After Li Xiaoning rushed to Yanjing, as soon as he entered the company, several major executives of Mengtang Technology couldn't wait to report to him one after another.
On the day of the public beta of Mengtang Technology's first game, "Jiangshan Beauty", the revenue of public beta service reached more than 500,000, the number of daily import users exceeded 50,000, and the peak online reached more than 2,200 people.
Li Xiaoning knew that Mengtang Technology would definitely succeed, but he did not expect that he would be so successful. He earned 500,000 a day. It only took ten days to recover the cost. This is not the later growth.
Li Xiaoning suppressed his inner joy, and looked at Hou Xiucai and Dai Yizhen with calmly, and said with a smile: "What exactly did the two do? This result makes me dare not believe it!"
Hou Xiucai and Dai Yizhen looked at each other, and then Hou Xiu said: "It's still for you."
Dai Yizhen smiled slightly: "First of all, the achievements of the results benefited from the correct leadership of President Li and President Tang ..."
"Okay. You don't need to shoot." Li Xiaoning interrupted Dai Yizhen, "And, I remember you are not a good -looking person! Is it because of this time with Xiucai?
, I won't boast me! "
"This is not a fart!" Dai Yizheng pouted and smiled, "This is true. If it wasn't for President Li and President Tang's full trust in us, it gave us enough autonomy, and we dare not do it backhand, and we would not be able to do it.
With today's results. "
Li Xiaoning and Tang Wei looked at each other and said, "Okay, okay. We put on this high hat. Now, what you have done."
Dai Yizhen said: "I and President Hou carefully studied the main promotion methods of the current mobile game together. On the basis of drawing on several successful and excellent promotion experience, we used a more accurate promotion model.
It started media residual heat in about a week, and the number of media covered has reached more than one hundred. The forum was opened on the main game website. The area was on -demand in mobile videos such as Sogou Video. Of course, the focus is on the launch of mobile advertising.
"
"Wait a minute!" Li Xiaoning listened more and more dizzy, and interrupted Dai Yizi again involuntarily, "How much did you invest in advertising?"
"Not much, it took more than two million in total." Dai Yizhen replied calmly.
"So many advertisements spent more than two million?" Li Xiaoning couldn't believe it a little.
Dai Yizhen smiled slightly and said: "I always have many friends in the advertising industry and the media industry, and the negotiations are our two strengths, so this one saves a lot of money."
Although Li Xiaoning knew that Dai Yizhen said simple, she and Hou Xiu must have made a lot of effort. It was really a blessing to have such a two people doing things for himself!
Thinking of this, Li Xiaoning glanced at Tang Wei and said with a smile: "Mr. Tang, I have an idea, I don’t know if I should say it."
Tang Wei said with a smile: "I also happen to have an idea, and I just plan to discuss with you. I don't know if what we think is one thing."
Li Xiaoning laughed and said, "Then let's say it together, see if it is the same?"
"Okay!" Tang Wei said with a smile.
At present Li Xiaoning and Tang Wei said at Dai Yizhen and Hou Xiu together: "We decide to give you two salary increases."
"Thank you boss!" Dai Yizhen and Hou Xiu replied happily, "How much add?"
Li Xiaoning thought about it: "This way. Each of President Tang and I gave out two points of shares, and your two shares increased to 7 %."
After the two expressed their gratitude again, Dai Yizhen then said: "In fact, the most salary increase is the engineer Xie. The mobile game industry has now been killed into a red sea, and the entire industry has also turned into a highly dense state. Our" Jiangshan Beauty
》 The most important thing for the reason for being able to kill the siege is enough professional. The members of the design group were selected by the engineer Xie himself.
Will succeed. "
"Rest assured. We will not be so thin." Li Xiaoning smiled happily, "Sherong's shares rose to 7 %. In addition, all other employees had bonuses."
In the next few days, the Jiebao came one after another. In just one week, there were more than 500,000 registered users in "The Beauty of the Rivers and Mountains", and the user's recharge of over 5 million yuan. The cost of the company has basically been recovered.
The entire company is immersed in deep joy. The only person who keeps a sober mind is Li Xiaoning. He understands that at this time, he must not be complacent, but he should hit the iron while it is hot.
, The more people playing.
Sure enough, since the tenth day, the number of registered users and a single -day recharge has stopped growing, and it has begun to decline slightly.
