A 200-square-meter exhibition stand is very tiring to arrange.
I actually brought a lot of helpers this time.
But no one can share Luo Xuan's hard work.
The male and female workers from these furniture factories were brought here on site and asked to do stupid or rough work.
But we have to ask them to plan the layout and arrange the furniture in a clear and ornamental manner.
To achieve this, customers will have a visual impact and appeal as soon as they see the booth.
At this point, no one has that level.
In fact, this is what later generations call eye-catching and eyeball economy.
If a booth gives people the impression that it is very messy, making it difficult for customers to tell what the main product of the booth is?
What are promotional products?
Let customers not see the latest product, what is its selling point?
If you can't even get people to stop and watch, how can you attract customers to walk into the booth and learn more about it from the staff?
These things are all invisible.
A well-arranged booth may attract a lot of people.
As for those poorly arranged booths, if their products are relatively unique, they may be able to attract a lot of customers to inquire.
Therefore, whether the booth layout is good or not, the effects it brings are invisible, and it is impossible to make the most intuitive comparison.
Unless it's a manufacturer.
Two booths are set up at the same time, one with a reasonable layout, containing very rigorous planning and modern aesthetics.
The other booth is stacked casually and simply placed.
Only in this way can a most intuitive comparison be made.
These more detailed things and more delicate operations are not the strengths of Saibei people with rough personalities.
While directing the workers to assemble the furniture, Luo Xuan consciously set out to cultivate Li Li's comprehensive ability: "Go to the furniture factory in front of you, the one from Sijiucheng, and the booth of the same company from Foshan."
I want to test you and see what you can do?"
"I am coming too!"
Li Na is very active and full of curiosity about everything. "My second sister is introverted. Sometimes she won't ask others. I will accompany my sister."
Luo Xuan nodded: "Go quickly and come back quickly. Come back as soon as you can see what's going on. There is still a lot of work here."
decorate the exhibition stand,
There is the heavy work of moving furniture and constantly adjusting the position of the furniture.
There are also technical activities that branch out branch lines from the original electric wires in the exhibition hall to provide secondary lighting for the booth.
There are also easy tasks such as cleaning, removing packaging waste from furniture, decorating posters, hanging flags, placing decorations... these are all easy tasks.
Because the booth needs to be set up overnight, it can only be launched tomorrow.
Time is tight, the tasks are heavy, and the work is complicated.
Therefore, it is particularly labor-intensive.
It's really a race against time, no matter how many people are there, it's never too many.
After the two sisters Li Li and Li Na went out to wander around for half an hour, one of the two sisters came back with a smile on her face, while the other frowned and thought hard.
Luo Xuan asked Li Na if she saw anything?
Li Najiao smiled and asked, "Look at my big eyes, are they smart?"
Luo Xuan smiled while working: "Cleverness does not mean wisdom, and intelligence does not mean expertise."
"whispering sound--"
Li Na pouted: "Looking down on people, right? Let me tell you, I really saw something."
"Tell me."
"The men from the north have bad tempers and are difficult to deal with. The people from Sijiu City are a bit contemptuous of others, but once they open up their chatterbox, they are very good at talking."
Li Na analyzed with her fingers, "At the beginning, I went to the booth of the state-owned furniture factory from Sijiu City.
I said we are a furniture manufacturer from Saibei, and we want to come here to learn from our experience and gain insights."
"The person in charge of the booth ignored us. He thought we were a small Tianjing Fashion Furniture Factory, just a company run by a commune."
"But fortunately I have a sweet mouth."
Li Na smiled and said: "When the eldest brother on my left and the eldest brother on my right called me, that guy finally started talking.
He taught me that to do a good job in business, you must first learn to build relationships and build a good relationship with your customers.”
"It's just that I really don't like the way they arrange the furniture."
Li Na sighed: "Compared to our furniture showrooms in Zhimi County and Tuocheng City, what kind of booth is that? It's just a grocery store."
All the furniture was piled up in a mess. There was a writing desk here, an office chair there, some bookshelf against the wall...it was a mess.
Once you walk in, it's like entering a big boss's office...and there are several big bosses' offices, all crowded into one room."
Luo Xuan asked Li Na: "In addition to the messy furniture and lack of attention to spatial layout, what else did you notice?"
"They are very relationship-oriented."
Li Na thought for a while and replied: "In their eyes, it seems that after establishing a relationship with those departments and units, the products will not have to worry about selling the same."
This is quite true.
Luo Xuan asked again: "When you walk into the booths of furniture factories in the Four-Nine Cities, what is your most intuitive feeling?"
