For disputes and struggles in the field of commercial circulation, use purely commercial means to defeat your opponents.
Nowadays, the First Department Store has great influence due to its influence.
Then Orchid Flower Cosmetics Factory must create an atmosphere that is more influential than it!
This, in turn, forced the First Department Store to proactively seek cooperation from itself.
In the field of commercial circulation in Camel City, the First Department Store is considered a top enterprise.
However, Lanhuahua Cosmetics Factory has been positioned as a regional strong brand in the entire Saibei, and even radiates to parts of the surrounding Inner Mongolia, most of Xishan Province, and the entire Xianing area.
If the Orchid Flower brand cannot even be successful in a small local department store, then how can it face the national market in the future?
Or even rush out of the country?
To know,
In later generations, there was a cosmetics company called "Sister Cleaning", and its international influence even exceeded that of some small countries.
When other brands enter large supermarket chains, they have to pay high entrance fees, barcode fees, sponsorship fees, and display fees.
But these things don't exist in front of this cleaning lady!
Which relatively large-scale store can not sell other products?
Any store must take the initiative to place the cleaning lady's goods in the best position.
To enhance the brand image of their stores.
It’s also a good idea to give customers a hint: Look, the products sold in our store are all well-known brands, so just feel free to buy.
Placing the most well-known brands in the best positions will not actually create any profits for these commercial circulation companies.
But they have to do this.
This is the power of brand!
Orchid Flower Cosmetics Factory is still just a seedling.
But if the goal of Orchid Flower Cosmetics is only to sell products in a small place, for those small shops that don’t look like black and white.
That would be too unpromising
Goals need to be set more ambitiously.
But in actual work, we still have to work hard, bit by bit, and build the brand image step by step.
We will never be content with our current achievements and never be satisfied with the status quo.
Work hard and keep improving.
This is the right approach for a long-term enterprise.
The promotional activities are to build momentum and increase the popularity of the First Department Store's competitor, the Second Department Store.
Wait until the cargo building of the Second Department Store is packed with people and the doors are full of customers.
In turn, it can affect the emotions of the cadres and employees of the First Department Store.
Although these cadres and workers have an iron rice bowl, they are not particularly concerned about the economic benefits of the unit, and they do not have much sense of competition and motivation to compete.
I watched helplessly as other people's houses were lively with gongs and drums, singing and dancing.
However, my own workplace is not prosperous enough and is deserted, which makes no one feel comfortable.
First, let’s make the Second Department Store prosperous and lively.
As a result, it forced the First Department Store and created an initial inducement to seek cooperation with Lanhuahua Cosmetics Factory.
The initial incentives are obviously not enough.
After all, during this period, in the minds of department store managers, the economic benefits of the unit were not the top priority.
at this point,
It is completely different from the private retail companies of later generations.
Those private distribution companies in later generations may have a huge quarrel with a certain manufacturer today, but they can still shake hands and have a good time tomorrow.
The reason why this happens.
There is no other reason but to maximize profits.
As for the First Department Store, people don't care about this.
In Director Lou's eyes, the trust of superiors is the most important.
Secondly, his position and face are far more important than making more or less money in a department store.
not to mention,
At present, the series of products of a mere Orchid Flower cosmetics factory are far from being able to affect the overall efficiency of a dignified municipal department store.
There are preliminary incentives for cooperation.
We need to add more firewood and light a fire under Director Lou's ass to make him completely unable to sit still.
then,
Then Jintai Chlor-Alkali Plant sent people to sign the purchase and sales contract.
In fact, even if there is no Jintai Chlor-Alkali Plant deal, Luo Xuan still has a backup plan: in the worst case, let another unit come forward and go to the First Department Store to place a large order.
For example, Zhimi County Government, or the newly established "Tuocheng Area Freight Information Service Agency".
Anyway, they sign the contract and pay the deposit.
The First Department Store only needs to dispatch goods, it won’t think too much about it.
In short, Director Lou must be let into a trap!
Now Director Lou has obviously realized the seriousness of the problem.
I saw him put down the phone and shouted: "Quick, Comrade Wang, you go organize the vehicles, I will call the Finance Department and ask them to mobilize a sum of cash for you."
Others want goods in a hurry, and they are the kind of national-prefixed units that are too high-level to offend.
In addition, the other party is using the banner of "urgently needed supplies to support farmers".
Delay spring plowing and production?
No one can bear this responsibility.
