In 2010, Summit Entertainment's global box office exceeded US$5 billion. In 2011, "The Sun" predicted it would be US$4 billion, which was much lower than last year. However, "The Sun" looked at not only the box office, but also Summit Entertainment's overall plan for the future.
.This year, Summit Entertainment has slowed down its film production, but instead aggressively expanded its territory, including Lionsgate Pictures, D2, Lucasfilm, MGM, and DreamWorks, which last hyped the CEO meeting for several days.
Every deal is heavyweight and involves a lot of energy from Summit Entertainment. Even Li Xiuxiu, the boss of Dream Chaser Entertainment Group, has moved to the United States to work. This shows how busy Summit Entertainment is this year. It’s so busy.
The situation naturally affected the company's resources and delayed the film plan.
The second installment of the Marvel Cinematic Universe is a continuing box office bomb, except for the originally scheduled films. The Punisher, Blade, Daredevil, and Soul Tank, which have already recovered their copyrights, have not yet started filming.
The third part of the "Sherlock Holmes" series has been shelved. The sequel to "Teddy Bear" has been shelved. The sequel to "Rise of the Planet of the Apes" has been shelved. Although the fourth part of the "Dance My Life" series has not been ideal at the box office, it has been sold on peripherals
The sales were good, and there was no news about the sequel. Although the third part of the "Hangover" series was not successful at the box office, it still made more than 300 million US dollars worldwide. It was worthy of launching a fourth part, and it disappeared like this. "Warm Bodies" sold well
, the sequel is also silent.
It can be said that Summit Entertainment has gold mines one by one, but it does not have time to mine them one by one.
Moreover, the "Star Wars" series under Lucasfilm. At the last press conference, Shao Shuaijun and Lucas also mentioned a new trilogy series. Now that Lucasfilm is under Summit Entertainment, it has not yet
Launch sign.
But shelving does not mean news. These movies will eventually meet the audience. Sooner or later, it is a matter of time. Once Summit Entertainment digests this year’s big moves, no one can stop it in the future. As the "Sun" said, the earth
The rise of Summit Entertainment can no longer be stopped.
While the media is hyping up, Summit Entertainment is still executing the plan step by step. Li Xiuxiu takes charge of the overall situation and begins to integrate the equity relationships of the company's various branches. Summit Entertainment, under the leadership of Mitchell, continues to play the game of big fish eating small fish.
.Then the media followed suit, saying today that Mitchell had set his sights on Telescope Entertainment, tomorrow saying that Mitchell had set his sights on Focus Entertainment, and the day after tomorrow saying that Mitchell had met with the Weinstein brothers. There was a huge uproar.
In the blink of an eye, April has entered. From April 1st to 3rd, "Red Flame Battlefield 2" produced by Summit Entertainment landed in North America. It opened with US$18.5 million in its first week, ranking second in the weekend box office list. Taking into account the overall market performance
It's not all that great. The results achieved by "Red Flame Battlefield 2" are only so-so. After all, it is not a high-cost big production.
At this time, Shao Shuaijun was arguing over a sketch with the special effects director of ILM and the special effects director of Jiahe D2.
"Shao, if designed like this, the entire power system of the sky aircraft carrier is unscientific. We must ensure fluid dynamics and make the left and right sides of the ship symmetrical." ILM director said.
Shao Shuaijun shook his head: "Don't argue with me. This is a science fiction movie or a movie based on a comic book. I don't need any science. I just want you to design this sky aircraft carrier to be more windy and symmetrical.
The look is too vulgar, I need an irregular, but cool effect!"
The director of D2 said: "If it's cool, we need to design the graphic templates on the left and right sides instead of copying each other. This will greatly increase the production cost?"
"Don't be stingy with money. I have too much money now to worry about! I just want the effect, not the cost!" Shao Shuaijun clapped his hands with a firm attitude. This sky carrier under design is the headquarters of SHIELD. The Women's Federation will gather here and break out at the same time.
A civil war, through which several arrogant team members were forced to work together.
In order to reflect the popularity of S.H.I.E.L.D., the design of the sky carrier requires a lot of special effects.
ILM and D2 are worried about money, but Shao Shuaijun is not. The Marvel Cinematic Universe plan is not a separate movie, it is a whole set of marketing. Even if the movie makes 500 million US dollars, as long as the box office is passable, it will be a success. The most important thing
Yes, to promote the Marvel superhero brand.
With a brand, superhero theme parks can be built around the world, superhero toys and souvenirs can be sold around the world, and income can be continuously generated.
Hollywood movies have a 1:3 revenue law. If the box office of a movie is three times the cost, it is guaranteed to make money. But for super blockbusters, this law is not important, especially for movies with huge peripheral income.
As long as the movie is good to watch, whether it makes money at the box office or not is secondary.
The simplest example is the "Chronicles of Narnia" series of movies released by Disney. The first and second movies were both invested in and promoted at a sky-high price, but the box office results were not satisfactory. It is not an exaggeration to say that they were rushed.
.But, just like that, the production of the third part of "The Chronicles of Narnia" has begun.