Li Li and Li Na responded in unison: "It's chaotic and boring! It makes people feel very depressed."
The products of Sijucheng Furniture Factory are basically heavy and simple solid wood furniture.
The color is darker.
If you place these pieces of furniture in a spacious and bright office, that's fine. On the contrary, it will give people a sense of stability and stability.
But if all these pieces of furniture are squeezed into a small booth, it will definitely make people feel stuffy and depressing.
As for these colleagues from the 49th Cities, why do they pay so much attention to relationships?
This is inseparable from the environment they live in.
Furniture factories in Sijiucheng can often get a lot of group purchases.
Whether it is office furniture for departments or units.
There are still some units that usually buy "furniture coupons" for their employees and give them back as welfare benefits.
These furniture factories in the 49 cities usually get orders from large enterprises and large departments.
It's enough for them to eat for a long time.
It doesn't matter, but can it still work?
In fact, during this period,
The furniture industry in Sijiucheng is also very large, with many large-scale furniture manufacturing companies.
This is because in Sijiucheng, many new residents have moved in over the years, and they have a great demand for furniture.
Moreover, the customers in Sijiucheng are still high-quality customers with great spending power.
Therefore, during this period, the furniture in Sijiucheng paid more attention to materials.
In terms of style, they tend to be more classical, heavy, traditional and conservative.
What we pursue is low-key luxury.
The styles of furniture produced in Sijucheng are often angular, simple and elegant, giving people a sense of calmness.
At first glance, there is nothing surprising about these pieces of furniture.
If you take a closer look, insiders will know that the materials of these furniture are not simple, and the price will certainly not be too cheap.
But in this era of earth-shaking changes and rapid changes, we oppose everything old and advocate new things.
Furniture produced by Sijucheng,
It is more suitable for older leaders, but not suitable for young people who pursue novelty.
Especially there are many departments in the 49th department.
Therefore, office furniture is their focus.
Where is the most popular place to buy office furniture?
So far,
Luo Xuandu even had some doubts: Did these colleagues from Forty-Nine Cities go to the wrong place?
Or maybe they received a mission and had to come to the export fair?
Otherwise,
If they organize a large-scale office furniture expo in Sijiu City by themselves, wouldn't it be cheaper and more profitable than coming here?
While Luo Xuan was meditating, Fao
Li Li spoke: "I found that southerners are indeed better at doing business."
Without asking, Li Li continued: "Take the booth of the furniture factory I just went to from Nanhai as an example."
“The furniture they put outside is all new and popular nowadays.
Moreover, the layout of the booth is very reasonable: kitchen furniture, living room furniture, bedroom furniture, children's furniture...all divided into categories and arranged in an orderly manner."
Li Li began to frown: "And as soon as we two sisters walked over to the furniture factory, the staff, both men and women, were very enthusiastic.
In fact, they also know that Nana and I are not merchants. But not only did they serve us hot tea, but they also always kept a smile on their faces and had a very good attitude."
"Yeah."
Luo Xuan said: "They treat people with enthusiasm and provide considerate service. Regardless of whether they are target customers or not, they are always polite to others in order to be willing to form a good relationship.
Besides that, what else did you see?"
"They're very secretive!"
Li Li's expression became serious, "We are at the reception desk in front of the booth, and we can look at and touch the furniture in front of us as we please.
You can even open the cabinet door to see the processing technology inside."
"But behind their booth, there is a small area where plastic bead curtains are hung.
From the outside, we can vaguely see the new furniture inside.
But when I asked to go and take a look at the back, they always refused me politely and wouldn't let me go inside to see the new furniture samples."
"right!"
Li Na added: "At this point, they are really not as generous as the men in the north!
He was smiling, but he just wouldn’t let us in to see...Huh, that’s weird!”
Furniture colleagues from the south don't let people in to see their latest models?
Is this to prevent peers from copying?
Luo Xuan secretly admired: Sure enough, our counterparts from the south are more powerful!
Their concepts are really more advanced and advanced than those of their furniture counterparts in inland areas.
People may say the most polite words, but they will use the most resolute attitude to refuse entry to their peers.
In this period when there are no appearance protection patents, it is absolutely reasonable for them to do this.
This time, we are facing many overseas merchants at this trade fair.
Especially countries and regions such as Xiaobenzi, Malay, Lion City, Xiangjiang, and Luguo.
Their economy is growing by leaps and bounds, and a large number of middle classes are springing up like mushrooms after a rain.
