cola. In fact, in recent years, China's beverage market has also become
The battle between the two most prestigious beverage groups in the world has begun. The two sides are fighting fiercely, causing a bloody storm in China's beverage market.
If the Coca-Cola Company can unify China's beverage market, Dai Jiashun will become the most powerful candidate to compete for the president of the Coca-Cola Company headquarters. Therefore, from the day he became the president of China, Dai Jiashun has spared no effort to use all his skills.
This is also the main reason why Coca-Cola has occupied an increasing market share in the past two years.
However, just as the battle between Coca-Cola and Pepsi-Cola was in full swing, the rise of "Tianhe" attracted the attention of both companies. In fact, before the launch of "Guo Li Orange", the two companies had already heard of "Tianhe"
"The name. Because before "Guoli Orange", Zhao Yuqin had already followed Zhou Hao's plan to make the mineral water produced by "Tianhe" the designated drinking water for various domestic sports events.
Originally, both Coca-Cola and PepsiCo intended to promote their products through sports events in China. However, both companies failed to implement this plan in time due to other publicity plans. On the other hand, promoting through sports events,
This cannot be achieved with money, but also requires strong connections. In this regard, although the "spokespersons" of Coca-Cola and Pepsi-Cola in China have great political strength, they are still far behind the Zhao family.
In this way, Zhao Yuqin has taken over most of the domestic sports events this year, making "Tianhe" mineral water first famous in the sports world. It was also at this time that Coca-Cola and Pepsi-Cola heard the name "Tianhe" for the first time.
” name.
Then, "Guo Li Orange" swept across China like an orange whirlwind, making the "Tianhe" brand suddenly popular across the country. Although fruit drinks are different from carbonated drinks, both Coca-Cola and Pepsi-Cola have long been interested in the fruit juice drink market.
Therefore, we attach great importance to the rise of "Tianhe".
"Guolicheng" successfully occupied most of the juice drink market in China. Coca-Cola made a decisive decision and quickly sent people to discuss with the people of "Tianhe" and proposed to acquire "Tianhe". But even though Dai Jiashun opened the door to what he thought was
The price was very high, but Tianhe still rejected their acquisition intention.
So later, when Dai Jiashun heard that Fengshan Group had launched "Fresh Orange" which was similar to "Guoli Orange" and sued "Tianhe" for misappropriation of assets, he felt a little gloating. However, even though "Fresh Orange"
"Duo" has seized many markets that originally belonged to "Orange" with its almost identical taste and low price, but "Orange" is still the most popular drink in the Chinese juice drink market, making Coca-Cola and Pepsi-Cola both
It's coveted.
"Mr. Zhou, this is the Moët & Chandon champagne that has just been flown in from France. Please try it." Dai Jiashun said. A waiter immediately poured champagne into Zhou Hao and Liang Xiaobing's glasses, and the sweetness of the champagne immediately filled the air.
taste.
Zhou Hao and Liang Xiaobing both picked up their cups. Zhou Hao smiled at Dai Jiashun and said, "President Dai, you are too polite."
After tasting the world-famous Moët & Chandon champagne, Dai Jiashun smiled at Zhou Hao and said: "Mr. Zhou, your Tianhe has rejected our acquisition proposal before. I don't know why you invited me here this time. Have you changed?"
Got an idea?"
In fact, when Dai Jiashun found out that the owner of "Tianhe" was a young man under the age of twenty, he was really surprised for a long time. However, after he inquired about it and found out that Zhou Hao was Zhao Rixin's godson, he was relieved, because in
In China, it is true that some of the children of senior leaders are in business. After all, with strong political power as the backing, it is much easier than ordinary people to achieve success in business.
But Zhou Hao shook his head and said with a smile: "I have no intention of selling Tianhe, at least not at this stage."
"Mr. Zhou, why did you invite me here this time..." Dai Jiashun was confused, "Do you want to cooperate with our company?"
"You can also say that." Zhou Hao said: "Although I don't plan to sell 'Tianhe', I do plan to sell the formula of 'Fruit Orange'."
