To start implementing this plan, Li Cong has already begun to lay out this matter from the beginning of this year. In order to develop these people's lavish spending habits, they must have money in their hands. If they don't have money in their hands,
How could it be possible to spend money? Take a county and city as an example. After paying tens of millions of silver in taxes on average every year, they will get about 10 million silver in various funds. For a country with millions of people at every turn,
For cities, this amount of money is less than two taels of silver per person on average. There are so many officials, so they all need money to eat. The amount of money returned is really too little.
, naturally they are not likely to have the habit of spending money lavishly, but it is different now. You only need to sign a loan agreement, and the interest is not very high, between 5% and 10% per year.
Yes, this kind of interest is extremely low compared with those usurious loan interest rates of 8% to 12% per month. Of course, the government also has to use the next year's tax as a guarantee. Without this
If it's a guarantee, that's definitely not possible.
The chief executive of every city also attaches great importance to the matter of borrowing. They are also very cautious at the beginning. The amount borrowed is also earmarked and they do not dare to misappropriate it casually. After all, they are spending tomorrow's money.
Doing today's work is still a very new thing for them. The government is different from ordinary commercial organizations. It is very normal for commercial organizations to borrow funds. If the government borrows funds, it will be in their face.
You will feel embarrassed. After all, being an official is different from a businessman. If an official is allowed to do what a businessman does, they will also feel that they are serving as an official for nothing. Especially some officials who have read books about sages, even more
I feel that this matter is embarrassing, but if you don’t have money, you can’t accomplish anything, right?
If someone starts to do this, people behind them will feel that they have caught up. They see that the city has developed faster than other colleagues due to borrowing and has achieved political achievements. This is what an official wants most. Having someone who can speak
If someone can help me with my export performance, I can be promoted. It used to take me several years to get promoted to this position, but now I can do it easily because of borrowing money. They are not fools. The positions above are also full of people.
There are many. If you don’t go there this year, someone else will definitely pass it. Next year, it may not be yours. When everyone learns this thing, it will become common. So these people started to prepare. With the Cao Family Trading Co., Ltd.
The number of loans increased from hundreds of thousands at the beginning to millions or even more. This is what Li Cong hopes to do. The more you borrow, the better, as long as you are not afraid of bankruptcy in the end.
Take a city in the Northern Empire as an example. The chief executive of this city did not want to borrow the money at first, but the two officials around it have already borrowed money and made improvements, especially in the matter of giving gifts to the superiors.
It's better. Now that I've moved to the provincial capital, everyone used to be my equals and just make jokes. Suddenly, I've become my superior. It's still easy to make jokes with them.
Is it a matter? You have to think about this matter yourself. The chief executive of this city also started to borrow money from the Cao Family Commercial Bank. At the beginning, it was to repair the river embankment, which required less than 800,000 silver. This amount is not very large, for a person
The county and city can use it, but now that it is the end of the year, their finances have been almost exhausted, and it is impossible to have this money.
So the chief executive started his plan. Needless to say, other banks in the city would do some things in this area with the government in the past. However, when the number was small, there was a strict limit of more than 500,000.
That is absolutely impossible. The bank of Cao's Trading Company went to work immediately with their plan. They just need to use the government's city gate tax as a guarantee so that they can hand over the 800,000 taels of silver immediately.
The city lord came here with the intention of borrowing money from them. Now that people have provided services to their doorsteps, he had to discuss everything with them. City gate tax? This thing is okay, and the money is not a lot. It is only a few hundred thousand per year.
Just use this as a guarantee. It’s not such an important source of income.
The chief immediately agreed to this matter, and the city gate tax naturally went into the hands of the Cao Family Trading Company. Although they did not collect it, these people also knew that the money was collected to repay the Cao Family Trading Company, and the annual interest was also
It’s not very high, just 6%. If I borrow 800,000 from them this year and pay it back next year with interest, it will still be less than 900,000 taels. It’s okay. The Chief Executive believes that he has done a very good job in this matter.
The river embankments in several surrounding counties and cities seem to be not as good as our own. If there is a flood next year, their surroundings will definitely be flooded. However, nothing happened here because of the river embankments built. This is
A very good thing, then his promotion will not be far away. He was very happy when he thought of this. It seemed that Cao's Trading Company really helped him a lot.
