The plan formulated by Li Yan is incredible. It includes TV advertisements, billboards of all subsidiaries of the company, bus inkjet printing, highways and large billboards in the city. It will definitely create the largest advertising visual impact in the country.
Of course, having such a large advertising capacity is inseparable from strong economic strength. If the energy group did not have so much idle funds, I am afraid that this plan would have to be shelved indefinitely.
This is what the advertising promotion plan says.
First, advertisements for Energy Group’s main businesses, environmentally friendly oil, Great Wall Home Appliances, and Sino-Ocean Group were published on the eleven channels of CCTV. The six-month broadcast period involved 13 CCTV programs and seven popular film and television dramas.
The total cost was RMB 637 million. A-list celebrities from Hong Kong and Taiwan were invited to shoot several advertisements, and the internationally famous football star Messi was invited to shoot some advertisements for the energy group, which cost RMB 300 million.
Second, the company's advertisements were broadcast on the evening programs of twelve major provincial satellite TV stations for six months, costing 450 million yuan, and sponsoring seven programs, costing 97 million yuan.
Third, it costs 100 million yuan to select 50 programs with relatively high ratings among hundreds of municipal TV stations across the country to insert advertisements.
Fourth, consult with more than 30 movies and TV series that are being produced or are about to be produced by more than a dozen large film companies across the country to discuss advertising placement plans. It is estimated to cost 200 million yuan. After the hit, each film reaches the required ratings and will increase by 2 million yuan.
sponsor.
Fifth, the purchase of more than 700 large billboards on both sides of more than 30 expressways and first-class highways across the country has a one-year lifespan, costing 218 million yuan.
Sixth, we have negotiated with 170 bus companies across the country to print advertisements for the Energy Group and its subsidiaries on tens of thousands of buses for one year at a cost of 200 million yuan. The contract will be renewed and halved after one year.
Looking at this advertising promotion plan, Li Cong really felt that his sister had spent a lot of money this time. The advertising fee alone cost more than 2 billion yuan, but just looking at these data, he knew that if he really promoted it, he would gain a lot of money.
It’s no problem to achieve huge benefits. Melatonin was created with money back then.
"How about it? Hundreds of clerks in the Propaganda Department worked for more than two months to complete this plan. As soon as you approve it, we will start shooting the commercial next week. The major TV stations have already reserved the scheduled schedule with us.
"Li Yan asked quietly, waiting for Li Cong to finish reading.
"Who is in charge of the plan? Give him a salary increase. I have thought of such a publicity plan for a long time, but I didn't make it so detailed. Sister, all participants will receive an extra month's salary this time. The filming location of the advertisement is in the factory.
, all departments have given the green light. Among the 1.2 billion people in the country, at least 600 million people must know about our energy group. By the way, there is no need to shoot the advertisement on the billboard. Wasn’t it the one used before that I shook hands with Liu Yan?
"I think that one is good. There is no need to change this one. It will save you the trouble of thinking randomly when you take it off." The first words Li Cong said were high-sounding, but the latter words became quieter and quieter.
"Look at your nonsense. I used to say that people can't do good things when they are rich. You are the same. Others don't know but I know. Tell me honestly what's going on with this new Jiang Qinglan? And yours?
Sisters from Korea, I get angry just talking about it. It’s not enough to have a sister like me. You dare to recognize a sister outside." Alas, after all, this sister is also a parent. When asked about this, Li Cong was embarrassed.
He smiled and really didn’t know how to answer.
"Sister, what am I talking about? Forget it, I can't explain it to you. Is there anything else? I have to go back to Jinan to talk to the governor about something?" Li Cong quickly found something to say to avoid the problem. After all, he was so clueless.
No matter how you say it, it's not exciting.
"Of course there is something wrong, you just don't think comprehensively. As soon as our advertising plan is published, there will be several boring statistical centers to announce our cost, and then someone will say that we have taken so much
Instead of doing some good deeds with your money for advertising, have you so quickly forgotten the charity foundation I just told you about?" Li Cong flipped it over, and sure enough, there was a charity plan underneath the plan, and this plan was even more
exciting.
First, build 100 Hope Primary Schools in 11 provinces in the central and western regions, recruit 15,000 teachers nationwide, and tentatively provide 1,200 students for each primary school, at a cost of 700 million yuan.
Second, build an indoor swimming pool for each of the 21 key universities in the eastern part of the country, costing 600 million yuan.
Third, the Ministry of Civil Affairs announced that there are 12 million people in extreme poverty across the country, and the group will send a basic subsidy of 60 yuan to them, at a cost of 720 million yuan.
"For the time being, we will focus on these three items. The funds of our group can only support this much. Moreover, the names of primary schools and swimming pools are named after the group, which can be regarded as disguised advertising. As for distributing subsidies to the poor, we will also
Let the major TV stations and major newspapers follow up and report. In short, we will spend the least money to do the biggest thing. You have to give us a total of 3.5 billion yuan to complete the advertising plan and charity plan." Hearing a total of
Three and a half billion can accomplish so many things. Li Cong suddenly felt that this philanthropist was too good to be a philanthropist. Compared with his own property, it was just a drop in the bucket.
"Yes, there is also the issue of the school. Students and teachers must dress in the same uniform. The school does not charge students a penny. Every year, it gives out two sets of clothes for each season and two pairs of leather shoes and sneakers. In short, give me the standards of this aristocratic school.
Of course, the most important thing to arm these children is to have the energy group’s seal printed on the front of their clothes.” Li Cong was indeed a businessman, and he would not even spare his children.
"You, you are more detailed than I thought. I thought you had covered everything. You are more of a vampire than me, but I don't think these children will care about this with us. Don't brag about Haikou. If these 100 schools are
We have recruited all the students. According to our establishment, there are 120,000 primary school students. Even if we order clothes directly from manufacturers, it will be hundreds of millions per year. And do you think this school is just using the reputation of Hope Primary School?
Or should we become the top school in a certain area?" Li Yanruo asked pointedly. This is basically the case in society now. Some Hope Primary Schools donated by celebrities were very popular at the beginning, but later they had no financial resources.
Teachers also left due to salary issues, leading to the final closure of Hope Primary School.
"Is there any explanation for this? Just make clothes and other things as I say. It only costs a few dollars. By the way, this money must be spent openly and let people all over the country know." Li Cong said that he was a nouveau riche.
.
"Of course. If you just hang out, let's all hang out. There is no need to find those well-known teachers, and there is no need to care about the school's teaching quality. That is, there is only hardware and no software. But if you really want to run a charity,
I'm afraid the school spends a lot of money every year. As for teachers and principals, we'd better find some more experienced ones and combine them with some freshly graduated college students, but the cost will double." Li Yan felt about these things.
Li Cong had to be persuaded. Both siblings were kind-hearted people. Li Yan wanted to do the best, but the money-related issues had to be explained clearly to him, not even the siblings.
"You can't mess around. No matter how messed up you are, you can't mess around in education. Please tell me, these 100 schools must be built to high standards, and teachers must be found according to good standards. We must cultivate outstanding children."
After Li Cong's words, Li Yan dared to do it. After all, the group now has a complete financial supervision system. It cannot be the same as before, where the director is in charge of the president.
After Li Cong signed the two plans, he went out. The employees outside the office cheered when they knew that Li Cong had signed. There are many rich bosses, but there are some who have good intentions. Moreover, the energy group's reputation has become so great that they can go out by themselves.
Arrogantly telling others that he is an employee of an energy group, in fact, in current social surveys, the energy group has an absolute advantage over government civil servants as the most ideal place to work for college students.