In the evening, Shao Shuaijun and Li Xiuxiu still couldn't resist the temptation, so they ran to the hotel and hung out all night. The next morning, Shao Shuaijun came to the press conference with dark circles under his eyes at the Dream Chaser Film and Television Base.
The dark circles under my eyes are due to fighting hard last night, and also because I was unable to adjust in time due to jet lag.
However, Shao Shuaijun is in good spirits, which is also his advantage. He has more energy than ordinary people.
Hundreds of media were waiting in the media hall, chatting boredly.
After Shao Shuaijun came in, the reporters who had been staggering around a moment ago immediately sat upright and then pointed their cameras at Shao Shuaijun. The cameras with flash lights took snapshots.
Blocking the flash, Shao Shuaijun straightened the microphone, and then spoke: "Today, I invite you all to come here to share some of my opinions on Chinese-language movies. It's not a big deal, it's just a personal opinion. I
I will leave half an hour for you to ask questions, so please be quiet now and let me speak quietly. Thank you."
When the scene calmed down, Shao Shuaijun got to the point: "I was filming a movie in the United States. When I was taking a break, I was surprised to find a headline on Time.com, which said that the revenue ratio of "Oldboy" far exceeded that of "Avatar."
It is the success of Chinese-language movies. But today you must have discovered that the title of Time.com has been changed to pay tribute to "Avatar".
I asked Time.com to replace this because I was very unhappy with the previous title and content. I don’t know when “Oldboy” can represent the highest honor of Chinese-language films. I am very pleased that “Oldboy” has won
It has achieved a series of outstanding commercial performances and is also very good in terms of reputation. This is a commendation to our entire crew of actors and staff, as well as the staff behind the scenes to promote this film.
I will not disparage "Oldboy". This is a movie that condenses the efforts of many people. It is an outstanding and excellent Chinese-language film. Similarly, I don't think "Oldboy" lost to "Avatar". I
I feel that both movies are equally excellent, and we filmmakers also have the same goal, which is to make a good-looking movie.
However, at the box office in the Mainland, "Oldboy" did not perform as well as "Avatar". Now "Avatar" has a good momentum and it is certain to surpass "Oldboy". And internationally, the performance of "Avatar"
It's even more outstanding. There's nothing to deny this. I also don't deny that in terms of revenue ratio, "Oldboy" is a hundred times better than "Avatar". We used the least money to get the maximum profit, which is rare in the world.
I just want to say that "Oldboy" does not represent Chinese movies, but "Avatar" represents Hollywood movies.
Hollywood produces more than a thousand movies every year, 80% of which are bad movies. China produces four to five hundred movies every year, and 80% of them are bad movies. Under the same base conditions, Hollywood still has 100% bad movies every year.
Twenty is an excellent movie, and it has conquered the world with 20% of its movies.
What about our Chinese-language films? Do we dare to say that the other 20% of our films are excellent films? Do we dare to say that we have conquered the world with these 20%?
Don't dare!
Because the other 20% of us are just self-entertainment movies, we don’t even have one or two movies that go global every year. So I say, "Oldboy" cannot represent the honor of Chinese-language movies, because "Oldboy"
There is a blank space behind "Boy", and the height of "Old Boy" is like a castle in the air, with no backing to support it.
"Avatar" is different. Behind it are a large number of outstanding Hollywood movies every year, following it to win glory and crowning status for Hollywood. "Oldboy" is just a fig leaf. Put aside this fig leaf, and we will be naked.
What's the difference?
Now many media are saying that "Avatar" is nothing more than that, saying that the revenue ratio of "Oldboy" is far higher than that of "Avatar". But we can't just look at the box office, just the revenue ratio. China is a developing country, and its development speed is beyond imagination. Our
The film market, backed by more than a billion people, has unimaginable potential.
In the future, the Chinese film market will definitely become another benchmark outside the United States. There will be more and more films with box office revenue of more than 100 million US dollars here every year. More films will set their sights here, and the future of Chinese-language movies will be here.
The movie will definitely lead to a period of box office explosion.
"Oldboy" is just the beginning.
Because our lives are getting better and better, and more and more audiences are going to the cinema, our supply will not be able to meet the needs of the audience. In other words, the mainland market in a golden age has opened its doors. I see it, I
I don't know if you have seen it.
I have seen many domestic films, which have achieved explosive box office. Breaking over 100 million US dollars is no longer a luxury. But I also see a hidden danger, that is, the money in the Chinese film market is so lucrative, as long as you make a good story
, the audience is willing to pay to watch, and they can get high returns.
Some people may ask, hey, what is the hidden danger of making easy money? Only by making easy money can we encourage more people to invest in the film industry and develop Chinese-language films.
That's not the case. What I'm talking about is a saying that everyone may be tired of hearing, 'Be born in sorrow and die in happiness'. I don't hope that in this golden age, our Chinese films, the Chinese films with a century-old history of ups and downs on the two sides of the Taiwan Strait and three places,
I have completely lost my voice internationally. I don’t want our Chinese-language films to just tell a good story and nothing else.