Zhou Hao's words made Dai Jiashun startled. He frowned and said, "Mr. Zhou, do you want to sell the formula of 'Fruit Orange'?"
"Yes." Zhou Hao said: "To be honest, the reason why your Coca-Cola wanted to buy my 'Tianhe' before was just because you liked 'Guo Li Orange'. Now I simply put the formula of 'Guo Li Orange'
Selling it to you, wouldn’t it just fulfill your wish?”
Zhou Hao's decision really made Dai Jiashun a little tempted, because after "Tianhe" rejected their acquisition intention, in order to obtain the formula of "Guoli Orange", they specially sent a commercial espionage organization to infiltrate "Tianhe" with the intention of stealing it.
To get the formula of "Fruit Orange", that is, Black Widow and Mouse. But so far, Black Widow and the others have not stolen the formula of "Fruit Orange", which makes Coca-Cola very anxious.
"President Dai, what do you mean?" Zhou Hao urged.
Dai Jia Shun thought about it for a moment and then said, "Then if you want to sell the formula of 'Fruit Orange', what price are you going to charge?"
Zhou Hao stretched out four fingers and said lightly: "Four billion."
Dai Jiashun's expression changed, and he immediately shook his head and said, "Impossible."
"President Dai, don't refuse yet, I'm not talking about US dollars, but RMB." Zhou Hao smiled.
Dai Jiashun glanced at Zhou Hao and thought, of course it's not US dollars. Four billion US dollars can buy four or five companies of the size of "Tianhe".
He then heard Zhou Hao laugh and say: "As the saying goes, you can pay the price right away. If President Dai is not satisfied with the price, you can tell us the amount you think is appropriate, so that we can have room for discussion."
"At most one billion." Dai Jiashun thought for a while and said.
"President Dai, you are so insincere." The smile on Zhou Hao's face faded, "Our 'Guo Li Orange' earns more than this amount of profit in a year."
Dai Jiashun smiled bitterly and said: "Mr. Zhou, you have to understand our company's difficulties. Although our Coca-Cola Company is a large global group, the turnover of each fund is very strict. What's more, now Jiangsu's Feng
Mountain Group
We have also launched orange juice with the same pulp as 'Guoli Orange'. Although you won the lawsuit, even if we buy the formula of 'Guoli Orange', we still have to compete with Fengshan Group. We need
Invest more money."
Zhou Hao was silent for a while, and Liang Xiaobing beside him considerately helped him refill his drink.
"President Dai, you are also Chinese. Do you know what Chinese people's strongest ideas are?" Zhou Hao suddenly asked.
Dai Jia Shun was stunned for a moment. Thinking of Zhou Hao's purpose of inviting him here this time, he asked tentatively: "You mean, preconceived notions?"
Zhou Hao also admired Dai Jiashun's agility. He smiled and said: "President Dai, you are right. Chinese people have very strong preconceptions, especially when it comes to consumption. Although 'more fresh oranges' is different from ours,
"Guoli Orange" is a product of the same type, but because our "Guoli Orange" was highly publicized when it was launched on the market, and seized most of the juice drink market in a short period of time, so far, "Guoli Orange"
Orange' is still the leading product in the domestic juice drink market."
Before Dai Jia Shun could speak, Zhou Hao added: "Do you know why Hong Kong's Radio Television has been able to keep Asia Television behind for so many years? It's because of inertial viewing habits. Hong Kong's TV audiences have become accustomed to watching TVB.
This is something that Asia Television cannot match. If TVB had not made the wrong decision this time, I believe it would not have been so easy for Asia Television to rise to prominence."
Listening to Zhou Hao's words, Dai Jiashun nodded involuntarily, and he still agreed with Zhou Hao's opinion.
However, if Dai Jiashun knew that Asia Television was also a property owned by Zhou Hao, I don’t know how he would react.
At this time, Dai Jiashun thought of another question and asked Zhou Hao: "Mr. Zhou, since your 'Guo Li Orange' is so competitive, why do you still sell it to us?"