Li Xiaoning instructed Sidong to quickly update the game and continue to open the server at the same time; on the one hand, he started to arrange the second wave of publicity war. He personally led all public relations and copywriting personnel to write various publicity soft texts, and once again added five again
Million yuan in publicity costs.
For a while, the names of Mengtang Technology and "Jiangshan Beauty" spread all over the country.
Driven by this overwhelming publicity, the company's flowing water has broken a new high. Until a month later, the propaganda of Mengtang Technology returned to normal. At the same time, in order to increase the establishment of brand authority, Mengtang Technology began to take out the big one.
Sponsor all kinds of activities for banknotes.
Li Xiaoning's heart understands that the explosive hype can only be the beginning. If the product wants to sell long, in addition to the advantages of the product itself, there are also more scientific and more rational marketing in packaging, publicity, and marketing.
With Dai Yizhen and Hou Xiucai, the two marketing operators are here. Li Xiaoning's energy has begun to put on the company's future planning.
When Li Xiaoning went to college, he also played the game. Knowing how good a game is doing, it will not exceed three years at its peak. If you want the company to develop for a long time, you must keep a new product. Of course, new, new, new, new, new, new, new, new, new, new, new, new, new, new, new, new, new, new, new, new, new, new
Whether the product can be popular is equally important.
After some analysis, Li Xiaoning lock his eyes on a popular online novel. Because the current online novels have enough firm fan bases, all he needs to do is to make the fans directly realize the game fans.
When I thought of it, Li Xiaoning began a close contact with the gods of the Internet novels. The conditions he opened were very good. The gods almost did not hesitate to sell the adaptation of the novel to Mengtang Technology, so in the short half
In a month, Mengtang Technology has received the adaptation of more than ten popular novels. And these online novel gods have also promoted the game adapted by the novels to core readers' groups through public WeChat, Weibo, and forums.
The rapid rise of Mengtang Technology has also attracted the attention of many venture capital as soon as possible. The famous venture capital companies such as Sequoia Capital, NEA, and other famous venture capital companies have sent representatives to contact Mengtang Technology. After careful consideration, Li Xiaoning finally chose to choose
NEA is the object of cooperation.
NEA is a master of negotiations, Li Xiaoning, Dai Yizhen and Hou Xiucai are even more negotiating experts. After some lips and swords and swords, the two parties negotiated -Nea invested 30 million US dollars to acquire 20 % of Mengtang Technology.
For a percent of the shares of the transfer, Li Xiaoning and Tang Wei each transferred 8.5 % of the shares.
After the equity reorganization, Li Xiaoning and Tang Wei each owned 31 % of the company's shares, and they were also major shareholders of Mengtang Technology; NEA held 20 % of the company's shares, which is the second largest shareholder of Dream Tang Technology;
, Hou Xiucai and Sherong each hold six percent of the company's shares, as small shareholders.
After the reorganization, the market value of the company was as high as 800 million yuan. As a major shareholder of the company, Li Xiaoning suddenly ranked among billionaires.
Looking at the financial statements in front of him, Li Xiaoning was slightly relieved. He said to Tang Wei: "It's almost the same. As far as the current market structure is concerned, sales will rise in a few months.
It is more than 10 million, and then it will start to decline. However, if we do n’t have any problems, it should be maintained according to the current model, and it should be stable between 20 million and 30 million. If no accident,
》 Best selling for three to five years, it should be okay.
During this period, 30 % of the profit must be invested in the development of new products.
Explanation, I may not be here in the future. "
"Are you leaving?" Tang Wei asked in his heart. In the past two months, drinking Li Xiaoning every day, while happiness, made her an illusion -that is, Li Xiaoning will not be again
I left her. I didn't expect, finally there must be a separate day.
"Yeah!" Li Xiaoning sighed and said, "After all, it is just my sideline after all. There is always a long holiday. There is always a call. This morning I answered a phone call, and I might have settled how to arrange me on the organization.
So, I'm leaving! "
Li Xiaoning's call in the morning was not from the leader, but his junior high school classmate Yu Yongquan came. Yu Yongquan passed the technical secondary school that year, so he participated in the work earlier.
The county's industry and commerce director. Therefore, although Yu Yongquan only graduated from technical secondary school, he has still entered the county government. After so many years of fighting and his father's relationship, now he is already the director of the county party committee office.
In contact with confidential news in the first time.
This time, the news that Yu Yongquan heard was -Tong Tai, the county magistrate of Xinzheng County, could not exercise the power of the county magistrate due to lung cancer.
It is not to be sent by the city, but the borrowed by the neighboring province.