General borrowing is okay, but borrowing with political purposes is very scary. Now I just want you for a project, and you still have a lot of tax money left. This is not what the Cao Family Commercial Bank is interested in.
You have built the river embankment and you have to build the city wall here. All of this requires money, and the court's money will definitely not be available in time. If you wait until the court's funding comes, it will definitely delay the matter. Therefore, the people from Cao's Commercial Bank
Some rumors began to be spread in the city, for example, the city wall was in disrepair. If the city wall was not repaired at this time, no one would be found if it was repaired after this season. It was the busy farming season at that time, and people would be there.
If you want to ask others to work in your own fields, you will pay double the treatment. The expenses for this item alone will be a lot. The city lord will not plan this matter and spend so much money from the court. I am sure
He will have his own ideas. The city chief will probably be angry to death when he hears this. Why am I greedy for money? Even if I am greedy for money, I will not look so ugly. These ordinary people will not care about this.
, they will definitely not be so positive when they say good things, but they will definitely be so enthusiastic when doing other things, especially things like this, they are the most concerned about it, and the city will be full of storms in a few days. The city lord is
I was extremely depressed at times. If I really got the money, they would be fine no matter what they said. But I didn’t get the money. It’s an unjust death.
At this time, many things are no longer something that the chief executive can decide by himself. He must start building the city wall. If he doesn't usually repair it, what will the people say about him doing with the extra money? Then
Where does the money go? But how can I build the city wall now that I have no money? The people from the Cao Family Trading Company came again on time, and they came with some plans. Repair the roots of the city wall and build the river embankment.
These are completely two different things. Building the river embankment only requires them to block the flood. There is much more to do in building the city wall than the river embankment. Of course, the amount of money spent is also much greater. It takes about several months in total.
One million taels of silver, right? The plan brought by the Cao Family Trading Company is a loan plan of about 5,000,000 taels of silver.
The chief executive of this city hesitated at this time. This amount is definitely not a small amount. If it is borrowed, it will account for one-eighth of the annual income. What should I do if I can't pay the money? That
The time has just come and I have to borrow money to repay it. The interest rate is no joke. This time the interest rate has risen to 8%. Although it is only a little higher than the last time, the money this time is also high.
It's a lot more, and the annual interest is hundreds of thousands. It seems that the gain outweighs the loss. He seems to be inclined not to settle the payment, but in the current situation, if he doesn't borrow money, he will not be able to suppress the rumors among the people.
, then it will continue to spread, which is very detrimental to you. If the rumor reaches the province, what should you do? People in the province are not so easy to talk to, and it will cost a lot just to settle this matter.
money.
The chief executive found some of his advisers and wanted to hear their opinions. These guys had already carried the money given to them by the Cao Family Trading Company in their pockets. What could they say at this time? This is still telling
The adult said, this time is not the time to save money. Your reputation is the most important. What do they do as officials? They just need to have good relationships. If the official reputation is not good,
If it's good, how can you continue to move forward? When your superiors are inspecting candidates, they need to look at the people's evaluation of them. If the people's evaluation of you is that you are a corrupt official, how can you be promoted? We need to borrow this money.
.
These people are not fools. The Cao Family Trading Company has promised them a long time ago. As long as the chief executive agrees to lend money, they can get another large sum of money, and it is calculated based on a percentage. These people usually only have a few dollars per year.
Ten thousand taels of silver, now you can get this money all at once, why not do it? Use your sharp tongue to get yourself a year's salary, no matter how you count it, it's a good deal, one by one, just follow
The chief executive was buzzing like flies. At this time, the chief executive saw that the majority of people's opinions must be right, so he decided to make a second loan with Cao's firm. The amount was naturally what Cao's firm said.
Similarly, this second loan came like this, 5 million taels of silver, with an annual interest of 8%.
When things have developed to this point, we can no longer borrow money from others. The repayment ability of a county is limited. We can't make ourselves a fat man all at once, nor can we let people be in debt and about to go bankrupt.
, if this is the case, it will be in trouble for some surrounding counties and cities that have not yet developed. What we need to set an example for them now is to tell them that you are fully capable of repaying the money you borrowed, even if you don't pay it back next year.