These are countries and regions that are more in line with international trends.
What they pursue is fashion and novelty.
Except for a small number of older generation overseas Chinese, they will pay more attention to the traditional layout in specific places such as offices.
Most of the remaining market target customers are actually the emerging middle class.
When facing such customers, the first thing to pursue is the shape and style of the furniture.
Only novel and fashionable styles can attract the attention of these overseas merchants.
Then they will be interested in learning more about the entire production process, materials, and environmental protection.
No matter whether the business is successful or not, you must first attract customers to your booth.
This is the first step to success.
To achieve this, the style of furniture is the first priority and must bring a strong visual impact to customers.
Another point is the lighting.
It's like looking at a beauty under the lamp.
They are all the same beauty, but if the lighting is used well, it can greatly increase her charm.
The same goes for furniture.
Now that Li Li has understood the direction and the crux of the problem.
Then, Li Li can start to participate in the placement of furniture and lighting.
have to say,
This girl Li Li, despite her thick skin, cannot be punctured.
But her understanding is indeed very high, and she can definitely get through it with just a few clicks.
And I don’t know if it’s because Li Li has lived overseas, and her classmates at school had mixed backgrounds.
What about Asan, people from Sri Lanka, Arabs, and Persian classmates who came in contact a lot.
In short, Fa
In Li Li's nature, it seems that she always has a more international perspective and a multi-faceted way of thinking about problems than mainlanders.
After visiting other people's booths just now, and Luo Xuan's careful guidance.
Li Li seemed to be transformed all of a sudden, bringing out some of her innermost qualities.
At the front of the booth,
Li Li placed a set of the brightest and most fashionable children's furniture.
Moreover, she did not hesitate to spend a lot of money to buy some novel cartoon toys from the booths of other knitwear companies in the exhibition hall.
Then they are carefully placed on this set of children's furniture to attract customers' attention.
Behind this set of furniture.
Li Li placed another set of adult bedroom furniture, focusing on a warm and romantic style.
In order to make the furniture more eye-catching, Li Li also instigated Li Na and another young female employee from a furniture factory.
Let them go to the booth of a company selling knitwear and choose a palace-style pure white gauze mosquito net.
After Li Li's bad advice.
The originally messy booth suddenly felt like home.
In order to distinguish the warm style in the front.
On the second level of the booth.
Li Li was self-taught and began to focus on the romantic style.
This round of layout focuses on the bedroom couple's room. The style of furniture Li Li chose is the bright Mediterranean style.
For accessories, choose light pink or lavender.
This kind of layout makes people feel a little moved in their hearts when they see these master bedroom furniture...
And at the very back of the booth.
It is the latest model specially produced by Tianjing Shixing Furniture Factory for this exhibition. It is a sample that has not yet been put on the market for sale.
But, in this area.
Li Li followed the practice of her colleagues in the south and used light gauze curtains to cover it up a bit.
Pair it with suitable lighting.
It allows customers standing outside to vaguely see the beautiful outline of the furniture inside, but it makes it unreal.
In this way, a kind of hazy beauty is achieved, where the veil is half-covered and the words are still lingering...
There were more than 20 people in the group.
Busy from afternoon to early morning, everyone never took a breath.
After finally arranging all the furniture in a hurry, I made some fine adjustments according to what I thought was the best plan.
Finally the furniture was arranged.
It was already 4:00 in the morning.
Everyone fell down tired and hungry.
Li Li wiped the sweat from her forehead, leaned against Luo Xuan weakly, and lightly opened her lips: "I'm hungry."
There is plenty of food in your own space.
Luo Xuan first walked to the most secret and rear part of the booth, an area not easily displayed to the public.
Then I used my thoughts and took out two large roasted sweet potatoes from the space.
Just prepared to give Li Li and Li Na extra meals.
never thought,
Li Li also got in at this time, opened a 6-door wardrobe, and smiled charmingly at Luo Xuan: "I will bake sweet potatoes later. How can I not eat some good ones when I get to Lingnan?..."
Luo Xuan shook his head, "What's good? Wong Lo Kat, Guiling Gao..."
"Don't eat those..."
The cabinet door is closed.
After a while, Li Na rubbed her sleepy eyelids and walked to the back exhibition area, preparing to make do on the floor until dawn.
When passing by the closet door, Li Na asked in a daze, "Sister...what's the sound?"
"Nana, go to bed, I'm eating lychees..."
"ah?"
Li Na stared blankly and asked, "Where did you get the lychees now? I want to eat them too."