The matter was so important that Director Lou was completely panicked: "Take the money and quickly take the bus to Zhimi County and find the Orchid Flower Cosmetics Factory.
Go to their warehouse, collect the goods for me, and then bring them back overnight."
The person in charge of the office, surnamed Wang, reminded Director Lou in a low voice: "Director, Comrade Luo Xuan, who used to be in charge of Orchid Flower Cosmetics, is in Tuocheng. Do you think?"
"he?"
Director Lou was obviously not interested in the handsome man, "Well, let's go and contact the lesbian surnamed Han at the Tuocheng office of Lanhuahua Cosmetics Factory."
The person in charge of the office asked: "This shouldn't be possible. That lesbian is not doing promotional activities in the Second Department Store, but in their office.
I will ride my bicycle to find her.
But director, what will I say after I find her?"
Director Lou thought for a while, "You don't need to say anything, just say that I want to see her, and then ask Comrade Han Lijuan to come over immediately. I will wait for her in the office."
The person in charge of the office nodded, then turned to look for Han Lijuan.
In the aisle of the office area of the Public Department Store, Deputy Director Bai of the First Department Store looked at the back of Comrade Wang hurried away and couldn't help but smile.
Who is Han Lijuan?
Do you think they are those female employees in department stores who come when called and leave when asked?
It was just as Deputy Director Bai expected.
Not long after, the office manager who hurried back from the Second Department Store rushed into Director Lou's office: "Director, that Comrade Han Lijuan, she said she is very busy and can't take care of her now."
"What?!"
Director Lou was angry, "I was crying and shouting two days ago. It's unreasonable to want to deliver goods to our unit! Lao Wang, please remember, in the future, as long as they are Orchid Flowers, people coming from the cosmetics factory will not be received.
!”
Lao Wang gave a bitter smile: "Director, should we deal with this order in front of us before we talk about it in the future?"
Director Lou was startled!
Then he sat back on the chair breathlessly and asked in a bad tone, "Auntie, Han Lijuan said that? Does their office have any stock?"
"Not much."
The person in charge surnamed Wang replied: "In the past, their office would prepare some goods for the convenience of the material station when they needed to purchase goods.
It will be faster and more convenient to send it to the office.
But Comrade Han Lijuan said that the Orchid Flower Cosmetics Store sells out goods very quickly these days, so now there is nothing in stock in the office warehouse."
Director Lou's face darkened: "Then have you asked about the inventory situation in their cosmetics factory's warehouse?"
Comrade Wang replied: "I asked. The answer I got was that I don't know. It's not harmful."
"What kind of bullshit is so harmful?!"
Director Lou jumped three feet high: "As the person in charge of a sales office, does Han Lijuan know the stocking situation in the factory?"
"really do not know."
Comrade Wang smiled helplessly: "According to Comrade Han Lijuan, the position setting in their factory is different from the factories I and we are familiar with."
"She said that the Tuocheng office is an independently registered unit and has an equal partnership with Lanhuahua Cosmetics Factory."
Comrade Wang himself was a little confused: "It is said that the cosmetics factory gave the office a minimum price.
As for advertising, promotional activities, and even the salaries of all office staff, they are responsible for their own profits and losses.
She, she also said "
Director Lou was completely confused: "What else did she say?"
Comrade Wang replied: "That Han Lijuan also said that the Tuocheng office is an independent accounting unit and is responsible for its own profits and losses.
Usually, I just focus on expanding sales channels, providing after-sales services, and inspecting various stores for out-of-stock replenishment matters.
The office and cosmetics factory belong to authorized production. Han Lijuan cannot interfere with the production management of Lanhuahua Cosmetics Factory."
Products produced in one factory are actually divided into two independent legal entities?
This series of operations was actually very common in later generations.
This is the manufacturer and sales company, they want to avoid risks.
Therefore, at the back of many products, you will find a description like this: Producing company, authorized production company.
The two enterprises are parallel and independent.
This can effectively prevent it. If a certain brand fails, the manufacturer can still maintain the original production line and industrial workers.
The company responsible for sales and the brand owner will of course be punished accordingly if there is a quality problem with the product.
But this will not affect other sales companies, which will continue to entrust the original factory to continue OEM production for them.
There are many benefits to this setup, but people in this era don't understand them.
After listening to Comrade Wang's explanation, Director Lou, who was still thinking about Jianghu, was anxious: "We need the goods urgently, and their Tuocheng office has no inventory. What should we do?"