We won't be so harsh on you to ask him to pay back the money. Everyone looks okay and things are not delayed. Soon the chief executive used all the borrowed money on the city walls and river embankments. These two
The plan was going on at the same time, and the adults in the province also knew about these things. He felt that this guy's way of doing things was much better than others. He had a quick mind and knew how to do things. More importantly, he didn't need his own funds to do things by himself.
What the gentlemen who are officials in the province are most afraid of is that the city lords below are asking them one by one. They will not give you the money to change. It is all the money allocated to them by the imperial government. What do you want today?
He will ask for a little tomorrow. We will have no money in the end. Now that people are better off, they can borrow money to equip themselves. This is a very good thing. How come the counties and cities around you don't know how to learn from this?
At one o'clock, the provincial gentlemen also took advantage of their own convenience and immediately dealt with this matter into a typical example, asking the city lords of several surrounding cities to go over and have a look and learn from others. Naturally, these people are also knowledgeable.
Like. I started to go back to discuss the loan with Cao's Trading Company. This seemed to be a pattern. Even the contracts were the same. There was no modification at all, and the interest rate did not change. I signed contracts with them all. It went smoothly.
The Cao Family Trading Company took over these cities.
It is true that a single spark can start a prairie fire. It started with just one city. After two months, four or five surrounding cities had already joined in. By the end of the year, ten cities in the entire province had joined in.
Several cities have started, so the Cao family business throws out a total of nearly 200 million in silver a year. Although this is a lot of money, when it comes back this time next year, it will have an extra 10 to 20 million in interest. This gain
The profits are also huge. The game of making money is always the most fun. You don’t need to do anything. Just give you a lot of money to give birth to a stupid son. There is no point in letting you store money in a warehouse. And
This money is just a certain amount of money. Even if the government borrows this money, it will not take it out. It is still in your bank. You only need to teach the money to the people who should give it on time.
Already.
Those who cooperate with the government will not spend the money immediately after they get it. They also need a place to store it. The Cao Family Trading Company will provide them with one-stop service at this time. You only need to fill out a form with me.
, the money can be put into your name, and we will also help you open an account. If the money exceeds the prescribed amount, I will not charge you any fees. You must know that in this era, you have to be in the money bank.
You need to pay money to save money, but now you don’t need to pay a penny, and you can save tens of thousands every year. These big businessmen are not short of this money, but it is always good to save your own money.
So the money just moved to another place in my warehouse, and there was just one more receipt on the counter in front. I could earn tens of millions more every year. Why not do such a thing? The chief executives also got it.
Thanks to the praise above, since repaying the money will be next year anyway, I have nothing to rush. The big businessmen also did a good job. They also saved tens of thousands of taels of silver, and it was very convenient.
In this way, the reputation of Cao's Bank will be improved and its credibility will be much higher, especially the big businessmen in this city. They will all recognize that this bank is good. The business of other banks will be really affected, but don't worry, other banks will
If you can't continue, you will see the guys from Cao's Trading Company coming to discuss acquisitions with them. This is what Li Cong wants. Since you can't continue, why are you still guarding such a territory? My bank is
There is a great need for talents in this field. I am not short of land, nor am I short of money, but I am short of talents in this field. Many workers in the villages have begun to change jobs at this time, because their money has been very long.
Didn't receive any business at that time.
In this family, there are wives and children waiting for me to go back to eat. If I don’t make money, what are I doing outside? People at home will look down on me after I go back. Many people from the Cao family business came to talk to them, of course.
It's all private. As long as your skills are strong and you have the ability in that area, of course, it would be better if you have customers in this area. Your income is definitely proportional to your efforts. For example, if you
If you bring in a huge deposit and take out a very secure loan, you can get a lot of profits. This amount is definitely much better than the ten taels of silver you used to get every month.
Many people are moved. Even some banks that can still maintain their operations have begun to move their employees due to salary issues. For these bosses, the salary increase is not a big sum, but they are unwilling to
To benefit your own people, when the Cao Family Trading Company takes out this money, even if you and your people start to raise salaries at this time, they will think in their hearts that you could give us so much money in the past.