It's not that Disney is crazy and insists on making unprofitable movies, but the peripherals of "The Chronicles of Narnia" are too powerful, adding rich content to Disney's theme parks and attracting a large number of children. Whose money is getting better these days?
One is a woman and the other is a child.
It doesn't matter if it does well at the box office or not, as long as the children like it and cry and make noise, the money will be earned back from their parents.
Therefore, despite the impact of the subprime mortgage crisis, Disney still maintains sufficient vitality. Together with Summit Entertainment, it is now the two best-developed companies in Hollywood.
Dream Chasing Entertainment saw this in their eyes and was greedy in their hearts, so they decided to acquire Marvel Comics, learn from Disney's model, engage in a series of marketing, and build their own brands. Summit Entertainment continued to produce movies, promote the brand, and pursue
Meng Jiahe keeps building peripheral channels, building theme parks and so on.
Under the clapping hands of Shao Shuaijun, the special effects directors of ILM and D2, it doesn’t matter what they do. The boss has spoken, just do what you want.
Special effects, filming, Shao Shuaijun's life is simple and fulfilling, but it's chaotic outside.
Because DreamWorks Animation was listed on the New York Stock Exchange today and has submitted an acquisition plan.
"DreamWorks gave up its last stand, and the free spirit of independent films has completely lost its meaning of existence. Summit Entertainment has made its fourth big move this year, spending US$2 billion to acquire DreamWorks Animation!" - "The Sun"
" went viral. When Mitchell and Coleman were exposed, they were suspected of being hype, but now it has finally been proven that "The Sun" is the most pervasive newspaper on the planet!
Reporters from The Sun are all great detectives!
DreamWorks President Lewis Coleman said in an interview with reporters: "DreamWorks and Summit Entertainment have reached an acquisition agreement. Mr. Katzenberg believes that the combination with Summit Entertainment is the key to DreamWorks' next strategy. We
It’s not just about selling the company, but for future development.”
In DreamWorks Animation, the CEO is Katzenberg, Coleman is the president, and Coleman reports to Katzenberg. Coleman is just a worker, and Katzenberg is the owner of DreamWorks.
Shortly afterwards, Katzenberg personally accepted an interview: "Mitchell and I talked about future plans. We know that DreamWorks can continue to follow an independent path, but this will slow down our development.
In the past ten years, many excellent animated films have been produced, but they have been unable to tap more potential. After cooperating with Summit Entertainment, DreamWorks will fully enter the Chinese market, and we will build the largest animation kingdom in the East!"
As long as it passes the review of the monopoly organization, the acquisition plan will be realized. Now Summit Entertainment and DreamWorks no longer hide it, and directly state their intentions.
DreamWorks wants to become the Disney of the East!
In recent years, Disney has not given up and continues to integrate the animation film industry, and it is also eyeing DreamWorks. However, Katzenberg has been delaying, unwilling to accept it. At the time, he was the chairman of Disney Animation Studio. For the sake of his dream, he established
DreamWorks has been looking forward to one day creating an animation kingdom that can compete with Disney.
After waiting for nearly two decades, Disney is booming, but DreamWorks has always struggled to make progress.
Katzenberg was unwilling to go back to Disney like this.
Just in time, Summit Entertainment bumped into me.
That night at dinner, even if Shao Shuaijun didn't speak, Katzenberg was already worried. Dream Entertainment Group is a giant in China, and its relationships are intricate. Any entertainment company that wants to come in can't avoid Dream Entertainment. In the United States, DreamWorks
It is destined to be unable to surpass Disney, so the only way is to divert the battlefield eastward and fight in China.
Entering China is not simply about entering. The scissor-hands of radio and television are not only scary to the Chinese, but also to the Americans. Taking refuge in chasing dreams is the simplest and fastest step.
"Dream Golden Harvest has already built theme parks in Asia and around the world. DreamWorks' participation will be a strong complement to the theme parks. The construction of theme parks will also provide DreamWorks with more peripheral income. We are not acquiring and being acquired.
, we are joining forces!" Mitchell Bruce said with a cheerful face.
The most popular figure in Hollywood this year is Mitchell.
"We have reported on Summit Entertainment's big moves countless times this year, and I don't know how many more times we will report them. Should this year's Hollywood be renamed Summit Year?" - "Hollywood Entertainment Report".
"The rise of large-scale entertainment studios across the Eastern and Western hemispheres is certain. Now it depends on which step Dream Chase Entertainment will take. At present, Summit Entertainment has a good capital chain, and successive acquisitions have also stimulated the stock market, allowing the stock to continue
As the price rises, there are already investors who are looking forward to the next time Summit Entertainment plans to acquire that company, so they can make preparations in advance and make a fortune along the way."
The whole world knows that Summit Entertainment will not stop.
In fact, the pace of Summit Entertainment has not stopped.
After DreamWorks Animation was listed, another piece of news that was not that eye-catching came out.
Paramount Pictures has confirmed that it will sell all its shares in Epix, the pay TV station jointly held by Paramount, MGM and Lionsgate. These 36.7 shares were sold to Summit for a discount of US$360 million. Entertainment. (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)