Think about it.
Director Lou urged Comrade Wang, "Now there is no other way but for you to go to Zhimi County in person.
Let's do this, you go to the Finance Department to get the money, and then take a truck to Lanhuahua Cosmetics Factory to see if you can get this batch of goods from their warehouse."
Comrade Wang nodded: "That's all we can do."
At this time.
Deputy Director Bai's voice sounded at the door of the office: "No, it's just a wasted trip."
Director Lou frowned: "Why, Deputy Director Bai, do you have a better solution?"
Director Lou took the word "deputy director" very seriously.
Deputy Director Bai smiled indifferently, pretending not to be disobedient and replied, "Even Director Lou, who has great powers and deep connections in Tuocheng City, you can't do anything about it. What can I, a mere deputy director, do?"
"It's just that I called Orchid Flower Cosmetics Factory just now."
Deputy Director Bai spread his hands: "According to people over there, their factory is now at full capacity, and all employees are working overtime to produce, but they can't keep up with the sales.
So, Director Lou, do you understand?"
clear?
Director Lou is also a strong man who has emerged from the workplace step by step.
At this point, he still didn't understand: this order from the chlor-alkali plant came a bit strangely.
Moreover, the timing of Deputy Director Bai's appearance before the contract was signed was also very strange.
Nowadays, Lanhuahua Cosmetics Factory refuses the business from the First Department Store even if it places a large order. It uses the excuse that its production capacity cannot keep up.
Bullshit!
Cosmetics can be filled very quickly as long as the raw materials are prepared.
How could the production capacity not keep up?
Orchid Flower Cosmetics are not so popular across the country that distribution companies from all over the country queue up to buy them.
When something goes wrong, there must be a monster.
In any matter, as long as there are more than two or three doubtful things, there must be something wrong!
Director Lou looked coldly at Deputy Director Bai who was calm and composed, "Old Bai, your relationship with Luo Xuan seems to be very good."
"so so."
Deputy Director Bai shook his head: "It's just an ordinary cooperative relationship. Director Luo pursues sales and profits.
As for me, I also have to consider the economic benefits of our No. 1 Department Store; I also have to take care of the feelings of the cadres and workers in our unit, right?
Seeing that the Second Department Store is prosperous and bustling, but our daily chemical counter is deserted, how can we do that!
Director Lou, don’t you understand the concept of joint sales?
As long as a customer comes into the store, will he just buy some daily chemical products? Forget it, even if I tell you these marketing concepts, you, Director Lou, won't understand."
What is the overall economic benefit of the First Department Store, and how to improve the work enthusiasm of all cadres and employees.
These matters should have been the responsibility of Director Lou as the top leader.
Now, Deputy Director Bai said it confidently and resolutely?
Director Lou slowly sat back in his chair and stared at Deputy Director Bai without saying a word.
Comrade Wang, the head of the office, who had clearly noticed that something was wrong, quietly moved closer to Deputy Director Bai.
"What, you have already concluded that I will leave early?"
Director Lou’s cheeks twitched: “Do you think my chair is really that weak?
Let me tell you! Such a transaction of just over 10,000 yuan cannot cause much trouble!"
"wrong."
Deputy Director Bai stopped pretending: "Old Lou, I have to remind you that Lanhuahua Cosmetics has arranged for six promoters to come to our unit to help sell products and clean the house in shifts.
This matter is actually sincerely welcomed by all the cadres and workers in our unit."
"Look, the manufacturer sent people over to help with the work. Do you think the comrades in the daily chemical group like it?
Not only helping with the work, but also helping to introduce the products. Those lesbians on the cabinet team will feel a lot more relaxed, right?
Moreover, they usually have some free gifts and small advantages to take advantage of, while at the same time they do not harm the interests of our unit.
This is something that everyone is happy with, Lao Lou, why do you object to it?
Today is the daily chemical cabinet set.
If another manufacturer is willing to send people to the department store counter team tomorrow to follow suit, how relaxed will it be for the employees in our unit to go to work?
Old Lou, you have aroused public anger, you know that?"
Director Lou snorted coldly: "So what? I am able to do what I do today only because of the trust of my superiors."
"It will be gone soon."
Deputy Director Bai laughed loudly: "Old Lou, just wait for the chlor-alkali to fall on you like fire from the sky!"
When Lao Lou heard this, his heart twitched inexplicably.