But now you gave us so much money under the pressure of others. There will be some estrangement between them and the boss. Maybe they will stay with you for the time being, but this time the arrival of Cao's Firm was rejected by them. Next time
If there is a slight disadvantage, they will go to work at Cao's Trading Company. It is up to you to take care of the vacant position here. Without these guys, the bank will not be able to operate. In the end, it will be able to compete with Cao's Trading Company.
There are only a few money banks left, and those that are likely to be competed with are not profitable at all. They will lose money in the early stage of competition, but in the later stage, the time to make money will come.
Li Cong knows this better than anyone else. If you don't invest in things like business, there will be no large-scale returns. If you want so many technical talents to follow you, you must spend a lot of money.
Already.
Within half a month of the start of this plan, more than ten of the dozens of banks in the city have closed down. They have no way to continue operating. The first is the loss of customers. In the past, they all had a few regular customers.
Yes, these people have some fixed deposits here, ranging from tens of thousands to hundreds of thousands or millions. However, these businessmen need to pay a lot of custody fees every year. They are also businessmen, and they are in business.
It is impossible not to do things that can save one's own money as a businessman. As for the friends I have made over the years, to be honest, in the eyes of businessmen, friends are the relationship between using and being used. The kind of people who use their own money to do things very righteously.
People who make friends will definitely not do this unless you have what they need.
These merchants and the remaining guys are a very important resource. The Cao Family Firm takes a fancy to this. They are better at retaining these talents than these merchants. They have a higher price to snatch them back. Many of them
People all think that their lives are hopeless, and somehow they got such a good start. Of course they are happy, and they will work harder in the future, at least harder than where they were before. Most of the guys
It used to be five taels of silver a month, but now it is doubled to them. They never dreamed that such a thing would happen. Some of the customers they lost before were very familiar to them, not only because of the relationship with the boss, but also because of their relationship with the boss.
After working under the boss for so many years, they know these customers well, and it is very easy to win these customers back.
From one piece of data, we can see how right Li Cong was in doing this. During this process, his bank had only about less than two hundred customers. Although they were all big customers, the number was still a bit small. Compared with those
A bank that has been working for more than ten years is incomparable. Now the number of customers has more than doubled in just half a year. This is the first time for many people to hear about such a bank, but this does not prevent them from directly
To cooperate, they all tried to withdraw some of their money from other banks and deposit it into Cao's Bank's bank account. To their surprise, they were not charged any custody fees. In the meantime, they wanted to save money.
It is very easy to get the money, there are not so many procedures, and you can also go out in other cities, you just need to pay a small handling fee.
Many businessmen have calculated this account. In other banks, if the money between the two counties needs to be exchanged, there will be a handling fee of at least 5%, but here it is only 2%, which is half less than before.
About a dozen taels of silver or a few hundred taels of silver, the amount is hard to tell, but these big businessmen can easily get it in the millions. Calculated in one year, it is equivalent to doing another business. Their
My mind is very quick, and I immediately saw the benefits. As long as I had liquid funds in my hand, I basically went to the bank of Cao's Trading Company, which saved safety, convenience, and in short, my own future.
We can't do anything to kill everyone. After three months, there will be only one or two large banks left in this city. These either have bureaucratic backgrounds as their background, or they are century-old shops. Li will never do this.
It is easy to bump into them because they have traditional inherent strength. If you bump into them, you may not get any benefits, so just keep them and let the market slowly eliminate them. Regardless of your management or business model
They are much better than these people. They can imitate themselves if they want, but in terms of innovation, they have no way to imitate. Because they don’t want to innovate, the money they make every month now is a fraction of what they used to make.
No, they will soon be transferred to other industries. This is also a common problem with these bureaucracies.
The word "small profits but quick turnover" has never appeared in the minds of these people. What they want to make is huge profits, because in addition to collecting the money themselves, they also have to pay part of their filial piety to the officials above. That's it.
Part of filial piety represents the majority of their profits, so they will not do business like Li Cong. At this time, some civilian businesses were launched in a timely manner, and the people had a lot of money, although this person only had one
The person with two pieces of silver may only have five pieces of silver, but as long as more people gather, it is still a large amount of money. There are about five to six million people in a county, and nearly four million of them are poor.
The business of millions of people. To develop their business, they can only open a gap from these four million people. The money accumulated in the hands of these poor people is also very considerable.