Due to many factors, in fact we haven't even learned to tell a good story yet.
One day, the golden age will turn into the silver age, and the silver age will turn into the black iron age, into the stone age. We cannot wait until then and then wake up, because we are not strong enough to cope with anything other than the golden age.
Any period.
In the past two years, the United States has been the place where the subprime mortgage crisis has been most severe, but Hollywood movies are still the center of the world and have not declined because of the subprime mortgage crisis. Why is this, I think, and this is what I want to say most today,
Let’s examine our Chinese-language movies from the two movies “Oldboy” and “Avatar”.
"Oldboy" has achieved good results in Asia, but it is very difficult in the world. "Avatar" has not only achieved good results in Asia, but the world is still very crazy. If we analyze it, we will know that "Avatar" has 5
With a production cost of 100 million US dollars, it has IMAX-3D format, expression capture technology, and fantastic CG special effects.
Even if you don't like the story it tells, you can't help but pay to watch it for such a powerful visual effect. "Oldboy" is different. It doesn't match the experience of this era and has no idea what it is about.
So here we can see why Chinese-language movies can't go out. We say some things that others don't understand, and Hollywood also says some things that others don't understand. We feel dizzy when we look at it, but Hollywood can still see the scene. Over time, watching
The scene gradually became clear, and those who were dizzy could only be thrown away.
Hong Kong movies used to be very good, and they were loved all over the world because the kung fu was cool and good-looking. Even if others couldn't understand it, they would still like to watch it and they would be able to see a little bit about it. Everyone knows that this is Chinese kung fu, it's awesome, Jeet Kune Do, and Once Upon a Time in China.
Wait, Hong Kong movies are gradually becoming popular around the world.
But after kung fu movies have been fried for so many years, the vegetables have been fried and cannot be eaten anymore. It is time to change another dish to stir-fry. As a result, no one knows how to stir-fry. What should we stir-fry in the first place? Stir-fry the poor! Foreigners
They like to watch us speculate on poverty. When they see how poor Chinese people live, they become happy. Speculate on stupidity! Chinese audiences like to see movie people being stupid. If you are stupid, they will laugh because you disgusted them before.
"
Shao Shuaijun looked at the reporters who were taking notes, took a sip of water, and continued: "Is what I just said unpleasant? Every time I express an opinion, it is unpleasant because I don't play tricks. I don't talk to you.
It doesn’t matter, I’ll just say what I want to say. Recently, “Avatar” has been a hit. How many filmmakers are ready to learn IMAX-3D technology and expression capture technology?
I think very few. We filmmakers' thinking is still in a very mysterious state, and we are unwilling to accept new things. The fifth generation of academic directors explored the path of commercial film, the sixth generation of directors went back, and the new generation of directors
It has not yet taken shape. Our Chinese-language films are in a very delicate period. I don’t know whether it is the influence of moderate ideas or the fear of being shot first. No one is willing to stand up and take another step forward.
Now that the Korean film industry is on the rise, there are many special effects blockbusters and many science fiction films being produced every year. We are still spinning in a circle.
Why did I establish the New Electronic Technology Research Institute in the first place? I didn’t open a school just to show off. I really wanted to give Chinese films a place for technical reserves. I hope that through the purpose of establishing the school, film technology can be
It has become a constraint for our Chinese-language films.
However, in the past few years at the New Electronic Technology Research Institute, there have been very few films that have actually used the technology we have reserved. After all, the "Painted Skin 2" currently in production was a 3D version, and then it was gone.
Very few filmmakers are willing to go to the New Electronic Technology Research Institute to receive new film technology.
From the very beginning, New Electronic Technology spent a lot of manpower and material resources. Our Dream Chaser Entertainment even acquired many Hollywood special effects companies to enhance the technical reserves of New Electronic Technology. Later, we invested in the filming of "IMAX-3D Yupu Tuan" and reserved advanced technology.
IMAX-3D technology, now we are cooperating with Weta Digital to study expression capture technology. Weta Digital's visual effects director Joe Lerrett has served as a visiting professor at New Electronic Technology.
In the future, the world's most advanced film technology will be continuously gathered at the New Electronic Technology Research Institute. My plan is to create a "University of Southern California" belonging to China. What's ridiculous is that I spent so much money, several movies every year
RMB 100 million in industry-university-research expenditures only cater to a few hundred students.
Not many filmmakers are willing to come here to accept new technologies. Do you look down on New Electronic Technology? Or have we set up technical barriers? It can be said that all the technical reserves of New Electronic Technology are completely open to everyone.
Filmmakers, as long as you are willing, you can get technical support from New Electronic Technology."
"Why don't you come?"
"Because we are still dreaming. Chinese-language films are thriving and on the rise, so there is no need for new technologies. As everyone knows, it is the film market that is entering, not our films! Make a police film or a comedy, and the audience will happily watch it. It’s not about how good your movie is, it’s about having no choice!” (To be continued. Please search Piao Tian Literature, the novel will be better and updated faster!)