Li Cong's approach broke another rule. Qian Xi has always been opened by rich people. How can Qian Xi open the door for you if you have money? How can ordinary people have money to save when they can't even eat?
This view sounds right. But if one person doesn't have it, it doesn't mean that ten people don't have it. As long as one of the ten people has spare money, then 400,000 people out of four million people have spare money. When all of these are gathered together,
The quantity is not small. As long as it is done properly, it is profitable. Of course, the profit is secondary when doing business with these civilians, and reputation is the main thing. If one person says that your money is good, it is not considered good.
But if 10 people say that it is really good, the whole county will say that you are the best bank in this county.
Li Cong is doing this kind of business. Making money from the rich is just to gain reputation among the poor. If it develops like this, his own bank will be very good, and other banks will be unable to do anything, and the others will all want to follow.
You learn, but they all have their own difficulties, so the imitation stopped. In the end, there is only one fate waiting for them, that is, the fate of being acquired. After watching this for half a year, Wu Zuoxi also basically understood that Li Cong
He has helped Li Cong formulate a more detailed plan. He is not well-informed on these far-sighted matters, but on some detailed issues, the three Li Cong are not as good as one Wu Zuoxi.
This plan is very huge and very detailed. It took Li Cong two days to understand the basic idea. This plan is really too big. If he does it by himself, he doesn’t know how long it will take until the Year of the Monkey.
That is what people like Wu Zuoxi can do. He was the prime minister of the Western Empire, and he was a member of the Ministry of Household Affairs of the Western Empire before. He is very knowledgeable about things like people's livelihood. In the past, the Western Empire
The emperor basically ignored this talent. Now that Li Congke has dug out this old guy's head, he seems to have found his own world, just like a fish entering the sea, fearing that the sea is not enough.
Broad, he swam to the end quickly. Fortunately, the sea Li Cong gave him was very broad. Is it still too early for him to swim to the end?
The entire plan can be said to be divided into three parts: politics, military and economics. Now there is no way to start from the political point of view. We can only start with the aspect that the Cao family business is good at. This is the economy. Cao Cao
The economic control capabilities of domestic commercial banks are already very strong, but they really have not yet mastered all the resources in an industry. For example, the banking industry is also called the financial industry. Wu Zuoxi can already understand the meaning of these new terms.
, so most of his report were new terms. He felt that these terms were much better to say than the ones he originally wanted to understand. The development of the banking industry cannot be separated from the support of huge funds, which is a very important aspect.
.
Therefore, the first point of the plan he laid out in Li Cong is to ask Li Cong to prepare a large amount of cash. The bank must have a large amount of reserves to quickly expand its business. Without this money, it will just be a bank run.
It can already bankrupt your bank. Now the standard configuration of Cao's Commercial Bank is that there are three to five banks in a city in the theme city, one in several surrounding counties, and there will also be one in these economically developed towns.
One, Wu Zuoxi believes that this scale is not enough. It must be expanded to at least ten in cities, two in counties, and three in some relatively economically developed areas. There must be an agency in towns and cities. It does not necessarily have to be its own.
To run a business, you must have your own business.
Li has never considered this issue, but not in such detail. He believes that his current development is already very huge. However, after Wu Zuoxi's analysis, he feels that his previous pace is still a bit conservative. 80% of people know that
Only with your own brand will 40% of people come to your bank to deposit money. This is what Wu Zuoxi said to Li Tong. Now it seems that this is very correct. At most, he can only let 50% of people know about him.
brands, and the remaining 50% of people, if you ask them Caojia Commercial Bank, they may not even know what they are. In the past, these people were ignored, and now we have to start over and pick them up and become
Let them promote your bank to your own customers. This is the first economic aspect. To expand your business, you must start with people you are not familiar with, because the people you are familiar with have already been eaten up by you.
In this process, Old Wu used a lot of things that Li Cong had given him before. For example, asking old customers to bring new customers to participate in bank activities. Before this kind of thing, Old Wu Gen never thought that business could still be like this.
Do it, of course. In the past, even if he understood the economic aspects, he was still a government official. It was impossible to really think about the problem from the perspective of a businessman. But now he found that these methods are really very feasible, such as
Let's say that an old customer can bring a new customer, and this new customer can bring two taels of silver to the old customer. Although it is not a lot, for ordinary people, this money is already a lot. If this new customer
If you can save a sum of money here, old customers can get a benefit from it. It's not a lot, but you can add up to a lot. If you introduce ten customers, if this person can get a mortgage loan from our store,
If you meet all the requirements of the bank, then 1% of the loan interest is yours.
New customers go back to develop new customers. It's like a tree. The trunk develops branches, and the branches develop branches. In fact, these things were nothing in the society that Li Cong came into contact with before. They were the most normal.
His marketing methods, no one on this planet knows these methods, will feel very happy about this kind of thing.
You don't have to do anything, you just need to introduce someone, so that at the end of the month, you can just wait at home to collect the money. This kind of business has also extended into an industry, which is what later generations will call the introducer industry.
Slowly it developed into a tool. They did nothing every day. All they had to do was to develop these new customers. They would get a commission for each new customer they developed. There was not much in this industry at the beginning.
Do people recognize it? After all, the status of businessmen in this society is not very high. What they do is what businessmen do. No one recognizes the empty-handed thing. But these people use the empty-handed method to make money.
They have more money than those who work hard. When they have money, they will be recognized by this society.
In addition, Wu Zuoxi has actively developed some membership systems. It is necessary for big customers to become members. These big customers must also feel that they are different from others. If ordinary people want to save face, a small amount of money is enough, but
If these rich people want to save face, they need to think a lot. For example, when they walk into your bank, there will be several clerks coming to greet them immediately. They cannot do business with the ordinary people below. They need to go there.
Go to the better VIP rooms above, and there will be dedicated people to do some business handovers for them. Even when you are not free, my people can come to your home to do business with great fanfare. The Cao Family Firm is now a big business.
They have become powerful, and many businessmen have cooperated with them and gained a lot of benefits. It is also very beneficial for you to let others know that you are cooperating with them.
How many people want this face? They obviously have time to go to the bank to do it, but they don't do it. They are all taking advantage of this. For example, when these important customers negotiate with themselves, they will have better conditions.
A full-time manager comes to talk to them about some funding or loan matters, which will make their partners feel very powerful, which will make their cooperation faster. Of course, these are some smart people.
Cao's Commercial Bank will also fully cooperate with everything we do. If our customers are doing well and making more money, they will still keep the money for themselves. There are also some privileges: it takes longer to approve a loan after you become a member.
Others may take a day or two less, but to put it bluntly, the matter is the same, the approval process is the same, and the time it takes is the same.
In fact, the treatment of members and non-members should be differentiated. However, Cao's Firm makes this distinction by allowing members to process a process a little faster, and for non-members, the time difference is a little different. This differentiates the difference.
But people who are not members definitely want to become members, because for businessmen, a lot of things may change in one day. In these few days, they may make a lot less money, or they may make a lot more money. At this time
It is not that easy to become a member. It is different from the beginning. At the beginning, you handed in your ID card and proved that you have the ability and you can become a senior member. Now you have to wait maybe a month.
Just release one or two, this will also grow over time, and members will also have value!
Now in some counties and cities, being a member of Cao's Commercial Bank is already a status symbol, because each level of membership has its own regulations. For example, there are three levels of membership, with various levels.
Such privileges are also different. The first level is VIP level, which is a little better than half of the common people. The amount of funds ranges from 100 taels to 10,000 taels. These are considered among the cities.
The middle class can all enter the VIP office when handling business on the first floor. They are also very beautiful in front of the common people. Thinking about the eyes of the common people outside, they are very good. Of course, your fixed deposit
You must have this amount. It changes every three months. If your deposit does not have that much within three months, your membership will be gone. If it exceeds 10,000 taels of silver, then you will be a member of vip2.
You can then go up to negotiate business, and a dedicated manager will come to receive you every time. This makes those guys on the first floor even more envious, but it is just a matter of form.
VIP2 deals with people who have between 10,000 and 100,000 taels of silver. They can be a little more relaxed in terms of loans. For example, if your credit is good, you can get more loans, but mortgages are still necessary.
Collateral must also be reviewed by the bank, and even the most senior members cannot violate this. (To be continued...)